--- title: "House builders in the United Kingdom: Which are searched most?" description: "Compare the house builders people in the UK buy new build homes from. Share of Search among Persimmon Homes, Taylor Wimpey, Barratt Homes, Bellway, David Wilson Homes, Redrow, Bloor Homes, Miller Homes, CALA Homes and Berkeley, the house builders Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-house-builders" publisher: "Brandwave" --- # House builders in the United Kingdom: Which are searched most? Compare the house builders people in the UK buy new build homes from. Share of Search among Persimmon Homes, Taylor Wimpey, Barratt Homes, Bellway, David Wilson Homes, Redrow, Bloor Homes, Miller Homes, CALA Homes and Berkeley, the house builders Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: House builders - **Market**: United Kingdom - **Brands compared**: 10 - **Month measured**: Sep 2026 - **Highest Share of Search**: Persimmon Homes, 23.5% ## Which brand is most popular in search among house builders in the United Kingdom? - In September 2026, Persimmon Homes was the most searched among house builders in the United Kingdom, with an estimated 60.2K branded searches, 23.5% of all searches for the ten we track. - Taylor Wimpey is in 2nd place, 7.7 percentage points behind at 15.8%. - Across the 12 months ending September 2026, Persimmon Homes’ share of searches among house builders in the United Kingdom decreased from 34.9% to 23.5%. - Across the 12 months ending September 2026, Taylor Wimpey’s share of searches among house builders in the United Kingdom increased from 14% to 15.8%. - Across the 12 months ending September 2026, Barratt Homes’ share of searches among house builders in the United Kingdom increased from 9.4% to 12.9%. - Across the 12 months ending September 2026, Bellway’s share of searches among house builders in the United Kingdom increased from 10.5% to 11.5%. - Across the 12 months ending September 2026, David Wilson Homes’ share of searches among house builders in the United Kingdom increased from 7.7% to 10.6%. - Across the 12 months ending September 2026, Bloor Homes’ share of searches among house builders in the United Kingdom increased from 5.1% to 5.8%. - Across the 12 months ending September 2026, Miller Homes’ share of searches among house builders in the United Kingdom increased from 4.2% to 4.7%. - Across the 12 months ending September 2026, Berkeley’s share of searches among house builders in the United Kingdom increased from 2.8% to 3.4%. - Across the 12 months ending September 2026, Persimmon Homes’ share of searches among house builders in the United Kingdom peaked at 46.9% in November 2025 and was lowest at 22.2% in June 2026. - Across the 12 months ending September 2026, Taylor Wimpey’s share of searches among house builders in the United Kingdom peaked at 16.4% in April 2026 and was lowest at 12.1% in November 2025. - Across the 12 months ending September 2026, Barratt Homes’ share of searches among house builders in the United Kingdom peaked at 12.9% in September 2026 and was lowest at 8.1% in November 2025. - Across the 12 months ending September 2026, Bellway’s share of searches among house builders in the United Kingdom peaked at 13.3% in July 2026 and was lowest at 8% in November 2025. - Across the 12 months ending September 2026, David Wilson Homes’ share of searches among house builders in the United Kingdom peaked at 10.9% in April 2026 and was lowest at 6.6% in November 2025. - Across the 12 months ending September 2026, Redrow’s share of searches among house builders in the United Kingdom peaked at 8.2% in February 2026 and was lowest at 5.7% in November 2025. - Across the 12 months ending September 2026, Bloor Homes’ share of searches among house builders in the United Kingdom peaked at 6% in April 2026 and was lowest at 3.6% in November 2025. - Across the 12 months ending September 2026, Miller Homes’ share of searches among house builders in the United Kingdom peaked at 6% in June 2026 and was lowest at 3.6% in November 2025. - Across the 12 months ending September 2026, CALA Homes’ share of searches among house builders in the United Kingdom peaked at 4.7% in March 2026 and was lowest at 3% in November 2025. - Across the 12 months ending September 2026, Berkeley’s share of searches among house builders in the United Kingdom peaked at 3.6% in April 2026 and was lowest at 2.2% in December 2025. - Across the 12 months ending September 2026, Barratt Homes rose from 4th to 3rd among house builders in the United Kingdom. - Across the 12 months ending September 2026, Bellway fell from 3rd to 4th among house builders in the United Kingdom. - Across the 12 months ending September 2026, David Wilson Homes rose from 6th to 5th among house builders in the United Kingdom. - Across the 12 months ending September 2026, Redrow fell from 5th to 6th among house builders in the United Kingdom. - Across the 12 months ending September 2026, CALA Homes held steady: its share of searches among house builders in the United Kingdom moved less than 0.5 percentage points. ## Top house builders in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Redrow was mentioned most often, in four of the five answers. Redrow was recommended most often, coming first in one out of five answers. Bloor Homes was second, and David Wilson Homes was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redrow | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Bloor Homes | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | David Wilson Homes | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Taylor Wimpey | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | CALA Homes | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Berkeley | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Barratt Homes | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Bellway | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Miller Homes | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Persimmon Homes | 10th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about house builders - Asked ChatGPT "Which house builder should I buy a new build home from in the UK?": 1. David Wilson Homes, 2. Barratt Homes, 3. Redrow, 4. Bloor Homes, 5. CALA Homes, 6. Bellway - Asked ChatGPT "What are the best house builders in the UK?": 1. David Wilson Homes, 2. Bloor Homes, 3. Berkeley, 4. CALA Homes, 5. Bellway, 6. Miller Homes, 7. Barratt Homes, 8. Taylor Wimpey, 9. Persimmon Homes, 10. Redrow - Asked ChatGPT "What's the best quality new build home builder in the UK?": 1. Bloor Homes, 2. CALA Homes, 3. David Wilson Homes - Searched Google, AI Overview "new homes": 1. Redrow, 2. Taylor Wimpey, 3. Berkeley, 4. Bellway, 5. Persimmon Homes - Searched Google, AI Overview "new build homes": 1. Taylor Wimpey, 2. Redrow, 3. Miller Homes, 4. Berkeley Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## Compare search popularity between leading brands - [Persimmon Homes vs Taylor Wimpey: compare search popularity](/demand/uk/compare/persimmon-homes-vs-taylor-wimpey): 23.5% against 15.8% Share of Search. - [Persimmon Homes vs Barratt Homes: compare search popularity](/demand/uk/compare/barratt-homes-vs-persimmon-homes): 23.5% against 12.9% Share of Search. - [Persimmon Homes vs Bellway: compare search popularity](/demand/uk/compare/bellway-vs-persimmon-homes): 23.5% against 11.5% Share of Search. - [Persimmon Homes vs David Wilson Homes: compare search popularity](/demand/uk/compare/david-wilson-homes-vs-persimmon-homes): 23.5% against 10.6% Share of Search. - [Taylor Wimpey vs Barratt Homes: compare search popularity](/demand/uk/compare/barratt-homes-vs-taylor-wimpey): 15.8% against 12.9% Share of Search. - [Taylor Wimpey vs Bellway: compare search popularity](/demand/uk/compare/bellway-vs-taylor-wimpey): 15.8% against 11.5% Share of Search. - [Taylor Wimpey vs David Wilson Homes: compare search popularity](/demand/uk/compare/david-wilson-homes-vs-taylor-wimpey): 15.8% against 10.6% Share of Search. - [Barratt Homes vs Bellway: compare search popularity](/demand/uk/compare/barratt-homes-vs-bellway): 12.9% against 11.5% Share of Search. - [Barratt Homes vs David Wilson Homes: compare search popularity](/demand/uk/compare/barratt-homes-vs-david-wilson-homes): 12.9% against 10.6% Share of Search. - [Bellway vs David Wilson Homes: compare search popularity](/demand/uk/compare/bellway-vs-david-wilson-homes): 11.5% against 10.6% Share of Search. ## How did search popularity change for United Kingdom house builders in September 2026? - In September 2026, Barratt Homes overtook Bellway to rank 3rd among house builders in the United Kingdom, with 12.9% of the searches. - In September 2026, Bellway lost share of searches among house builders in the United Kingdom, from 13% to 11.5%. - Miller Homes’ share of searches among house builders in the United Kingdom has lost ground for 3 months in a row, from 6% to 4.7% in September 2026. - Estimated monthly branded searches for Persimmon Homes in the United Kingdom fell 51.3% over 12 measured months, from 124K to 60.2K in September 2026. - Estimated monthly branded searches for Redrow in the United Kingdom fell 29.9% over 12 measured months, from 28.8K to 20.2K in September 2026. - Estimated monthly branded searches for Bloor Homes in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. - Estimated monthly branded searches for CALA Homes in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. - Estimated monthly branded searches for Taylor Wimpey in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Persimmon Homes | 23.5% | 60.2K | 0.0% | Persimmon Homes | | 2 | Taylor Wimpey | 15.8% | 40.5K | 0.0% | Taylor Wimpey | | 3 | Barratt Homes | 12.9% | 33.1K | +22.1% | Barratt Redrow | | 4 | Bellway | 11.5% | 29.6K | -10.0% | Bellway | | 5 | David Wilson Homes | 10.6% | 27.1K | 0.0% | Barratt Redrow | | 6 | Redrow | 7.9% | 20.2K | 0.0% | Barratt Redrow | | 7 | Bloor Homes | 5.8% | 14.8K | 0.0% | Bloor Homes | | 8 | Miller Homes | 4.7% | 12.1K | 0.0% | Miller Homes | | 9 | CALA Homes | 3.9% | 9.9K | 0.0% | CALA Homes | | 10 | Berkeley | 3.4% | 8.8K | +10.0% | Berkeley | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Persimmon Homes | 124K | 34.9% | 1 | | Oct 2025 | Taylor Wimpey | 49.5K | 14% | 2 | | Oct 2025 | Bellway | 37K | 10.5% | 3 | | Oct 2025 | Barratt Homes | 33.1K | 9.4% | 4 | | Oct 2025 | Redrow | 28.8K | 8.1% | 5 | | Oct 2025 | David Wilson Homes | 27.1K | 7.7% | 6 | | Oct 2025 | Bloor Homes | 18.1K | 5.1% | 7 | | Oct 2025 | Miller Homes | 14.8K | 4.2% | 8 | | Oct 2025 | CALA Homes | 12.1K | 3.4% | 9 | | Oct 2025 | Berkeley | 9.8K | 2.8% | 10 | | Nov 2025 | Persimmon Homes | 192K | 46.9% | 1 | | Nov 2025 | Taylor Wimpey | 49.5K | 12.1% | 2 | | Nov 2025 | Barratt Homes | 33.1K | 8.1% | 3 | | Nov 2025 | Bellway | 32.9K | 8% | 4 | | Nov 2025 | David Wilson Homes | 27.1K | 6.6% | 5 | | Nov 2025 | Redrow | 23.5K | 5.7% | 6 | | Nov 2025 | Bloor Homes | 14.8K | 3.6% | 7 | | Nov 2025 | Miller Homes | 14.8K | 3.6% | 8 | | Nov 2025 | CALA Homes | 12.1K | 3% | 9 | | Nov 2025 | Berkeley | 9.8K | 2.4% | 10 | | Dec 2025 | Persimmon Homes | 137K | 42.7% | 1 | | Dec 2025 | Taylor Wimpey | 40.5K | 12.6% | 2 | | Dec 2025 | Barratt Homes | 27.1K | 8.4% | 3 | | Dec 2025 | Bellway | 26.9K | 8.4% | 4 | | Dec 2025 | David Wilson Homes | 22.2K | 6.9% | 5 | | Dec 2025 | Redrow | 21.4K | 6.7% | 6 | | Dec 2025 | Bloor Homes | 14.8K | 4.6% | 7 | | Dec 2025 | CALA Homes | 12.1K | 3.8% | 8 | | Dec 2025 | Miller Homes | 12.1K | 3.8% | 9 | | Dec 2025 | Berkeley | 7.2K | 2.2% | 10 | | Jan 2026 | Persimmon Homes | 131K | 32.3% | 1 | | Jan 2026 | Taylor Wimpey | 60.5K | 14.9% | 2 | | Jan 2026 | Bellway | 44.4K | 10.9% | 3 | | Jan 2026 | Barratt Homes | 40.5K | 10% | 4 | | Jan 2026 | David Wilson Homes | 33.1K | 8.2% | 5 | | Jan 2026 | Redrow | 30.3K | 7.5% | 6 | | Jan 2026 | Bloor Homes | 22.2K | 5.5% | 7 | | Jan 2026 | Miller Homes | 18.1K | 4.5% | 8 | | Jan 2026 | CALA Homes | 14.8K | 3.6% | 9 | | Jan 2026 | Berkeley | 10.8K | 2.7% | 10 | | Feb 2026 | Persimmon Homes | 82.6K | 26% | 1 | | Feb 2026 | Taylor Wimpey | 49.5K | 15.6% | 2 | | Feb 2026 | Bellway | 36.2K | 11.4% | 3 | | Feb 2026 | Barratt Homes | 33.1K | 10.4% | 4 | | Feb 2026 | David Wilson Homes | 33.1K | 10.4% | 5 | | Feb 2026 | Redrow | 26.2K | 8.2% | 6 | | Feb 2026 | Bloor Homes | 18.1K | 5.7% | 7 | | Feb 2026 | CALA Homes | 14.8K | 4.7% | 8 | | Feb 2026 | Miller Homes | 14.8K | 4.7% | 9 | | Feb 2026 | Berkeley | 9.8K | 3.1% | 10 | | Mar 2026 | Persimmon Homes | 73.6K | 23.3% | 1 | | Mar 2026 | Taylor Wimpey | 49.5K | 15.7% | 2 | | Mar 2026 | Bellway | 40.3K | 12.7% | 3 | | Mar 2026 | Barratt Homes | 33.1K | 10.5% | 4 | | Mar 2026 | David Wilson Homes | 33.1K | 10.5% | 5 | | Mar 2026 | Redrow | 24.7K | 7.8% | 6 | | Mar 2026 | Bloor Homes | 18.1K | 5.7% | 7 | | Mar 2026 | Miller Homes | 18.1K | 5.7% | 8 | | Mar 2026 | CALA Homes | 14.8K | 4.7% | 9 | | Mar 2026 | Berkeley | 10.8K | 3.4% | 10 | | Apr 2026 | Persimmon Homes | 73.6K | 24.3% | 1 | | Apr 2026 | Taylor Wimpey | 49.5K | 16.4% | 2 | | Apr 2026 | Barratt Homes | 33.1K | 10.9% | 3 | | Apr 2026 | David Wilson Homes | 33.1K | 10.9% | 4 | | Apr 2026 | Bellway | 32.9K | 10.9% | 5 | | Apr 2026 | Redrow | 24.7K | 8.2% | 6 | | Apr 2026 | Bloor Homes | 18.1K | 6% | 7 | | Apr 2026 | Miller Homes | 14.8K | 4.9% | 8 | | Apr 2026 | CALA Homes | 12.1K | 4% | 9 | | Apr 2026 | Berkeley | 10.8K | 3.6% | 10 | | May 2026 | Persimmon Homes | 67.6K | 25.3% | 1 | | May 2026 | Taylor Wimpey | 40.5K | 15.2% | 2 | | May 2026 | Bellway | 32.9K | 12.3% | 3 | | May 2026 | Barratt Homes | 27.1K | 10.1% | 4 | | May 2026 | David Wilson Homes | 27.1K | 10.1% | 5 | | May 2026 | Redrow | 21.4K | 8% | 6 | | May 2026 | Bloor Homes | 14.8K | 5.5% | 7 | | May 2026 | Miller Homes | 14.8K | 5.5% | 8 | | May 2026 | CALA Homes | 12.1K | 4.5% | 9 | | May 2026 | Berkeley | 8.8K | 3.3% | 10 | | Jun 2026 | Persimmon Homes | 55.3K | 22.2% | 1 | | Jun 2026 | Taylor Wimpey | 40.5K | 16.3% | 2 | | Jun 2026 | Bellway | 30.2K | 12.1% | 3 | | Jun 2026 | Barratt Homes | 27.1K | 10.9% | 4 | | Jun 2026 | David Wilson Homes | 27.1K | 10.9% | 5 | | Jun 2026 | Redrow | 20.2K | 8.1% | 6 | | Jun 2026 | Bloor Homes | 14.8K | 6% | 7 | | Jun 2026 | Miller Homes | 14.8K | 6% | 8 | | Jun 2026 | CALA Homes | 9.9K | 4% | 9 | | Jun 2026 | Berkeley | 8.8K | 3.5% | 10 | | Jul 2026 | Persimmon Homes | 60.2K | 24.3% | 1 | | Jul 2026 | Taylor Wimpey | 40.5K | 16.3% | 2 | | Jul 2026 | Bellway | 32.9K | 13.3% | 3 | | Jul 2026 | Barratt Homes | 27.1K | 10.9% | 4 | | Jul 2026 | David Wilson Homes | 22.2K | 9% | 5 | | Jul 2026 | Redrow | 20.2K | 8.1% | 6 | | Jul 2026 | Bloor Homes | 14.8K | 6% | 7 | | Jul 2026 | Miller Homes | 12.1K | 4.9% | 8 | | Jul 2026 | CALA Homes | 9.9K | 4% | 9 | | Jul 2026 | Berkeley | 8K | 3.2% | 10 | | Aug 2026 | Persimmon Homes | 60.2K | 23.8% | 1 | | Aug 2026 | Taylor Wimpey | 40.5K | 16% | 2 | | Aug 2026 | Bellway | 32.9K | 13% | 3 | | Aug 2026 | Barratt Homes | 27.1K | 10.7% | 4 | | Aug 2026 | David Wilson Homes | 27.1K | 10.7% | 5 | | Aug 2026 | Redrow | 20.2K | 8% | 6 | | Aug 2026 | Bloor Homes | 14.8K | 5.9% | 7 | | Aug 2026 | Miller Homes | 12.1K | 4.8% | 8 | | Aug 2026 | CALA Homes | 9.9K | 3.9% | 9 | | Aug 2026 | Berkeley | 8K | 3.2% | 10 | | Sep 2026 | Persimmon Homes | 60.2K | 23.5% | 1 | | Sep 2026 | Taylor Wimpey | 40.5K | 15.8% | 2 | | Sep 2026 | Barratt Homes | 33.1K | 12.9% | 3 | | Sep 2026 | Bellway | 29.6K | 11.5% | 4 | | Sep 2026 | David Wilson Homes | 27.1K | 10.6% | 5 | | Sep 2026 | Redrow | 20.2K | 7.9% | 6 | | Sep 2026 | Bloor Homes | 14.8K | 5.8% | 7 | | Sep 2026 | Miller Homes | 12.1K | 4.7% | 8 | | Sep 2026 | CALA Homes | 9.9K | 3.9% | 9 | | Sep 2026 | Berkeley | 8.8K | 3.4% | 10 | ## What is being compared - **Barratt Homes**: Measured on the search term “barratt homes”. - **Bellway**: Measured on the search terms “bellway” and “bellway homes”, summed into one figure. - **Berkeley**: Measured on the search terms “berkeley group” and “berkeley homes”, summed into one figure. - **Bloor Homes**: Measured on the search term “bloor homes”. - **CALA Homes**: Measured on the search term “cala homes”. - **David Wilson Homes**: Measured on the search term “david wilson homes”. - **Miller Homes**: Measured on the search term “miller homes”. - **Persimmon Homes**: Measured on the search terms “persimmon” and “persimmon homes”, summed into one figure. - **Redrow**: Measured on the search terms “redrow” and “redrow homes”, summed into one figure. - **Taylor Wimpey**: Measured on the search term “taylor wimpey”. - [Barratt Homes](/demand/uk/brands/barratt-homes) - [Bellway](/demand/uk/brands/bellway) - [Berkeley](/demand/uk/brands/berkeley-homes) - [Bloor Homes](/demand/uk/brands/bloor-homes) - [CALA Homes](/demand/uk/brands/cala-homes) - [David Wilson Homes](/demand/uk/brands/david-wilson-homes) - [Miller Homes](/demand/uk/brands/miller-homes) - [Persimmon Homes](/demand/uk/brands/persimmon-homes) - [Redrow](/demand/uk/brands/redrow) - [Taylor Wimpey](/demand/uk/brands/taylor-wimpey) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among house builders in the United Kingdom? In September 2026, Persimmon Homes was the most searched among house builders in the United Kingdom, with an estimated 60.2K branded searches, 23.5% of all searches for the ten we track. ## Cite this page Brandwave. "House builders in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-house-builders This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-house-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.