---
title: "Fridge brands in the United Kingdom: Which are searched most?"
description: "Compare the fridge and fridge freezer brands people in the UK buy. Share of Search among Smeg, Samsung, Beko, Fridgemaster, Haier, Hisense, Liebherr, Bosch, Hotpoint, Miele, Fisher & Paykel, LG, Indesit, Zanussi and AEG, the fridge brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-fridge-brands"
publisher: "Brandwave"
---

# Fridge brands in the United Kingdom: Which are searched most?

Compare the fridge and fridge freezer brands people in the UK buy. Share of Search among Smeg, Samsung, Beko, Fridgemaster, Haier, Hisense, Liebherr, Bosch, Hotpoint, Miele, Fisher & Paykel, LG, Indesit, Zanussi and AEG, the fridge brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fridge brands
- **Market**: United Kingdom
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Smeg, 32.1%

## Which brand is most popular in search among fridge brands in the United Kingdom?

- In September 2026, Smeg was the most searched among fridge brands in the United Kingdom, with an estimated 22.2K branded searches, 32.1% of all searches for the 15 we track.
- Samsung is in 2nd place, 20.4 percentage points behind at 11.7%.
- Across the 12 months ending September 2026, Smeg’s share of searches among fridge brands in the United Kingdom decreased from 35.6% to 32.1%.
- Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in the United Kingdom decreased from 15.9% to 11.7%.
- Across the 12 months ending September 2026, Beko’s share of searches among fridge brands in the United Kingdom increased from 5.8% to 7.8%.
- Across the 12 months ending September 2026, Fridgemaster’s share of searches among fridge brands in the United Kingdom increased from 5.8% to 6.4%.
- Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in the United Kingdom increased from 3.8% to 6.4%.
- Across the 12 months ending September 2026, Hisense’s share of searches among fridge brands in the United Kingdom increased from 5.8% to 6.4%.
- Across the 12 months ending September 2026, Liebherr’s share of searches among fridge brands in the United Kingdom increased from 5.8% to 6.4%.
- Across the 12 months ending September 2026, Miele’s share of searches among fridge brands in the United Kingdom increased from 2.5% to 3.5%.
- Across the 12 months ending September 2026, Smeg’s share of searches among fridge brands in the United Kingdom peaked at 37.6% in February 2026 and was lowest at 30.1% in June 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in the United Kingdom peaked at 16.6% in November 2025 and was lowest at 10.5% in August 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among fridge brands in the United Kingdom peaked at 7.8% in September 2026 and was lowest at 5.7% in December 2025.
- Across the 12 months ending September 2026, Fridgemaster’s share of searches among fridge brands in the United Kingdom peaked at 7.4% in July 2026 and was lowest at 5.6% in March 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in the United Kingdom peaked at 7.1% in April 2026 and was lowest at 3.2% in February 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among fridge brands in the United Kingdom peaked at 7.4% in July 2026 and was lowest at 5.6% in March 2026.
- Across the 12 months ending September 2026, Liebherr’s share of searches among fridge brands in the United Kingdom peaked at 6.4% in September 2026 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Bosch’s share of searches among fridge brands in the United Kingdom peaked at 5.2% in September 2026 and was lowest at 3.9% in April 2026.
- Across the 12 months ending September 2026, Hotpoint’s share of searches among fridge brands in the United Kingdom peaked at 4.2% in May 2026 and was lowest at 2.6% in January 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among fridge brands in the United Kingdom peaked at 3.9% in April 2026 and was lowest at 2.5% in October 2025.
- Across the 12 months ending September 2026, Haier rose from 8th to 5th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Hisense fell from 5th to 6th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Liebherr fell from 6th to 7th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Bosch fell from 7th to 8th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Hotpoint rose from 10th to 9th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Miele rose from 12th to 10th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Fisher & Paykel fell from 9th to 11th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, LG fell from 11th to 12th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Indesit rose from 15th to 13th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Zanussi fell from 13th to 14th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, AEG fell from 14th to 15th among fridge brands in the United Kingdom.

## Top fridge brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hisense was mentioned most often, in four of the five answers. Hisense was recommended most often, coming first in one out of four answers that gave a list. LG was second, and Samsung was third. Smeg, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hisense | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| LG | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Samsung | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Beko | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Fridgemaster | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bosch | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Liebherr | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Haier | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Indesit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| AEG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fridge brands

- Asked ChatGPT "Which fridge freezer should I buy in the UK?": 1. Hisense, 2. Beko, 3. Samsung
- Asked ChatGPT "What are the best fridge freezer brands?": 1. Bosch, 2. LG, 3. Samsung, 4. Liebherr, 5. Beko, 6. Hisense, 7. Miele
- Asked ChatGPT "What is the best American fridge freezer?": 1. LG, 2. Samsung, 3. Hisense, 4. Haier
- Searched Google, AI Overview "fridge freezer": 1. Bosch
- Searched Google, AI Overview "american fridge freezer": 1. Fridgemaster, 2. Hisense

Not named in any answer: Smeg, Hotpoint, Fisher & Paykel, Indesit, Zanussi and AEG.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## Compare search popularity between leading brands

- [Smeg vs Samsung: compare search popularity](/demand/uk/compare/samsung-vs-smeg): 32.1% against 11.7% Share of Search.
- [Smeg vs Beko: compare search popularity](/demand/uk/compare/beko-vs-smeg): 32.1% against 7.8% Share of Search.
- [Smeg vs Fridgemaster: compare search popularity](/demand/uk/compare/fridgemaster-vs-smeg): 32.1% against 6.4% Share of Search.
- [Smeg vs Haier: compare search popularity](/demand/uk/compare/haier-vs-smeg): 32.1% against 6.4% Share of Search.
- [Samsung vs Beko: compare search popularity](/demand/uk/compare/beko-vs-samsung): 11.7% against 7.8% Share of Search.
- [Samsung vs Fridgemaster: compare search popularity](/demand/uk/compare/fridgemaster-vs-samsung): 11.7% against 6.4% Share of Search.
- [Samsung vs Haier: compare search popularity](/demand/uk/compare/haier-vs-samsung): 11.7% against 6.4% Share of Search.
- [Beko vs Fridgemaster: compare search popularity](/demand/uk/compare/beko-vs-fridgemaster): 7.8% against 6.4% Share of Search.
- [Beko vs Haier: compare search popularity](/demand/uk/compare/beko-vs-haier): 7.8% against 6.4% Share of Search.
- [Fridgemaster vs Haier: compare search popularity](/demand/uk/compare/fridgemaster-vs-haier): 6.4% Share of Search each.

## How did search popularity change for United Kingdom fridge brands in September 2026?

- In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches.
- In September 2026, Samsung gained share of searches among fridge brands in the United Kingdom, from 10.5% to 11.7%.
- In September 2026, Beko gained share of searches among fridge brands in the United Kingdom, from 7% to 7.8%.
- In September 2026, Liebherr gained share of searches among fridge brands in the United Kingdom, from 5.7% to 6.4%.
- In September 2026, Bosch gained share of searches among fridge brands in the United Kingdom, from 4.6% to 5.2%.
- In September 2026, Smeg lost share of searches among fridge brands in the United Kingdom, from 35% to 32.1%.
- In September 2026, Fridgemaster lost share of searches among fridge brands in the United Kingdom, from 7% to 6.4%.
- In September 2026, Hisense lost share of searches among fridge brands in the United Kingdom, from 7% to 6.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Smeg | 32.1% | 22.2K | -18.1% | Smeg |
| 2 | Samsung | 11.7% | 8.1K | 0.0% | Samsung |
| 3 | Beko | 7.8% | 5.4K | 0.0% | Beko |
| 4 | Fridgemaster | 6.4% | 4.4K | -18.5% | Fridgemaster |
| 5 | Haier | 6.4% | 4.4K | +22.2% | Haier |
| 6 | Hisense | 6.4% | 4.4K | -18.5% | Hisense |
| 7 | Liebherr | 6.4% | 4.4K | 0.0% | Liebherr |
| 8 | Bosch | 5.2% | 3.6K | 0.0% | Bosch |
| 9 | Hotpoint | 3.5% | 2.4K | -17.2% | Hotpoint |
| 10 | Miele | 3.5% | 2.4K | -17.2% | Miele |
| 11 | Fisher & Paykel | 2.7% | 1.9K | -20.8% | Fisher & Paykel |
| 12 | LG | 2.7% | 1.9K | -20.8% | LG |
| 13 | Indesit | 1.9% | 1.3K | 0.0% | Indesit |
| 14 | Zanussi | 1.9% | 1.3K | -18.8% | Zanussi |
| 15 | AEG | 1.4% | 1K | 0.0% | Electrolux |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smeg | 27.1K | 35.6% | 1 |
| Oct 2025 | Samsung | 12.1K | 15.9% | 2 |
| Oct 2025 | Beko | 4.4K | 5.8% | 3 |
| Oct 2025 | Fridgemaster | 4.4K | 5.8% | 4 |
| Oct 2025 | Hisense | 4.4K | 5.8% | 5 |
| Oct 2025 | Liebherr | 4.4K | 5.8% | 6 |
| Oct 2025 | Bosch | 3.6K | 4.7% | 7 |
| Oct 2025 | Haier | 2.9K | 3.8% | 8 |
| Oct 2025 | Fisher & Paykel | 2.4K | 3.2% | 9 |
| Oct 2025 | Hotpoint | 2.4K | 3.2% | 10 |
| Oct 2025 | LG | 1.9K | 2.5% | 11 |
| Oct 2025 | Miele | 1.9K | 2.5% | 12 |
| Oct 2025 | Zanussi | 1.6K | 2.1% | 13 |
| Oct 2025 | AEG | 1.3K | 1.7% | 14 |
| Oct 2025 | Indesit | 1.3K | 1.7% | 15 |
| Nov 2025 | Smeg | 22.2K | 30.4% | 1 |
| Nov 2025 | Samsung | 12.1K | 16.6% | 2 |
| Nov 2025 | Fridgemaster | 5.4K | 7.4% | 3 |
| Nov 2025 | Hisense | 5.4K | 7.4% | 4 |
| Nov 2025 | Beko | 4.4K | 6% | 5 |
| Nov 2025 | Bosch | 3.6K | 4.9% | 6 |
| Nov 2025 | Liebherr | 3.6K | 4.9% | 7 |
| Nov 2025 | Haier | 2.9K | 4% | 8 |
| Nov 2025 | Fisher & Paykel | 2.4K | 3.3% | 9 |
| Nov 2025 | Hotpoint | 2.4K | 3.3% | 10 |
| Nov 2025 | LG | 2.4K | 3.3% | 11 |
| Nov 2025 | Miele | 2.4K | 3.3% | 12 |
| Nov 2025 | Zanussi | 1.6K | 2.2% | 13 |
| Nov 2025 | Indesit | 1.3K | 1.8% | 14 |
| Nov 2025 | AEG | 1K | 1.4% | 15 |
| Dec 2025 | Smeg | 22.2K | 35.3% | 1 |
| Dec 2025 | Samsung | 9.9K | 15.7% | 2 |
| Dec 2025 | Fridgemaster | 4.4K | 7% | 3 |
| Dec 2025 | Hisense | 4.4K | 7% | 4 |
| Dec 2025 | Beko | 3.6K | 5.7% | 5 |
| Dec 2025 | Bosch | 2.9K | 4.6% | 6 |
| Dec 2025 | Liebherr | 2.9K | 4.6% | 7 |
| Dec 2025 | Haier | 2.4K | 3.8% | 8 |
| Dec 2025 | Fisher & Paykel | 1.9K | 3% | 9 |
| Dec 2025 | Hotpoint | 1.9K | 3% | 10 |
| Dec 2025 | LG | 1.9K | 3% | 11 |
| Dec 2025 | Miele | 1.6K | 2.5% | 12 |
| Dec 2025 | Indesit | 1K | 1.6% | 13 |
| Dec 2025 | Zanussi | 1K | 1.6% | 14 |
| Dec 2025 | AEG | 880 | 1.4% | 15 |
| Jan 2026 | Smeg | 27.1K | 36.9% | 1 |
| Jan 2026 | Samsung | 12.1K | 16.5% | 2 |
| Jan 2026 | Beko | 4.4K | 6% | 3 |
| Jan 2026 | Fridgemaster | 4.4K | 6% | 4 |
| Jan 2026 | Hisense | 4.4K | 6% | 5 |
| Jan 2026 | Liebherr | 3.6K | 4.9% | 6 |
| Jan 2026 | Bosch | 2.9K | 4% | 7 |
| Jan 2026 | Haier | 2.9K | 4% | 8 |
| Jan 2026 | Fisher & Paykel | 2.4K | 3.3% | 9 |
| Jan 2026 | Hotpoint | 1.9K | 2.6% | 10 |
| Jan 2026 | LG | 1.9K | 2.6% | 11 |
| Jan 2026 | Miele | 1.9K | 2.6% | 12 |
| Jan 2026 | Indesit | 1.3K | 1.8% | 13 |
| Jan 2026 | Zanussi | 1.3K | 1.8% | 14 |
| Jan 2026 | AEG | 880 | 1.2% | 15 |
| Feb 2026 | Smeg | 22.2K | 37.6% | 1 |
| Feb 2026 | Samsung | 8.1K | 13.7% | 2 |
| Feb 2026 | Beko | 3.6K | 6.1% | 3 |
| Feb 2026 | Fridgemaster | 3.6K | 6.1% | 4 |
| Feb 2026 | Hisense | 3.6K | 6.1% | 5 |
| Feb 2026 | Bosch | 2.9K | 4.9% | 6 |
| Feb 2026 | Liebherr | 2.9K | 4.9% | 7 |
| Feb 2026 | Fisher & Paykel | 1.9K | 3.2% | 8 |
| Feb 2026 | Haier | 1.9K | 3.2% | 9 |
| Feb 2026 | Hotpoint | 1.9K | 3.2% | 10 |
| Feb 2026 | Miele | 1.9K | 3.2% | 11 |
| Feb 2026 | LG | 1.6K | 2.7% | 12 |
| Feb 2026 | Indesit | 1K | 1.7% | 13 |
| Feb 2026 | Zanussi | 1K | 1.7% | 14 |
| Feb 2026 | AEG | 880 | 1.5% | 15 |
| Mar 2026 | Smeg | 22.2K | 34.5% | 1 |
| Mar 2026 | Samsung | 9.9K | 15.4% | 2 |
| Mar 2026 | Beko | 4.4K | 6.8% | 3 |
| Mar 2026 | Fridgemaster | 3.6K | 5.6% | 4 |
| Mar 2026 | Hisense | 3.6K | 5.6% | 5 |
| Mar 2026 | Liebherr | 3.6K | 5.6% | 6 |
| Mar 2026 | Bosch | 2.9K | 4.5% | 7 |
| Mar 2026 | Haier | 2.4K | 3.7% | 8 |
| Mar 2026 | Hotpoint | 2.4K | 3.7% | 9 |
| Mar 2026 | Fisher & Paykel | 1.9K | 3% | 10 |
| Mar 2026 | LG | 1.9K | 3% | 11 |
| Mar 2026 | Miele | 1.9K | 3% | 12 |
| Mar 2026 | Indesit | 1.3K | 2% | 13 |
| Mar 2026 | Zanussi | 1.3K | 2% | 14 |
| Mar 2026 | AEG | 1K | 1.6% | 15 |
| Apr 2026 | Smeg | 22.2K | 35.9% | 1 |
| Apr 2026 | Samsung | 8.1K | 13.1% | 2 |
| Apr 2026 | Haier | 4.4K | 7.1% | 3 |
| Apr 2026 | Beko | 3.6K | 5.8% | 4 |
| Apr 2026 | Fridgemaster | 3.6K | 5.8% | 5 |
| Apr 2026 | Hisense | 3.6K | 5.8% | 6 |
| Apr 2026 | Liebherr | 2.9K | 4.7% | 7 |
| Apr 2026 | Bosch | 2.4K | 3.9% | 8 |
| Apr 2026 | Miele | 2.4K | 3.9% | 9 |
| Apr 2026 | Hotpoint | 1.9K | 3.1% | 10 |
| Apr 2026 | LG | 1.9K | 3.1% | 11 |
| Apr 2026 | Fisher & Paykel | 1.6K | 2.6% | 12 |
| Apr 2026 | Indesit | 1.3K | 2.1% | 13 |
| Apr 2026 | Zanussi | 1K | 1.6% | 14 |
| Apr 2026 | AEG | 880 | 1.4% | 15 |
| May 2026 | Smeg | 22.2K | 32.2% | 1 |
| May 2026 | Samsung | 9.9K | 14.4% | 2 |
| May 2026 | Beko | 4.4K | 6.4% | 3 |
| May 2026 | Fridgemaster | 4.4K | 6.4% | 4 |
| May 2026 | Haier | 4.4K | 6.4% | 5 |
| May 2026 | Hisense | 4.4K | 6.4% | 6 |
| May 2026 | Liebherr | 3.6K | 5.2% | 7 |
| May 2026 | Bosch | 2.9K | 4.2% | 8 |
| May 2026 | Hotpoint | 2.9K | 4.2% | 9 |
| May 2026 | Miele | 2.4K | 3.5% | 10 |
| May 2026 | Fisher & Paykel | 1.9K | 2.8% | 11 |
| May 2026 | LG | 1.9K | 2.8% | 12 |
| May 2026 | Indesit | 1.3K | 1.9% | 13 |
| May 2026 | Zanussi | 1.3K | 1.9% | 14 |
| May 2026 | AEG | 1K | 1.5% | 15 |
| Jun 2026 | Smeg | 22.2K | 30.1% | 1 |
| Jun 2026 | Samsung | 9.9K | 13.4% | 2 |
| Jun 2026 | Beko | 5.4K | 7.3% | 3 |
| Jun 2026 | Fridgemaster | 5.4K | 7.3% | 4 |
| Jun 2026 | Hisense | 5.4K | 7.3% | 5 |
| Jun 2026 | Liebherr | 4.4K | 6% | 6 |
| Jun 2026 | Bosch | 3.6K | 4.9% | 7 |
| Jun 2026 | Haier | 3.6K | 4.9% | 8 |
| Jun 2026 | Hotpoint | 2.9K | 3.9% | 9 |
| Jun 2026 | LG | 2.4K | 3.3% | 10 |
| Jun 2026 | Miele | 2.4K | 3.3% | 11 |
| Jun 2026 | Fisher & Paykel | 1.9K | 2.6% | 12 |
| Jun 2026 | Indesit | 1.6K | 2.2% | 13 |
| Jun 2026 | Zanussi | 1.6K | 2.2% | 14 |
| Jun 2026 | AEG | 1K | 1.4% | 15 |
| Jul 2026 | Smeg | 22.2K | 30.5% | 1 |
| Jul 2026 | Samsung | 8.1K | 11.1% | 2 |
| Jul 2026 | Beko | 5.4K | 7.4% | 3 |
| Jul 2026 | Fridgemaster | 5.4K | 7.4% | 4 |
| Jul 2026 | Hisense | 5.4K | 7.4% | 5 |
| Jul 2026 | Liebherr | 4.4K | 6.1% | 6 |
| Jul 2026 | Bosch | 3.6K | 5% | 7 |
| Jul 2026 | Haier | 3.6K | 5% | 8 |
| Jul 2026 | Hotpoint | 2.9K | 4% | 9 |
| Jul 2026 | Fisher & Paykel | 2.4K | 3.3% | 10 |
| Jul 2026 | LG | 2.4K | 3.3% | 11 |
| Jul 2026 | Miele | 2.4K | 3.3% | 12 |
| Jul 2026 | Indesit | 1.6K | 2.2% | 13 |
| Jul 2026 | Zanussi | 1.6K | 2.2% | 14 |
| Jul 2026 | AEG | 1.3K | 1.8% | 15 |
| Aug 2026 | Smeg | 27.1K | 35% | 1 |
| Aug 2026 | Samsung | 8.1K | 10.5% | 2 |
| Aug 2026 | Beko | 5.4K | 7% | 3 |
| Aug 2026 | Fridgemaster | 5.4K | 7% | 4 |
| Aug 2026 | Hisense | 5.4K | 7% | 5 |
| Aug 2026 | Liebherr | 4.4K | 5.7% | 6 |
| Aug 2026 | Bosch | 3.6K | 4.6% | 7 |
| Aug 2026 | Haier | 3.6K | 4.6% | 8 |
| Aug 2026 | Hotpoint | 2.9K | 3.7% | 9 |
| Aug 2026 | Miele | 2.9K | 3.7% | 10 |
| Aug 2026 | Fisher & Paykel | 2.4K | 3.1% | 11 |
| Aug 2026 | LG | 2.4K | 3.1% | 12 |
| Aug 2026 | Zanussi | 1.6K | 2.1% | 13 |
| Aug 2026 | Indesit | 1.3K | 1.7% | 14 |
| Aug 2026 | AEG | 1K | 1.3% | 15 |
| Sep 2026 | Smeg | 22.2K | 32.1% | 1 |
| Sep 2026 | Samsung | 8.1K | 11.7% | 2 |
| Sep 2026 | Beko | 5.4K | 7.8% | 3 |
| Sep 2026 | Fridgemaster | 4.4K | 6.4% | 4 |
| Sep 2026 | Haier | 4.4K | 6.4% | 5 |
| Sep 2026 | Hisense | 4.4K | 6.4% | 6 |
| Sep 2026 | Liebherr | 4.4K | 6.4% | 7 |
| Sep 2026 | Bosch | 3.6K | 5.2% | 8 |
| Sep 2026 | Hotpoint | 2.4K | 3.5% | 9 |
| Sep 2026 | Miele | 2.4K | 3.5% | 10 |
| Sep 2026 | Fisher & Paykel | 1.9K | 2.7% | 11 |
| Sep 2026 | LG | 1.9K | 2.7% | 12 |
| Sep 2026 | Indesit | 1.3K | 1.9% | 13 |
| Sep 2026 | Zanussi | 1.3K | 1.9% | 14 |
| Sep 2026 | AEG | 1K | 1.4% | 15 |

## What is being compared

- **AEG**: Measured on the search term “aeg fridge”.
- **Beko**: Measured on the search term “beko fridge”.
- **Bosch**: Measured on the search term “bosch fridge”.
- **Fisher & Paykel**: Measured on the search term “fisher and paykel fridge”.
- **Fridgemaster**: Measured on the search term “fridgemaster”.
- **Haier**: Measured on the search term “haier fridge”.
- **Hisense**: Measured on the search term “hisense fridge”.
- **Hotpoint**: Measured on the search term “hotpoint fridge”.
- **Indesit**: Measured on the search term “indesit fridge”.
- **LG**: Measured on the search term “lg fridge”.
- **Liebherr**: Measured on the search term “liebherr fridge”.
- **Miele**: Measured on the search term “miele fridge”.
- **Samsung**: Measured on the search term “samsung fridge”.
- **Smeg**: Measured on the search term “smeg fridge”.
- **Zanussi**: Measured on the search term “zanussi fridge”.

- [AEG](/demand/uk/brands/aeg)
- [Beko](/demand/uk/brands/beko)
- [Bosch](/demand/uk/brands/bosch)
- [Fisher & Paykel](/demand/uk/brands/fisher-and-paykel)
- [Fridgemaster](/demand/uk/brands/fridgemaster)
- [Haier](/demand/uk/brands/haier)
- [Hisense](/demand/uk/brands/hisense)
- [Hotpoint](/demand/uk/brands/hotpoint)
- [Indesit](/demand/uk/brands/indesit)
- [LG](/demand/uk/brands/lg)
- [Liebherr](/demand/uk/brands/liebherr)
- [Miele](/demand/uk/brands/miele)
- [Samsung](/demand/uk/brands/samsung)
- [Smeg](/demand/uk/brands/smeg)
- [Zanussi](/demand/uk/brands/zanussi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fridge brands in the United Kingdom?

In September 2026, Smeg was the most searched among fridge brands in the United Kingdom, with an estimated 22.2K branded searches, 32.1% of all searches for the 15 we track.

## Cite this page

Brandwave. "Fridge brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-fridge-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-fridge-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.