--- title: "Greeting cards in United Kingdom: Which are searched most?" description: "Compare the greeting cards shoppers choose between. Share of Search among Card Factory, Funky Pigeon, Moonpig and Hallmark, the greeting cards Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-greeting-cards" publisher: "Brandwave" --- # Greeting cards in United Kingdom: Which are searched most? Compare the greeting cards shoppers choose between. Share of Search among Card Factory, Funky Pigeon, Moonpig and Hallmark, the greeting cards Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Greeting cards - **Market**: United Kingdom - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Card Factory, 71.7% ## Which brand is most popular in search among greeting cards in United Kingdom? - In September 2026, Card Factory was the most searched among greeting cards in United Kingdom, with an estimated 550K branded searches and 71.7% estimated Share of Search within this set. - Funky Pigeon is in 2nd place, 50.2 percentage points behind at 21.5% Share of Search. - Across the 12 months ending September 2026, Card Factory’s estimated Share of Search among greeting cards in United Kingdom increased from 65.1% to 71.7%. - Across the 12 months ending September 2026, Funky Pigeon’s estimated Share of Search among greeting cards in United Kingdom decreased from 23.8% to 21.5%. - Across the 12 months ending September 2026, Moonpig’s estimated Share of Search among greeting cards in United Kingdom decreased from 10.7% to 6.5%. - Across the 12 months ending September 2026, Card Factory’s estimated Share of Search among greeting cards in United Kingdom peaked at 71.7% in July 2026 and was lowest at 60.4% in December 2025. - Across the 12 months ending September 2026, Funky Pigeon’s estimated Share of Search among greeting cards in United Kingdom peaked at 28.6% in March 2026 and was lowest at 21.2% in May 2026. - Across the 12 months ending September 2026, Moonpig’s estimated Share of Search among greeting cards in United Kingdom peaked at 12.7% in November 2025 and was lowest at 6.5% in August 2026. - Across the 12 months ending September 2026, Hallmark held steady: its estimated Share of Search among greeting cards in United Kingdom moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Card Factory vs Funky Pigeon: compare search popularity](/demand/uk/compare/card-factory-vs-funky-pigeon): 71.7% against 21.5% Share of Search. - [Card Factory vs Moonpig: compare search popularity](/demand/uk/compare/card-factory-vs-moonpig): 71.7% against 6.5% Share of Search. - [Funky Pigeon vs Moonpig: compare search popularity](/demand/uk/compare/funky-pigeon-vs-moonpig): 21.5% against 6.5% Share of Search. ## How did search popularity change for United Kingdom greeting cards in September 2026? - Estimated monthly branded searches for Moonpig in United Kingdom fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026. - Estimated monthly branded searches for Funky Pigeon in United Kingdom fell 17.9% over 12 measured months, from 201K to 165K in September 2026. - Estimated monthly branded searches for Hallmark in United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Card Factory | 71.7% | 550K | 0.0% | Card Factory | | 2 | Funky Pigeon | 21.5% | 165K | 0.0% | Funky Pigeon | | 3 | Moonpig | 6.5% | 49.5K | 0.0% | Moonpig | | 4 | Hallmark | 0.31% | 2.4K | -17.2% | Hallmark | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Card Factory | 550K | 65.1% | 1 | | Oct 2025 | Funky Pigeon | 201K | 23.8% | 2 | | Oct 2025 | Moonpig | 90.5K | 10.7% | 3 | | Oct 2025 | Hallmark | 2.9K | 0.34% | 4 | | Nov 2025 | Card Factory | 673K | 63.5% | 1 | | Nov 2025 | Funky Pigeon | 246K | 23.2% | 2 | | Nov 2025 | Moonpig | 135K | 12.7% | 3 | | Nov 2025 | Hallmark | 5.4K | 0.51% | 4 | | Dec 2025 | Card Factory | 823K | 60.4% | 1 | | Dec 2025 | Funky Pigeon | 368K | 27% | 2 | | Dec 2025 | Moonpig | 165K | 12.1% | 3 | | Dec 2025 | Hallmark | 6.6K | 0.48% | 4 | | Jan 2026 | Card Factory | 550K | 67.5% | 1 | | Jan 2026 | Funky Pigeon | 201K | 24.7% | 2 | | Jan 2026 | Moonpig | 60.5K | 7.4% | 3 | | Jan 2026 | Hallmark | 3.6K | 0.44% | 4 | | Feb 2026 | Card Factory | 550K | 64% | 1 | | Feb 2026 | Funky Pigeon | 246K | 28.6% | 2 | | Feb 2026 | Moonpig | 60.5K | 7% | 3 | | Feb 2026 | Hallmark | 2.9K | 0.34% | 4 | | Mar 2026 | Card Factory | 673K | 64% | 1 | | Mar 2026 | Funky Pigeon | 301K | 28.6% | 2 | | Mar 2026 | Moonpig | 74K | 7% | 3 | | Mar 2026 | Hallmark | 2.9K | 0.28% | 4 | | Apr 2026 | Card Factory | 450K | 66.4% | 1 | | Apr 2026 | Funky Pigeon | 165K | 24.4% | 2 | | Apr 2026 | Moonpig | 60.5K | 8.9% | 3 | | Apr 2026 | Hallmark | 1.9K | 0.28% | 4 | | May 2026 | Card Factory | 550K | 70.7% | 1 | | May 2026 | Funky Pigeon | 165K | 21.2% | 2 | | May 2026 | Moonpig | 60.5K | 7.8% | 3 | | May 2026 | Hallmark | 2.4K | 0.31% | 4 | | Jun 2026 | Card Factory | 550K | 64% | 1 | | Jun 2026 | Funky Pigeon | 246K | 28.6% | 2 | | Jun 2026 | Moonpig | 60.5K | 7% | 3 | | Jun 2026 | Hallmark | 2.4K | 0.28% | 4 | | Jul 2026 | Card Factory | 550K | 71.7% | 1 | | Jul 2026 | Funky Pigeon | 165K | 21.5% | 2 | | Jul 2026 | Moonpig | 49.5K | 6.5% | 3 | | Jul 2026 | Hallmark | 2.4K | 0.31% | 4 | | Aug 2026 | Card Factory | 550K | 71.7% | 1 | | Aug 2026 | Funky Pigeon | 165K | 21.5% | 2 | | Aug 2026 | Moonpig | 49.5K | 6.5% | 3 | | Aug 2026 | Hallmark | 2.9K | 0.38% | 4 | | Sep 2026 | Card Factory | 550K | 71.7% | 1 | | Sep 2026 | Funky Pigeon | 165K | 21.5% | 2 | | Sep 2026 | Moonpig | 49.5K | 6.5% | 3 | | Sep 2026 | Hallmark | 2.4K | 0.31% | 4 | ## What is being compared - **Card Factory**: Measured on the search term “card factory”. - **Funky Pigeon**: Measured on the search term “funky pigeon”. - **Hallmark**: Measured on the search term “hallmark cards”. - **Moonpig**: Measured on the search term “moonpig cards”. - [Card Factory](/demand/uk/brands/card-factory) - [Funky Pigeon](/demand/uk/brands/funky-pigeon) - [Hallmark](/demand/uk/brands/hallmark) - [Moonpig](/demand/uk/brands/moonpig) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among greeting cards in United Kingdom? In September 2026, Card Factory was the most searched among greeting cards in United Kingdom, with an estimated 550K branded searches and 71.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Greeting cards in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-greeting-cards This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-greeting-cards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.