---
title: "Gin brands in the United Kingdom: Which are searched most?"
description: "Compare the gin brands people in the UK drink. Share of Search among Bombay Sapphire, Gordon's, Hendrick's, Tanqueray, Sipsmith and Whitley Neill, the gin brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-gin-brands"
publisher: "Brandwave"
---

# Gin brands in the United Kingdom: Which are searched most?

Compare the gin brands people in the UK drink. Share of Search among Bombay Sapphire, Gordon's, Hendrick's, Tanqueray, Sipsmith and Whitley Neill, the gin brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gin brands
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bombay Sapphire, 31.8%

## Which brand is most popular in search among gin brands in the United Kingdom?

- In September 2026, Bombay Sapphire was the most searched among gin brands in the United Kingdom, with an estimated 12.1K branded searches, 31.8% of all searches for the six we track.
- Gordon's is in 2nd place, 5.8 percentage points behind at 26%.
- Across the 12 months ending September 2026, Bombay Sapphire’s share of searches among gin brands in the United Kingdom increased from 30.5% to 31.8%.
- Across the 12 months ending September 2026, Gordon's’ share of searches among gin brands in the United Kingdom increased from 24.9% to 26%.
- Across the 12 months ending September 2026, Hendrick's’ share of searches among gin brands in the United Kingdom increased from 20.4% to 21.3%.
- Across the 12 months ending September 2026, Tanqueray’s share of searches among gin brands in the United Kingdom increased from 13.6% to 14.2%.
- Across the 12 months ending September 2026, Sipsmith’s share of searches among gin brands in the United Kingdom decreased from 7.4% to 3.4%.
- Across the 12 months ending September 2026, Bombay Sapphire’s share of searches among gin brands in the United Kingdom peaked at 31.8% in September 2026 and was lowest at 26.5% in December 2025.
- Across the 12 months ending September 2026, Gordon's’ share of searches among gin brands in the United Kingdom peaked at 26.8% in January 2026 and was lowest at 19.9% in April 2026.
- Across the 12 months ending September 2026, Hendrick's’ share of searches among gin brands in the United Kingdom peaked at 28.5% in June 2026 and was lowest at 20.4% in October 2025.
- Across the 12 months ending September 2026, Tanqueray’s share of searches among gin brands in the United Kingdom peaked at 16.2% in April 2026 and was lowest at 11.3% in March 2026.
- Across the 12 months ending September 2026, Sipsmith’s share of searches among gin brands in the United Kingdom peaked at 7.4% in March 2026 and was lowest at 2.5% in August 2026.
- Across the 12 months ending September 2026, Whitley Neill’s share of searches among gin brands in the United Kingdom peaked at 4.3% in December 2025 and was lowest at 3.2% in August 2026.
- Across the 12 months ending September 2026, Whitley Neill held steady: its share of searches among gin brands in the United Kingdom moved less than 0.5 percentage points.

## Top gin brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hendrick's and Tanqueray were mentioned most often, in three of the five answers. Tanqueray was recommended most often, coming first in two out of three answers that gave a list. Hendrick's was second, and Gordon's was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tanqueray | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Hendrick's | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Gordon's | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Bombay Sapphire | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Sipsmith | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Whitley Neill | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about gin brands

- Asked ChatGPT "What's the best gin brand in the UK?": 1. Tanqueray, 2. Hendrick's, 3. Sipsmith
- Asked ChatGPT "What are the most popular gin brands in the UK?": 1. Gordon's, 2. Tanqueray, 3. Bombay Sapphire, 4. Hendrick's, 5. Sipsmith, 6. Whitley Neill
- Asked ChatGPT "Which gin brand is best for a gin and tonic?": 1. Tanqueray, 2. Hendrick's
- Searched Google, AI Overview "gin": named none of the brands we track
- Searched Google, AI Overview "best gin": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [Bombay Sapphire vs Gordon's: compare search popularity](/demand/uk/compare/bombay-sapphire-vs-gordons): 31.8% against 26% Share of Search.
- [Bombay Sapphire vs Hendrick's: compare search popularity](/demand/uk/compare/bombay-sapphire-vs-hendricks): 31.8% against 21.3% Share of Search.
- [Bombay Sapphire vs Tanqueray: compare search popularity](/demand/uk/compare/bombay-sapphire-vs-tanqueray): 31.8% against 14.2% Share of Search.
- [Bombay Sapphire vs Sipsmith: compare search popularity](/demand/uk/compare/bombay-sapphire-vs-sipsmith): 31.8% against 3.4% Share of Search.
- [Gordon's vs Hendrick's: compare search popularity](/demand/uk/compare/gordons-vs-hendricks): 26% against 21.3% Share of Search.
- [Gordon's vs Tanqueray: compare search popularity](/demand/uk/compare/gordons-vs-tanqueray): 26% against 14.2% Share of Search.
- [Gordon's vs Sipsmith: compare search popularity](/demand/uk/compare/gordons-vs-sipsmith): 26% against 3.4% Share of Search.
- [Hendrick's vs Tanqueray: compare search popularity](/demand/uk/compare/hendricks-vs-tanqueray): 21.3% against 14.2% Share of Search.
- [Hendrick's vs Sipsmith: compare search popularity](/demand/uk/compare/hendricks-vs-sipsmith): 21.3% against 3.4% Share of Search.
- [Tanqueray vs Sipsmith: compare search popularity](/demand/uk/compare/sipsmith-vs-tanqueray): 14.2% against 3.4% Share of Search.

## How did search popularity change for United Kingdom gin brands in September 2026?

- In September 2026, Sipsmith overtook Whitley Neill to rank 5th among gin brands in the United Kingdom, with 3.4% of the searches.
- In September 2026, Bombay Sapphire gained share of searches among gin brands in the United Kingdom, from 29.7% to 31.8%.
- In September 2026, Gordon's gained share of searches among gin brands in the United Kingdom, from 24.3% to 26%.
- In September 2026, Hendrick's lost share of searches among gin brands in the United Kingdom, from 24.3% to 21.3%.
- In September 2026, Tanqueray lost share of searches among gin brands in the United Kingdom, from 16.2% to 14.2%.
- Estimated monthly branded searches for Whitley Neill in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bombay Sapphire | 31.8% | 12.1K | 0.0% | Bombay Sapphire |
| 2 | Gordon's | 26% | 9.9K | 0.0% | Diageo |
| 3 | Hendrick's | 21.3% | 8.1K | -18.2% | Hendrick's |
| 4 | Tanqueray | 14.2% | 5.4K | -18.2% | Diageo |
| 5 | Sipsmith | 3.4% | 1.3K | +30.0% | Sipsmith |
| 6 | Whitley Neill | 3.4% | 1.3K | 0.0% | Whitley Neill |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bombay Sapphire | 14.8K | 30.5% | 1 |
| Oct 2025 | Gordon's | 12.1K | 24.9% | 2 |
| Oct 2025 | Hendrick's | 9.9K | 20.4% | 3 |
| Oct 2025 | Tanqueray | 6.6K | 13.6% | 4 |
| Oct 2025 | Sipsmith | 3.6K | 7.4% | 5 |
| Oct 2025 | Whitley Neill | 1.6K | 3.3% | 6 |
| Nov 2025 | Bombay Sapphire | 18.1K | 29.3% | 1 |
| Nov 2025 | Gordon's | 14.8K | 23.9% | 2 |
| Nov 2025 | Hendrick's | 14.8K | 23.9% | 3 |
| Nov 2025 | Tanqueray | 8.1K | 13.1% | 4 |
| Nov 2025 | Sipsmith | 3.6K | 5.8% | 5 |
| Nov 2025 | Whitley Neill | 2.4K | 3.9% | 6 |
| Dec 2025 | Bombay Sapphire | 22.2K | 26.5% | 1 |
| Dec 2025 | Gordon's | 22.2K | 26.5% | 2 |
| Dec 2025 | Hendrick's | 22.2K | 26.5% | 3 |
| Dec 2025 | Tanqueray | 9.9K | 11.8% | 4 |
| Dec 2025 | Sipsmith | 3.6K | 4.3% | 5 |
| Dec 2025 | Whitley Neill | 3.6K | 4.3% | 6 |
| Jan 2026 | Bombay Sapphire | 9.9K | 26.8% | 1 |
| Jan 2026 | Gordon's | 9.9K | 26.8% | 2 |
| Jan 2026 | Hendrick's | 8.1K | 21.9% | 3 |
| Jan 2026 | Tanqueray | 5.4K | 14.6% | 4 |
| Jan 2026 | Sipsmith | 2.4K | 6.5% | 5 |
| Jan 2026 | Whitley Neill | 1.3K | 3.5% | 6 |
| Feb 2026 | Bombay Sapphire | 9.9K | 28.9% | 1 |
| Feb 2026 | Gordon's | 8.1K | 23.7% | 2 |
| Feb 2026 | Hendrick's | 8.1K | 23.7% | 3 |
| Feb 2026 | Tanqueray | 4.4K | 12.9% | 4 |
| Feb 2026 | Sipsmith | 2.4K | 7% | 5 |
| Feb 2026 | Whitley Neill | 1.3K | 3.8% | 6 |
| Mar 2026 | Bombay Sapphire | 12.1K | 31% | 1 |
| Mar 2026 | Hendrick's | 9.9K | 25.4% | 2 |
| Mar 2026 | Gordon's | 8.1K | 20.8% | 3 |
| Mar 2026 | Tanqueray | 4.4K | 11.3% | 4 |
| Mar 2026 | Sipsmith | 2.9K | 7.4% | 5 |
| Mar 2026 | Whitley Neill | 1.6K | 4.1% | 6 |
| Apr 2026 | Bombay Sapphire | 12.1K | 29.7% | 1 |
| Apr 2026 | Hendrick's | 9.9K | 24.3% | 2 |
| Apr 2026 | Gordon's | 8.1K | 19.9% | 3 |
| Apr 2026 | Tanqueray | 6.6K | 16.2% | 4 |
| Apr 2026 | Sipsmith | 2.4K | 5.9% | 5 |
| Apr 2026 | Whitley Neill | 1.6K | 3.9% | 6 |
| May 2026 | Bombay Sapphire | 12.1K | 27.8% | 1 |
| May 2026 | Hendrick's | 12.1K | 27.8% | 2 |
| May 2026 | Gordon's | 9.9K | 22.7% | 3 |
| May 2026 | Tanqueray | 6.6K | 15.1% | 4 |
| May 2026 | Whitley Neill | 1.6K | 3.7% | 5 |
| May 2026 | Sipsmith | 1.3K | 3% | 6 |
| Jun 2026 | Bombay Sapphire | 12.1K | 28.5% | 1 |
| Jun 2026 | Hendrick's | 12.1K | 28.5% | 2 |
| Jun 2026 | Gordon's | 9.9K | 23.3% | 3 |
| Jun 2026 | Tanqueray | 5.4K | 12.7% | 4 |
| Jun 2026 | Whitley Neill | 1.6K | 3.8% | 5 |
| Jun 2026 | Sipsmith | 1.3K | 3.1% | 6 |
| Jul 2026 | Bombay Sapphire | 12.1K | 29.2% | 1 |
| Jul 2026 | Gordon's | 9.9K | 23.9% | 2 |
| Jul 2026 | Hendrick's | 9.9K | 23.9% | 3 |
| Jul 2026 | Tanqueray | 6.6K | 15.9% | 4 |
| Jul 2026 | Whitley Neill | 1.6K | 3.9% | 5 |
| Jul 2026 | Sipsmith | 1.3K | 3.1% | 6 |
| Aug 2026 | Bombay Sapphire | 12.1K | 29.7% | 1 |
| Aug 2026 | Gordon's | 9.9K | 24.3% | 2 |
| Aug 2026 | Hendrick's | 9.9K | 24.3% | 3 |
| Aug 2026 | Tanqueray | 6.6K | 16.2% | 4 |
| Aug 2026 | Whitley Neill | 1.3K | 3.2% | 5 |
| Aug 2026 | Sipsmith | 1K | 2.5% | 6 |
| Sep 2026 | Bombay Sapphire | 12.1K | 31.8% | 1 |
| Sep 2026 | Gordon's | 9.9K | 26% | 2 |
| Sep 2026 | Hendrick's | 8.1K | 21.3% | 3 |
| Sep 2026 | Tanqueray | 5.4K | 14.2% | 4 |
| Sep 2026 | Sipsmith | 1.3K | 3.4% | 5 |
| Sep 2026 | Whitley Neill | 1.3K | 3.4% | 6 |

## What is being compared

- **Bombay Sapphire**: Measured on the search term “bombay sapphire”.
- **Gordon's**: Measured on the search terms “gordon's gin” and “gordons gin”, summed into one figure.
- **Hendrick's**: Measured on the search terms “hendrick's gin” and “hendricks gin”, summed into one figure.
- **Sipsmith**: Measured on the search term “sipsmith”.
- **Tanqueray**: Measured on the search term “tanqueray”.
- **Whitley Neill**: Measured on the search term “whitley neill”.

- [Bombay Sapphire](/demand/uk/brands/bombay-sapphire)
- [Gordon's](/demand/uk/brands/gordons)
- [Hendrick's](/demand/uk/brands/hendricks)
- [Sipsmith](/demand/uk/brands/sipsmith)
- [Tanqueray](/demand/uk/brands/tanqueray)
- [Whitley Neill](/demand/uk/brands/whitley-neill)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gin brands in the United Kingdom?

In September 2026, Bombay Sapphire was the most searched among gin brands in the United Kingdom, with an estimated 12.1K branded searches, 31.8% of all searches for the six we track.

## Cite this page

Brandwave. "Gin brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-gin-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-gin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.