--- title: "EDF vs Octopus Energy: Which is searched more in the United Kingdom?" description: "Is EDF or Octopus Energy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump installers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-heat-pump-installers/compare/edf-energy-vs-octopus-energy" publisher: "Brandwave" --- # EDF vs Octopus Energy: Which is searched more in the United Kingdom? Is EDF or Octopus Energy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump installers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EDF and Octopus Energy - **Competitive set**: Heat pump installers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **EDF Share of Search**: 3% - **Octopus Energy Share of Search**: 27.8% ## Is EDF or Octopus Energy more popular in search? - In September 2026, Octopus Energy had more branded searches than EDF among heat pump installers in the United Kingdom. Octopus Energy had about 6,600 branded searches, while EDF had 720. Octopus Energy made up 27.8% of all heat pump installer searches we track, and EDF accounted for 3%. - Octopus Energy was ahead of EDF in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, EDF’s share of searches among heat pump installers in the United Kingdom moved from 2.4% to 3%, and its estimated monthly branded searches held steady at 720. - Across the 12 months ending September 2026, Octopus Energy’s share of searches among heat pump installers in the United Kingdom moved from 27.4% to 27.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top heat pump installers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Octopus Energy was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. EDF was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Octopus Energy was listed before EDF in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Octopus Energy | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Heat Geek | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Aira | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Heatable | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | British Gas | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | EDF | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about heat pump installers - Asked ChatGPT "Who is the best heat pump installer in the UK?": 1. Heat Geek, 2. Octopus Energy, 3. Aira, 4. Heatable - Asked ChatGPT "Which company should I use to install an air source heat pump?": named none of the brands we track - Asked ChatGPT "What are the best companies for heat pump installation in the UK?": 1. Octopus Energy, 2. Aira, 3. Heat Geek, 4. Heatable - Searched Google, AI Overview "air source heat pump": 1. EDF Not named in any answer: British Gas. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom heat pump installers in September 2026? - In September 2026, Octopus Energy lost share of searches among heat pump installers in the United Kingdom, from 30.7% to 27.8%. - EDF’s share of searches among heat pump installers in the United Kingdom has gained ground for 3 months in a row, from 2.4% to 3% in September 2026. ## Month by month | Month | EDF estimated searches | EDF Share of Search | EDF rank | Octopus Energy estimated searches | Octopus Energy Share of Search | Octopus Energy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 2.4% | 6 | 8.1K | 27.4% | 2 | | Nov 2025 | 880 | 3.4% | 6 | 6.6K | 25.3% | 3 | | Dec 2025 | 480 | 2.5% | 6 | 5.4K | 28.4% | 3 | | Jan 2026 | 720 | 2.7% | 6 | 8.1K | 30.7% | 2 | | Feb 2026 | 590 | 2.7% | 6 | 6.6K | 30.5% | 2 | | Mar 2026 | 720 | 2.7% | 6 | 9.9K | 36.6% | 1 | | Apr 2026 | 590 | 2.5% | 6 | 6.6K | 28.1% | 2 | | May 2026 | 590 | 2.5% | 6 | 6.6K | 28.5% | 2 | | Jun 2026 | 590 | 2.4% | 6 | 6.6K | 27.4% | 2 | | Jul 2026 | 590 | 2.7% | 6 | 6.6K | 30.2% | 2 | | Aug 2026 | 590 | 2.7% | 6 | 6.6K | 30.7% | 2 | | Sep 2026 | 720 | 3% | 6 | 6.6K | 27.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using EDF’s and Octopus Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EDF**: Measured on the search term “edf heat pump”. - **Octopus Energy**: Measured on the search term “octopus heat pump”. - [EDF profile](/demand/uk/brands/edf-energy) - [Octopus Energy profile](/demand/uk/brands/octopus-energy) - [All heat pump installers in the United Kingdom](/demand/uk/categories/uk-heat-pump-installers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EDF or Octopus Energy more popular in search? In September 2026, Octopus Energy had more branded searches than EDF among heat pump installers in the United Kingdom. Octopus Energy had about 6,600 branded searches, while EDF had 720. Octopus Energy made up 27.8% of all heat pump installer searches we track, and EDF accounted for 3%. ## Cite this page Brandwave. "EDF vs Octopus Energy: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-heat-pump-installers/compare/edf-energy-vs-octopus-energy This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-heat-pump-installers/compare/edf-energy-vs-octopus-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.