--- title: "Jam brands in United Kingdom: Which are searched most?" description: "Compare the jam brands shoppers choose between. Share of Search among Bonne Maman, Wilkin & Sons and Hartley's, the jam brands Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-jam-brands" publisher: "Brandwave" --- # Jam brands in United Kingdom: Which are searched most? Compare the jam brands shoppers choose between. Share of Search among Bonne Maman, Wilkin & Sons and Hartley's, the jam brands Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Jam brands - **Market**: United Kingdom - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Bonne Maman, 77.4% ## Which brand is most popular in search among jam brands in United Kingdom? - In September 2026, Bonne Maman was the most searched among jam brands in United Kingdom, with an estimated 14.8K branded searches and 77.4% estimated Share of Search within this set. - Wilkin & Sons is in 2nd place, 64.7 percentage points behind at 12.7% Share of Search. - Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United Kingdom increased from 76.4% to 77.4%. - Across the 12 months ending September 2026, Wilkin & Sons’ estimated Share of Search among jam brands in United Kingdom decreased from 15.4% to 12.7%. - Across the 12 months ending September 2026, Hartley's’ estimated Share of Search among jam brands in United Kingdom increased from 8.2% to 10%. - Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United Kingdom peaked at 78.6% in December 2025 and was lowest at 71% in January 2026. - Across the 12 months ending September 2026, Wilkin & Sons’ estimated Share of Search among jam brands in United Kingdom peaked at 17.8% in July 2026 and was lowest at 12.7% in September 2026. - Across the 12 months ending September 2026, Hartley's’ estimated Share of Search among jam brands in United Kingdom peaked at 11.5% in January 2026 and was lowest at 8.2% in October 2025. ## Compare search popularity between leading brands - [Bonne Maman vs Wilkin & Sons: compare search popularity](/demand/uk/compare/bonne-maman-vs-wilkin-and-sons): 77.4% against 12.7% Share of Search. - [Bonne Maman vs Hartley's: compare search popularity](/demand/uk/compare/bonne-maman-vs-hartleys): 77.4% against 10% Share of Search. - [Wilkin & Sons vs Hartley's: compare search popularity](/demand/uk/compare/hartleys-vs-wilkin-and-sons): 12.7% against 10% Share of Search. ## How did search popularity change for United Kingdom jam brands in September 2026? - In September 2026, Bonne Maman gained estimated Share of Search among jam brands in United Kingdom, from 72.7% to 77.4%. - In September 2026, Wilkin & Sons lost estimated Share of Search among jam brands in United Kingdom, from 17.7% to 12.7%. - Estimated monthly branded searches for Hartley's in United Kingdom rose 46.9% over 12 measured months, from 1.3K to 1.9K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bonne Maman | 77.4% | 14.8K | +49.5% | Bonne Maman | | 2 | Wilkin & Sons | 12.7% | 2.4K | +0.4% | Wilkin & Sons | | 3 | Hartley's | 10% | 1.9K | +45.8% | Hartley's | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bonne Maman | 12.1K | 76.4% | 1 | | Oct 2025 | Wilkin & Sons | 2.4K | 15.4% | 2 | | Oct 2025 | Hartley's | 1.3K | 8.2% | 3 | | Nov 2025 | Bonne Maman | 12.1K | 76.4% | 1 | | Nov 2025 | Wilkin & Sons | 2.4K | 15.3% | 2 | | Nov 2025 | Hartley's | 1.3K | 8.3% | 3 | | Dec 2025 | Bonne Maman | 14.8K | 78.6% | 1 | | Dec 2025 | Wilkin & Sons | 2.4K | 12.8% | 2 | | Dec 2025 | Hartley's | 1.6K | 8.6% | 3 | | Jan 2026 | Bonne Maman | 9.9K | 71% | 1 | | Jan 2026 | Wilkin & Sons | 2.4K | 17.4% | 2 | | Jan 2026 | Hartley's | 1.6K | 11.5% | 3 | | Feb 2026 | Bonne Maman | 12.1K | 76.4% | 1 | | Feb 2026 | Wilkin & Sons | 2.4K | 15.3% | 2 | | Feb 2026 | Hartley's | 1.3K | 8.3% | 3 | | Mar 2026 | Bonne Maman | 12.1K | 75% | 1 | | Mar 2026 | Wilkin & Sons | 2.4K | 15% | 2 | | Mar 2026 | Hartley's | 1.6K | 10% | 3 | | Apr 2026 | Bonne Maman | 9.9K | 72.7% | 1 | | Apr 2026 | Wilkin & Sons | 2.4K | 17.7% | 2 | | Apr 2026 | Hartley's | 1.3K | 9.6% | 3 | | May 2026 | Bonne Maman | 12.1K | 76.5% | 1 | | May 2026 | Wilkin & Sons | 2.4K | 15.2% | 2 | | May 2026 | Hartley's | 1.3K | 8.3% | 3 | | Jun 2026 | Bonne Maman | 9.9K | 71% | 1 | | Jun 2026 | Wilkin & Sons | 2.4K | 17.4% | 2 | | Jun 2026 | Hartley's | 1.6K | 11.5% | 3 | | Jul 2026 | Bonne Maman | 9.9K | 72.6% | 1 | | Jul 2026 | Wilkin & Sons | 2.4K | 17.8% | 2 | | Jul 2026 | Hartley's | 1.3K | 9.6% | 3 | | Aug 2026 | Bonne Maman | 9.9K | 72.7% | 1 | | Aug 2026 | Wilkin & Sons | 2.4K | 17.7% | 2 | | Aug 2026 | Hartley's | 1.3K | 9.6% | 3 | | Sep 2026 | Bonne Maman | 14.8K | 77.4% | 1 | | Sep 2026 | Wilkin & Sons | 2.4K | 12.7% | 2 | | Sep 2026 | Hartley's | 1.9K | 10% | 3 | ## What is being compared - **Bonne Maman**: Measured on the search term “bonne maman”. - **Hartley's**: Measured on the search terms “hartley s” and “hartleys jam”, summed into one figure. - **Wilkin & Sons**: Measured on the search terms “wilkin and sons” and “wilkin sons”, summed into one figure. - [Bonne Maman](/demand/uk/brands/bonne-maman) - [Hartley's](/demand/uk/brands/hartleys) - [Wilkin & Sons](/demand/uk/brands/wilkin-and-sons) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among jam brands in United Kingdom? In September 2026, Bonne Maman was the most searched among jam brands in United Kingdom, with an estimated 14.8K branded searches and 77.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Jam brands in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-jam-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-jam-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.