--- title: "Golf club brands in the United Kingdom: Which are searched most?" description: "Compare the golf club brands golfers in the UK choose between. Share of Search among Titleist, TaylorMade, Callaway, Srixon, Mizuno, PING, Cobra Golf, Cleveland Golf, Wilson and PXG, the golf club brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-golf-club-brands" publisher: "Brandwave" --- # Golf club brands in the United Kingdom: Which are searched most? Compare the golf club brands golfers in the UK choose between. Share of Search among Titleist, TaylorMade, Callaway, Srixon, Mizuno, PING, Cobra Golf, Cleveland Golf, Wilson and PXG, the golf club brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Golf club brands - **Market**: United Kingdom - **Brands compared**: 10 - **Month measured**: Sep 2026 - **Highest Share of Search**: Titleist, 33.2% ## Which brand is most popular in search among golf club brands in the United Kingdom? - In September 2026, Titleist was the most searched among golf club brands in the United Kingdom, with an estimated 18.1K branded searches, 33.2% of all searches for the ten we track. - TaylorMade is in 2nd place, 6.1 percentage points behind at 27.2%. - Across the 12 months ending September 2026, Titleist’s share of searches among golf club brands in the United Kingdom decreased from 34.4% to 33.2%. - Across the 12 months ending September 2026, TaylorMade’s share of searches among golf club brands in the United Kingdom decreased from 28.1% to 27.2%. - Across the 12 months ending September 2026, Srixon’s share of searches among golf club brands in the United Kingdom increased from 4.5% to 8.1%. - Across the 12 months ending September 2026, Cleveland Golf’s share of searches among golf club brands in the United Kingdom decreased from 2.5% to 1.8%. - Across the 12 months ending September 2026, Titleist’s share of searches among golf club brands in the United Kingdom peaked at 37.9% in March 2026 and was lowest at 30.6% in January 2026. - Across the 12 months ending September 2026, TaylorMade’s share of searches among golf club brands in the United Kingdom peaked at 33.1% in November 2025 and was lowest at 25.2% in March 2026. - Across the 12 months ending September 2026, Callaway’s share of searches among golf club brands in the United Kingdom peaked at 21.2% in August 2026 and was lowest at 8.8% in May 2026. - Across the 12 months ending September 2026, Srixon’s share of searches among golf club brands in the United Kingdom peaked at 8.1% in September 2026 and was lowest at 3.6% in November 2025. - Across the 12 months ending September 2026, Mizuno’s share of searches among golf club brands in the United Kingdom peaked at 7.4% in January 2026 and was lowest at 3.4% in August 2026. - Across the 12 months ending September 2026, PING’s share of searches among golf club brands in the United Kingdom peaked at 7.5% in March 2026 and was lowest at 4.8% in July 2026. - Across the 12 months ending September 2026, Cobra Golf’s share of searches among golf club brands in the United Kingdom peaked at 6.1% in January 2026 and was lowest at 2.7% in August 2026. - Across the 12 months ending September 2026, Cleveland Golf’s share of searches among golf club brands in the United Kingdom peaked at 3.5% in February 2026 and was lowest at 1.7% in July 2026. - Across the 12 months ending September 2026, Wilson’s share of searches among golf club brands in the United Kingdom peaked at 3.5% in February 2026 and was lowest at 1.5% in November 2025. - Across the 12 months ending September 2026, Srixon rose from 6th to 4th among golf club brands in the United Kingdom. - Across the 12 months ending September 2026, Mizuno fell from 4th to 5th among golf club brands in the United Kingdom. - Across the 12 months ending September 2026, PING fell from 5th to 6th among golf club brands in the United Kingdom. - Across the 12 months ending September 2026, Callaway, Cobra Golf, Wilson and PXG held steady: their share of searches among golf club brands in the United Kingdom each moved less than 0.5 percentage points. ## Top golf club brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Callaway was mentioned most often, in four of the five answers. Callaway was recommended most often, coming first in two out of three answers that gave a list. PING was second, and TaylorMade was third. Titleist, which ranked first in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Callaway | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | PING | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | TaylorMade | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Wilson | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cobra Golf | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Titleist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Srixon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Cleveland Golf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PXG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about golf club brands - Asked ChatGPT "What are the best golf clubs for a beginner in the UK?": 1. Callaway, 2. Wilson - Asked ChatGPT "Which golf club brand is best for a high handicapper?": 1. PING, 2. Callaway, 3. Cobra Golf, 4. TaylorMade, 5. Wilson - Asked ChatGPT "Are expensive golf clubs worth it?": named none of the brands we track - Searched Google, AI Overview "golf clubs": 1. Callaway, 2. TaylorMade - Searched Google, AI Overview "best golf clubs": 1. Callaway, 2. TaylorMade, 3. Mizuno Not named in any answer: Titleist, Srixon, Cleveland Golf and PXG. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## Compare search popularity between leading brands - [Titleist vs TaylorMade: compare search popularity](/demand/uk/compare/taylormade-vs-titleist): 33.2% against 27.2% Share of Search. - [Titleist vs Callaway: compare search popularity](/demand/uk/compare/callaway-vs-titleist): 33.2% against 12.1% Share of Search. - [Titleist vs Srixon: compare search popularity](/demand/uk/compare/srixon-vs-titleist): 33.2% against 8.1% Share of Search. - [Titleist vs Mizuno: compare search popularity](/demand/uk/compare/mizuno-vs-titleist): 33.2% against 5.3% Share of Search. - [TaylorMade vs Callaway: compare search popularity](/demand/uk/compare/callaway-vs-taylormade): 27.2% against 12.1% Share of Search. - [TaylorMade vs Srixon: compare search popularity](/demand/uk/compare/srixon-vs-taylormade): 27.2% against 8.1% Share of Search. - [TaylorMade vs Mizuno: compare search popularity](/demand/uk/compare/mizuno-vs-taylormade): 27.2% against 5.3% Share of Search. - [Callaway vs Srixon: compare search popularity](/demand/uk/compare/callaway-vs-srixon): 12.1% against 8.1% Share of Search. - [Callaway vs Mizuno: compare search popularity](/demand/uk/compare/callaway-vs-mizuno): 12.1% against 5.3% Share of Search. - [Srixon vs Mizuno: compare search popularity](/demand/uk/compare/mizuno-vs-srixon): 8.1% against 5.3% Share of Search. ## How did search popularity change for United Kingdom golf club brands in September 2026? - In September 2026, Srixon overtook PING to rank 4th among golf club brands in the United Kingdom, with 8.1% of the searches. - In September 2026, Mizuno overtook PING to rank 5th among golf club brands in the United Kingdom, with 5.3% of the searches. - In September 2026, Titleist gained share of searches among golf club brands in the United Kingdom, from 31.9% to 33.2%. - In September 2026, TaylorMade gained share of searches among golf club brands in the United Kingdom, from 26% to 27.2%. - In September 2026, Cobra Golf gained share of searches among golf club brands in the United Kingdom, from 2.7% to 3.5%. - In September 2026, Callaway lost share of searches among golf club brands in the United Kingdom, from 21.2% to 12.1%. - PXG’s share of searches among golf club brands in the United Kingdom has gained ground for 3 months in a row, from 0.97% to 1.6% in September 2026. - Estimated monthly branded searches for Cleveland Golf in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Titleist | 33.2% | 18.1K | -18.5% | Titleist | | 2 | TaylorMade | 27.2% | 14.8K | -18.2% | TaylorMade | | 3 | Callaway | 12.1% | 6.6K | -55.4% | Callaway | | 4 | Srixon | 8.1% | 4.4K | +51.7% | Srixon | | 5 | Mizuno | 5.3% | 2.9K | +20.8% | Mizuno | | 6 | PING | 5.3% | 2.9K | -19.4% | PING | | 7 | Cobra Golf | 3.5% | 1.9K | 0.0% | Cobra Golf | | 8 | Cleveland Golf | 1.8% | 1K | -37.5% | Cleveland Golf | | 9 | Wilson | 1.8% | 1K | -23.1% | Wilson | | 10 | PXG | 1.6% | 880 | 0.0% | PXG | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Titleist | 22.2K | 34.4% | 1 | | Oct 2025 | TaylorMade | 18.1K | 28.1% | 2 | | Oct 2025 | Callaway | 8.1K | 12.6% | 3 | | Oct 2025 | Mizuno | 3.6K | 5.6% | 4 | | Oct 2025 | PING | 3.6K | 5.6% | 5 | | Oct 2025 | Srixon | 2.9K | 4.5% | 6 | | Oct 2025 | Cobra Golf | 2.4K | 3.7% | 7 | | Oct 2025 | Cleveland Golf | 1.6K | 2.5% | 8 | | Oct 2025 | Wilson | 1.3K | 2% | 9 | | Oct 2025 | PXG | 720 | 1.1% | 10 | | Nov 2025 | TaylorMade | 22.2K | 33.1% | 1 | | Nov 2025 | Titleist | 22.2K | 33.1% | 2 | | Nov 2025 | Callaway | 8.1K | 12.1% | 3 | | Nov 2025 | PING | 3.6K | 5.4% | 4 | | Nov 2025 | Mizuno | 2.9K | 4.3% | 5 | | Nov 2025 | Cobra Golf | 2.4K | 3.6% | 6 | | Nov 2025 | Srixon | 2.4K | 3.6% | 7 | | Nov 2025 | Cleveland Golf | 1.6K | 2.4% | 8 | | Nov 2025 | Wilson | 1K | 1.5% | 9 | | Nov 2025 | PXG | 590 | 0.88% | 10 | | Dec 2025 | Titleist | 18.1K | 36.1% | 1 | | Dec 2025 | TaylorMade | 14.8K | 29.5% | 2 | | Dec 2025 | Callaway | 5.4K | 10.8% | 3 | | Dec 2025 | PING | 2.9K | 5.8% | 4 | | Dec 2025 | Mizuno | 2.4K | 4.8% | 5 | | Dec 2025 | Srixon | 2.4K | 4.8% | 6 | | Dec 2025 | Cobra Golf | 1.6K | 3.2% | 7 | | Dec 2025 | Cleveland Golf | 1K | 2% | 8 | | Dec 2025 | Wilson | 880 | 1.8% | 9 | | Dec 2025 | PXG | 720 | 1.4% | 10 | | Jan 2026 | TaylorMade | 18.1K | 30.6% | 1 | | Jan 2026 | Titleist | 18.1K | 30.6% | 2 | | Jan 2026 | Callaway | 5.4K | 9.1% | 3 | | Jan 2026 | Mizuno | 4.4K | 7.4% | 4 | | Jan 2026 | Cobra Golf | 3.6K | 6.1% | 5 | | Jan 2026 | PING | 3.6K | 6.1% | 6 | | Jan 2026 | Srixon | 2.4K | 4.1% | 7 | | Jan 2026 | Wilson | 1.6K | 2.7% | 8 | | Jan 2026 | Cleveland Golf | 1.3K | 2.2% | 9 | | Jan 2026 | PXG | 720 | 1.2% | 10 | | Feb 2026 | Titleist | 14.8K | 32.4% | 1 | | Feb 2026 | TaylorMade | 12.1K | 26.5% | 2 | | Feb 2026 | Callaway | 4.4K | 9.6% | 3 | | Feb 2026 | Mizuno | 2.9K | 6.3% | 4 | | Feb 2026 | PING | 2.9K | 6.3% | 5 | | Feb 2026 | Cobra Golf | 2.4K | 5.3% | 6 | | Feb 2026 | Srixon | 2.4K | 5.3% | 7 | | Feb 2026 | Cleveland Golf | 1.6K | 3.5% | 8 | | Feb 2026 | Wilson | 1.6K | 3.5% | 9 | | Feb 2026 | PXG | 590 | 1.3% | 10 | | Mar 2026 | Titleist | 22.2K | 37.9% | 1 | | Mar 2026 | TaylorMade | 14.8K | 25.2% | 2 | | Mar 2026 | Callaway | 5.4K | 9.2% | 3 | | Mar 2026 | PING | 4.4K | 7.5% | 4 | | Mar 2026 | Mizuno | 2.9K | 4.9% | 5 | | Mar 2026 | Srixon | 2.9K | 4.9% | 6 | | Mar 2026 | Cobra Golf | 2.4K | 4.1% | 7 | | Mar 2026 | Wilson | 1.6K | 2.7% | 8 | | Mar 2026 | Cleveland Golf | 1.3K | 2.2% | 9 | | Mar 2026 | PXG | 720 | 1.2% | 10 | | Apr 2026 | TaylorMade | 27.1K | 32.8% | 1 | | Apr 2026 | Titleist | 27.1K | 32.8% | 2 | | Apr 2026 | Callaway | 8.1K | 9.8% | 3 | | Apr 2026 | PING | 5.4K | 6.5% | 4 | | Apr 2026 | Srixon | 4.4K | 5.3% | 5 | | Apr 2026 | Mizuno | 3.6K | 4.4% | 6 | | Apr 2026 | Cobra Golf | 2.9K | 3.5% | 7 | | Apr 2026 | Cleveland Golf | 1.6K | 1.9% | 8 | | Apr 2026 | Wilson | 1.6K | 1.9% | 9 | | Apr 2026 | PXG | 880 | 1.1% | 10 | | May 2026 | Titleist | 27.1K | 36.3% | 1 | | May 2026 | TaylorMade | 22.2K | 29.8% | 2 | | May 2026 | Callaway | 6.6K | 8.8% | 3 | | May 2026 | PING | 4.4K | 5.9% | 4 | | May 2026 | Mizuno | 3.6K | 4.8% | 5 | | May 2026 | Srixon | 3.6K | 4.8% | 6 | | May 2026 | Cobra Golf | 2.9K | 3.9% | 7 | | May 2026 | Cleveland Golf | 1.9K | 2.5% | 8 | | May 2026 | Wilson | 1.6K | 2.1% | 9 | | May 2026 | PXG | 720 | 0.96% | 10 | | Jun 2026 | Titleist | 22.2K | 36.5% | 1 | | Jun 2026 | TaylorMade | 18.1K | 29.7% | 2 | | Jun 2026 | Callaway | 6.6K | 10.8% | 3 | | Jun 2026 | PING | 3.6K | 5.9% | 4 | | Jun 2026 | Srixon | 2.9K | 4.8% | 5 | | Jun 2026 | Mizuno | 2.4K | 3.9% | 6 | | Jun 2026 | Cobra Golf | 1.9K | 3.1% | 7 | | Jun 2026 | Cleveland Golf | 1.3K | 2.1% | 8 | | Jun 2026 | Wilson | 1.3K | 2.1% | 9 | | Jun 2026 | PXG | 590 | 0.97% | 10 | | Jul 2026 | Titleist | 22.2K | 37% | 1 | | Jul 2026 | TaylorMade | 18.1K | 30.2% | 2 | | Jul 2026 | Callaway | 6.6K | 11% | 3 | | Jul 2026 | PING | 2.9K | 4.8% | 4 | | Jul 2026 | Srixon | 2.9K | 4.8% | 5 | | Jul 2026 | Mizuno | 2.4K | 4% | 6 | | Jul 2026 | Cobra Golf | 1.9K | 3.2% | 7 | | Jul 2026 | Wilson | 1.3K | 2.2% | 8 | | Jul 2026 | Cleveland Golf | 1K | 1.7% | 9 | | Jul 2026 | PXG | 720 | 1.2% | 10 | | Aug 2026 | Titleist | 22.2K | 31.9% | 1 | | Aug 2026 | TaylorMade | 18.1K | 26% | 2 | | Aug 2026 | Callaway | 14.8K | 21.2% | 3 | | Aug 2026 | PING | 3.6K | 5.2% | 4 | | Aug 2026 | Srixon | 2.9K | 4.2% | 5 | | Aug 2026 | Mizuno | 2.4K | 3.4% | 6 | | Aug 2026 | Cobra Golf | 1.9K | 2.7% | 7 | | Aug 2026 | Cleveland Golf | 1.6K | 2.3% | 8 | | Aug 2026 | Wilson | 1.3K | 1.9% | 9 | | Aug 2026 | PXG | 880 | 1.3% | 10 | | Sep 2026 | Titleist | 18.1K | 33.2% | 1 | | Sep 2026 | TaylorMade | 14.8K | 27.2% | 2 | | Sep 2026 | Callaway | 6.6K | 12.1% | 3 | | Sep 2026 | Srixon | 4.4K | 8.1% | 4 | | Sep 2026 | Mizuno | 2.9K | 5.3% | 5 | | Sep 2026 | PING | 2.9K | 5.3% | 6 | | Sep 2026 | Cobra Golf | 1.9K | 3.5% | 7 | | Sep 2026 | Cleveland Golf | 1K | 1.8% | 8 | | Sep 2026 | Wilson | 1K | 1.8% | 9 | | Sep 2026 | PXG | 880 | 1.6% | 10 | ## What is being compared - **Callaway**: Measured on the search term “callaway golf”. - **Cleveland Golf**: Measured on the search term “cleveland golf”. - **Cobra Golf**: Measured on the search term “cobra golf”. - **Mizuno**: Measured on the search term “mizuno golf”. - **PING**: Measured on the search term “ping golf”. - **PXG**: Measured on the search term “pxg golf”. - **Srixon**: Measured on the search term “srixon”. - **TaylorMade**: Measured on the search term “taylormade”. - **Titleist**: Measured on the search term “titleist”. - **Wilson**: Measured on the search term “wilson golf”. - [Callaway](/demand/uk/brands/callaway) - [Cleveland Golf](/demand/uk/brands/cleveland-golf) - [Cobra Golf](/demand/uk/brands/cobra-golf) - [Mizuno](/demand/uk/brands/mizuno) - [PING](/demand/uk/brands/ping) - [PXG](/demand/uk/brands/pxg) - [Srixon](/demand/uk/brands/srixon) - [TaylorMade](/demand/uk/brands/taylormade) - [Titleist](/demand/uk/brands/titleist) - [Wilson](/demand/uk/brands/wilson) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among golf club brands in the United Kingdom? In September 2026, Titleist was the most searched among golf club brands in the United Kingdom, with an estimated 18.1K branded searches, 33.2% of all searches for the ten we track. ## Cite this page Brandwave. "Golf club brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-golf-club-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-golf-club-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.