--- title: "Gym chains in United Kingdom: Which are searched most?" description: "Compare the gym chains people join. Share of Search among PureGym, The Gym Group, David Lloyd and Anytime Fitness, the gym chains Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-gym-chains" publisher: "Brandwave" --- # Gym chains in United Kingdom: Which are searched most? Compare the gym chains people join. Share of Search among PureGym, The Gym Group, David Lloyd and Anytime Fitness, the gym chains Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Gym chains - **Market**: United Kingdom - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: PureGym, 46.3% ## Which brand is most popular in search among gym chains in United Kingdom? - In September 2026, PureGym was the most searched among gym chains in United Kingdom, with an estimated 368K branded searches and 46.3% estimated Share of Search within this set. - The Gym Group is in 2nd place, 21 percentage points behind at 25.3% Share of Search. - Across the 12 months ending September 2026, PureGym’s estimated Share of Search among gym chains in United Kingdom increased from 42.8% to 46.3%. - Across the 12 months ending September 2026, The Gym Group’s estimated Share of Search among gym chains in United Kingdom increased from 23.4% to 25.3%. - Across the 12 months ending September 2026, David Lloyd’s estimated Share of Search among gym chains in United Kingdom decreased from 23.4% to 17%. - Across the 12 months ending September 2026, Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom increased from 10.5% to 11.4%. - Across the 12 months ending September 2026, PureGym’s estimated Share of Search among gym chains in United Kingdom peaked at 47.7% in December 2025 and was lowest at 42.7% in May 2026. - Across the 12 months ending September 2026, The Gym Group’s estimated Share of Search among gym chains in United Kingdom peaked at 25.3% in September 2026 and was lowest at 21.3% in December 2025. - Across the 12 months ending September 2026, David Lloyd’s estimated Share of Search among gym chains in United Kingdom peaked at 23.9% in January 2026 and was lowest at 17% in September 2026. - Across the 12 months ending September 2026, Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom peaked at 11.4% in September 2026 and was lowest at 8.7% in January 2026. - Across the 12 months ending September 2026, The Gym Group rose from 3rd to 2nd among gym chains in United Kingdom. - Across the 12 months ending September 2026, David Lloyd fell from 2nd to 3rd among gym chains in United Kingdom. ## Compare search popularity between leading brands - [PureGym vs The Gym Group: compare search popularity](/demand/uk/compare/puregym-vs-the-gym-group): 46.3% against 25.3% Share of Search. - [PureGym vs David Lloyd: compare search popularity](/demand/uk/compare/david-lloyd-vs-puregym): 46.3% against 17% Share of Search. - [PureGym vs Anytime Fitness: compare search popularity](/demand/uk/compare/anytime-fitness-vs-puregym): 46.3% against 11.4% Share of Search. - [The Gym Group vs David Lloyd: compare search popularity](/demand/uk/compare/david-lloyd-vs-the-gym-group): 25.3% against 17% Share of Search. - [The Gym Group vs Anytime Fitness: compare search popularity](/demand/uk/compare/anytime-fitness-vs-the-gym-group): 25.3% against 11.4% Share of Search. - [David Lloyd vs Anytime Fitness: compare search popularity](/demand/uk/compare/anytime-fitness-vs-david-lloyd): 17% against 11.4% Share of Search. ## How did search popularity change for United Kingdom gym chains in September 2026? - In September 2026, PureGym gained estimated Share of Search among gym chains in United Kingdom, from 44.6% to 46.3%. - In September 2026, The Gym Group gained estimated Share of Search among gym chains in United Kingdom, from 24.4% to 25.3%. - In September 2026, David Lloyd lost estimated Share of Search among gym chains in United Kingdom, from 20% to 17%. - Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom has gained ground for 3 months in a row, from 10.5% to 11.4% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | PureGym | 46.3% | 368K | 0.0% | PureGym | | 2 | The Gym Group | 25.3% | 201K | 0.0% | The Gym Group | | 3 | David Lloyd | 17% | 135K | -18.2% | David Lloyd | | 4 | Anytime Fitness | 11.4% | 90.5K | 0.0% | Anytime Fitness | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | PureGym | 368K | 42.8% | 1 | | Oct 2025 | David Lloyd | 201K | 23.4% | 2 | | Oct 2025 | The Gym Group | 201K | 23.4% | 3 | | Oct 2025 | Anytime Fitness | 90.5K | 10.5% | 4 | | Nov 2025 | PureGym | 368K | 42.8% | 1 | | Nov 2025 | David Lloyd | 201K | 23.4% | 2 | | Nov 2025 | The Gym Group | 201K | 23.4% | 3 | | Nov 2025 | Anytime Fitness | 90.5K | 10.5% | 4 | | Dec 2025 | PureGym | 450K | 47.7% | 1 | | Dec 2025 | David Lloyd | 201K | 21.3% | 2 | | Dec 2025 | The Gym Group | 201K | 21.3% | 3 | | Dec 2025 | Anytime Fitness | 90.5K | 9.6% | 4 | | Jan 2026 | PureGym | 550K | 43.6% | 1 | | Jan 2026 | David Lloyd | 301K | 23.9% | 2 | | Jan 2026 | The Gym Group | 301K | 23.9% | 3 | | Jan 2026 | Anytime Fitness | 110K | 8.7% | 4 | | Feb 2026 | PureGym | 368K | 42.8% | 1 | | Feb 2026 | David Lloyd | 201K | 23.4% | 2 | | Feb 2026 | The Gym Group | 201K | 23.4% | 3 | | Feb 2026 | Anytime Fitness | 90.5K | 10.5% | 4 | | Mar 2026 | PureGym | 450K | 47.7% | 1 | | Mar 2026 | David Lloyd | 201K | 21.3% | 2 | | Mar 2026 | The Gym Group | 201K | 21.3% | 3 | | Mar 2026 | Anytime Fitness | 90.5K | 9.6% | 4 | | Apr 2026 | PureGym | 368K | 44.6% | 1 | | Apr 2026 | The Gym Group | 201K | 24.4% | 2 | | Apr 2026 | David Lloyd | 165K | 20% | 3 | | Apr 2026 | Anytime Fitness | 90.5K | 11% | 4 | | May 2026 | PureGym | 301K | 42.7% | 1 | | May 2026 | David Lloyd | 165K | 23.4% | 2 | | May 2026 | The Gym Group | 165K | 23.4% | 3 | | May 2026 | Anytime Fitness | 74K | 10.5% | 4 | | Jun 2026 | PureGym | 301K | 42.7% | 1 | | Jun 2026 | David Lloyd | 165K | 23.4% | 2 | | Jun 2026 | The Gym Group | 165K | 23.4% | 3 | | Jun 2026 | Anytime Fitness | 74K | 10.5% | 4 | | Jul 2026 | PureGym | 301K | 44.6% | 1 | | Jul 2026 | The Gym Group | 165K | 24.4% | 2 | | Jul 2026 | David Lloyd | 135K | 20% | 3 | | Jul 2026 | Anytime Fitness | 74K | 11% | 4 | | Aug 2026 | PureGym | 368K | 44.6% | 1 | | Aug 2026 | The Gym Group | 201K | 24.4% | 2 | | Aug 2026 | David Lloyd | 165K | 20% | 3 | | Aug 2026 | Anytime Fitness | 90.5K | 11% | 4 | | Sep 2026 | PureGym | 368K | 46.3% | 1 | | Sep 2026 | The Gym Group | 201K | 25.3% | 2 | | Sep 2026 | David Lloyd | 135K | 17% | 3 | | Sep 2026 | Anytime Fitness | 90.5K | 11.4% | 4 | ## What is being compared - **Anytime Fitness**: Measured on the search term “anytime fitness”. - **David Lloyd**: Measured on the search term “david lloyd”. - **PureGym**: Measured on the search term “puregym”. - **The Gym Group**: Measured on the search term “the gym group”. - [Anytime Fitness](/demand/uk/brands/anytime-fitness) - [David Lloyd](/demand/uk/brands/david-lloyd) - [PureGym](/demand/uk/brands/puregym) - [The Gym Group](/demand/uk/brands/the-gym-group) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among gym chains in United Kingdom? In September 2026, PureGym was the most searched among gym chains in United Kingdom, with an estimated 368K branded searches and 46.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Gym chains in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-gym-chains This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-gym-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.