---
title: "Flooring retailers in the United Kingdom: Which are searched most?"
description: "Compare the shops people in the UK buy carpet, laminate and wood flooring from. Share of Search among Tapi, Flooring Superstore, Direct Wood Flooring, Walls and Floors, B&Q, Howdens and Leader Floors, the flooring retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-flooring-retailers"
publisher: "Brandwave"
---

# Flooring retailers in the United Kingdom: Which are searched most?

Compare the shops people in the UK buy carpet, laminate and wood flooring from. Share of Search among Tapi, Flooring Superstore, Direct Wood Flooring, Walls and Floors, B&Q, Howdens and Leader Floors, the flooring retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Flooring retailers
- **Market**: United Kingdom
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tapi, 62.5%

## Which brand is most popular in search among flooring retailers in the United Kingdom?

- In September 2026, Tapi was the most searched among flooring retailers in the United Kingdom, with an estimated 113K branded searches, 62.5% of all searches for the seven we track.
- Flooring Superstore is in 2nd place, 44.1 percentage points behind at 18.3%.
- Across the 12 months ending September 2026, Flooring Superstore’s share of searches among flooring retailers in the United Kingdom decreased from 19.1% to 18.3%.
- Across the 12 months ending September 2026, Direct Wood Flooring’s share of searches among flooring retailers in the United Kingdom increased from 4.7% to 6.7%.
- Across the 12 months ending September 2026, Leader Floors’ share of searches among flooring retailers in the United Kingdom decreased from 1.7% to 0.89%.
- Across the 12 months ending September 2026, Tapi’s share of searches among flooring retailers in the United Kingdom peaked at 63.4% in April 2026 and was lowest at 58.5% in December 2025.
- Across the 12 months ending September 2026, Flooring Superstore’s share of searches among flooring retailers in the United Kingdom peaked at 21.3% in July 2026 and was lowest at 17.8% in January 2026.
- Across the 12 months ending September 2026, Walls and Floors’ share of searches among flooring retailers in the United Kingdom peaked at 7.4% in February 2026 and was lowest at 5.4% in August 2026.
- Across the 12 months ending September 2026, Direct Wood Flooring rose from 4th to 3rd among flooring retailers in the United Kingdom.
- Across the 12 months ending September 2026, Walls and Floors fell from 3rd to 4th among flooring retailers in the United Kingdom.
- Across the 12 months ending September 2026, Tapi, B&Q and Howdens held steady: their share of searches among flooring retailers in the United Kingdom each moved less than 0.5 percentage points.

## Top flooring retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Tapi was mentioned most often, in two of the three answers. Walls and Floors, which ranked fourth in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- |
| Tapi | 2 of 3 | 2 of 3 |
| Flooring Superstore | 1 of 3 | 1 of 3 |
| Direct Wood Flooring | 1 of 3 | 1 of 3 |
| Walls and Floors | 0 of 3 | 0 of 3 |
| B&Q | 0 of 3 | 0 of 3 |
| Howdens | 1 of 3 | 1 of 3 |
| Leader Floors | 0 of 3 | 0 of 3 |

## Every AI answer about flooring retailers

- Asked ChatGPT "Where's the best place to buy flooring in the UK?": 1. Flooring Superstore, 2. Howdens, 3. Tapi
- Asked ChatGPT "Which UK shop is best for buying carpet and having it fitted?": 1. Tapi
- Asked ChatGPT "Where can I buy good quality engineered wood flooring online in the UK?": 1. Direct Wood Flooring

Not named in any answer: Walls and Floors, B&Q and Leader Floors.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026.

## Compare search popularity between leading brands

- [Tapi vs Flooring Superstore: compare search popularity](/demand/uk/compare/flooring-superstore-vs-tapi): 62.5% against 18.3% Share of Search.
- [Tapi vs Direct Wood Flooring: compare search popularity](/demand/uk/compare/direct-wood-flooring-vs-tapi): 62.5% against 6.7% Share of Search.
- [Tapi vs Walls and Floors: compare search popularity](/demand/uk/compare/tapi-vs-walls-and-floors): 62.5% against 5.5% Share of Search.
- [Tapi vs B&Q: compare search popularity](/demand/uk/compare/b-and-q-vs-tapi): 62.5% against 3.7% Share of Search.
- [Flooring Superstore vs Direct Wood Flooring: compare search popularity](/demand/uk/compare/direct-wood-flooring-vs-flooring-superstore): 18.3% against 6.7% Share of Search.
- [Flooring Superstore vs Walls and Floors: compare search popularity](/demand/uk/compare/flooring-superstore-vs-walls-and-floors): 18.3% against 5.5% Share of Search.
- [Flooring Superstore vs B&Q: compare search popularity](/demand/uk/compare/b-and-q-vs-flooring-superstore): 18.3% against 3.7% Share of Search.
- [Direct Wood Flooring vs Walls and Floors: compare search popularity](/demand/uk/compare/direct-wood-flooring-vs-walls-and-floors): 6.7% against 5.5% Share of Search.
- [Direct Wood Flooring vs B&Q: compare search popularity](/demand/uk/compare/b-and-q-vs-direct-wood-flooring): 6.7% against 3.7% Share of Search.
- [Walls and Floors vs B&Q: compare search popularity](/demand/uk/compare/b-and-q-vs-walls-and-floors): 5.5% against 3.7% Share of Search.

## How did search popularity change for United Kingdom flooring retailers in September 2026?

- In September 2026, Tapi gained share of searches among flooring retailers in the United Kingdom, from 62% to 62.5%.
- In September 2026, B&Q lost share of searches among flooring retailers in the United Kingdom, from 4.5% to 3.7%.
- Estimated monthly branded searches for Direct Wood Flooring in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
- Estimated monthly branded searches for Leader Floors in the United Kingdom fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.
- Estimated monthly branded searches for Howdens in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Flooring Superstore in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
- Estimated monthly branded searches for Walls and Floors in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tapi | 62.5% | 113K | 0.0% | Tapi |
| 2 | Flooring Superstore | 18.3% | 33.1K | 0.0% | Flooring Superstore |
| 3 | Direct Wood Flooring | 6.7% | 12.1K | 0.0% | Direct Wood Flooring |
| 4 | Walls and Floors | 5.5% | 9.9K | 0.0% | Walls and Floors |
| 5 | B&Q | 3.7% | 6.6K | -18.5% | B&Q |
| 6 | Howdens | 2.4% | 4.4K | 0.0% | Howdens |
| 7 | Leader Floors | 0.89% | 1.6K | 0.0% | Leader Floors |

B&Q and Howdens sell other things too, so only their searches that name this product count here, like “b&q flooring”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tapi | 132K | 62.4% | 1 |
| Oct 2025 | Flooring Superstore | 40.5K | 19.1% | 2 |
| Oct 2025 | Walls and Floors | 12.1K | 5.7% | 3 |
| Oct 2025 | Direct Wood Flooring | 9.9K | 4.7% | 4 |
| Oct 2025 | B&Q | 8.1K | 3.8% | 5 |
| Oct 2025 | Howdens | 5.4K | 2.5% | 6 |
| Oct 2025 | Leader Floors | 3.6K | 1.7% | 7 |
| Nov 2025 | Tapi | 113K | 62% | 1 |
| Nov 2025 | Flooring Superstore | 33.1K | 18.2% | 2 |
| Nov 2025 | Walls and Floors | 12.1K | 6.7% | 3 |
| Nov 2025 | Direct Wood Flooring | 9.9K | 5.4% | 4 |
| Nov 2025 | B&Q | 6.6K | 3.6% | 5 |
| Nov 2025 | Howdens | 4.4K | 2.4% | 6 |
| Nov 2025 | Leader Floors | 2.9K | 1.6% | 7 |
| Dec 2025 | Tapi | 75.3K | 58.5% | 1 |
| Dec 2025 | Flooring Superstore | 27.1K | 21% | 2 |
| Dec 2025 | Direct Wood Flooring | 8.1K | 6.3% | 3 |
| Dec 2025 | Walls and Floors | 8.1K | 6.3% | 4 |
| Dec 2025 | B&Q | 5.4K | 4.2% | 5 |
| Dec 2025 | Howdens | 2.9K | 2.3% | 6 |
| Dec 2025 | Leader Floors | 1.9K | 1.5% | 7 |
| Jan 2026 | Tapi | 113K | 60.6% | 1 |
| Jan 2026 | Flooring Superstore | 33.1K | 17.8% | 2 |
| Jan 2026 | Direct Wood Flooring | 12.1K | 6.5% | 3 |
| Jan 2026 | Walls and Floors | 12.1K | 6.5% | 4 |
| Jan 2026 | B&Q | 8.1K | 4.4% | 5 |
| Jan 2026 | Howdens | 5.4K | 2.9% | 6 |
| Jan 2026 | Leader Floors | 2.4K | 1.3% | 7 |
| Feb 2026 | Tapi | 96.2K | 58.6% | 1 |
| Feb 2026 | Flooring Superstore | 33.1K | 20.2% | 2 |
| Feb 2026 | Walls and Floors | 12.1K | 7.4% | 3 |
| Feb 2026 | Direct Wood Flooring | 9.9K | 6% | 4 |
| Feb 2026 | B&Q | 6.6K | 4% | 5 |
| Feb 2026 | Howdens | 4.4K | 2.7% | 6 |
| Feb 2026 | Leader Floors | 1.9K | 1.2% | 7 |
| Mar 2026 | Tapi | 113K | 61.7% | 1 |
| Mar 2026 | Flooring Superstore | 33.1K | 18.1% | 2 |
| Mar 2026 | Walls and Floors | 12.1K | 6.6% | 3 |
| Mar 2026 | Direct Wood Flooring | 9.9K | 5.4% | 4 |
| Mar 2026 | B&Q | 8.1K | 4.4% | 5 |
| Mar 2026 | Howdens | 4.4K | 2.4% | 6 |
| Mar 2026 | Leader Floors | 2.4K | 1.3% | 7 |
| Apr 2026 | Tapi | 113K | 63.4% | 1 |
| Apr 2026 | Flooring Superstore | 33.1K | 18.6% | 2 |
| Apr 2026 | Direct Wood Flooring | 9.9K | 5.6% | 3 |
| Apr 2026 | Walls and Floors | 9.9K | 5.6% | 4 |
| Apr 2026 | B&Q | 6.6K | 3.7% | 5 |
| Apr 2026 | Howdens | 3.6K | 2% | 6 |
| Apr 2026 | Leader Floors | 1.9K | 1.1% | 7 |
| May 2026 | Tapi | 92.1K | 58.6% | 1 |
| May 2026 | Flooring Superstore | 33.1K | 21.1% | 2 |
| May 2026 | Direct Wood Flooring | 9.9K | 6.3% | 3 |
| May 2026 | Walls and Floors | 9.9K | 6.3% | 4 |
| May 2026 | B&Q | 6.6K | 4.2% | 5 |
| May 2026 | Howdens | 3.6K | 2.3% | 6 |
| May 2026 | Leader Floors | 1.9K | 1.2% | 7 |
| Jun 2026 | Tapi | 92.1K | 61.6% | 1 |
| Jun 2026 | Flooring Superstore | 27.1K | 18.1% | 2 |
| Jun 2026 | Direct Wood Flooring | 9.9K | 6.6% | 3 |
| Jun 2026 | Walls and Floors | 9.9K | 6.6% | 4 |
| Jun 2026 | B&Q | 5.4K | 3.6% | 5 |
| Jun 2026 | Howdens | 3.6K | 2.4% | 6 |
| Jun 2026 | Leader Floors | 1.6K | 1.1% | 7 |
| Jul 2026 | Tapi | 92.1K | 59.2% | 1 |
| Jul 2026 | Flooring Superstore | 33.1K | 21.3% | 2 |
| Jul 2026 | Direct Wood Flooring | 9.9K | 6.4% | 3 |
| Jul 2026 | Walls and Floors | 9.9K | 6.4% | 4 |
| Jul 2026 | B&Q | 5.4K | 3.5% | 5 |
| Jul 2026 | Howdens | 3.6K | 2.3% | 6 |
| Jul 2026 | Leader Floors | 1.6K | 1% | 7 |
| Aug 2026 | Tapi | 113K | 62% | 1 |
| Aug 2026 | Flooring Superstore | 33.1K | 18.2% | 2 |
| Aug 2026 | Direct Wood Flooring | 12.1K | 6.7% | 3 |
| Aug 2026 | Walls and Floors | 9.9K | 5.4% | 4 |
| Aug 2026 | B&Q | 8.1K | 4.5% | 5 |
| Aug 2026 | Howdens | 4.4K | 2.4% | 6 |
| Aug 2026 | Leader Floors | 1.6K | 0.88% | 7 |
| Sep 2026 | Tapi | 113K | 62.5% | 1 |
| Sep 2026 | Flooring Superstore | 33.1K | 18.3% | 2 |
| Sep 2026 | Direct Wood Flooring | 12.1K | 6.7% | 3 |
| Sep 2026 | Walls and Floors | 9.9K | 5.5% | 4 |
| Sep 2026 | B&Q | 6.6K | 3.7% | 5 |
| Sep 2026 | Howdens | 4.4K | 2.4% | 6 |
| Sep 2026 | Leader Floors | 1.6K | 0.89% | 7 |

## What is being compared

- **B&Q**: Measured on the search term “b&q flooring”.
- **Direct Wood Flooring**: Measured on the search term “direct wood flooring”.
- **Flooring Superstore**: Measured on the search term “flooring superstore”.
- **Howdens**: Measured on the search term “howdens flooring”.
- **Leader Floors**: Measured on the search term “leader floors”.
- **Tapi**: Measured on the search terms “tapi” and “tapi carpets”, summed into one figure.
- **Walls and Floors**: Measured on the search term “walls and floors”.

- [B&Q](/demand/uk/brands/b-and-q)
- [Direct Wood Flooring](/demand/uk/brands/direct-wood-flooring)
- [Flooring Superstore](/demand/uk/brands/flooring-superstore)
- [Howdens](/demand/uk/brands/howdens)
- [Leader Floors](/demand/uk/brands/leader-floors)
- [Tapi](/demand/uk/brands/tapi)
- [Walls and Floors](/demand/uk/brands/walls-and-floors)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among flooring retailers in the United Kingdom?

In September 2026, Tapi was the most searched among flooring retailers in the United Kingdom, with an estimated 113K branded searches, 62.5% of all searches for the seven we track.

## Cite this page

Brandwave. "Flooring retailers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-flooring-retailers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-flooring-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.