--- title: "Insurance comparison sites in United Kingdom: Which are searched most?" description: "Compare the sites people compare insurance on. Share of Search among Compare the Market, GoCompare, MoneySuperMarket and Confused.com, the insurance comparison sites Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-insurance-comparison-sites" publisher: "Brandwave" --- # Insurance comparison sites in United Kingdom: Which are searched most? Compare the sites people compare insurance on. Share of Search among Compare the Market, GoCompare, MoneySuperMarket and Confused.com, the insurance comparison sites Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Insurance comparison sites - **Market**: United Kingdom - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Compare the Market, 53.6% ## Which brand is most popular in search among insurance comparison sites in United Kingdom? - In September 2026, Compare the Market was the most searched among insurance comparison sites in United Kingdom, with an estimated 1.5M branded searches and 53.6% estimated Share of Search within this set. - GoCompare is in 2nd place, 29.6 percentage points behind at 24.1% Share of Search. - Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among insurance comparison sites in United Kingdom increased from 51.2% to 53.6%. - Across the 12 months ending September 2026, GoCompare’s estimated Share of Search among insurance comparison sites in United Kingdom decreased from 28.2% to 24.1%. - Across the 12 months ending September 2026, MoneySuperMarket’s estimated Share of Search among insurance comparison sites in United Kingdom increased from 18.9% to 19.7%. - Across the 12 months ending September 2026, Confused.com’s estimated Share of Search among insurance comparison sites in United Kingdom increased from 1.7% to 2.6%. - Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among insurance comparison sites in United Kingdom peaked at 54.3% in January 2026 and was lowest at 49.2% in November 2025. - Across the 12 months ending September 2026, MoneySuperMarket’s estimated Share of Search among insurance comparison sites in United Kingdom peaked at 22.1% in November 2025 and was lowest at 18.7% in March 2026. - Across the 12 months ending September 2026, Confused.com’s estimated Share of Search among insurance comparison sites in United Kingdom peaked at 2.6% in September 2026 and was lowest at 1.5% in January 2026. ## Compare search popularity between leading brands - [Compare the Market vs GoCompare: compare search popularity](/demand/uk/compare/compare-the-market-vs-gocompare): 53.6% against 24.1% Share of Search. - [Compare the Market vs MoneySuperMarket: compare search popularity](/demand/uk/compare/compare-the-market-vs-moneysupermarket): 53.6% against 19.7% Share of Search. - [Compare the Market vs Confused.com: compare search popularity](/demand/uk/compare/compare-the-market-vs-confused-com): 53.6% against 2.6% Share of Search. - [GoCompare vs MoneySuperMarket: compare search popularity](/demand/uk/compare/gocompare-vs-moneysupermarket): 24.1% against 19.7% Share of Search. - [GoCompare vs Confused.com: compare search popularity](/demand/uk/compare/confused-com-vs-gocompare): 24.1% against 2.6% Share of Search. - [MoneySuperMarket vs Confused.com: compare search popularity](/demand/uk/compare/confused-com-vs-moneysupermarket): 19.7% against 2.6% Share of Search. ## How did search popularity change for United Kingdom insurance comparison sites in September 2026? - Estimated monthly branded searches for Confused.com in United Kingdom rose 82.7% over 12 measured months, from 40.5K to 74K in September 2026. - Estimated monthly branded searches for Compare the Market in United Kingdom rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026. - Estimated monthly branded searches for MoneySuperMarket in United Kingdom rose 22.2% over 12 measured months, from 450K to 550K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Compare the Market | 53.6% | 1.5M | 0.0% | Compare the Market | | 2 | GoCompare | 24.1% | 673K | 0.0% | GoCompare | | 3 | MoneySuperMarket | 19.7% | 550K | 0.0% | MoneySuperMarket | | 4 | Confused.com | 2.6% | 74K | +22.3% | Confused.com | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Compare the Market | 1.2M | 51.2% | 1 | | Oct 2025 | GoCompare | 673K | 28.2% | 2 | | Oct 2025 | MoneySuperMarket | 450K | 18.9% | 3 | | Oct 2025 | Confused.com | 40.5K | 1.7% | 4 | | Nov 2025 | Compare the Market | 1M | 49.2% | 1 | | Nov 2025 | GoCompare | 550K | 27.1% | 2 | | Nov 2025 | MoneySuperMarket | 450K | 22.1% | 3 | | Nov 2025 | Confused.com | 33.1K | 1.6% | 4 | | Dec 2025 | Compare the Market | 1M | 54% | 1 | | Dec 2025 | GoCompare | 450K | 24.3% | 2 | | Dec 2025 | MoneySuperMarket | 368K | 19.9% | 3 | | Dec 2025 | Confused.com | 33.1K | 1.8% | 4 | | Jan 2026 | Compare the Market | 1.5M | 54.3% | 1 | | Jan 2026 | GoCompare | 673K | 24.4% | 2 | | Jan 2026 | MoneySuperMarket | 550K | 19.9% | 3 | | Jan 2026 | Confused.com | 40.5K | 1.5% | 4 | | Feb 2026 | Compare the Market | 1.5M | 54.3% | 1 | | Feb 2026 | GoCompare | 673K | 24.4% | 2 | | Feb 2026 | MoneySuperMarket | 550K | 19.9% | 3 | | Feb 2026 | Confused.com | 40.5K | 1.5% | 4 | | Mar 2026 | Compare the Market | 1.5M | 51.1% | 1 | | Mar 2026 | GoCompare | 823K | 28.1% | 2 | | Mar 2026 | MoneySuperMarket | 550K | 18.7% | 3 | | Mar 2026 | Confused.com | 60.5K | 2.1% | 4 | | Apr 2026 | Compare the Market | 1.5M | 53.9% | 1 | | Apr 2026 | GoCompare | 673K | 24.2% | 2 | | Apr 2026 | MoneySuperMarket | 550K | 19.8% | 3 | | Apr 2026 | Confused.com | 60.5K | 2.2% | 4 | | May 2026 | Compare the Market | 1.5M | 53.9% | 1 | | May 2026 | GoCompare | 673K | 24.2% | 2 | | May 2026 | MoneySuperMarket | 550K | 19.8% | 3 | | May 2026 | Confused.com | 60.5K | 2.2% | 4 | | Jun 2026 | Compare the Market | 1.5M | 53.9% | 1 | | Jun 2026 | GoCompare | 673K | 24.2% | 2 | | Jun 2026 | MoneySuperMarket | 550K | 19.8% | 3 | | Jun 2026 | Confused.com | 60.5K | 2.2% | 4 | | Jul 2026 | Compare the Market | 1.5M | 53.9% | 1 | | Jul 2026 | GoCompare | 673K | 24.2% | 2 | | Jul 2026 | MoneySuperMarket | 550K | 19.8% | 3 | | Jul 2026 | Confused.com | 60.5K | 2.2% | 4 | | Aug 2026 | Compare the Market | 1.5M | 53.9% | 1 | | Aug 2026 | GoCompare | 673K | 24.2% | 2 | | Aug 2026 | MoneySuperMarket | 550K | 19.8% | 3 | | Aug 2026 | Confused.com | 60.5K | 2.2% | 4 | | Sep 2026 | Compare the Market | 1.5M | 53.6% | 1 | | Sep 2026 | GoCompare | 673K | 24.1% | 2 | | Sep 2026 | MoneySuperMarket | 550K | 19.7% | 3 | | Sep 2026 | Confused.com | 74K | 2.6% | 4 | ## What is being compared - **Compare the Market**: Measured on the search term “compare the market”. - **Confused.com**: Measured on the search term “confusedcom”. - **GoCompare**: Measured on the search term “gocompare”. - **MoneySuperMarket**: Measured on the search term “moneysupermarket”. - [Compare the Market](/demand/uk/brands/compare-the-market) - [Confused.com](/demand/uk/brands/confused-com) - [GoCompare](/demand/uk/brands/gocompare) - [MoneySuperMarket](/demand/uk/brands/moneysupermarket) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among insurance comparison sites in United Kingdom? In September 2026, Compare the Market was the most searched among insurance comparison sites in United Kingdom, with an estimated 1.5M branded searches and 53.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Insurance comparison sites in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-insurance-comparison-sites This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-insurance-comparison-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.