--- title: "Frozen pizza brands in United Kingdom: Which are searched most?" description: "Compare the frozen pizza brands shoppers choose between. Share of Search among Goodfella's, Dr. Oetker and Chicago Town, the frozen pizza brands Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-frozen-pizza-brands" publisher: "Brandwave" --- # Frozen pizza brands in United Kingdom: Which are searched most? Compare the frozen pizza brands shoppers choose between. Share of Search among Goodfella's, Dr. Oetker and Chicago Town, the frozen pizza brands Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Frozen pizza brands - **Market**: United Kingdom - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Goodfella's, 71.2% ## Which brand is most popular in search among frozen pizza brands in United Kingdom? - In September 2026, Goodfella's was the most searched among frozen pizza brands in United Kingdom, with an estimated 68.6K branded searches and 71.2% estimated Share of Search within this set. - Dr. Oetker is in 2nd place, 54.1 percentage points behind at 17.1% Share of Search. - Across the 12 months ending September 2026, Goodfella's’ estimated Share of Search among frozen pizza brands in United Kingdom decreased from 73.1% to 71.2%. - Across the 12 months ending September 2026, Chicago Town’s estimated Share of Search among frozen pizza brands in United Kingdom increased from 10.2% to 11.6%. - Across the 12 months ending September 2026, Goodfella's’ estimated Share of Search among frozen pizza brands in United Kingdom peaked at 75.9% in December 2025 and was lowest at 71.2% in September 2026. - Across the 12 months ending September 2026, Dr. Oetker’s estimated Share of Search among frozen pizza brands in United Kingdom peaked at 17.1% in September 2026 and was lowest at 14.1% in January 2026. - Across the 12 months ending September 2026, Chicago Town’s estimated Share of Search among frozen pizza brands in United Kingdom peaked at 12.1% in March 2026 and was lowest at 8.6% in December 2025. - Across the 12 months ending September 2026, Dr. Oetker held steady: its estimated Share of Search among frozen pizza brands in United Kingdom moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Goodfella's vs Dr. Oetker: compare search popularity](/demand/uk/compare/dr-oetker-vs-goodfellas): 71.2% against 17.1% Share of Search. - [Goodfella's vs Chicago Town: compare search popularity](/demand/uk/compare/chicago-town-vs-goodfellas): 71.2% against 11.6% Share of Search. - [Dr. Oetker vs Chicago Town: compare search popularity](/demand/uk/compare/chicago-town-vs-dr-oetker): 17.1% against 11.6% Share of Search. ## How did search popularity change for United Kingdom frozen pizza brands in September 2026? - In September 2026, Dr. Oetker gained estimated Share of Search among frozen pizza brands in United Kingdom, from 15.1% to 17.1%. - In September 2026, Chicago Town gained estimated Share of Search among frozen pizza brands in United Kingdom, from 10% to 11.6%. - In September 2026, Goodfella's lost estimated Share of Search among frozen pizza brands in United Kingdom, from 75% to 71.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Goodfella's | 71.2% | 68.6K | -16.4% | Goodfella's | | 2 | Dr. Oetker | 17.1% | 16.5K | 0.0% | Dr. Oetker | | 3 | Chicago Town | 11.6% | 11.2K | +2.8% | Chicago Town | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Goodfella's | 82.1K | 73.1% | 1 | | Oct 2025 | Dr. Oetker | 18.7K | 16.7% | 2 | | Oct 2025 | Chicago Town | 11.5K | 10.2% | 3 | | Nov 2025 | Goodfella's | 67.1K | 71.7% | 1 | | Nov 2025 | Dr. Oetker | 15.3K | 16.3% | 2 | | Nov 2025 | Chicago Town | 11.2K | 12% | 3 | | Dec 2025 | Goodfella's | 80.6K | 75.9% | 1 | | Dec 2025 | Dr. Oetker | 16.5K | 15.5% | 2 | | Dec 2025 | Chicago Town | 9.1K | 8.6% | 3 | | Jan 2026 | Goodfella's | 82.1K | 75.6% | 1 | | Jan 2026 | Dr. Oetker | 15.3K | 14.1% | 2 | | Jan 2026 | Chicago Town | 11.2K | 10.3% | 3 | | Feb 2026 | Goodfella's | 67.1K | 71.7% | 1 | | Feb 2026 | Dr. Oetker | 15.3K | 16.3% | 2 | | Feb 2026 | Chicago Town | 11.2K | 12% | 3 | | Mar 2026 | Goodfella's | 68.6K | 71.9% | 1 | | Mar 2026 | Dr. Oetker | 15.3K | 16% | 2 | | Mar 2026 | Chicago Town | 11.5K | 12.1% | 3 | | Apr 2026 | Goodfella's | 68.6K | 75% | 1 | | Apr 2026 | Dr. Oetker | 13.5K | 14.8% | 2 | | Apr 2026 | Chicago Town | 9.4K | 10.3% | 3 | | May 2026 | Goodfella's | 57.6K | 71.6% | 1 | | May 2026 | Dr. Oetker | 13.5K | 16.8% | 2 | | May 2026 | Chicago Town | 9.4K | 11.7% | 3 | | Jun 2026 | Goodfella's | 57.6K | 71.6% | 1 | | Jun 2026 | Dr. Oetker | 13.5K | 16.8% | 2 | | Jun 2026 | Chicago Town | 9.4K | 11.7% | 3 | | Jul 2026 | Goodfella's | 67.1K | 74.6% | 1 | | Jul 2026 | Dr. Oetker | 13.5K | 15% | 2 | | Jul 2026 | Chicago Town | 9.4K | 10.4% | 3 | | Aug 2026 | Goodfella's | 82.1K | 75% | 1 | | Aug 2026 | Dr. Oetker | 16.5K | 15.1% | 2 | | Aug 2026 | Chicago Town | 10.9K | 10% | 3 | | Sep 2026 | Goodfella's | 68.6K | 71.2% | 1 | | Sep 2026 | Dr. Oetker | 16.5K | 17.1% | 2 | | Sep 2026 | Chicago Town | 11.2K | 11.6% | 3 | ## What is being compared - **Chicago Town**: Measured on the search terms “chicago town” and “chicago town pizza”, summed into one figure. - **Dr. Oetker**: Measured on the search terms “dr oetker” and “dr oetker pizza”, summed into one figure. - **Goodfella's**: Measured on the search terms “goodfella s” and “goodfellas pizza”, summed into one figure. - [Chicago Town](/demand/uk/brands/chicago-town) - [Dr. Oetker](/demand/uk/brands/dr-oetker) - [Goodfella's](/demand/uk/brands/goodfellas) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among frozen pizza brands in United Kingdom? In September 2026, Goodfella's was the most searched among frozen pizza brands in United Kingdom, with an estimated 68.6K branded searches and 71.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Frozen pizza brands in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-frozen-pizza-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-frozen-pizza-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.