--- title: "Admiral vs Aviva: Which is searched more in the United Kingdom?" description: "Is Admiral or Aviva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-home-insurance-brands/compare/admiral-insurance-vs-aviva" publisher: "Brandwave" --- # Admiral vs Aviva: Which is searched more in the United Kingdom? Is Admiral or Aviva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Admiral and Aviva - **Competitive set**: Home insurance brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Admiral Share of Search**: 17.9% - **Aviva Share of Search**: 17.9% ## Is Admiral or Aviva more popular in search? - In September 2026, Admiral and Aviva were level in searches among home insurance brands in the United Kingdom, with an estimated 22.2K branded searches each, at 17.9% of the total each. - Admiral was ahead of Aviva in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Admiral’s share of searches among home insurance brands in the United Kingdom moved from 19.4% to 17.9%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Aviva’s share of searches among home insurance brands in the United Kingdom moved from 15.8% to 17.9%, and its estimated monthly branded searches moved from 18.1K to 22.2K. ## Top home insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aviva was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Admiral was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aviva was listed before Admiral in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NFU Mutual | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Aviva | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Tesco Insurance | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Admiral | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Direct Line | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Churchill | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | LV= | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hastings Direct | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home insurance brands - Asked ChatGPT "Which home insurance should I get in the UK?": 1. NFU Mutual, 2. Aviva, 3. Tesco Insurance, 4. Churchill - Asked ChatGPT "What are the best home insurance companies in the UK?": 1. NFU Mutual, 2. Aviva, 3. Direct Line, 4. Tesco Insurance - Asked ChatGPT "What's the best value buildings and contents insurance in the UK?": 1. NFU Mutual, 2. Aviva, 3. Admiral, 4. Tesco Insurance - Searched Google, AI Overview "home insurance": named none of the brands we track - Searched Google, AI Overview "buildings and contents insurance": named none of the brands we track Not named in any answer: LV= and Hastings Direct. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom home insurance brands in September 2026? - In September 2026, Admiral gained share of searches among home insurance brands in the United Kingdom, from 16.5% to 17.9%. - In September 2026, Aviva gained share of searches among home insurance brands in the United Kingdom, from 16.5% to 17.9%. ## Month by month | Month | Admiral estimated searches | Admiral Share of Search | Admiral rank | Aviva estimated searches | Aviva Share of Search | Aviva rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 19.4% | 2 | 18.1K | 15.8% | 3 | | Nov 2025 | 22.2K | 20.1% | 2 | 18.1K | 16.4% | 3 | | Dec 2025 | 18.1K | 20.5% | 2 | 14.8K | 16.8% | 3 | | Jan 2026 | 27.1K | 20.8% | 2 | 22.2K | 17% | 3 | | Feb 2026 | 22.2K | 20.1% | 2 | 18.1K | 16.4% | 3 | | Mar 2026 | 22.2K | 19.5% | 2 | 18.1K | 15.9% | 3 | | Apr 2026 | 18.1K | 18.3% | 2 | 14.8K | 15% | 3 | | May 2026 | 18.1K | 17.6% | 2 | 18.1K | 17.6% | 3 | | Jun 2026 | 18.1K | 17.6% | 2 | 18.1K | 17.6% | 3 | | Jul 2026 | 18.1K | 17.4% | 2 | 18.1K | 17.4% | 3 | | Aug 2026 | 18.1K | 16.5% | 2 | 18.1K | 16.5% | 3 | | Sep 2026 | 22.2K | 17.9% | 2 | 22.2K | 17.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Admiral’s and Aviva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Admiral**: Measured on the search term “admiral home insurance”. - **Aviva**: Measured on the search term “aviva home insurance”. - [Admiral profile](/demand/uk/brands/admiral-insurance) - [Aviva profile](/demand/uk/brands/aviva) - [All home insurance brands in the United Kingdom](/demand/uk/categories/uk-home-insurance-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Admiral or Aviva more popular in search? In September 2026, Admiral and Aviva were level in searches among home insurance brands in the United Kingdom, with an estimated 22.2K branded searches each, at 17.9% of the total each. ## Cite this page Brandwave. "Admiral vs Aviva: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-home-insurance-brands/compare/admiral-insurance-vs-aviva This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-home-insurance-brands/compare/admiral-insurance-vs-aviva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.