---
title: "Heat pump installers in the United Kingdom: Which are searched most?"
description: "Compare the companies people in the UK buy and install air source heat pumps from. Share of Search among Heatable, Octopus Energy, Heat Geek, Aira, British Gas and EDF, the heat pump installers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-heat-pump-installers"
publisher: "Brandwave"
---

# Heat pump installers in the United Kingdom: Which are searched most?

Compare the companies people in the UK buy and install air source heat pumps from. Share of Search among Heatable, Octopus Energy, Heat Geek, Aira, British Gas and EDF, the heat pump installers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Heat pump installers
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Heatable, 34.1%

## Which brand is most popular in search among heat pump installers in the United Kingdom?

- In September 2026, Heatable was the most searched among heat pump installers in the United Kingdom, with an estimated 8.1K branded searches, 34.1% of all searches for the six we track.
- Octopus Energy is in 2nd place, 6.3 percentage points behind at 27.8%.
- Across the 12 months ending September 2026, Heatable’s share of searches among heat pump installers in the United Kingdom increased from 22.4% to 34.1%.
- Across the 12 months ending September 2026, Heat Geek’s share of searches among heat pump installers in the United Kingdom decreased from 33.5% to 22.8%.
- Across the 12 months ending September 2026, Aira’s share of searches among heat pump installers in the United Kingdom decreased from 9.8% to 6.7%.
- Across the 12 months ending September 2026, British Gas’ share of searches among heat pump installers in the United Kingdom increased from 4.4% to 5.5%.
- Across the 12 months ending September 2026, EDF’s share of searches among heat pump installers in the United Kingdom increased from 2.4% to 3%.
- Across the 12 months ending September 2026, Heatable’s share of searches among heat pump installers in the United Kingdom peaked at 41.1% in June 2026 and was lowest at 22.4% in October 2025.
- Across the 12 months ending September 2026, Octopus Energy’s share of searches among heat pump installers in the United Kingdom peaked at 36.6% in March 2026 and was lowest at 25.3% in November 2025.
- Across the 12 months ending September 2026, Heat Geek’s share of searches among heat pump installers in the United Kingdom peaked at 33.5% in October 2025 and was lowest at 18.3% in June 2026.
- Across the 12 months ending September 2026, Aira’s share of searches among heat pump installers in the United Kingdom peaked at 11.1% in November 2025 and was lowest at 5.9% in July 2026.
- Across the 12 months ending September 2026, British Gas’ share of searches among heat pump installers in the United Kingdom peaked at 5.5% in September 2026 and was lowest at 3.7% in March 2026.
- Across the 12 months ending September 2026, Heatable rose from 3rd to 1st among heat pump installers in the United Kingdom.
- Across the 12 months ending September 2026, Heat Geek fell from 1st to 3rd among heat pump installers in the United Kingdom.
- Across the 12 months ending September 2026, Octopus Energy held steady: its share of searches among heat pump installers in the United Kingdom moved less than 0.5 percentage points.

## Top heat pump installers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Heatable, Octopus Energy, Heat Geek and Aira were mentioned most often, in two of the four answers. Octopus Energy was recommended most often, coming first in one out of two answers that gave a list. Heat Geek was second, and Aira was third. British Gas, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Octopus Energy | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Heat Geek | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Aira | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Heatable | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| British Gas | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| EDF | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 |

## Every AI answer about heat pump installers

- Asked ChatGPT "Who is the best heat pump installer in the UK?": 1. Heat Geek, 2. Octopus Energy, 3. Aira, 4. Heatable
- Asked ChatGPT "Which company should I use to install an air source heat pump?": named none of the brands we track
- Asked ChatGPT "What are the best companies for heat pump installation in the UK?": 1. Octopus Energy, 2. Aira, 3. Heat Geek, 4. Heatable
- Searched Google, AI Overview "air source heat pump": 1. EDF

Not named in any answer: British Gas.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Heatable vs Octopus Energy: compare search popularity](/demand/uk/compare/heatable-vs-octopus-energy): 34.1% against 27.8% Share of Search.
- [Heatable vs Heat Geek: compare search popularity](/demand/uk/compare/heat-geek-vs-heatable): 34.1% against 22.8% Share of Search.
- [Heatable vs Aira: compare search popularity](/demand/uk/compare/aira-vs-heatable): 34.1% against 6.7% Share of Search.
- [Heatable vs British Gas: compare search popularity](/demand/uk/compare/british-gas-vs-heatable): 34.1% against 5.5% Share of Search.
- [Octopus Energy vs Heat Geek: compare search popularity](/demand/uk/compare/heat-geek-vs-octopus-energy): 27.8% against 22.8% Share of Search.
- [Octopus Energy vs Aira: compare search popularity](/demand/uk/compare/aira-vs-octopus-energy): 27.8% against 6.7% Share of Search.
- [Octopus Energy vs British Gas: compare search popularity](/demand/uk/compare/british-gas-vs-octopus-energy): 27.8% against 5.5% Share of Search.
- [Heat Geek vs Aira: compare search popularity](/demand/uk/compare/aira-vs-heat-geek): 22.8% against 6.7% Share of Search.
- [Heat Geek vs British Gas: compare search popularity](/demand/uk/compare/british-gas-vs-heat-geek): 22.8% against 5.5% Share of Search.
- [Aira vs British Gas: compare search popularity](/demand/uk/compare/aira-vs-british-gas): 6.7% against 5.5% Share of Search.

## How did search popularity change for United Kingdom heat pump installers in September 2026?

- In September 2026, Heatable gained share of searches among heat pump installers in the United Kingdom, from 30.7% to 34.1%.
- In September 2026, British Gas gained share of searches among heat pump installers in the United Kingdom, from 4.7% to 5.5%.
- In September 2026, Aira gained share of searches among heat pump installers in the United Kingdom, from 6% to 6.7%.
- In September 2026, Octopus Energy lost share of searches among heat pump installers in the United Kingdom, from 30.7% to 27.8%.
- In September 2026, Heat Geek lost share of searches among heat pump installers in the United Kingdom, from 25.1% to 22.8%.
- EDF’s share of searches among heat pump installers in the United Kingdom has gained ground for 3 months in a row, from 2.4% to 3% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Heatable | 34.1% | 8.1K | +22.7% | Heatable |
| 2 | Octopus Energy | 27.8% | 6.6K | 0.0% | Octopus Energy |
| 3 | Heat Geek | 22.8% | 5.4K | 0.0% | Heat Geek |
| 4 | Aira | 6.7% | 1.6K | +23.1% | Aira |
| 5 | British Gas | 5.5% | 1.3K | +30.0% | Centrica |
| 6 | EDF | 3% | 720 | +22.0% | EDF |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Heat Geek | 9.9K | 33.5% | 1 |
| Oct 2025 | Octopus Energy | 8.1K | 27.4% | 2 |
| Oct 2025 | Heatable | 6.6K | 22.4% | 3 |
| Oct 2025 | Aira | 2.9K | 9.8% | 4 |
| Oct 2025 | British Gas | 1.3K | 4.4% | 5 |
| Oct 2025 | EDF | 720 | 2.4% | 6 |
| Nov 2025 | Heat Geek | 8.1K | 31.1% | 1 |
| Nov 2025 | Heatable | 6.6K | 25.3% | 2 |
| Nov 2025 | Octopus Energy | 6.6K | 25.3% | 3 |
| Nov 2025 | Aira | 2.9K | 11.1% | 4 |
| Nov 2025 | British Gas | 1K | 3.8% | 5 |
| Nov 2025 | EDF | 880 | 3.4% | 6 |
| Dec 2025 | Heat Geek | 5.4K | 28.4% | 1 |
| Dec 2025 | Heatable | 5.4K | 28.4% | 2 |
| Dec 2025 | Octopus Energy | 5.4K | 28.4% | 3 |
| Dec 2025 | Aira | 1.6K | 8.4% | 4 |
| Dec 2025 | British Gas | 720 | 3.8% | 5 |
| Dec 2025 | EDF | 480 | 2.5% | 6 |
| Jan 2026 | Heatable | 8.1K | 30.7% | 1 |
| Jan 2026 | Octopus Energy | 8.1K | 30.7% | 2 |
| Jan 2026 | Heat Geek | 6.6K | 25% | 3 |
| Jan 2026 | Aira | 1.9K | 7.2% | 4 |
| Jan 2026 | British Gas | 1K | 3.8% | 5 |
| Jan 2026 | EDF | 720 | 2.7% | 6 |
| Feb 2026 | Heatable | 6.6K | 30.5% | 1 |
| Feb 2026 | Octopus Energy | 6.6K | 30.5% | 2 |
| Feb 2026 | Heat Geek | 5.4K | 24.9% | 3 |
| Feb 2026 | Aira | 1.6K | 7.4% | 4 |
| Feb 2026 | British Gas | 880 | 4.1% | 5 |
| Feb 2026 | EDF | 590 | 2.7% | 6 |
| Mar 2026 | Octopus Energy | 9.9K | 36.6% | 1 |
| Mar 2026 | Heatable | 8.1K | 30% | 2 |
| Mar 2026 | Heat Geek | 5.4K | 20% | 3 |
| Mar 2026 | Aira | 1.9K | 7% | 4 |
| Mar 2026 | British Gas | 1K | 3.7% | 5 |
| Mar 2026 | EDF | 720 | 2.7% | 6 |
| Apr 2026 | Heatable | 8.1K | 34.5% | 1 |
| Apr 2026 | Octopus Energy | 6.6K | 28.1% | 2 |
| Apr 2026 | Heat Geek | 5.4K | 23% | 3 |
| Apr 2026 | Aira | 1.9K | 8.1% | 4 |
| Apr 2026 | British Gas | 880 | 3.7% | 5 |
| Apr 2026 | EDF | 590 | 2.5% | 6 |
| May 2026 | Heatable | 8.1K | 35% | 1 |
| May 2026 | Octopus Energy | 6.6K | 28.5% | 2 |
| May 2026 | Heat Geek | 5.4K | 23.3% | 3 |
| May 2026 | Aira | 1.6K | 6.9% | 4 |
| May 2026 | British Gas | 880 | 3.8% | 5 |
| May 2026 | EDF | 590 | 2.5% | 6 |
| Jun 2026 | Heatable | 9.9K | 41.1% | 1 |
| Jun 2026 | Octopus Energy | 6.6K | 27.4% | 2 |
| Jun 2026 | Heat Geek | 4.4K | 18.3% | 3 |
| Jun 2026 | Aira | 1.6K | 6.6% | 4 |
| Jun 2026 | British Gas | 1K | 4.2% | 5 |
| Jun 2026 | EDF | 590 | 2.4% | 6 |
| Jul 2026 | Heatable | 8.1K | 37% | 1 |
| Jul 2026 | Octopus Energy | 6.6K | 30.2% | 2 |
| Jul 2026 | Heat Geek | 4.4K | 20.1% | 3 |
| Jul 2026 | Aira | 1.3K | 5.9% | 4 |
| Jul 2026 | British Gas | 880 | 4% | 5 |
| Jul 2026 | EDF | 590 | 2.7% | 6 |
| Aug 2026 | Heatable | 6.6K | 30.7% | 1 |
| Aug 2026 | Octopus Energy | 6.6K | 30.7% | 2 |
| Aug 2026 | Heat Geek | 5.4K | 25.1% | 3 |
| Aug 2026 | Aira | 1.3K | 6% | 4 |
| Aug 2026 | British Gas | 1K | 4.7% | 5 |
| Aug 2026 | EDF | 590 | 2.7% | 6 |
| Sep 2026 | Heatable | 8.1K | 34.1% | 1 |
| Sep 2026 | Octopus Energy | 6.6K | 27.8% | 2 |
| Sep 2026 | Heat Geek | 5.4K | 22.8% | 3 |
| Sep 2026 | Aira | 1.6K | 6.7% | 4 |
| Sep 2026 | British Gas | 1.3K | 5.5% | 5 |
| Sep 2026 | EDF | 720 | 3% | 6 |

## What is being compared

- **Aira**: Measured on the search term “aira heat pump”.
- **British Gas**: Measured on the search term “british gas heat pump”.
- **EDF**: Measured on the search term “edf heat pump”.
- **Heat Geek**: Measured on the search term “heat geek”.
- **Heatable**: Measured on the search term “heatable”.
- **Octopus Energy**: Measured on the search term “octopus heat pump”.

- [Aira](/demand/uk/brands/aira)
- [British Gas](/demand/uk/brands/british-gas)
- [EDF](/demand/uk/brands/edf-energy)
- [Heat Geek](/demand/uk/brands/heat-geek)
- [Heatable](/demand/uk/brands/heatable)
- [Octopus Energy](/demand/uk/brands/octopus-energy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among heat pump installers in the United Kingdom?

In September 2026, Heatable was the most searched among heat pump installers in the United Kingdom, with an estimated 8.1K branded searches, 34.1% of all searches for the six we track.

## Cite this page

Brandwave. "Heat pump installers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-heat-pump-installers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-heat-pump-installers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.