---
title: "Ice cream brands in the United Kingdom: Which are searched most?"
description: "Compare the ice cream brands people in the UK buy. Share of Search among Haagen-Dazs, Magnum, Jude's, Halo Top, Mackie's of Scotland, Carte D'Or, Ben & Jerry's and Kelly's of Cornwall, the ice cream brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-ice-cream-brands"
publisher: "Brandwave"
---

# Ice cream brands in the United Kingdom: Which are searched most?

Compare the ice cream brands people in the UK buy. Share of Search among Haagen-Dazs, Magnum, Jude's, Halo Top, Mackie's of Scotland, Carte D'Or, Ben & Jerry's and Kelly's of Cornwall, the ice cream brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ice cream brands
- **Market**: United Kingdom
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Haagen-Dazs, 44.3%

## Which brand is most popular in search among ice cream brands in the United Kingdom?

- In September 2026, Haagen-Dazs was the most searched among ice cream brands in the United Kingdom, with an estimated 22.2K branded searches, 44.3% of all searches for the eight we track.
- Magnum is in 2nd place, 24.6 percentage points behind at 19.8%.
- Across the 12 months ending September 2026, Haagen-Dazs’ share of searches among ice cream brands in the United Kingdom increased from 40% to 44.3%.
- Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in the United Kingdom increased from 17.9% to 19.8%.
- Across the 12 months ending September 2026, Jude's’ share of searches among ice cream brands in the United Kingdom increased from 11.9% to 13.2%.
- Across the 12 months ending September 2026, Halo Top’s share of searches among ice cream brands in the United Kingdom decreased from 11.9% to 10.8%.
- Across the 12 months ending September 2026, Mackie's of Scotland’s share of searches among ice cream brands in the United Kingdom decreased from 7.9% to 5.8%.
- Across the 12 months ending September 2026, Carte D'Or’s share of searches among ice cream brands in the United Kingdom decreased from 5.3% to 3.8%.
- Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in the United Kingdom decreased from 4.2% to 1.2%.
- Across the 12 months ending September 2026, Haagen-Dazs’ share of searches among ice cream brands in the United Kingdom peaked at 44.3% in September 2026 and was lowest at 32.3% in July 2026.
- Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in the United Kingdom peaked at 32.3% in July 2026 and was lowest at 17.7% in January 2026.
- Across the 12 months ending September 2026, Jude's’ share of searches among ice cream brands in the United Kingdom peaked at 14.4% in July 2026 and was lowest at 9.6% in January 2026.
- Across the 12 months ending September 2026, Halo Top’s share of searches among ice cream brands in the United Kingdom peaked at 14.4% in January 2026 and was lowest at 7.1% in December 2025.
- Across the 12 months ending September 2026, Mackie's of Scotland’s share of searches among ice cream brands in the United Kingdom peaked at 8.8% in December 2025 and was lowest at 4.1% in June 2026.
- Across the 12 months ending September 2026, Carte D'Or’s share of searches among ice cream brands in the United Kingdom peaked at 6.3% in January 2026 and was lowest at 3.3% in June 2026.
- Across the 12 months ending September 2026, Jude's rose from 4th to 3rd among ice cream brands in the United Kingdom.
- Across the 12 months ending September 2026, Halo Top fell from 3rd to 4th among ice cream brands in the United Kingdom.
- Across the 12 months ending September 2026, Kelly's of Cornwall held steady: its share of searches among ice cream brands in the United Kingdom moved less than 0.5 percentage points.

## Top ice cream brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Haagen-Dazs appeared every time. Haagen-Dazs was recommended most often, coming first in two out of three answers that gave a list. Ben & Jerry's was second, and Magnum was third. Halo Top, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Haagen-Dazs | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Ben & Jerry's | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Magnum | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Kelly's of Cornwall | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| Mackie's of Scotland | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Carte D'Or | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Jude's | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| Halo Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about ice cream brands

- Asked ChatGPT "What's the best ice cream brand in the UK?": 1. Haagen-Dazs, 2. Ben & Jerry's, 3. Mackie's of Scotland, 4. Jude's
- Asked ChatGPT "Which supermarket ice cream is best in the UK?": 1. Haagen-Dazs
- Asked ChatGPT "What are the most popular ice cream brands in the UK?": 1. Magnum, 2. Ben & Jerry's, 3. Haagen-Dazs, 4. Carte D'Or, 5. Kelly's of Cornwall, 6. Mackie's of Scotland
- Searched Google, AI Overview "best ice cream": 1. Haagen-Dazs, 2. Kelly's of Cornwall

Not named in any answer: Halo Top.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Haagen-Dazs vs Magnum: compare search popularity](/demand/uk/compare/haagen-dazs-vs-magnum): 44.3% against 19.8% Share of Search.
- [Haagen-Dazs vs Jude's: compare search popularity](/demand/uk/compare/haagen-dazs-vs-judes): 44.3% against 13.2% Share of Search.
- [Haagen-Dazs vs Halo Top: compare search popularity](/demand/uk/compare/haagen-dazs-vs-halo-top): 44.3% against 10.8% Share of Search.
- [Haagen-Dazs vs Mackie's of Scotland: compare search popularity](/demand/uk/compare/haagen-dazs-vs-mackies): 44.3% against 5.8% Share of Search.
- [Magnum vs Jude's: compare search popularity](/demand/uk/compare/judes-vs-magnum): 19.8% against 13.2% Share of Search.
- [Magnum vs Halo Top: compare search popularity](/demand/uk/compare/halo-top-vs-magnum): 19.8% against 10.8% Share of Search.
- [Magnum vs Mackie's of Scotland: compare search popularity](/demand/uk/compare/mackies-vs-magnum): 19.8% against 5.8% Share of Search.
- [Jude's vs Halo Top: compare search popularity](/demand/uk/compare/halo-top-vs-judes): 13.2% against 10.8% Share of Search.
- [Jude's vs Mackie's of Scotland: compare search popularity](/demand/uk/compare/judes-vs-mackies): 13.2% against 5.8% Share of Search.
- [Halo Top vs Mackie's of Scotland: compare search popularity](/demand/uk/compare/halo-top-vs-mackies): 10.8% against 5.8% Share of Search.

## How did search popularity change for United Kingdom ice cream brands in September 2026?

- In September 2026, Haagen-Dazs gained share of searches among ice cream brands in the United Kingdom, from 36.6% to 44.3%.
- In September 2026, Halo Top gained share of searches among ice cream brands in the United Kingdom, from 8.9% to 10.8%.
- In September 2026, Mackie's of Scotland gained share of searches among ice cream brands in the United Kingdom, from 4.9% to 5.8%.
- In September 2026, Magnum lost share of searches among ice cream brands in the United Kingdom, from 30% to 19.8%.
- Ben & Jerry's’ share of searches among ice cream brands in the United Kingdom has lost ground for 3 months in a row, from 2.2% to 1.2% in September 2026.
- Estimated monthly branded searches for Kelly's of Cornwall in the United Kingdom rose 51.3% over 12 measured months, from 390 to 590 in September 2026.
- Estimated monthly branded searches for Jude's in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
- Estimated monthly branded searches for Carte D'Or in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Haagen-Dazs | 44.3% | 22.2K | -18.1% | Haagen-Dazs |
| 2 | Magnum | 19.8% | 9.9K | -55.4% | Unilever |
| 3 | Jude's | 13.2% | 6.6K | -33.3% | Jude's |
| 4 | Halo Top | 10.8% | 5.4K | -18.2% | Halo Top |
| 5 | Mackie's of Scotland | 5.8% | 2.9K | -19.4% | Mackie's of Scotland |
| 6 | Carte D'Or | 3.8% | 1.9K | -34.5% | Unilever |
| 7 | Ben & Jerry's | 1.2% | 590 | -41.0% | Unilever |
| 8 | Kelly's of Cornwall | 1.2% | 590 | -18.1% | Kelly's of Cornwall |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Haagen-Dazs | 18.1K | 40% | 1 |
| Oct 2025 | Magnum | 8.1K | 17.9% | 2 |
| Oct 2025 | Halo Top | 5.4K | 11.9% | 3 |
| Oct 2025 | Jude's | 5.4K | 11.9% | 4 |
| Oct 2025 | Mackie's of Scotland | 3.6K | 7.9% | 5 |
| Oct 2025 | Carte D'Or | 2.4K | 5.3% | 6 |
| Oct 2025 | Ben & Jerry's | 1.9K | 4.2% | 7 |
| Oct 2025 | Kelly's of Cornwall | 390 | 0.86% | 8 |
| Nov 2025 | Haagen-Dazs | 18.1K | 42.2% | 1 |
| Nov 2025 | Magnum | 8.1K | 18.9% | 2 |
| Nov 2025 | Halo Top | 4.4K | 10.3% | 3 |
| Nov 2025 | Jude's | 4.4K | 10.3% | 4 |
| Nov 2025 | Mackie's of Scotland | 3.6K | 8.4% | 5 |
| Nov 2025 | Carte D'Or | 2.4K | 5.6% | 6 |
| Nov 2025 | Ben & Jerry's | 1.6K | 3.7% | 7 |
| Nov 2025 | Kelly's of Cornwall | 320 | 0.75% | 8 |
| Dec 2025 | Haagen-Dazs | 18.1K | 44% | 1 |
| Dec 2025 | Magnum | 8.1K | 19.7% | 2 |
| Dec 2025 | Jude's | 4.4K | 10.7% | 3 |
| Dec 2025 | Mackie's of Scotland | 3.6K | 8.8% | 4 |
| Dec 2025 | Halo Top | 2.9K | 7.1% | 5 |
| Dec 2025 | Carte D'Or | 2.4K | 5.8% | 6 |
| Dec 2025 | Ben & Jerry's | 1.3K | 3.2% | 7 |
| Dec 2025 | Kelly's of Cornwall | 320 | 0.78% | 8 |
| Jan 2026 | Haagen-Dazs | 18.1K | 39.6% | 1 |
| Jan 2026 | Magnum | 8.1K | 17.7% | 2 |
| Jan 2026 | Halo Top | 6.6K | 14.4% | 3 |
| Jan 2026 | Jude's | 4.4K | 9.6% | 4 |
| Jan 2026 | Mackie's of Scotland | 3.6K | 7.9% | 5 |
| Jan 2026 | Carte D'Or | 2.9K | 6.3% | 6 |
| Jan 2026 | Ben & Jerry's | 1.6K | 3.5% | 7 |
| Jan 2026 | Kelly's of Cornwall | 390 | 0.85% | 8 |
| Feb 2026 | Haagen-Dazs | 18.1K | 40.9% | 1 |
| Feb 2026 | Magnum | 8.1K | 18.3% | 2 |
| Feb 2026 | Halo Top | 5.4K | 12.2% | 3 |
| Feb 2026 | Jude's | 5.4K | 12.2% | 4 |
| Feb 2026 | Mackie's of Scotland | 2.9K | 6.5% | 5 |
| Feb 2026 | Carte D'Or | 2.4K | 5.4% | 6 |
| Feb 2026 | Ben & Jerry's | 1.6K | 3.6% | 7 |
| Feb 2026 | Kelly's of Cornwall | 390 | 0.88% | 8 |
| Mar 2026 | Haagen-Dazs | 22.2K | 39.8% | 1 |
| Mar 2026 | Magnum | 12.1K | 21.7% | 2 |
| Mar 2026 | Halo Top | 6.6K | 11.8% | 3 |
| Mar 2026 | Jude's | 6.6K | 11.8% | 4 |
| Mar 2026 | Mackie's of Scotland | 3.6K | 6.5% | 5 |
| Mar 2026 | Carte D'Or | 2.4K | 4.3% | 6 |
| Mar 2026 | Ben & Jerry's | 1.9K | 3.4% | 7 |
| Mar 2026 | Kelly's of Cornwall | 390 | 0.7% | 8 |
| Apr 2026 | Haagen-Dazs | 27.1K | 40.4% | 1 |
| Apr 2026 | Magnum | 14.8K | 22.1% | 2 |
| Apr 2026 | Halo Top | 8.1K | 12.1% | 3 |
| Apr 2026 | Jude's | 8.1K | 12.1% | 4 |
| Apr 2026 | Mackie's of Scotland | 3.6K | 5.4% | 5 |
| Apr 2026 | Carte D'Or | 2.9K | 4.3% | 6 |
| Apr 2026 | Ben & Jerry's | 1.9K | 2.8% | 7 |
| Apr 2026 | Kelly's of Cornwall | 590 | 0.88% | 8 |
| May 2026 | Haagen-Dazs | 33.1K | 37.1% | 1 |
| May 2026 | Magnum | 27.1K | 30.3% | 2 |
| May 2026 | Jude's | 9.9K | 11.1% | 3 |
| May 2026 | Halo Top | 8.1K | 9.1% | 4 |
| May 2026 | Mackie's of Scotland | 4.4K | 4.9% | 5 |
| May 2026 | Carte D'Or | 3.6K | 4% | 6 |
| May 2026 | Ben & Jerry's | 2.4K | 2.7% | 7 |
| May 2026 | Kelly's of Cornwall | 720 | 0.81% | 8 |
| Jun 2026 | Haagen-Dazs | 33.1K | 37.9% | 1 |
| Jun 2026 | Magnum | 27.1K | 31% | 2 |
| Jun 2026 | Jude's | 9.9K | 11.3% | 3 |
| Jun 2026 | Halo Top | 8.1K | 9.3% | 4 |
| Jun 2026 | Mackie's of Scotland | 3.6K | 4.1% | 5 |
| Jun 2026 | Carte D'Or | 2.9K | 3.3% | 6 |
| Jun 2026 | Ben & Jerry's | 1.9K | 2.2% | 7 |
| Jun 2026 | Kelly's of Cornwall | 720 | 0.82% | 8 |
| Jul 2026 | Haagen-Dazs | 27.1K | 32.3% | 1 |
| Jul 2026 | Magnum | 27.1K | 32.3% | 2 |
| Jul 2026 | Jude's | 12.1K | 14.4% | 3 |
| Jul 2026 | Halo Top | 8.1K | 9.7% | 4 |
| Jul 2026 | Carte D'Or | 3.6K | 4.3% | 5 |
| Jul 2026 | Mackie's of Scotland | 3.6K | 4.3% | 6 |
| Jul 2026 | Ben & Jerry's | 1.6K | 1.9% | 7 |
| Jul 2026 | Kelly's of Cornwall | 720 | 0.86% | 8 |
| Aug 2026 | Haagen-Dazs | 27.1K | 36.6% | 1 |
| Aug 2026 | Magnum | 22.2K | 30% | 2 |
| Aug 2026 | Jude's | 9.9K | 13.4% | 3 |
| Aug 2026 | Halo Top | 6.6K | 8.9% | 4 |
| Aug 2026 | Mackie's of Scotland | 3.6K | 4.9% | 5 |
| Aug 2026 | Carte D'Or | 2.9K | 3.9% | 6 |
| Aug 2026 | Ben & Jerry's | 1K | 1.4% | 7 |
| Aug 2026 | Kelly's of Cornwall | 720 | 0.97% | 8 |
| Sep 2026 | Haagen-Dazs | 22.2K | 44.3% | 1 |
| Sep 2026 | Magnum | 9.9K | 19.8% | 2 |
| Sep 2026 | Jude's | 6.6K | 13.2% | 3 |
| Sep 2026 | Halo Top | 5.4K | 10.8% | 4 |
| Sep 2026 | Mackie's of Scotland | 2.9K | 5.8% | 5 |
| Sep 2026 | Carte D'Or | 1.9K | 3.8% | 6 |
| Sep 2026 | Ben & Jerry's | 590 | 1.2% | 7 |
| Sep 2026 | Kelly's of Cornwall | 590 | 1.2% | 8 |

## What is being compared

- **Ben & Jerry's**: Measured on the search term “ben and jerrys”.
- **Carte D'Or**: Measured on the search term “carte dor”.
- **Haagen-Dazs**: Measured on the search term “haagen dazs”.
- **Halo Top**: Measured on the search term “halo top”.
- **Jude's**: Measured on the search term “judes ice cream”.
- **Kelly's of Cornwall**: Measured on the search terms “kellys cornwall” and “kellys of cornwall”, summed into one figure.
- **Mackie's of Scotland**: Measured on the search term “mackies”.
- **Magnum**: Measured on the search term “magnum ice cream”.

- [Ben & Jerry's](/demand/uk/brands/ben-and-jerrys)
- [Carte D'Or](/demand/uk/brands/carte-dor)
- [Haagen-Dazs](/demand/uk/brands/haagen-dazs)
- [Halo Top](/demand/uk/brands/halo-top)
- [Jude's](/demand/uk/brands/judes)
- [Kelly's of Cornwall](/demand/uk/brands/kellys-of-cornwall)
- [Mackie's of Scotland](/demand/uk/brands/mackies)
- [Magnum](/demand/uk/brands/magnum)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ice cream brands in the United Kingdom?

In September 2026, Haagen-Dazs was the most searched among ice cream brands in the United Kingdom, with an estimated 22.2K branded searches, 44.3% of all searches for the eight we track.

## Cite this page

Brandwave. "Ice cream brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-ice-cream-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-ice-cream-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.