---
title: "Jewellery brands in the United Kingdom: Which are searched most?"
description: "Compare the everyday and demi-fine jewellery brands people in the UK buy. Share of Search among Pandora, Abbott Lyon, Monica Vinader, Astrid & Miyu, Missoma, Boodles, Orelia, Daisy London and Edge of Ember, the jewellery brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-jewellery-brands"
publisher: "Brandwave"
---

# Jewellery brands in the United Kingdom: Which are searched most?

Compare the everyday and demi-fine jewellery brands people in the UK buy. Share of Search among Pandora, Abbott Lyon, Monica Vinader, Astrid & Miyu, Missoma, Boodles, Orelia, Daisy London and Edge of Ember, the jewellery brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Jewellery brands
- **Market**: United Kingdom
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Pandora, 39.4%

## Which brand is most popular in search among jewellery brands in the United Kingdom?

- In September 2026, Pandora was the most searched among jewellery brands in the United Kingdom, with an estimated 290K branded searches, 39.4% of all searches for the nine we track.
- Abbott Lyon is in 2nd place, 21 percentage points behind at 18.3%.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewellery brands in the United Kingdom increased from 31.9% to 39.4%.
- Across the 12 months ending September 2026, Abbott Lyon’s share of searches among jewellery brands in the United Kingdom decreased from 26.8% to 18.3%.
- Across the 12 months ending September 2026, Monica Vinader’s share of searches among jewellery brands in the United Kingdom increased from 14.7% to 18.3%.
- Across the 12 months ending September 2026, Astrid & Miyu’s share of searches among jewellery brands in the United Kingdom decreased from 18% to 14.9%.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewellery brands in the United Kingdom peaked at 39.4% in September 2026 and was lowest at 30.8% in March 2026.
- Across the 12 months ending September 2026, Abbott Lyon’s share of searches among jewellery brands in the United Kingdom peaked at 32.1% in November 2025 and was lowest at 18.3% in September 2026.
- Across the 12 months ending September 2026, Monica Vinader’s share of searches among jewellery brands in the United Kingdom peaked at 22.7% in June 2026 and was lowest at 14.7% in October 2025.
- Across the 12 months ending September 2026, Astrid & Miyu’s share of searches among jewellery brands in the United Kingdom peaked at 18% in April 2026 and was lowest at 11.7% in November 2025.
- Across the 12 months ending September 2026, Missoma’s share of searches among jewellery brands in the United Kingdom peaked at 5.6% in June 2026 and was lowest at 3.1% in December 2025.
- Across the 12 months ending September 2026, Boodles’ share of searches among jewellery brands in the United Kingdom peaked at 4.6% in March 2026 and was lowest at 1.1% in November 2025.
- Across the 12 months ending September 2026, Monica Vinader rose from 4th to 3rd among jewellery brands in the United Kingdom.
- Across the 12 months ending September 2026, Astrid & Miyu fell from 3rd to 4th among jewellery brands in the United Kingdom.
- Across the 12 months ending September 2026, Missoma, Boodles, Orelia, Daisy London and Edge of Ember held steady: their share of searches among jewellery brands in the United Kingdom each moved less than 0.5 percentage points.

## Top jewellery brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Missoma appeared every time. Monica Vinader was recommended most often, coming first in three out of four answers that gave a list. Missoma was second, and Astrid & Miyu was third. Orelia, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Monica Vinader | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Missoma | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Astrid & Miyu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Abbott Lyon | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Daisy London | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Pandora | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Boodles | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Orelia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Edge of Ember | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about jewellery brands

- Asked ChatGPT "What are the best jewellery brands in the UK?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu, 4. Daisy London, 5. Boodles, 6. Abbott Lyon
- Asked ChatGPT "Where can I buy good quality gold-plated jewellery that won't tarnish?": 1. Monica Vinader, 2. Missoma, 3. Abbott Lyon
- Asked ChatGPT "What's a good jewellery brand for an everyday necklace gift?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu
- Searched Google, AI Overview "gold jewellery": 1. Missoma
- Searched Google, AI Overview "best jewellery brands uk": 1. Missoma, 2. Monica Vinader, 3. Pandora

Not named in any answer: Orelia and Edge of Ember.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Pandora vs Abbott Lyon: compare search popularity](/demand/uk/compare/abbott-lyon-vs-pandora): 39.4% against 18.3% Share of Search.
- [Pandora vs Monica Vinader: compare search popularity](/demand/uk/compare/monica-vinader-vs-pandora): 39.4% against 18.3% Share of Search.
- [Pandora vs Astrid & Miyu: compare search popularity](/demand/uk/compare/astrid-and-miyu-vs-pandora): 39.4% against 14.9% Share of Search.
- [Pandora vs Missoma: compare search popularity](/demand/uk/compare/missoma-vs-pandora): 39.4% against 4.5% Share of Search.
- [Abbott Lyon vs Monica Vinader: compare search popularity](/demand/uk/compare/abbott-lyon-vs-monica-vinader): 18.3% Share of Search each.
- [Abbott Lyon vs Astrid & Miyu: compare search popularity](/demand/uk/compare/abbott-lyon-vs-astrid-and-miyu): 18.3% against 14.9% Share of Search.
- [Abbott Lyon vs Missoma: compare search popularity](/demand/uk/compare/abbott-lyon-vs-missoma): 18.3% against 4.5% Share of Search.
- [Monica Vinader vs Astrid & Miyu: compare search popularity](/demand/uk/compare/astrid-and-miyu-vs-monica-vinader): 18.3% against 14.9% Share of Search.
- [Monica Vinader vs Missoma: compare search popularity](/demand/uk/compare/missoma-vs-monica-vinader): 18.3% against 4.5% Share of Search.
- [Astrid & Miyu vs Missoma: compare search popularity](/demand/uk/compare/astrid-and-miyu-vs-missoma): 14.9% against 4.5% Share of Search.

## How did search popularity change for United Kingdom jewellery brands in September 2026?

- In September 2026, Pandora gained share of searches among jewellery brands in the United Kingdom, from 33.3% to 39.4%.
- In September 2026, Abbott Lyon lost share of searches among jewellery brands in the United Kingdom, from 23.1% to 18.3%.
- In September 2026, Monica Vinader lost share of searches among jewellery brands in the United Kingdom, from 18.9% to 18.3%.
- Missoma’s share of searches among jewellery brands in the United Kingdom has lost ground for 3 months in a row, from 5.6% to 4.5% in September 2026.
- Estimated monthly branded searches for Edge of Ember in the United Kingdom fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
- Estimated monthly branded searches for Astrid & Miyu in the United Kingdom fell 33.3% over 12 measured months, from 165K to 110K in September 2026.
- Estimated monthly branded searches for Daisy London in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Orelia in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pandora | 39.4% | 290K | +22.0% | Pandora |
| 2 | Abbott Lyon | 18.3% | 135K | -18.2% | Abbott Lyon |
| 3 | Monica Vinader | 18.3% | 135K | 0.0% | Monica Vinader |
| 4 | Astrid & Miyu | 14.9% | 110K | 0.0% | Astrid & Miyu |
| 5 | Missoma | 4.5% | 33.1K | 0.0% | Missoma |
| 6 | Boodles | 2.5% | 18.1K | +22.3% | Boodles |
| 7 | Orelia | 1.1% | 8.1K | -18.2% | Orelia |
| 8 | Daisy London | 0.6% | 4.4K | -18.5% | Daisy London |
| 9 | Edge of Ember | 0.39% | 2.9K | -19.4% | Edge of Ember |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pandora | 293K | 31.9% | 1 |
| Oct 2025 | Abbott Lyon | 246K | 26.8% | 2 |
| Oct 2025 | Astrid & Miyu | 165K | 18% | 3 |
| Oct 2025 | Monica Vinader | 135K | 14.7% | 4 |
| Oct 2025 | Missoma | 40.5K | 4.4% | 5 |
| Oct 2025 | Boodles | 18.1K | 2% | 6 |
| Oct 2025 | Orelia | 9.9K | 1.1% | 7 |
| Oct 2025 | Daisy London | 5.4K | 0.59% | 8 |
| Oct 2025 | Edge of Ember | 4.4K | 0.48% | 9 |
| Nov 2025 | Pandora | 684K | 32.6% | 1 |
| Nov 2025 | Abbott Lyon | 673K | 32.1% | 2 |
| Nov 2025 | Monica Vinader | 368K | 17.5% | 3 |
| Nov 2025 | Astrid & Miyu | 246K | 11.7% | 4 |
| Nov 2025 | Missoma | 74K | 3.5% | 5 |
| Nov 2025 | Boodles | 22.2K | 1.1% | 6 |
| Nov 2025 | Orelia | 14.8K | 0.71% | 7 |
| Nov 2025 | Daisy London | 9.9K | 0.47% | 8 |
| Nov 2025 | Edge of Ember | 6.6K | 0.31% | 9 |
| Dec 2025 | Pandora | 729K | 37.6% | 1 |
| Dec 2025 | Abbott Lyon | 550K | 28.4% | 2 |
| Dec 2025 | Monica Vinader | 301K | 15.5% | 3 |
| Dec 2025 | Astrid & Miyu | 246K | 12.7% | 4 |
| Dec 2025 | Missoma | 60.5K | 3.1% | 5 |
| Dec 2025 | Boodles | 22.2K | 1.1% | 6 |
| Dec 2025 | Orelia | 14.8K | 0.76% | 7 |
| Dec 2025 | Daisy London | 9.9K | 0.51% | 8 |
| Dec 2025 | Edge of Ember | 5.4K | 0.28% | 9 |
| Jan 2026 | Pandora | 329K | 34.8% | 1 |
| Jan 2026 | Abbott Lyon | 201K | 21.3% | 2 |
| Jan 2026 | Monica Vinader | 201K | 21.3% | 3 |
| Jan 2026 | Astrid & Miyu | 135K | 14.3% | 4 |
| Jan 2026 | Missoma | 40.5K | 4.3% | 5 |
| Jan 2026 | Boodles | 18.1K | 1.9% | 6 |
| Jan 2026 | Orelia | 9.9K | 1% | 7 |
| Jan 2026 | Daisy London | 6.6K | 0.7% | 8 |
| Jan 2026 | Edge of Ember | 4.4K | 0.47% | 9 |
| Feb 2026 | Pandora | 270K | 34.4% | 1 |
| Feb 2026 | Abbott Lyon | 201K | 25.6% | 2 |
| Feb 2026 | Monica Vinader | 135K | 17.2% | 3 |
| Feb 2026 | Astrid & Miyu | 110K | 14% | 4 |
| Feb 2026 | Missoma | 33.1K | 4.2% | 5 |
| Feb 2026 | Boodles | 18.1K | 2.3% | 6 |
| Feb 2026 | Orelia | 9.9K | 1.3% | 7 |
| Feb 2026 | Daisy London | 5.4K | 0.69% | 8 |
| Feb 2026 | Edge of Ember | 3.6K | 0.46% | 9 |
| Mar 2026 | Pandora | 270K | 30.8% | 1 |
| Mar 2026 | Abbott Lyon | 246K | 28% | 2 |
| Mar 2026 | Astrid & Miyu | 135K | 15.4% | 3 |
| Mar 2026 | Monica Vinader | 135K | 15.4% | 4 |
| Mar 2026 | Boodles | 40.5K | 4.6% | 5 |
| Mar 2026 | Missoma | 33.1K | 3.8% | 6 |
| Mar 2026 | Orelia | 9.9K | 1.1% | 7 |
| Mar 2026 | Daisy London | 5.4K | 0.61% | 8 |
| Mar 2026 | Edge of Ember | 3.6K | 0.41% | 9 |
| Apr 2026 | Pandora | 196K | 32.1% | 1 |
| Apr 2026 | Abbott Lyon | 135K | 22.1% | 2 |
| Apr 2026 | Astrid & Miyu | 110K | 18% | 3 |
| Apr 2026 | Monica Vinader | 110K | 18% | 4 |
| Apr 2026 | Missoma | 27.1K | 4.4% | 5 |
| Apr 2026 | Boodles | 14.8K | 2.4% | 6 |
| Apr 2026 | Orelia | 9.9K | 1.6% | 7 |
| Apr 2026 | Daisy London | 4.4K | 0.72% | 8 |
| Apr 2026 | Edge of Ember | 2.9K | 0.48% | 9 |
| May 2026 | Pandora | 238K | 34.4% | 1 |
| May 2026 | Abbott Lyon | 135K | 19.5% | 2 |
| May 2026 | Monica Vinader | 135K | 19.5% | 3 |
| May 2026 | Astrid & Miyu | 110K | 15.9% | 4 |
| May 2026 | Missoma | 33.1K | 4.8% | 5 |
| May 2026 | Boodles | 22.2K | 3.2% | 6 |
| May 2026 | Orelia | 9.9K | 1.4% | 7 |
| May 2026 | Daisy London | 4.4K | 0.64% | 8 |
| May 2026 | Edge of Ember | 3.6K | 0.52% | 9 |
| Jun 2026 | Pandora | 240K | 33% | 1 |
| Jun 2026 | Monica Vinader | 165K | 22.7% | 2 |
| Jun 2026 | Abbott Lyon | 135K | 18.6% | 3 |
| Jun 2026 | Astrid & Miyu | 110K | 15.1% | 4 |
| Jun 2026 | Missoma | 40.5K | 5.6% | 5 |
| Jun 2026 | Boodles | 18.1K | 2.5% | 6 |
| Jun 2026 | Orelia | 9.9K | 1.4% | 7 |
| Jun 2026 | Daisy London | 4.4K | 0.6% | 8 |
| Jun 2026 | Edge of Ember | 4.4K | 0.6% | 9 |
| Jul 2026 | Pandora | 215K | 32.5% | 1 |
| Jul 2026 | Abbott Lyon | 135K | 20.4% | 2 |
| Jul 2026 | Monica Vinader | 135K | 20.4% | 3 |
| Jul 2026 | Astrid & Miyu | 110K | 16.6% | 4 |
| Jul 2026 | Missoma | 33.1K | 5% | 5 |
| Jul 2026 | Boodles | 14.8K | 2.2% | 6 |
| Jul 2026 | Orelia | 9.9K | 1.5% | 7 |
| Jul 2026 | Daisy London | 4.4K | 0.66% | 8 |
| Jul 2026 | Edge of Ember | 4.4K | 0.66% | 9 |
| Aug 2026 | Pandora | 238K | 33.3% | 1 |
| Aug 2026 | Abbott Lyon | 165K | 23.1% | 2 |
| Aug 2026 | Monica Vinader | 135K | 18.9% | 3 |
| Aug 2026 | Astrid & Miyu | 110K | 15.4% | 4 |
| Aug 2026 | Missoma | 33.1K | 4.6% | 5 |
| Aug 2026 | Boodles | 14.8K | 2.1% | 6 |
| Aug 2026 | Orelia | 9.9K | 1.4% | 7 |
| Aug 2026 | Daisy London | 5.4K | 0.76% | 8 |
| Aug 2026 | Edge of Ember | 3.6K | 0.5% | 9 |
| Sep 2026 | Pandora | 290K | 39.4% | 1 |
| Sep 2026 | Abbott Lyon | 135K | 18.3% | 2 |
| Sep 2026 | Monica Vinader | 135K | 18.3% | 3 |
| Sep 2026 | Astrid & Miyu | 110K | 14.9% | 4 |
| Sep 2026 | Missoma | 33.1K | 4.5% | 5 |
| Sep 2026 | Boodles | 18.1K | 2.5% | 6 |
| Sep 2026 | Orelia | 8.1K | 1.1% | 7 |
| Sep 2026 | Daisy London | 4.4K | 0.6% | 8 |
| Sep 2026 | Edge of Ember | 2.9K | 0.39% | 9 |

## What is being compared

- **Abbott Lyon**: Measured on the search term “abbott lyon”.
- **Astrid & Miyu**: Measured on the search term “astrid and miyu”.
- **Boodles**: Measured on the search term “boodles”.
- **Daisy London**: Measured on the search term “daisy london”.
- **Edge of Ember**: Measured on the search term “edge of ember”.
- **Missoma**: Measured on the search term “missoma”.
- **Monica Vinader**: Measured on the search term “monica vinader”.
- **Orelia**: Measured on the search term “orelia”.
- **Pandora**: Measured on the search terms “pandora bracelet”, “pandora charms” and “pandora jewellery”, summed into one figure.

- [Abbott Lyon](/demand/uk/brands/abbott-lyon)
- [Astrid & Miyu](/demand/uk/brands/astrid-and-miyu)
- [Boodles](/demand/uk/brands/boodles)
- [Daisy London](/demand/uk/brands/daisy-london)
- [Edge of Ember](/demand/uk/brands/edge-of-ember)
- [Missoma](/demand/uk/brands/missoma)
- [Monica Vinader](/demand/uk/brands/monica-vinader)
- [Orelia](/demand/uk/brands/orelia)
- [Pandora](/demand/uk/brands/pandora)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among jewellery brands in the United Kingdom?

In September 2026, Pandora was the most searched among jewellery brands in the United Kingdom, with an estimated 290K branded searches, 39.4% of all searches for the nine we track.

## Cite this page

Brandwave. "Jewellery brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-jewellery-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-jewellery-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.