---
title: "Fried chicken chains in the United Kingdom: Which are searched most?"
description: "Compare the fried chicken and wing chains people in the UK eat at. Share of Search among KFC, Nando's, Popeyes, Wingstop, Dave's Hot Chicken, Slim Chickens and Jollibee, the fried chicken chains Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-fried-chicken-chains"
publisher: "Brandwave"
---

# Fried chicken chains in the United Kingdom: Which are searched most?

Compare the fried chicken and wing chains people in the UK eat at. Share of Search among KFC, Nando's, Popeyes, Wingstop, Dave's Hot Chicken, Slim Chickens and Jollibee, the fried chicken chains Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fried chicken chains
- **Market**: United Kingdom
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: KFC, 35.7%

## Which brand is most popular in search among fried chicken chains in the United Kingdom?

- In September 2026, KFC was the most searched among fried chicken chains in the United Kingdom, with an estimated 823K branded searches, 35.7% of all searches for the seven we track.
- Nando's is in 2nd place, 11.8 percentage points behind at 23.9%.
- Across the 12 months ending September 2026, KFC’s share of searches among fried chicken chains in the United Kingdom decreased from 46.2% to 35.7%.
- Across the 12 months ending September 2026, Nando's’ share of searches among fried chicken chains in the United Kingdom increased from 20.8% to 23.9%.
- Across the 12 months ending September 2026, Popeyes’ share of searches among fried chicken chains in the United Kingdom increased from 9.3% to 10.7%.
- Across the 12 months ending September 2026, Wingstop’s share of searches among fried chicken chains in the United Kingdom increased from 9.3% to 10.7%.
- Across the 12 months ending September 2026, Dave's Hot Chicken’s share of searches among fried chicken chains in the United Kingdom increased from 7.6% to 8.7%.
- Across the 12 months ending September 2026, Slim Chickens’ share of searches among fried chicken chains in the United Kingdom increased from 4.2% to 7.2%.
- Across the 12 months ending September 2026, KFC’s share of searches among fried chicken chains in the United Kingdom peaked at 46.2% in October 2025 and was lowest at 34.3% in January 2026.
- Across the 12 months ending September 2026, Nando's’ share of searches among fried chicken chains in the United Kingdom peaked at 28.2% in January 2026 and was lowest at 20% in November 2025.
- Across the 12 months ending September 2026, Popeyes’ share of searches among fried chicken chains in the United Kingdom peaked at 11.3% in May 2026 and was lowest at 9.3% in October 2025.
- Across the 12 months ending September 2026, Wingstop’s share of searches among fried chicken chains in the United Kingdom peaked at 13.2% in February 2026 and was lowest at 9.1% in April 2026.
- Across the 12 months ending September 2026, Dave's Hot Chicken’s share of searches among fried chicken chains in the United Kingdom peaked at 9.9% in March 2026 and was lowest at 6% in November 2025.
- Across the 12 months ending September 2026, Slim Chickens’ share of searches among fried chicken chains in the United Kingdom peaked at 7.2% in August 2026 and was lowest at 4.2% in October 2025.
- Across the 12 months ending September 2026, Jollibee held steady: its share of searches among fried chicken chains in the United Kingdom moved less than 0.5 percentage points.

## Top fried chicken chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, KFC, Wingstop and Slim Chickens appeared every time. Wingstop was recommended most often, coming first in two out of three answers. KFC was second, and Slim Chickens was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Wingstop | 1st | 3 of 3 | 3 of 3 |
| KFC | 2nd | 3 of 3 | 3 of 3 |
| Slim Chickens | 3rd | 3 of 3 | 3 of 3 |
| Nando's | 4th | 2 of 3 | 2 of 3 |
| Dave's Hot Chicken | 5th | 2 of 3 | 2 of 3 |
| Popeyes | 6th | 1 of 3 | 1 of 3 |
| Jollibee | 7th | 2 of 3 | 2 of 3 |

## Every AI answer about fried chicken chains

- Asked ChatGPT "What's the best fried chicken chain in the UK?": 1. Wingstop, 2. Dave's Hot Chicken, 3. KFC, 4. Slim Chickens, 5. Jollibee
- Asked ChatGPT "What are the most popular chicken chains in the UK?": 1. KFC, 2. Nando's, 3. Popeyes, 4. Wingstop, 5. Slim Chickens, 6. Jollibee, 7. Dave's Hot Chicken
- Asked ChatGPT "Which UK chain has the best chicken wings?": 1. Wingstop, 2. KFC, 3. Slim Chickens, 4. Nando's

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [KFC vs Nando's: compare search popularity](/demand/uk/compare/kfc-vs-nandos): 35.7% against 23.9% Share of Search.
- [KFC vs Popeyes: compare search popularity](/demand/uk/compare/kfc-vs-popeyes): 35.7% against 10.7% Share of Search.
- [KFC vs Wingstop: compare search popularity](/demand/uk/compare/kfc-vs-wingstop): 35.7% against 10.7% Share of Search.
- [KFC vs Dave's Hot Chicken: compare search popularity](/demand/uk/compare/daves-hot-chicken-vs-kfc): 35.7% against 8.7% Share of Search.
- [Nando's vs Popeyes: compare search popularity](/demand/uk/compare/nandos-vs-popeyes): 23.9% against 10.7% Share of Search.
- [Nando's vs Wingstop: compare search popularity](/demand/uk/compare/nandos-vs-wingstop): 23.9% against 10.7% Share of Search.
- [Nando's vs Dave's Hot Chicken: compare search popularity](/demand/uk/compare/daves-hot-chicken-vs-nandos): 23.9% against 8.7% Share of Search.
- [Popeyes vs Wingstop: compare search popularity](/demand/uk/compare/popeyes-vs-wingstop): 10.7% Share of Search each.
- [Popeyes vs Dave's Hot Chicken: compare search popularity](/demand/uk/compare/daves-hot-chicken-vs-popeyes): 10.7% against 8.7% Share of Search.
- [Wingstop vs Dave's Hot Chicken: compare search popularity](/demand/uk/compare/daves-hot-chicken-vs-wingstop): 10.7% against 8.7% Share of Search.

## How did search popularity change for United Kingdom fried chicken chains in September 2026?

- In September 2026, Jollibee gained share of searches among fried chicken chains in the United Kingdom, from 2.6% to 3.2%.
- KFC’s share of searches among fried chicken chains in the United Kingdom has lost ground for 3 months in a row, from 41.4% to 35.7% in September 2026.
- Estimated monthly branded searches for Dave's Hot Chicken in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026.
- Estimated monthly branded searches for Nando's in the United Kingdom fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
- Estimated monthly branded searches for Popeyes in the United Kingdom fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
- Estimated monthly branded searches for Wingstop in the United Kingdom fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KFC | 35.7% | 823K | -17.7% | KFC |
| 2 | Nando's | 23.9% | 550K | -18.3% | Nando's |
| 3 | Popeyes | 10.7% | 246K | -18.3% | Popeyes |
| 4 | Wingstop | 10.7% | 246K | -18.3% | Wingstop |
| 5 | Dave's Hot Chicken | 8.7% | 201K | -18.3% | Dave's Hot Chicken |
| 6 | Slim Chickens | 7.2% | 165K | -17.9% | Slim Chickens |
| 7 | Jollibee | 3.2% | 74K | 0.0% | Jollibee |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KFC | 1.8M | 46.2% | 1 |
| Oct 2025 | Nando's | 823K | 20.8% | 2 |
| Oct 2025 | Popeyes | 368K | 9.3% | 3 |
| Oct 2025 | Wingstop | 368K | 9.3% | 4 |
| Oct 2025 | Dave's Hot Chicken | 301K | 7.6% | 5 |
| Oct 2025 | Slim Chickens | 165K | 4.2% | 6 |
| Oct 2025 | Jollibee | 110K | 2.8% | 7 |
| Nov 2025 | KFC | 1.5M | 44.6% | 1 |
| Nov 2025 | Nando's | 673K | 20% | 2 |
| Nov 2025 | Popeyes | 368K | 10.9% | 3 |
| Nov 2025 | Wingstop | 368K | 10.9% | 4 |
| Nov 2025 | Dave's Hot Chicken | 201K | 6% | 5 |
| Nov 2025 | Slim Chickens | 165K | 4.9% | 6 |
| Nov 2025 | Jollibee | 90.5K | 2.7% | 7 |
| Dec 2025 | KFC | 1.5M | 42.1% | 1 |
| Dec 2025 | Nando's | 823K | 23.1% | 2 |
| Dec 2025 | Popeyes | 368K | 10.3% | 3 |
| Dec 2025 | Wingstop | 368K | 10.3% | 4 |
| Dec 2025 | Dave's Hot Chicken | 246K | 6.9% | 5 |
| Dec 2025 | Slim Chickens | 165K | 4.6% | 6 |
| Dec 2025 | Jollibee | 90.5K | 2.5% | 7 |
| Jan 2026 | KFC | 1M | 34.3% | 1 |
| Jan 2026 | Nando's | 823K | 28.2% | 2 |
| Jan 2026 | Wingstop | 368K | 12.6% | 3 |
| Jan 2026 | Popeyes | 301K | 10.3% | 4 |
| Jan 2026 | Dave's Hot Chicken | 201K | 6.9% | 5 |
| Jan 2026 | Slim Chickens | 135K | 4.6% | 6 |
| Jan 2026 | Jollibee | 90.5K | 3.1% | 7 |
| Feb 2026 | KFC | 1M | 35.8% | 1 |
| Feb 2026 | Nando's | 673K | 24.1% | 2 |
| Feb 2026 | Wingstop | 368K | 13.2% | 3 |
| Feb 2026 | Popeyes | 301K | 10.8% | 4 |
| Feb 2026 | Dave's Hot Chicken | 246K | 8.8% | 5 |
| Feb 2026 | Slim Chickens | 135K | 4.8% | 6 |
| Feb 2026 | Jollibee | 74K | 2.6% | 7 |
| Mar 2026 | KFC | 1.2M | 40.2% | 1 |
| Mar 2026 | Nando's | 673K | 22.2% | 2 |
| Mar 2026 | Dave's Hot Chicken | 301K | 9.9% | 3 |
| Mar 2026 | Popeyes | 301K | 9.9% | 4 |
| Mar 2026 | Wingstop | 301K | 9.9% | 5 |
| Mar 2026 | Slim Chickens | 165K | 5.4% | 6 |
| Mar 2026 | Jollibee | 74K | 2.4% | 7 |
| Apr 2026 | KFC | 1M | 37% | 1 |
| Apr 2026 | Nando's | 673K | 24.9% | 2 |
| Apr 2026 | Popeyes | 301K | 11.1% | 3 |
| Apr 2026 | Dave's Hot Chicken | 246K | 9.1% | 4 |
| Apr 2026 | Wingstop | 246K | 9.1% | 5 |
| Apr 2026 | Slim Chickens | 165K | 6.1% | 6 |
| Apr 2026 | Jollibee | 74K | 2.7% | 7 |
| May 2026 | KFC | 1M | 37.6% | 1 |
| May 2026 | Nando's | 673K | 25.3% | 2 |
| May 2026 | Popeyes | 301K | 11.3% | 3 |
| May 2026 | Wingstop | 246K | 9.2% | 4 |
| May 2026 | Dave's Hot Chicken | 201K | 7.6% | 5 |
| May 2026 | Slim Chickens | 165K | 6.2% | 6 |
| May 2026 | Jollibee | 74K | 2.8% | 7 |
| Jun 2026 | KFC | 1M | 41.4% | 1 |
| Jun 2026 | Nando's | 550K | 22.8% | 2 |
| Jun 2026 | Popeyes | 246K | 10.2% | 3 |
| Jun 2026 | Wingstop | 246K | 10.2% | 4 |
| Jun 2026 | Dave's Hot Chicken | 165K | 6.8% | 5 |
| Jun 2026 | Slim Chickens | 135K | 5.6% | 6 |
| Jun 2026 | Jollibee | 74K | 3.1% | 7 |
| Jul 2026 | KFC | 1M | 37.7% | 1 |
| Jul 2026 | Nando's | 673K | 25.4% | 2 |
| Jul 2026 | Dave's Hot Chicken | 246K | 9.3% | 3 |
| Jul 2026 | Popeyes | 246K | 9.3% | 4 |
| Jul 2026 | Wingstop | 246K | 9.3% | 5 |
| Jul 2026 | Slim Chickens | 165K | 6.2% | 6 |
| Jul 2026 | Jollibee | 74K | 2.8% | 7 |
| Aug 2026 | KFC | 1M | 35.8% | 1 |
| Aug 2026 | Nando's | 673K | 24.1% | 2 |
| Aug 2026 | Popeyes | 301K | 10.8% | 3 |
| Aug 2026 | Wingstop | 301K | 10.8% | 4 |
| Aug 2026 | Dave's Hot Chicken | 246K | 8.8% | 5 |
| Aug 2026 | Slim Chickens | 201K | 7.2% | 6 |
| Aug 2026 | Jollibee | 74K | 2.6% | 7 |
| Sep 2026 | KFC | 823K | 35.7% | 1 |
| Sep 2026 | Nando's | 550K | 23.9% | 2 |
| Sep 2026 | Popeyes | 246K | 10.7% | 3 |
| Sep 2026 | Wingstop | 246K | 10.7% | 4 |
| Sep 2026 | Dave's Hot Chicken | 201K | 8.7% | 5 |
| Sep 2026 | Slim Chickens | 165K | 7.2% | 6 |
| Sep 2026 | Jollibee | 74K | 3.2% | 7 |

## What is being compared

- **Dave's Hot Chicken**: Measured on the search term “dave's hot chicken”.
- **Jollibee**: Measured on the search term “jollibee”.
- **KFC**: Measured on the search term “kfc”.
- **Nando's**: Measured on the search term “nandos”.
- **Popeyes**: Measured on the search term “popeyes”.
- **Slim Chickens**: Measured on the search term “slim chickens”.
- **Wingstop**: Measured on the search term “wingstop”.

- [Dave's Hot Chicken](/demand/uk/brands/daves-hot-chicken)
- [Jollibee](/demand/uk/brands/jollibee)
- [KFC](/demand/uk/brands/kfc)
- [Nando's](/demand/uk/brands/nandos)
- [Popeyes](/demand/uk/brands/popeyes)
- [Slim Chickens](/demand/uk/brands/slim-chickens)
- [Wingstop](/demand/uk/brands/wingstop)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fried chicken chains in the United Kingdom?

In September 2026, KFC was the most searched among fried chicken chains in the United Kingdom, with an estimated 823K branded searches, 35.7% of all searches for the seven we track.

## Cite this page

Brandwave. "Fried chicken chains in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-fried-chicken-chains

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-fried-chicken-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.