--- title: "Aviva vs Churchill: Which is searched more in the United Kingdom?" description: "Is Aviva or Churchill more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-home-insurance-brands/compare/aviva-vs-churchill-insurance" publisher: "Brandwave" --- # Aviva vs Churchill: Which is searched more in the United Kingdom? Is Aviva or Churchill more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aviva and Churchill - **Competitive set**: Home insurance brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Aviva Share of Search**: 17.9% - **Churchill Share of Search**: 4.4% ## Is Aviva or Churchill more popular in search? - In September 2026, Aviva had more branded searches than Churchill among home insurance brands in the United Kingdom. Aviva had about 22,200 branded searches, while Churchill had 5,400. Aviva made up 17.9% of all home insurance brand searches we track, and Churchill accounted for 4.4%. - Aviva was ahead of Churchill in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aviva’s share of searches among home insurance brands in the United Kingdom moved from 15.8% to 17.9%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Churchill’s share of searches among home insurance brands in the United Kingdom moved from 4.7% to 4.4%, and its estimated monthly branded searches held steady at 5.4K. ## How did search popularity change for United Kingdom home insurance brands in September 2026? - In September 2026, Aviva gained share of searches among home insurance brands in the United Kingdom, from 16.5% to 17.9%. - In September 2026, Churchill lost share of searches among home insurance brands in the United Kingdom, from 4.9% to 4.4%. ## Month by month | Month | Aviva estimated searches | Aviva Share of Search | Aviva rank | Churchill estimated searches | Churchill Share of Search | Churchill rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 15.8% | 3 | 5.4K | 4.7% | 8 | | Nov 2025 | 18.1K | 16.4% | 3 | 4.4K | 4% | 8 | | Dec 2025 | 14.8K | 16.8% | 3 | 4.4K | 5% | 8 | | Jan 2026 | 22.2K | 17% | 3 | 5.4K | 4.1% | 8 | | Feb 2026 | 18.1K | 16.4% | 3 | 5.4K | 4.9% | 8 | | Mar 2026 | 18.1K | 15.9% | 3 | 5.4K | 4.7% | 8 | | Apr 2026 | 14.8K | 15% | 3 | 5.4K | 5.5% | 6 | | May 2026 | 18.1K | 17.6% | 3 | 5.4K | 5.2% | 6 | | Jun 2026 | 18.1K | 17.6% | 3 | 4.4K | 4.3% | 8 | | Jul 2026 | 18.1K | 17.4% | 3 | 4.4K | 4.2% | 8 | | Aug 2026 | 18.1K | 16.5% | 3 | 5.4K | 4.9% | 8 | | Sep 2026 | 22.2K | 17.9% | 3 | 5.4K | 4.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Aviva’s and Churchill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aviva**: Measured on the search term “aviva home insurance”. - **Churchill**: Measured on the search term “churchill home insurance”. - [Aviva profile](/demand/uk/brands/aviva) - [Churchill profile](/demand/uk/brands/churchill-insurance) - [All home insurance brands in the United Kingdom](/demand/uk/categories/uk-home-insurance-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aviva or Churchill more popular in search? In September 2026, Aviva had more branded searches than Churchill among home insurance brands in the United Kingdom. Aviva had about 22,200 branded searches, while Churchill had 5,400. Aviva made up 17.9% of all home insurance brand searches we track, and Churchill accounted for 4.4%. ## Cite this page Brandwave. "Aviva vs Churchill: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-home-insurance-brands/compare/aviva-vs-churchill-insurance This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-home-insurance-brands/compare/aviva-vs-churchill-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.