--- title: "Hamper companies in the United Kingdom: Which are searched most?" description: "Compare the shops people in the UK order food and gift hampers from. Share of Search among M&S, Fortnum & Mason, Harrods, John Lewis, Waitrose, Selfridges and Virginia Hayward, the hamper companies Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-hamper-companies" publisher: "Brandwave" --- # Hamper companies in the United Kingdom: Which are searched most? Compare the shops people in the UK order food and gift hampers from. Share of Search among M&S, Fortnum & Mason, Harrods, John Lewis, Waitrose, Selfridges and Virginia Hayward, the hamper companies Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hamper companies - **Market**: United Kingdom - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: M&S, 57.4% ## Which brand is most popular in search among hamper companies in the United Kingdom? - In September 2026, M&S was the most searched among hamper companies in the United Kingdom, with an estimated 54.2K branded searches, 57.4% of all searches for the seven we track. - Fortnum & Mason is in 2nd place, 28.7 percentage points behind at 28.7%. - Across the 12 months ending September 2026, M&S’s share of searches among hamper companies in the United Kingdom increased from 54.3% to 57.4%. - Across the 12 months ending September 2026, Fortnum & Mason’s share of searches among hamper companies in the United Kingdom increased from 27.1% to 28.7%. - Across the 12 months ending September 2026, Harrods’ share of searches among hamper companies in the United Kingdom decreased from 5.4% to 4.7%. - Across the 12 months ending September 2026, John Lewis’ share of searches among hamper companies in the United Kingdom decreased from 4.4% to 3.1%. - Across the 12 months ending September 2026, Waitrose’s share of searches among hamper companies in the United Kingdom decreased from 4.4% to 2.5%. - Across the 12 months ending September 2026, M&S’s share of searches among hamper companies in the United Kingdom peaked at 60.9% in December 2025 and was lowest at 47.9% in January 2026. - Across the 12 months ending September 2026, Fortnum & Mason’s share of searches among hamper companies in the United Kingdom peaked at 35.8% in January 2026 and was lowest at 20.4% in December 2025. - Across the 12 months ending September 2026, Harrods’ share of searches among hamper companies in the United Kingdom peaked at 5.4% in October 2025 and was lowest at 3.8% in February 2026. - Across the 12 months ending September 2026, John Lewis’ share of searches among hamper companies in the United Kingdom peaked at 6.1% in December 2025 and was lowest at 3% in April 2026. - Across the 12 months ending September 2026, Waitrose’s share of searches among hamper companies in the United Kingdom peaked at 4.4% in October 2025 and was lowest at 2.5% in June 2026. - Across the 12 months ending September 2026, Virginia Hayward’s share of searches among hamper companies in the United Kingdom peaked at 2.1% in January 2026 and was lowest at 0.95% in November 2025. - Across the 12 months ending September 2026, Selfridges and Virginia Hayward held steady: their share of searches among hamper companies in the United Kingdom each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [M&S vs Fortnum & Mason: compare search popularity](/demand/uk/compare/fortnum-and-mason-vs-marks-and-spencer): 57.4% against 28.7% Share of Search. - [M&S vs Harrods: compare search popularity](/demand/uk/compare/harrods-vs-marks-and-spencer): 57.4% against 4.7% Share of Search. - [M&S vs John Lewis: compare search popularity](/demand/uk/compare/john-lewis-vs-marks-and-spencer): 57.4% against 3.1% Share of Search. - [M&S vs Waitrose: compare search popularity](/demand/uk/compare/marks-and-spencer-vs-waitrose-and-partners): 57.4% against 2.5% Share of Search. - [Fortnum & Mason vs Harrods: compare search popularity](/demand/uk/compare/fortnum-and-mason-vs-harrods): 28.7% against 4.7% Share of Search. - [Fortnum & Mason vs John Lewis: compare search popularity](/demand/uk/compare/fortnum-and-mason-vs-john-lewis): 28.7% against 3.1% Share of Search. - [Fortnum & Mason vs Waitrose: compare search popularity](/demand/uk/compare/fortnum-and-mason-vs-waitrose-and-partners): 28.7% against 2.5% Share of Search. - [Harrods vs John Lewis: compare search popularity](/demand/uk/compare/harrods-vs-john-lewis): 4.7% against 3.1% Share of Search. - [Harrods vs Waitrose: compare search popularity](/demand/uk/compare/harrods-vs-waitrose-and-partners): 4.7% against 2.5% Share of Search. - [John Lewis vs Waitrose: compare search popularity](/demand/uk/compare/john-lewis-vs-waitrose-and-partners): 3.1% against 2.5% Share of Search. ## How did search popularity change for United Kingdom hamper companies in September 2026? - Estimated monthly branded searches for Waitrose in the United Kingdom fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026. - Estimated monthly branded searches for John Lewis in the United Kingdom fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026. - Estimated monthly branded searches for Selfridges in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. - Estimated monthly branded searches for Harrods in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. - Estimated monthly branded searches for Virginia Hayward in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. - Estimated monthly branded searches for Fortnum & Mason in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. - Estimated monthly branded searches for M&S in the United Kingdom fell 18.1% over 12 measured months, from 66.2K to 54.2K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | M&S | 57.4% | 54.2K | +22.1% | M&S | | 2 | Fortnum & Mason | 28.7% | 27.1K | +22.1% | Fortnum & Mason | | 3 | Harrods | 4.7% | 4.4K | +22.2% | Harrods | | 4 | John Lewis | 3.1% | 2.9K | +20.8% | John Lewis | | 5 | Waitrose | 2.5% | 2.4K | +26.3% | John Lewis Partnership | | 6 | Selfridges | 2% | 1.9K | +18.8% | Selfridges | | 7 | Virginia Hayward | 1.7% | 1.6K | +60.0% | Virginia Hayward | M&S, Harrods and 3 other brands sell other things too, so only their searches that name this product count here, like “m&s hampers”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | M&S | 66.2K | 54.3% | 1 | | Oct 2025 | Fortnum & Mason | 33.1K | 27.1% | 2 | | Oct 2025 | Harrods | 6.6K | 5.4% | 3 | | Oct 2025 | John Lewis | 5.4K | 4.4% | 4 | | Oct 2025 | Waitrose | 5.4K | 4.4% | 5 | | Oct 2025 | Selfridges | 2.9K | 2.4% | 6 | | Oct 2025 | Virginia Hayward | 2.4K | 2% | 7 | | Nov 2025 | M&S | 181K | 59.1% | 1 | | Nov 2025 | Fortnum & Mason | 74K | 24.2% | 2 | | Nov 2025 | Harrods | 14.8K | 4.8% | 3 | | Nov 2025 | John Lewis | 14.8K | 4.8% | 4 | | Nov 2025 | Waitrose | 12.1K | 4% | 5 | | Nov 2025 | Selfridges | 6.6K | 2.2% | 6 | | Nov 2025 | Virginia Hayward | 2.9K | 0.95% | 7 | | Dec 2025 | M&S | 402K | 60.9% | 1 | | Dec 2025 | Fortnum & Mason | 135K | 20.4% | 2 | | Dec 2025 | John Lewis | 40.5K | 6.1% | 3 | | Dec 2025 | Harrods | 33.1K | 5% | 4 | | Dec 2025 | Waitrose | 27.1K | 4.1% | 5 | | Dec 2025 | Selfridges | 14.8K | 2.2% | 6 | | Dec 2025 | Virginia Hayward | 8.1K | 1.2% | 7 | | Jan 2026 | M&S | 36.2K | 47.9% | 1 | | Jan 2026 | Fortnum & Mason | 27.1K | 35.8% | 2 | | Jan 2026 | Harrods | 3.6K | 4.8% | 3 | | Jan 2026 | John Lewis | 3.6K | 4.8% | 4 | | Jan 2026 | Waitrose | 1.9K | 2.5% | 5 | | Jan 2026 | Selfridges | 1.6K | 2.1% | 6 | | Jan 2026 | Virginia Hayward | 1.6K | 2.1% | 7 | | Feb 2026 | M&S | 44.4K | 58% | 1 | | Feb 2026 | Fortnum & Mason | 22.2K | 29% | 2 | | Feb 2026 | Harrods | 2.9K | 3.8% | 3 | | Feb 2026 | John Lewis | 2.9K | 3.8% | 4 | | Feb 2026 | Waitrose | 1.9K | 2.5% | 5 | | Feb 2026 | Selfridges | 1.3K | 1.7% | 6 | | Feb 2026 | Virginia Hayward | 1K | 1.3% | 7 | | Mar 2026 | M&S | 54.2K | 58.4% | 1 | | Mar 2026 | Fortnum & Mason | 27.1K | 29.2% | 2 | | Mar 2026 | Harrods | 3.6K | 3.9% | 3 | | Mar 2026 | John Lewis | 2.9K | 3.1% | 4 | | Mar 2026 | Waitrose | 2.4K | 2.6% | 5 | | Mar 2026 | Selfridges | 1.6K | 1.7% | 6 | | Mar 2026 | Virginia Hayward | 1K | 1.1% | 7 | | Apr 2026 | M&S | 36.2K | 57.7% | 1 | | Apr 2026 | Fortnum & Mason | 18.1K | 28.9% | 2 | | Apr 2026 | Harrods | 2.9K | 4.6% | 3 | | Apr 2026 | John Lewis | 1.9K | 3% | 4 | | Apr 2026 | Waitrose | 1.6K | 2.6% | 5 | | Apr 2026 | Selfridges | 1.3K | 2.1% | 6 | | Apr 2026 | Virginia Hayward | 720 | 1.1% | 7 | | May 2026 | M&S | 36.2K | 56.8% | 1 | | May 2026 | Fortnum & Mason | 18.1K | 28.4% | 2 | | May 2026 | Harrods | 2.9K | 4.6% | 3 | | May 2026 | John Lewis | 2.4K | 3.8% | 4 | | May 2026 | Waitrose | 1.9K | 3% | 5 | | May 2026 | Selfridges | 1.3K | 2% | 6 | | May 2026 | Virginia Hayward | 880 | 1.4% | 7 | | Jun 2026 | M&S | 44.4K | 57.3% | 1 | | Jun 2026 | Fortnum & Mason | 22.2K | 28.7% | 2 | | Jun 2026 | Harrods | 3.6K | 4.6% | 3 | | Jun 2026 | John Lewis | 2.9K | 3.7% | 4 | | Jun 2026 | Waitrose | 1.9K | 2.5% | 5 | | Jun 2026 | Selfridges | 1.6K | 2.1% | 6 | | Jun 2026 | Virginia Hayward | 880 | 1.1% | 7 | | Jul 2026 | M&S | 44.4K | 57.3% | 1 | | Jul 2026 | Fortnum & Mason | 22.2K | 28.7% | 2 | | Jul 2026 | Harrods | 3.6K | 4.6% | 3 | | Jul 2026 | John Lewis | 2.9K | 3.7% | 4 | | Jul 2026 | Waitrose | 1.9K | 2.5% | 5 | | Jul 2026 | Selfridges | 1.6K | 2.1% | 6 | | Jul 2026 | Virginia Hayward | 880 | 1.1% | 7 | | Aug 2026 | M&S | 44.4K | 57.6% | 1 | | Aug 2026 | Fortnum & Mason | 22.2K | 28.8% | 2 | | Aug 2026 | Harrods | 3.6K | 4.7% | 3 | | Aug 2026 | John Lewis | 2.4K | 3.1% | 4 | | Aug 2026 | Waitrose | 1.9K | 2.5% | 5 | | Aug 2026 | Selfridges | 1.6K | 2.1% | 6 | | Aug 2026 | Virginia Hayward | 1K | 1.3% | 7 | | Sep 2026 | M&S | 54.2K | 57.4% | 1 | | Sep 2026 | Fortnum & Mason | 27.1K | 28.7% | 2 | | Sep 2026 | Harrods | 4.4K | 4.7% | 3 | | Sep 2026 | John Lewis | 2.9K | 3.1% | 4 | | Sep 2026 | Waitrose | 2.4K | 2.5% | 5 | | Sep 2026 | Selfridges | 1.9K | 2% | 6 | | Sep 2026 | Virginia Hayward | 1.6K | 1.7% | 7 | ## What is being compared - **Fortnum & Mason**: Measured on the search term “fortnum and mason hampers”. - **Harrods**: Measured on the search term “harrods hampers”. - **John Lewis**: Measured on the search term “john lewis hampers”. - **M&S**: Measured on the search terms “m&s hampers” and “marks and spencer hampers”, summed into one figure. - **Selfridges**: Measured on the search term “selfridges hampers”. - **Virginia Hayward**: Measured on the search term “virginia hayward”. - **Waitrose**: Measured on the search term “waitrose hampers”. - [Fortnum & Mason](/demand/uk/brands/fortnum-and-mason) - [Harrods](/demand/uk/brands/harrods) - [John Lewis](/demand/uk/brands/john-lewis) - [M&S](/demand/uk/brands/marks-and-spencer) - [Selfridges](/demand/uk/brands/selfridges) - [Virginia Hayward](/demand/uk/brands/virginia-hayward) - [Waitrose](/demand/uk/brands/waitrose-and-partners) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hamper companies in the United Kingdom? In September 2026, M&S was the most searched among hamper companies in the United Kingdom, with an estimated 54.2K branded searches, 57.4% of all searches for the seven we track. ## Cite this page Brandwave. "Hamper companies in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-hamper-companies This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-hamper-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.