---
title: "Hair salon chains in the United Kingdom: Which are searched most?"
description: "Compare the hair salon chains people in the UK book. Share of Search among Toni&Guy, Supercuts and Saks, the hair salon chains Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-hair-salon-chains"
publisher: "Brandwave"
---

# Hair salon chains in the United Kingdom: Which are searched most?

Compare the hair salon chains people in the UK book. Share of Search among Toni&Guy, Supercuts and Saks, the hair salon chains Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hair salon chains
- **Market**: United Kingdom
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Toni&Guy, 74.7%

## Which brand is most popular in search among hair salon chains in the United Kingdom?

- In September 2026, Toni&Guy was the most searched among hair salon chains in the United Kingdom, with an estimated 33.1K branded searches, 74.7% of all searches for the three we track.
- Supercuts is in 2nd place, 52.4 percentage points behind at 22.3%.
- Across the 12 months ending September 2026, Toni&Guy’s share of searches among hair salon chains in the United Kingdom increased from 70.7% to 74.7%.
- Across the 12 months ending September 2026, Supercuts’ share of searches among hair salon chains in the United Kingdom decreased from 25.9% to 22.3%.
- Across the 12 months ending September 2026, Toni&Guy’s share of searches among hair salon chains in the United Kingdom peaked at 74.7% in September 2026 and was lowest at 70.2% in February 2026.
- Across the 12 months ending September 2026, Supercuts’ share of searches among hair salon chains in the United Kingdom peaked at 26% in August 2026 and was lowest at 22.2% in November 2025.
- Across the 12 months ending September 2026, Saks’ share of searches among hair salon chains in the United Kingdom peaked at 4.1% in February 2026 and was lowest at 2.8% in August 2026.
- Across the 12 months ending September 2026, Saks held steady: its share of searches among hair salon chains in the United Kingdom moved less than 0.5 percentage points.

## Top hair salon chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Supercuts was mentioned most often, in two of the three answers. Saks, which ranked third in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- |
| Toni&Guy | 1 of 3 | 1 of 3 |
| Supercuts | 2 of 3 | 2 of 3 |
| Saks | 0 of 3 | 0 of 3 |

## Every AI answer about hair salon chains

- Asked ChatGPT "What's the best hair salon chain in the UK?": 1. Toni&Guy, 2. Supercuts
- Asked ChatGPT "Which hairdressing chain is best value in the UK?": 1. Supercuts
- Asked ChatGPT "What are the best hairdressers near me?": named none of the brands we track

Not named in any answer: Saks.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Toni&Guy vs Supercuts: compare search popularity](/demand/uk/compare/supercuts-vs-toni-and-guy): 74.7% against 22.3% Share of Search.
- [Toni&Guy vs Saks: compare search popularity](/demand/uk/compare/saks-hair-vs-toni-and-guy): 74.7% against 2.9% Share of Search.
- [Supercuts vs Saks: compare search popularity](/demand/uk/compare/saks-hair-vs-supercuts): 22.3% against 2.9% Share of Search.

## How did search popularity change for United Kingdom hair salon chains in September 2026?

- In September 2026, Toni&Guy gained share of searches among hair salon chains in the United Kingdom, from 71.2% to 74.7%.
- In September 2026, Supercuts lost share of searches among hair salon chains in the United Kingdom, from 26% to 22.3%.
- Estimated monthly branded searches for Saks in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Toni&Guy | 74.7% | 33.1K | 0.0% | Toni&Guy |
| 2 | Supercuts | 22.3% | 9.9K | -18.2% | Supercuts |
| 3 | Saks | 2.9% | 1.3K | 0.0% | Saks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toni&Guy | 33.1K | 70.7% | 1 |
| Oct 2025 | Supercuts | 12.1K | 25.9% | 2 |
| Oct 2025 | Saks | 1.6K | 3.4% | 3 |
| Nov 2025 | Toni&Guy | 33.1K | 74.2% | 1 |
| Nov 2025 | Supercuts | 9.9K | 22.2% | 2 |
| Nov 2025 | Saks | 1.6K | 3.6% | 3 |
| Dec 2025 | Toni&Guy | 33.1K | 70.7% | 1 |
| Dec 2025 | Supercuts | 12.1K | 25.9% | 2 |
| Dec 2025 | Saks | 1.6K | 3.4% | 3 |
| Jan 2026 | Toni&Guy | 33.1K | 70.3% | 1 |
| Jan 2026 | Supercuts | 12.1K | 25.7% | 2 |
| Jan 2026 | Saks | 1.9K | 4% | 3 |
| Feb 2026 | Toni&Guy | 27.1K | 70.2% | 1 |
| Feb 2026 | Supercuts | 9.9K | 25.6% | 2 |
| Feb 2026 | Saks | 1.6K | 4.1% | 3 |
| Mar 2026 | Toni&Guy | 33.1K | 70.7% | 1 |
| Mar 2026 | Supercuts | 12.1K | 25.9% | 2 |
| Mar 2026 | Saks | 1.6K | 3.4% | 3 |
| Apr 2026 | Toni&Guy | 33.1K | 70.7% | 1 |
| Apr 2026 | Supercuts | 12.1K | 25.9% | 2 |
| Apr 2026 | Saks | 1.6K | 3.4% | 3 |
| May 2026 | Toni&Guy | 33.1K | 70.3% | 1 |
| May 2026 | Supercuts | 12.1K | 25.7% | 2 |
| May 2026 | Saks | 1.9K | 4% | 3 |
| Jun 2026 | Toni&Guy | 33.1K | 70.7% | 1 |
| Jun 2026 | Supercuts | 12.1K | 25.9% | 2 |
| Jun 2026 | Saks | 1.6K | 3.4% | 3 |
| Jul 2026 | Toni&Guy | 33.1K | 70.7% | 1 |
| Jul 2026 | Supercuts | 12.1K | 25.9% | 2 |
| Jul 2026 | Saks | 1.6K | 3.4% | 3 |
| Aug 2026 | Toni&Guy | 33.1K | 71.2% | 1 |
| Aug 2026 | Supercuts | 12.1K | 26% | 2 |
| Aug 2026 | Saks | 1.3K | 2.8% | 3 |
| Sep 2026 | Toni&Guy | 33.1K | 74.7% | 1 |
| Sep 2026 | Supercuts | 9.9K | 22.3% | 2 |
| Sep 2026 | Saks | 1.3K | 2.9% | 3 |

## What is being compared

- **Saks**: Measured on the search term “saks hair”.
- **Supercuts**: Measured on the search term “supercuts”.
- **Toni&Guy**: Measured on the search term “toni and guy”.

- [Saks](/demand/uk/brands/saks-hair)
- [Supercuts](/demand/uk/brands/supercuts)
- [Toni&Guy](/demand/uk/brands/toni-and-guy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hair salon chains in the United Kingdom?

In September 2026, Toni&Guy was the most searched among hair salon chains in the United Kingdom, with an estimated 33.1K branded searches, 74.7% of all searches for the three we track.

## Cite this page

Brandwave. "Hair salon chains in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-hair-salon-chains

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-hair-salon-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.