--- title: "Samsung vs Smeg: Which is searched more in the United Kingdom?" description: "Is Samsung or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-fridge-brands/compare/samsung-vs-smeg" publisher: "Brandwave" --- # Samsung vs Smeg: Which is searched more in the United Kingdom? Is Samsung or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung and Smeg - **Competitive set**: Fridge brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Samsung Share of Search**: 11.7% - **Smeg Share of Search**: 32.1% ## Is Samsung or Smeg more popular in search? - In September 2026, Smeg had more branded searches than Samsung among fridge brands in the United Kingdom. Smeg had about 22,200 branded searches, while Samsung had 8,100. Smeg made up 32.1% of all fridge brand searches we track, and Samsung accounted for 11.7%. - Smeg was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in the United Kingdom moved from 15.9% to 11.7%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, Smeg’s share of searches among fridge brands in the United Kingdom moved from 35.6% to 32.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Smeg did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hisense | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Samsung | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Beko | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fridgemaster | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Bosch | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Liebherr | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Haier | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Indesit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AEG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "Which fridge freezer should I buy in the UK?": 1. Hisense, 2. Beko, 3. Samsung - Asked ChatGPT "What are the best fridge freezer brands?": 1. Bosch, 2. LG, 3. Samsung, 4. Liebherr, 5. Beko, 6. Hisense, 7. Miele - Asked ChatGPT "What is the best American fridge freezer?": 1. LG, 2. Samsung, 3. Hisense, 4. Haier - Searched Google, AI Overview "fridge freezer": 1. Bosch - Searched Google, AI Overview "american fridge freezer": 1. Fridgemaster, 2. Hisense Not named in any answer: Smeg, Hotpoint, Fisher & Paykel, Indesit, Zanussi and AEG. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom fridge brands in September 2026? - In September 2026, Samsung gained share of searches among fridge brands in the United Kingdom, from 10.5% to 11.7%. - In September 2026, Smeg lost share of searches among fridge brands in the United Kingdom, from 35% to 32.1%. ## Month by month | Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 15.9% | 2 | 27.1K | 35.6% | 1 | | Nov 2025 | 12.1K | 16.6% | 2 | 22.2K | 30.4% | 1 | | Dec 2025 | 9.9K | 15.7% | 2 | 22.2K | 35.3% | 1 | | Jan 2026 | 12.1K | 16.5% | 2 | 27.1K | 36.9% | 1 | | Feb 2026 | 8.1K | 13.7% | 2 | 22.2K | 37.6% | 1 | | Mar 2026 | 9.9K | 15.4% | 2 | 22.2K | 34.5% | 1 | | Apr 2026 | 8.1K | 13.1% | 2 | 22.2K | 35.9% | 1 | | May 2026 | 9.9K | 14.4% | 2 | 22.2K | 32.2% | 1 | | Jun 2026 | 9.9K | 13.4% | 2 | 22.2K | 30.1% | 1 | | Jul 2026 | 8.1K | 11.1% | 2 | 22.2K | 30.5% | 1 | | Aug 2026 | 8.1K | 10.5% | 2 | 27.1K | 35% | 1 | | Sep 2026 | 8.1K | 11.7% | 2 | 22.2K | 32.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung**: Measured on the search term “samsung fridge”. - **Smeg**: Measured on the search term “smeg fridge”. - [Samsung profile](/demand/uk/brands/samsung) - [Smeg profile](/demand/uk/brands/smeg) - [All fridge brands in the United Kingdom](/demand/uk/categories/uk-fridge-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Samsung or Smeg more popular in search? In September 2026, Smeg had more branded searches than Samsung among fridge brands in the United Kingdom. Smeg had about 22,200 branded searches, while Samsung had 8,100. Smeg made up 32.1% of all fridge brand searches we track, and Samsung accounted for 11.7%. ## Cite this page Brandwave. "Samsung vs Smeg: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-fridge-brands/compare/samsung-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-fridge-brands/compare/samsung-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.