--- title: "B&Q vs Howdens: Which is searched more in the United Kingdom?" description: "Is B&Q or Howdens more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flooring retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-flooring-retailers/compare/b-and-q-vs-howdens" publisher: "Brandwave" --- # B&Q vs Howdens: Which is searched more in the United Kingdom? Is B&Q or Howdens more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flooring retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: B&Q and Howdens - **Competitive set**: Flooring retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **B&Q Share of Search**: 3.7% - **Howdens Share of Search**: 2.4% ## Is B&Q or Howdens more popular in search? - In September 2026, B&Q had more branded searches than Howdens among flooring retailers in the United Kingdom. B&Q had about 6,600 branded searches, while Howdens had 4,400. B&Q made up 3.7% of all flooring retailer searches we track, and Howdens accounted for 2.4%. - B&Q was ahead of Howdens in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, B&Q’s share of searches among flooring retailers in the United Kingdom moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Howdens’ share of searches among flooring retailers in the United Kingdom moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top flooring retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Howdens was mentioned in one out of three: in one of the three ChatGPT answers. B&Q did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Tapi | 2 of 3 | 2 of 3 | | Flooring Superstore | 1 of 3 | 1 of 3 | | Direct Wood Flooring | 1 of 3 | 1 of 3 | | Walls and Floors | 0 of 3 | 0 of 3 | | B&Q | 0 of 3 | 0 of 3 | | Howdens | 1 of 3 | 1 of 3 | | Leader Floors | 0 of 3 | 0 of 3 | ## Every AI answer about flooring retailers - Asked ChatGPT "Where's the best place to buy flooring in the UK?": 1. Flooring Superstore, 2. Howdens, 3. Tapi - Asked ChatGPT "Which UK shop is best for buying carpet and having it fitted?": 1. Tapi - Asked ChatGPT "Where can I buy good quality engineered wood flooring online in the UK?": 1. Direct Wood Flooring Not named in any answer: Walls and Floors, B&Q and Leader Floors. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom flooring retailers in September 2026? - In September 2026, B&Q lost share of searches among flooring retailers in the United Kingdom, from 4.5% to 3.7%. - Estimated monthly branded searches for Howdens in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | B&Q estimated searches | B&Q Share of Search | B&Q rank | Howdens estimated searches | Howdens Share of Search | Howdens rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 3.8% | 5 | 5.4K | 2.5% | 6 | | Nov 2025 | 6.6K | 3.6% | 5 | 4.4K | 2.4% | 6 | | Dec 2025 | 5.4K | 4.2% | 5 | 2.9K | 2.3% | 6 | | Jan 2026 | 8.1K | 4.4% | 5 | 5.4K | 2.9% | 6 | | Feb 2026 | 6.6K | 4% | 5 | 4.4K | 2.7% | 6 | | Mar 2026 | 8.1K | 4.4% | 5 | 4.4K | 2.4% | 6 | | Apr 2026 | 6.6K | 3.7% | 5 | 3.6K | 2% | 6 | | May 2026 | 6.6K | 4.2% | 5 | 3.6K | 2.3% | 6 | | Jun 2026 | 5.4K | 3.6% | 5 | 3.6K | 2.4% | 6 | | Jul 2026 | 5.4K | 3.5% | 5 | 3.6K | 2.3% | 6 | | Aug 2026 | 8.1K | 4.5% | 5 | 4.4K | 2.4% | 6 | | Sep 2026 | 6.6K | 3.7% | 5 | 4.4K | 2.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using B&Q’s and Howdens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **B&Q**: Measured on the search term “b&q flooring”. - **Howdens**: Measured on the search term “howdens flooring”. - [B&Q profile](/demand/uk/brands/b-and-q) - [Howdens profile](/demand/uk/brands/howdens) - [All flooring retailers in the United Kingdom](/demand/uk/categories/uk-flooring-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is B&Q or Howdens more popular in search? In September 2026, B&Q had more branded searches than Howdens among flooring retailers in the United Kingdom. B&Q had about 6,600 branded searches, while Howdens had 4,400. B&Q made up 3.7% of all flooring retailer searches we track, and Howdens accounted for 2.4%. ## Cite this page Brandwave. "B&Q vs Howdens: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-flooring-retailers/compare/b-and-q-vs-howdens This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-flooring-retailers/compare/b-and-q-vs-howdens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.