--- title: "Hearing care providers in the United Kingdom: Which are searched most?" description: "Compare the hearing care chains people in the UK visit for hearing tests and hearing aids. Share of Search among Audika, Boots Hearingcare, Amplifon, Scrivens and Specsavers, the hearing care providers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-hearing-care-providers" publisher: "Brandwave" --- # Hearing care providers in the United Kingdom: Which are searched most? Compare the hearing care chains people in the UK visit for hearing tests and hearing aids. Share of Search among Audika, Boots Hearingcare, Amplifon, Scrivens and Specsavers, the hearing care providers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hearing care providers - **Market**: United Kingdom - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Audika, 44.7% ## Which brand is most popular in search among hearing care providers in the United Kingdom? - In September 2026, Audika was the most searched among hearing care providers in the United Kingdom, with an estimated 10.2K branded searches, 44.7% of all searches for the five we track. - Boots Hearingcare is in 2nd place, 21.1 percentage points behind at 23.7%. - Across the 12 months ending September 2026, Audika’s share of searches among hearing care providers in the United Kingdom increased from 43.9% to 44.7%. - Across the 12 months ending September 2026, Boots Hearingcare’s share of searches among hearing care providers in the United Kingdom increased from 19.4% to 23.7%. - Across the 12 months ending September 2026, Amplifon’s share of searches among hearing care providers in the United Kingdom decreased from 19.4% to 10.5%. - Across the 12 months ending September 2026, Scrivens’ share of searches among hearing care providers in the United Kingdom increased from 8.6% to 10.5%. - Across the 12 months ending September 2026, Specsavers’ share of searches among hearing care providers in the United Kingdom increased from 8.6% to 10.5%. - Across the 12 months ending September 2026, Audika’s share of searches among hearing care providers in the United Kingdom peaked at 50.5% in January 2026 and was lowest at 36.4% in May 2026. - Across the 12 months ending September 2026, Boots Hearingcare’s share of searches among hearing care providers in the United Kingdom peaked at 23.7% in September 2026 and was lowest at 16.3% in March 2026. - Across the 12 months ending September 2026, Amplifon’s share of searches among hearing care providers in the United Kingdom peaked at 20% in March 2026 and was lowest at 10.5% in September 2026. - Across the 12 months ending September 2026, Scrivens’ share of searches among hearing care providers in the United Kingdom peaked at 13.1% in April 2026 and was lowest at 8.1% in January 2026. - Across the 12 months ending September 2026, Specsavers’ share of searches among hearing care providers in the United Kingdom peaked at 13.9% in August 2026 and was lowest at 8.1% in January 2026. - Across the 12 months ending September 2026, Boots Hearingcare rose from 3rd to 2nd among hearing care providers in the United Kingdom. - Across the 12 months ending September 2026, Amplifon fell from 2nd to 3rd among hearing care providers in the United Kingdom. ## Top hearing care providers in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Specsavers was mentioned most often, in three of the four answers. Specsavers was recommended most often, coming first in all three answers that gave a list. Boots Hearingcare was second, and Scrivens was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Specsavers | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Boots Hearingcare | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Scrivens | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Audika | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Amplifon | 4th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about hearing care providers - Asked ChatGPT "Where's the best place to get hearing aids in the UK?": 1. Specsavers, 2. Amplifon - Asked ChatGPT "Which high street hearing care provider is best in the UK?": 1. Specsavers, 2. Scrivens, 3. Boots Hearingcare - Asked ChatGPT "Where can I get a free hearing test in the UK?": 1. Specsavers, 2. Boots Hearingcare, 3. Audika, 4. Scrivens - Searched Google, AI Overview "hearing aids": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## Compare search popularity between leading brands - [Audika vs Boots Hearingcare: compare search popularity](/demand/uk/compare/audika-uk-vs-boots-hearingcare): 44.7% against 23.7% Share of Search. - [Audika vs Amplifon: compare search popularity](/demand/uk/compare/amplifon-vs-audika-uk): 44.7% against 10.5% Share of Search. - [Audika vs Scrivens: compare search popularity](/demand/uk/compare/audika-uk-vs-scrivens): 44.7% against 10.5% Share of Search. - [Audika vs Specsavers: compare search popularity](/demand/uk/compare/audika-uk-vs-specsavers): 44.7% against 10.5% Share of Search. - [Boots Hearingcare vs Amplifon: compare search popularity](/demand/uk/compare/amplifon-vs-boots-hearingcare): 23.7% against 10.5% Share of Search. - [Boots Hearingcare vs Scrivens: compare search popularity](/demand/uk/compare/boots-hearingcare-vs-scrivens): 23.7% against 10.5% Share of Search. - [Boots Hearingcare vs Specsavers: compare search popularity](/demand/uk/compare/boots-hearingcare-vs-specsavers): 23.7% against 10.5% Share of Search. - [Amplifon vs Scrivens: compare search popularity](/demand/uk/compare/amplifon-vs-scrivens): 10.5% Share of Search each. - [Amplifon vs Specsavers: compare search popularity](/demand/uk/compare/amplifon-vs-specsavers): 10.5% Share of Search each. - [Scrivens vs Specsavers: compare search popularity](/demand/uk/compare/scrivens-vs-specsavers): 10.5% Share of Search each. ## How did search popularity change for United Kingdom hearing care providers in September 2026? - In September 2026, Audika gained share of searches among hearing care providers in the United Kingdom, from 42.1% to 44.7%. - In September 2026, Boots Hearingcare gained share of searches among hearing care providers in the United Kingdom, from 21.1% to 23.7%. - In September 2026, Specsavers lost share of searches among hearing care providers in the United Kingdom, from 13.9% to 10.5%. - In September 2026, Amplifon lost share of searches among hearing care providers in the United Kingdom, from 11.5% to 10.5%. - In September 2026, Scrivens lost share of searches among hearing care providers in the United Kingdom, from 11.5% to 10.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Audika | 44.7% | 10.2K | +15.9% | Audika | | 2 | Boots Hearingcare | 23.7% | 5.4K | +22.7% | Boots | | 3 | Amplifon | 10.5% | 2.4K | 0.0% | Amplifon | | 4 | Scrivens | 10.5% | 2.4K | 0.0% | Scrivens | | 5 | Specsavers | 10.5% | 2.4K | -17.2% | Specsavers | Specsavers sells other things too, so only its searches that name this product count here, like “specsavers hearing”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Audika | 12.2K | 43.9% | 1 | | Oct 2025 | Amplifon | 5.4K | 19.4% | 2 | | Oct 2025 | Boots Hearingcare | 5.4K | 19.4% | 3 | | Oct 2025 | Scrivens | 2.4K | 8.6% | 4 | | Oct 2025 | Specsavers | 2.4K | 8.6% | 5 | | Nov 2025 | Audika | 10K | 42.4% | 1 | | Nov 2025 | Amplifon | 4.4K | 18.6% | 2 | | Nov 2025 | Boots Hearingcare | 4.4K | 18.6% | 3 | | Nov 2025 | Scrivens | 2.4K | 10.2% | 4 | | Nov 2025 | Specsavers | 2.4K | 10.2% | 5 | | Dec 2025 | Audika | 10K | 45.9% | 1 | | Dec 2025 | Boots Hearingcare | 4.4K | 20.2% | 2 | | Dec 2025 | Amplifon | 3.6K | 16.5% | 3 | | Dec 2025 | Scrivens | 1.9K | 8.7% | 4 | | Dec 2025 | Specsavers | 1.9K | 8.7% | 5 | | Jan 2026 | Audika | 14.9K | 50.5% | 1 | | Jan 2026 | Boots Hearingcare | 5.4K | 18.3% | 2 | | Jan 2026 | Amplifon | 4.4K | 14.9% | 3 | | Jan 2026 | Scrivens | 2.4K | 8.1% | 4 | | Jan 2026 | Specsavers | 2.4K | 8.1% | 5 | | Feb 2026 | Audika | 10K | 42.4% | 1 | | Feb 2026 | Amplifon | 4.4K | 18.6% | 2 | | Feb 2026 | Boots Hearingcare | 4.4K | 18.6% | 3 | | Feb 2026 | Scrivens | 2.4K | 10.2% | 4 | | Feb 2026 | Specsavers | 2.4K | 10.2% | 5 | | Mar 2026 | Audika | 12.4K | 46% | 1 | | Mar 2026 | Amplifon | 5.4K | 20% | 2 | | Mar 2026 | Boots Hearingcare | 4.4K | 16.3% | 3 | | Mar 2026 | Scrivens | 2.4K | 8.9% | 4 | | Mar 2026 | Specsavers | 2.4K | 8.9% | 5 | | Apr 2026 | Audika | 6.8K | 37.1% | 1 | | Apr 2026 | Amplifon | 3.6K | 19.7% | 2 | | Apr 2026 | Boots Hearingcare | 3.6K | 19.7% | 3 | | Apr 2026 | Scrivens | 2.4K | 13.1% | 4 | | Apr 2026 | Specsavers | 1.9K | 10.4% | 5 | | May 2026 | Audika | 6.9K | 36.4% | 1 | | May 2026 | Amplifon | 3.6K | 19.1% | 2 | | May 2026 | Boots Hearingcare | 3.6K | 19.1% | 3 | | May 2026 | Scrivens | 2.4K | 12.7% | 4 | | May 2026 | Specsavers | 2.4K | 12.7% | 5 | | Jun 2026 | Audika | 9K | 41.2% | 1 | | Jun 2026 | Boots Hearingcare | 4.4K | 20.2% | 2 | | Jun 2026 | Amplifon | 3.6K | 16.5% | 3 | | Jun 2026 | Scrivens | 2.4K | 11% | 4 | | Jun 2026 | Specsavers | 2.4K | 11% | 5 | | Jul 2026 | Audika | 9K | 43.7% | 1 | | Jul 2026 | Boots Hearingcare | 4.4K | 21.4% | 2 | | Jul 2026 | Amplifon | 2.9K | 14.1% | 3 | | Jul 2026 | Scrivens | 2.4K | 11.7% | 4 | | Jul 2026 | Specsavers | 1.9K | 9.2% | 5 | | Aug 2026 | Audika | 8.8K | 42.1% | 1 | | Aug 2026 | Boots Hearingcare | 4.4K | 21.1% | 2 | | Aug 2026 | Specsavers | 2.9K | 13.9% | 3 | | Aug 2026 | Amplifon | 2.4K | 11.5% | 4 | | Aug 2026 | Scrivens | 2.4K | 11.5% | 5 | | Sep 2026 | Audika | 10.2K | 44.7% | 1 | | Sep 2026 | Boots Hearingcare | 5.4K | 23.7% | 2 | | Sep 2026 | Amplifon | 2.4K | 10.5% | 3 | | Sep 2026 | Scrivens | 2.4K | 10.5% | 4 | | Sep 2026 | Specsavers | 2.4K | 10.5% | 5 | ## What is being compared - **Amplifon**: Measured on the search term “amplifon”. - **Audika**: Measured on the search terms “audika” and “hidden hearing”, summed into one figure. - **Boots Hearingcare**: Measured on the search term “boots hearingcare”. - **Scrivens**: Measured on the search term “scrivens hearing”. - **Specsavers**: Measured on the search term “specsavers hearing”. - [Amplifon](/demand/uk/brands/amplifon) - [Audika](/demand/uk/brands/audika-uk) - [Boots Hearingcare](/demand/uk/brands/boots-hearingcare) - [Scrivens](/demand/uk/brands/scrivens) - [Specsavers](/demand/uk/brands/specsavers) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hearing care providers in the United Kingdom? In September 2026, Audika was the most searched among hearing care providers in the United Kingdom, with an estimated 10.2K branded searches, 44.7% of all searches for the five we track. ## Cite this page Brandwave. "Hearing care providers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-hearing-care-providers This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-hearing-care-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.