--- title: "Job boards in the United Kingdom: Which are searched most?" description: "Compare the job sites people in the UK use to look for work. Share of Search among Indeed, CV-Library, Totaljobs, Glassdoor, LinkedIn, Reed, Adzuna and Jobsite, the job boards Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-job-boards" publisher: "Brandwave" --- # Job boards in the United Kingdom: Which are searched most? Compare the job sites people in the UK use to look for work. Share of Search among Indeed, CV-Library, Totaljobs, Glassdoor, LinkedIn, Reed, Adzuna and Jobsite, the job boards Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Job boards - **Market**: United Kingdom - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: Indeed, 87.4% ## Which brand is most popular in search among job boards in the United Kingdom? - In September 2026, Indeed was the most searched among job boards in the United Kingdom, with an estimated 4.1M branded searches, 87.4% of all searches for the eight we track. - CV-Library is in 2nd place, 82.2 percentage points behind at 5.3%. - Across the 12 months ending September 2026, CV-Library’s share of searches among job boards in the United Kingdom increased from 4.3% to 5.3%. - Across the 12 months ending September 2026, Totaljobs’ share of searches among job boards in the United Kingdom decreased from 4.3% to 3.5%. - Across the 12 months ending September 2026, Indeed’s share of searches among job boards in the United Kingdom peaked at 87.6% in August 2026 and was lowest at 86% in November 2025. - Across the 12 months ending September 2026, LinkedIn rose from 6th to 5th among job boards in the United Kingdom. - Across the 12 months ending September 2026, Reed fell from 5th to 6th among job boards in the United Kingdom. - Across the 12 months ending September 2026, Indeed, Glassdoor, Adzuna and Jobsite held steady: their share of searches among job boards in the United Kingdom each moved less than 0.5 percentage points. ## Top job boards in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Indeed, CV-Library, Totaljobs and Reed appeared every time. Indeed was recommended most often, coming first in every answer. Reed was second, and LinkedIn was third. Jobsite, which ranked eighth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Indeed | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Reed | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | LinkedIn | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | CV-Library | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Totaljobs | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Adzuna | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Glassdoor | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Jobsite | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about job boards - Asked ChatGPT "What's the best job site in the UK?": 1. Indeed, 2. LinkedIn, 3. Reed, 4. CV-Library, 5. Totaljobs - Asked ChatGPT "Which job websites are best for finding work in the UK?": 1. Indeed, 2. Reed, 3. CV-Library, 4. LinkedIn, 5. Totaljobs, 6. Glassdoor - Asked ChatGPT "Where should I look for jobs online in the UK?": 1. Indeed, 2. Reed, 3. LinkedIn, 4. Totaljobs, 5. CV-Library - Searched Google, AI Overview "job sites": 1. Indeed, 2. Reed, 3. Totaljobs, 4. CV-Library, 5. Adzuna Not named in any answer: Jobsite. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## Compare search popularity between leading brands - [Indeed vs CV-Library: compare search popularity](/demand/uk/compare/cv-library-vs-indeed): 87.4% against 5.3% Share of Search. - [Indeed vs Totaljobs: compare search popularity](/demand/uk/compare/indeed-vs-totaljobs): 87.4% against 3.5% Share of Search. - [CV-Library vs Totaljobs: compare search popularity](/demand/uk/compare/cv-library-vs-totaljobs): 5.3% against 3.5% Share of Search. ## How did search popularity change for United Kingdom job boards in September 2026? - Estimated monthly branded searches for LinkedIn in the United Kingdom rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Glassdoor in the United Kingdom fell 33% over 12 measured months, from 135K to 90.5K in September 2026. - Estimated monthly branded searches for Totaljobs in the United Kingdom fell 32.9% over 12 measured months, from 246K to 165K in September 2026. - Estimated monthly branded searches for Indeed in the United Kingdom fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026. - Estimated monthly branded searches for Adzuna in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. - Estimated monthly branded searches for Jobsite in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. - Estimated monthly branded searches for Reed in the United Kingdom fell 18.1% over 12 measured months, from 39.7K to 32.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Indeed | 87.4% | 4.1M | 0.0% | Indeed | | 2 | CV-Library | 5.3% | 246K | 0.0% | CV-Library | | 3 | Totaljobs | 3.5% | 165K | 0.0% | StepStone | | 4 | Glassdoor | 1.9% | 90.5K | 0.0% | Glassdoor | | 5 | LinkedIn | 0.87% | 40.5K | +22.4% | Microsoft | | 6 | Reed | 0.69% | 32.5K | +3.2% | Reed | | 7 | Adzuna | 0.17% | 8.1K | -18.2% | Adzuna | | 8 | Jobsite | 0.12% | 5.4K | 0.0% | StepStone | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Indeed | 5M | 87.5% | 1 | | Oct 2025 | CV-Library | 246K | 4.3% | 2 | | Oct 2025 | Totaljobs | 246K | 4.3% | 3 | | Oct 2025 | Glassdoor | 135K | 2.4% | 4 | | Oct 2025 | Reed | 39.7K | 0.69% | 5 | | Oct 2025 | LinkedIn | 33.1K | 0.58% | 6 | | Oct 2025 | Adzuna | 9.9K | 0.17% | 7 | | Oct 2025 | Jobsite | 6.6K | 0.12% | 8 | | Nov 2025 | Indeed | 4.1M | 86% | 1 | | Nov 2025 | CV-Library | 246K | 5.2% | 2 | | Nov 2025 | Totaljobs | 201K | 4.2% | 3 | | Nov 2025 | Glassdoor | 135K | 2.8% | 4 | | Nov 2025 | Reed | 33.7K | 0.71% | 5 | | Nov 2025 | LinkedIn | 33.1K | 0.7% | 6 | | Nov 2025 | Adzuna | 8.1K | 0.17% | 7 | | Nov 2025 | Jobsite | 6.6K | 0.14% | 8 | | Dec 2025 | Indeed | 3.4M | 87.3% | 1 | | Dec 2025 | CV-Library | 165K | 4.3% | 2 | | Dec 2025 | Totaljobs | 165K | 4.3% | 3 | | Dec 2025 | Glassdoor | 90.5K | 2.4% | 4 | | Dec 2025 | Reed | 27.6K | 0.72% | 5 | | Dec 2025 | LinkedIn | 27.1K | 0.71% | 6 | | Dec 2025 | Adzuna | 6.6K | 0.17% | 7 | | Dec 2025 | Jobsite | 4.4K | 0.11% | 8 | | Jan 2026 | Indeed | 5M | 86.4% | 1 | | Jan 2026 | CV-Library | 301K | 5.2% | 2 | | Jan 2026 | Totaljobs | 246K | 4.2% | 3 | | Jan 2026 | Glassdoor | 135K | 2.3% | 4 | | Jan 2026 | LinkedIn | 49.5K | 0.86% | 5 | | Jan 2026 | Reed | 39.7K | 0.69% | 6 | | Jan 2026 | Adzuna | 9.9K | 0.17% | 7 | | Jan 2026 | Jobsite | 8.1K | 0.14% | 8 | | Feb 2026 | Indeed | 5M | 87.3% | 1 | | Feb 2026 | CV-Library | 301K | 5.3% | 2 | | Feb 2026 | Totaljobs | 201K | 3.5% | 3 | | Feb 2026 | Glassdoor | 135K | 2.4% | 4 | | Feb 2026 | LinkedIn | 40.5K | 0.71% | 5 | | Feb 2026 | Reed | 33.7K | 0.59% | 6 | | Feb 2026 | Adzuna | 9.9K | 0.17% | 7 | | Feb 2026 | Jobsite | 6.6K | 0.12% | 8 | | Mar 2026 | Indeed | 5M | 87.2% | 1 | | Mar 2026 | CV-Library | 301K | 5.2% | 2 | | Mar 2026 | Totaljobs | 201K | 3.5% | 3 | | Mar 2026 | Glassdoor | 135K | 2.4% | 4 | | Mar 2026 | LinkedIn | 49.5K | 0.86% | 5 | | Mar 2026 | Reed | 32.5K | 0.57% | 6 | | Mar 2026 | Adzuna | 9.9K | 0.17% | 7 | | Mar 2026 | Jobsite | 6.6K | 0.12% | 8 | | Apr 2026 | Indeed | 4.1M | 86.4% | 1 | | Apr 2026 | CV-Library | 246K | 5.2% | 2 | | Apr 2026 | Totaljobs | 201K | 4.2% | 3 | | Apr 2026 | Glassdoor | 110K | 2.3% | 4 | | Apr 2026 | LinkedIn | 40.5K | 0.86% | 5 | | Apr 2026 | Reed | 32.5K | 0.69% | 6 | | Apr 2026 | Adzuna | 8.1K | 0.17% | 7 | | Apr 2026 | Jobsite | 6.6K | 0.14% | 8 | | May 2026 | Indeed | 4.1M | 87.5% | 1 | | May 2026 | CV-Library | 246K | 5.3% | 2 | | May 2026 | Totaljobs | 165K | 3.5% | 3 | | May 2026 | Glassdoor | 90.5K | 1.9% | 4 | | May 2026 | LinkedIn | 40.5K | 0.87% | 5 | | May 2026 | Reed | 26.6K | 0.57% | 6 | | May 2026 | Adzuna | 8.1K | 0.17% | 7 | | May 2026 | Jobsite | 5.4K | 0.12% | 8 | | Jun 2026 | Indeed | 4.1M | 86.9% | 1 | | Jun 2026 | CV-Library | 246K | 5.2% | 2 | | Jun 2026 | Totaljobs | 165K | 3.5% | 3 | | Jun 2026 | Glassdoor | 110K | 2.3% | 4 | | Jun 2026 | LinkedIn | 49.5K | 1.1% | 5 | | Jun 2026 | Reed | 32.5K | 0.69% | 6 | | Jun 2026 | Adzuna | 8.1K | 0.17% | 7 | | Jun 2026 | Jobsite | 5.4K | 0.11% | 8 | | Jul 2026 | Indeed | 4.1M | 87.1% | 1 | | Jul 2026 | CV-Library | 246K | 5.2% | 2 | | Jul 2026 | Totaljobs | 165K | 3.5% | 3 | | Jul 2026 | Glassdoor | 110K | 2.3% | 4 | | Jul 2026 | LinkedIn | 40.5K | 0.86% | 5 | | Jul 2026 | Reed | 31.5K | 0.67% | 6 | | Jul 2026 | Adzuna | 8.1K | 0.17% | 7 | | Jul 2026 | Jobsite | 5.4K | 0.11% | 8 | | Aug 2026 | Indeed | 4.1M | 87.6% | 1 | | Aug 2026 | CV-Library | 246K | 5.3% | 2 | | Aug 2026 | Totaljobs | 165K | 3.5% | 3 | | Aug 2026 | Glassdoor | 90.5K | 1.9% | 4 | | Aug 2026 | LinkedIn | 33.1K | 0.71% | 5 | | Aug 2026 | Reed | 31.5K | 0.67% | 6 | | Aug 2026 | Adzuna | 9.9K | 0.21% | 7 | | Aug 2026 | Jobsite | 5.4K | 0.12% | 8 | | Sep 2026 | Indeed | 4.1M | 87.4% | 1 | | Sep 2026 | CV-Library | 246K | 5.3% | 2 | | Sep 2026 | Totaljobs | 165K | 3.5% | 3 | | Sep 2026 | Glassdoor | 90.5K | 1.9% | 4 | | Sep 2026 | LinkedIn | 40.5K | 0.87% | 5 | | Sep 2026 | Reed | 32.5K | 0.69% | 6 | | Sep 2026 | Adzuna | 8.1K | 0.17% | 7 | | Sep 2026 | Jobsite | 5.4K | 0.12% | 8 | ## What is being compared - **Adzuna**: Measured on the search term “adzuna”. - **CV-Library**: Measured on the search term “cv library”. - **Glassdoor**: Measured on the search term “glassdoor”. - **Indeed**: Measured on the search term “indeed”. - **Jobsite**: Measured on the search term “jobsite”. - **LinkedIn**: Measured on the search term “linkedin jobs”. - **Reed**: Measured on the search terms “reed co uk” and “reed jobs”, summed into one figure. - **Totaljobs**: Measured on the search term “totaljobs”. - [Adzuna](/demand/uk/brands/adzuna) - [CV-Library](/demand/uk/brands/cv-library) - [Glassdoor](/demand/uk/brands/glassdoor) - [Indeed](/demand/uk/brands/indeed) - [Jobsite](/demand/uk/brands/jobsite) - [LinkedIn](/demand/uk/brands/linkedin) - [Reed](/demand/uk/brands/reed) - [Totaljobs](/demand/uk/brands/totaljobs) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among job boards in the United Kingdom? In September 2026, Indeed was the most searched among job boards in the United Kingdom, with an estimated 4.1M branded searches, 87.4% of all searches for the eight we track. ## Cite this page Brandwave. "Job boards in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-job-boards This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-job-boards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.