---
title: "Jewellers in the United Kingdom: Which are most popular?"
description: "Compare the jewellers people in the UK buy engagement rings and jewellery from. Share of Search among H.Samuel, Warren James, Pandora, Beaverbrooks, Ernest Jones and Goldsmiths, the jewellers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-jewellers"
publisher: "Brandwave"
---

# Jewellers in the United Kingdom: Which are most popular?

Compare the jewellers people in the UK buy engagement rings and jewellery from. Share of Search among H.Samuel, Warren James, Pandora, Beaverbrooks, Ernest Jones and Goldsmiths, the jewellers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Jewellers
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: H.Samuel, 27.8%

## Which brand is most popular in search among jewellers in the United Kingdom?

- In September 2026, H.Samuel was the most searched among jeweller brands in the United Kingdom, with an estimated 246K branded searches, 27.8% of all searches for the six we track.
- Warren James is in 2nd place, 5.1 percentage points behind at 22.7%.
- Across the 12 months ending September 2026, H.Samuel’s share of searches among jewellers in the United Kingdom decreased from 28.6% to 27.8%.
- Across the 12 months ending September 2026, Warren James’ share of searches among jewellers in the United Kingdom decreased from 23.4% to 22.7%.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewellers in the United Kingdom decreased from 20.8% to 20.3%.
- Across the 12 months ending September 2026, Ernest Jones’ share of searches among jewellers in the United Kingdom increased from 10.4% to 12.4%.
- Across the 12 months ending September 2026, H.Samuel’s share of searches among jewellers in the United Kingdom peaked at 31.1% in August 2026 and was lowest at 22.4% in November 2025.
- Across the 12 months ending September 2026, Warren James’ share of searches among jewellers in the United Kingdom peaked at 29.3% in December 2025 and was lowest at 20.7% in April 2026.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewellers in the United Kingdom peaked at 29% in November 2025 and was lowest at 17.3% in May 2026.
- Across the 12 months ending September 2026, Beaverbrooks’ share of searches among jewellers in the United Kingdom peaked at 18% in July 2026 and was lowest at 12.2% in November 2025.
- Across the 12 months ending September 2026, Ernest Jones’ share of searches among jewellers in the United Kingdom peaked at 12.9% in May 2026 and was lowest at 8.2% in November 2025.
- Across the 12 months ending September 2026, Beaverbrooks and Goldsmiths held steady: their share of searches among jewellers in the United Kingdom each moved less than 0.5 percentage points.

## Top jewellers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, H.Samuel and Ernest Jones were mentioned most often, in three of the five answers. H.Samuel and Warren James tied as the most recommended. Ernest Jones was third. Pandora, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| H.Samuel | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Warren James | 1st | 1 of 3 | 1 of 2 | 2 of 5 |
| Ernest Jones | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Beaverbrooks | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Pandora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Goldsmiths | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about jewellers

- Asked ChatGPT "Where should I buy an engagement ring in the UK?": 1. Ernest Jones
- Asked ChatGPT "What are the best jewellers in the UK?": named none of the brands we track
- Asked ChatGPT "Which high street jeweller in the UK has the best value?": 1. Warren James, 2. H.Samuel, 3. Beaverbrooks
- Searched Google, AI Overview "jewellers": 1. H.Samuel, 2. Ernest Jones, 3. Beaverbrooks
- Searched Google, AI Overview "engagement rings": 1. Warren James, 2. Ernest Jones, 3. H.Samuel

Not named in any answer: Pandora and Goldsmiths.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [H.Samuel vs Warren James: compare search popularity](/demand/uk/compare/h-samuel-vs-warren-james): 27.8% against 22.7% Share of Search.
- [H.Samuel vs Pandora: compare search popularity](/demand/uk/compare/h-samuel-vs-pandora): 27.8% against 20.3% Share of Search.
- [H.Samuel vs Beaverbrooks: compare search popularity](/demand/uk/compare/beaverbrooks-vs-h-samuel): 27.8% against 15.2% Share of Search.
- [H.Samuel vs Ernest Jones: compare search popularity](/demand/uk/compare/ernest-jones-vs-h-samuel): 27.8% against 12.4% Share of Search.
- [Warren James vs Pandora: compare search popularity](/demand/uk/compare/pandora-vs-warren-james): 22.7% against 20.3% Share of Search.
- [Warren James vs Beaverbrooks: compare search popularity](/demand/uk/compare/beaverbrooks-vs-warren-james): 22.7% against 15.2% Share of Search.
- [Warren James vs Ernest Jones: compare search popularity](/demand/uk/compare/ernest-jones-vs-warren-james): 22.7% against 12.4% Share of Search.
- [Pandora vs Beaverbrooks: compare search popularity](/demand/uk/compare/beaverbrooks-vs-pandora): 20.3% against 15.2% Share of Search.
- [Pandora vs Ernest Jones: compare search popularity](/demand/uk/compare/ernest-jones-vs-pandora): 20.3% against 12.4% Share of Search.
- [Beaverbrooks vs Ernest Jones: compare search popularity](/demand/uk/compare/beaverbrooks-vs-ernest-jones): 15.2% against 12.4% Share of Search.

## How did search popularity change for United Kingdom jewellers in September 2026?

- In September 2026, Pandora gained share of searches among jewellers in the United Kingdom, from 18.3% to 20.3%.
- In September 2026, Warren James gained share of searches among jewellers in the United Kingdom, from 20.8% to 22.7%.
- In September 2026, Ernest Jones gained share of searches among jewellers in the United Kingdom, from 11.4% to 12.4%.
- In September 2026, H.Samuel lost share of searches among jewellers in the United Kingdom, from 31.1% to 27.8%.
- In September 2026, Beaverbrooks lost share of searches among jewellers in the United Kingdom, from 17% to 15.2%.
- Estimated monthly branded searches for Goldsmiths in the United Kingdom rose 19.2% over 12 measured months, from 12K to 14.3K in September 2026.

## Which jewellers do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | H.Samuel | 27.8% | 246K | -18.3% | H.Samuel |
| 2 | Warren James | 22.7% | 201K | 0.0% | Warren James |
| 3 | Pandora | 20.3% | 180K | +1.5% | Pandora |
| 4 | Beaverbrooks | 15.2% | 135K | -18.2% | Beaverbrooks |
| 5 | Ernest Jones | 12.4% | 110K | 0.0% | Ernest Jones |
| 6 | Goldsmiths | 1.6% | 14.3K | 0.0% | Goldsmiths |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | H.Samuel | 301K | 28.6% | 1 |
| Oct 2025 | Warren James | 246K | 23.4% | 2 |
| Oct 2025 | Pandora | 219K | 20.8% | 3 |
| Oct 2025 | Beaverbrooks | 165K | 15.7% | 4 |
| Oct 2025 | Ernest Jones | 110K | 10.4% | 5 |
| Oct 2025 | Goldsmiths | 12K | 1.1% | 6 |
| Nov 2025 | Pandora | 583K | 29% | 1 |
| Nov 2025 | Warren James | 550K | 27.4% | 2 |
| Nov 2025 | H.Samuel | 450K | 22.4% | 3 |
| Nov 2025 | Beaverbrooks | 246K | 12.2% | 4 |
| Nov 2025 | Ernest Jones | 165K | 8.2% | 5 |
| Nov 2025 | Goldsmiths | 15.3K | 0.76% | 6 |
| Dec 2025 | Warren James | 673K | 29.3% | 1 |
| Dec 2025 | H.Samuel | 550K | 23.9% | 2 |
| Dec 2025 | Pandora | 483K | 21% | 3 |
| Dec 2025 | Beaverbrooks | 368K | 16% | 4 |
| Dec 2025 | Ernest Jones | 201K | 8.8% | 5 |
| Dec 2025 | Goldsmiths | 21.4K | 0.93% | 6 |
| Jan 2026 | H.Samuel | 301K | 26.7% | 1 |
| Jan 2026 | Pandora | 264K | 23.4% | 2 |
| Jan 2026 | Warren James | 246K | 21.8% | 3 |
| Jan 2026 | Beaverbrooks | 165K | 14.6% | 4 |
| Jan 2026 | Ernest Jones | 135K | 12% | 5 |
| Jan 2026 | Goldsmiths | 16.5K | 1.5% | 6 |
| Feb 2026 | H.Samuel | 246K | 28.4% | 1 |
| Feb 2026 | Warren James | 201K | 23.2% | 2 |
| Feb 2026 | Pandora | 180K | 20.8% | 3 |
| Feb 2026 | Beaverbrooks | 135K | 15.6% | 4 |
| Feb 2026 | Ernest Jones | 90.5K | 10.5% | 5 |
| Feb 2026 | Goldsmiths | 13.5K | 1.6% | 6 |
| Mar 2026 | H.Samuel | 246K | 27.3% | 1 |
| Mar 2026 | Pandora | 216K | 23.9% | 2 |
| Mar 2026 | Warren James | 201K | 22.3% | 3 |
| Mar 2026 | Beaverbrooks | 135K | 15% | 4 |
| Mar 2026 | Ernest Jones | 90.5K | 10% | 5 |
| Mar 2026 | Goldsmiths | 13.5K | 1.5% | 6 |
| Apr 2026 | H.Samuel | 246K | 30.9% | 1 |
| Apr 2026 | Warren James | 165K | 20.7% | 2 |
| Apr 2026 | Pandora | 147K | 18.5% | 3 |
| Apr 2026 | Beaverbrooks | 135K | 16.9% | 4 |
| Apr 2026 | Ernest Jones | 90.5K | 11.4% | 5 |
| Apr 2026 | Goldsmiths | 13.5K | 1.7% | 6 |
| May 2026 | H.Samuel | 246K | 28.9% | 1 |
| May 2026 | Warren James | 201K | 23.6% | 2 |
| May 2026 | Pandora | 147K | 17.3% | 3 |
| May 2026 | Beaverbrooks | 135K | 15.8% | 4 |
| May 2026 | Ernest Jones | 110K | 12.9% | 5 |
| May 2026 | Goldsmiths | 13.5K | 1.6% | 6 |
| Jun 2026 | H.Samuel | 246K | 27.8% | 1 |
| Jun 2026 | Warren James | 201K | 22.7% | 2 |
| Jun 2026 | Pandora | 180K | 20.3% | 3 |
| Jun 2026 | Beaverbrooks | 135K | 15.2% | 4 |
| Jun 2026 | Ernest Jones | 110K | 12.4% | 5 |
| Jun 2026 | Goldsmiths | 13.5K | 1.5% | 6 |
| Jul 2026 | H.Samuel | 246K | 26.9% | 1 |
| Jul 2026 | Warren James | 201K | 22% | 2 |
| Jul 2026 | Pandora | 180K | 19.6% | 3 |
| Jul 2026 | Beaverbrooks | 165K | 18% | 4 |
| Jul 2026 | Ernest Jones | 110K | 12% | 5 |
| Jul 2026 | Goldsmiths | 13.5K | 1.5% | 6 |
| Aug 2026 | H.Samuel | 301K | 31.1% | 1 |
| Aug 2026 | Warren James | 201K | 20.8% | 2 |
| Aug 2026 | Pandora | 177K | 18.3% | 3 |
| Aug 2026 | Beaverbrooks | 165K | 17% | 4 |
| Aug 2026 | Ernest Jones | 110K | 11.4% | 5 |
| Aug 2026 | Goldsmiths | 14.3K | 1.5% | 6 |
| Sep 2026 | H.Samuel | 246K | 27.8% | 1 |
| Sep 2026 | Warren James | 201K | 22.7% | 2 |
| Sep 2026 | Pandora | 180K | 20.3% | 3 |
| Sep 2026 | Beaverbrooks | 135K | 15.2% | 4 |
| Sep 2026 | Ernest Jones | 110K | 12.4% | 5 |
| Sep 2026 | Goldsmiths | 14.3K | 1.6% | 6 |

## How are branded searches counted for jewellers?

- **Beaverbrooks**: Measured on the search term “beaverbrooks”.
- **Ernest Jones**: Measured on the search term “ernest jones”.
- **Goldsmiths**: Measured on the search terms “goldsmiths jewellers” and “goldsmiths watches”, summed into one figure.
- **H.Samuel**: Measured on the search term “h samuel”.
- **Pandora**: Measured on the search terms “pandora jewellery” and “pandora uk”, summed into one figure.
- **Warren James**: Measured on the search term “warren james”.

- [Beaverbrooks](/demand/uk/brands/beaverbrooks)
- [Ernest Jones](/demand/uk/brands/ernest-jones)
- [Goldsmiths](/demand/uk/brands/goldsmiths)
- [H.Samuel](/demand/uk/brands/h-samuel)
- [Pandora](/demand/uk/brands/pandora)
- [Warren James](/demand/uk/brands/warren-james)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among jewellers in the United Kingdom?

In September 2026, H.Samuel was the most searched among jeweller brands in the United Kingdom, with an estimated 246K branded searches, 27.8% of all searches for the six we track.

## Cite this page

Brandwave. "Jewellers in the United Kingdom: Which are most popular?". https://gobrandwave.com/demand/uk/categories/uk-jewellers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-jewellers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.