---
title: "Fishing tackle shops in the United Kingdom: Which are searched most?"
description: "Compare the shops anglers in the UK buy fishing tackle and bait from. Share of Search among Angling Direct, Total Fishing Tackle, Glasgow Angling Centre and Veals Mail Order, the fishing tackle shops Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-fishing-tackle-shops"
publisher: "Brandwave"
---

# Fishing tackle shops in the United Kingdom: Which are searched most?

Compare the shops anglers in the UK buy fishing tackle and bait from. Share of Search among Angling Direct, Total Fishing Tackle, Glasgow Angling Centre and Veals Mail Order, the fishing tackle shops Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fishing tackle shops
- **Market**: United Kingdom
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Angling Direct, 76.5%

## Which brand is most popular in search among fishing tackle shops in the United Kingdom?

- In September 2026, Angling Direct was the most searched among fishing tackle shops in the United Kingdom, with an estimated 301K branded searches, 76.5% of all searches for the four we track.
- Total Fishing Tackle is in 2nd place, 63.9 percentage points behind at 12.6%.
- Across the 12 months ending September 2026, Angling Direct’s share of searches among fishing tackle shops in the United Kingdom peaked at 76.5% in May 2026 and was lowest at 70.4% in February 2026.
- Across the 12 months ending September 2026, Total Fishing Tackle’s share of searches among fishing tackle shops in the United Kingdom peaked at 17.3% in February 2026 and was lowest at 12.6% in May 2026.
- Across the 12 months ending September 2026, Glasgow Angling Centre’s share of searches among fishing tackle shops in the United Kingdom peaked at 9.8% in July 2026 and was lowest at 8.2% in November 2025.
- Across the 12 months ending September 2026, Veals Mail Order’s share of searches among fishing tackle shops in the United Kingdom peaked at 3.6% in January 2026 and was lowest at 2.4% in July 2026.
- Across the 12 months ending September 2026, Angling Direct, Total Fishing Tackle, Glasgow Angling Centre and Veals Mail Order held steady: their share of searches among fishing tackle shops in the United Kingdom each moved less than 0.5 percentage points.

## Top fishing tackle shops in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Angling Direct was mentioned most often, in three of the four answers. Total Fishing Tackle, which ranked second in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Angling Direct | 3 of 3 | 0 of 1 | 3 of 4 |
| Total Fishing Tackle | 0 of 3 | 0 of 1 | 0 of 4 |
| Glasgow Angling Centre | 0 of 3 | 0 of 1 | 0 of 4 |
| Veals Mail Order | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about fishing tackle shops

- Asked ChatGPT "Where's the best place to buy fishing tackle online in the UK?": 1. Angling Direct
- Asked ChatGPT "Which UK fishing tackle shops are best for carp fishing gear?": 1. Angling Direct
- Asked ChatGPT "What's a good shop for a beginner to buy a fishing rod and reel in the UK?": 1. Angling Direct
- Searched Google, AI Overview "fishing tackle": named none of the brands we track

Not named in any answer: Total Fishing Tackle, Glasgow Angling Centre and Veals Mail Order.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Angling Direct vs Total Fishing Tackle: compare search popularity](/demand/uk/compare/angling-direct-vs-total-fishing-tackle): 76.5% against 12.6% Share of Search.
- [Angling Direct vs Glasgow Angling Centre: compare search popularity](/demand/uk/compare/angling-direct-vs-glasgow-angling-centre): 76.5% against 8.4% Share of Search.
- [Angling Direct vs Veals Mail Order: compare search popularity](/demand/uk/compare/angling-direct-vs-veals-mail-order): 76.5% against 2.5% Share of Search.
- [Total Fishing Tackle vs Glasgow Angling Centre: compare search popularity](/demand/uk/compare/glasgow-angling-centre-vs-total-fishing-tackle): 12.6% against 8.4% Share of Search.
- [Total Fishing Tackle vs Veals Mail Order: compare search popularity](/demand/uk/compare/total-fishing-tackle-vs-veals-mail-order): 12.6% against 2.5% Share of Search.
- [Glasgow Angling Centre vs Veals Mail Order: compare search popularity](/demand/uk/compare/glasgow-angling-centre-vs-veals-mail-order): 8.4% against 2.5% Share of Search.

## How did search popularity change for United Kingdom fishing tackle shops in September 2026?

- Estimated monthly branded searches for Angling Direct in the United Kingdom rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
- Estimated monthly branded searches for Total Fishing Tackle in the United Kingdom rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
- Estimated monthly branded searches for Veals Mail Order in the United Kingdom rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
- Estimated monthly branded searches for Glasgow Angling Centre in the United Kingdom rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Angling Direct | 76.5% | 301K | 0.0% | Angling Direct |
| 2 | Total Fishing Tackle | 12.6% | 49.5K | 0.0% | Total Fishing Tackle |
| 3 | Glasgow Angling Centre | 8.4% | 33.1K | 0.0% | Glasgow Angling Centre |
| 4 | Veals Mail Order | 2.5% | 9.9K | 0.0% | Veals Mail Order |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Angling Direct | 246K | 76.5% | 1 |
| Oct 2025 | Total Fishing Tackle | 40.5K | 12.6% | 2 |
| Oct 2025 | Glasgow Angling Centre | 27.1K | 8.4% | 3 |
| Oct 2025 | Veals Mail Order | 8.1K | 2.5% | 4 |
| Nov 2025 | Angling Direct | 246K | 74% | 1 |
| Nov 2025 | Total Fishing Tackle | 49.5K | 14.9% | 2 |
| Nov 2025 | Glasgow Angling Centre | 27.1K | 8.2% | 3 |
| Nov 2025 | Veals Mail Order | 9.9K | 3% | 4 |
| Dec 2025 | Angling Direct | 246K | 74% | 1 |
| Dec 2025 | Total Fishing Tackle | 49.5K | 14.9% | 2 |
| Dec 2025 | Glasgow Angling Centre | 27.1K | 8.2% | 3 |
| Dec 2025 | Veals Mail Order | 9.9K | 3% | 4 |
| Jan 2026 | Angling Direct | 201K | 72.2% | 1 |
| Jan 2026 | Total Fishing Tackle | 40.5K | 14.5% | 2 |
| Jan 2026 | Glasgow Angling Centre | 27.1K | 9.7% | 3 |
| Jan 2026 | Veals Mail Order | 9.9K | 3.6% | 4 |
| Feb 2026 | Angling Direct | 165K | 70.4% | 1 |
| Feb 2026 | Total Fishing Tackle | 40.5K | 17.3% | 2 |
| Feb 2026 | Glasgow Angling Centre | 22.2K | 9.5% | 3 |
| Feb 2026 | Veals Mail Order | 6.6K | 2.8% | 4 |
| Mar 2026 | Angling Direct | 246K | 74.4% | 1 |
| Mar 2026 | Total Fishing Tackle | 49.5K | 15% | 2 |
| Mar 2026 | Glasgow Angling Centre | 27.1K | 8.2% | 3 |
| Mar 2026 | Veals Mail Order | 8.1K | 2.4% | 4 |
| Apr 2026 | Angling Direct | 246K | 74% | 1 |
| Apr 2026 | Total Fishing Tackle | 49.5K | 14.9% | 2 |
| Apr 2026 | Glasgow Angling Centre | 27.1K | 8.2% | 3 |
| Apr 2026 | Veals Mail Order | 9.9K | 3% | 4 |
| May 2026 | Angling Direct | 301K | 76.5% | 1 |
| May 2026 | Total Fishing Tackle | 49.5K | 12.6% | 2 |
| May 2026 | Glasgow Angling Centre | 33.1K | 8.4% | 3 |
| May 2026 | Veals Mail Order | 9.9K | 2.5% | 4 |
| Jun 2026 | Angling Direct | 246K | 72.7% | 1 |
| Jun 2026 | Total Fishing Tackle | 49.5K | 14.6% | 2 |
| Jun 2026 | Glasgow Angling Centre | 33.1K | 9.8% | 3 |
| Jun 2026 | Veals Mail Order | 9.9K | 2.9% | 4 |
| Jul 2026 | Angling Direct | 246K | 73.1% | 1 |
| Jul 2026 | Total Fishing Tackle | 49.5K | 14.7% | 2 |
| Jul 2026 | Glasgow Angling Centre | 33.1K | 9.8% | 3 |
| Jul 2026 | Veals Mail Order | 8.1K | 2.4% | 4 |
| Aug 2026 | Angling Direct | 301K | 76.5% | 1 |
| Aug 2026 | Total Fishing Tackle | 49.5K | 12.6% | 2 |
| Aug 2026 | Glasgow Angling Centre | 33.1K | 8.4% | 3 |
| Aug 2026 | Veals Mail Order | 9.9K | 2.5% | 4 |
| Sep 2026 | Angling Direct | 301K | 76.5% | 1 |
| Sep 2026 | Total Fishing Tackle | 49.5K | 12.6% | 2 |
| Sep 2026 | Glasgow Angling Centre | 33.1K | 8.4% | 3 |
| Sep 2026 | Veals Mail Order | 9.9K | 2.5% | 4 |

## What is being compared

- **Angling Direct**: Measured on the search term “angling direct”.
- **Glasgow Angling Centre**: Measured on the search term “glasgow angling centre”.
- **Total Fishing Tackle**: Measured on the search term “total fishing tackle”.
- **Veals Mail Order**: Measured on the search term “veals mail order”.

- [Angling Direct](/demand/uk/brands/angling-direct)
- [Glasgow Angling Centre](/demand/uk/brands/glasgow-angling-centre)
- [Total Fishing Tackle](/demand/uk/brands/total-fishing-tackle)
- [Veals Mail Order](/demand/uk/brands/veals-mail-order)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fishing tackle shops in the United Kingdom?

In September 2026, Angling Direct was the most searched among fishing tackle shops in the United Kingdom, with an estimated 301K branded searches, 76.5% of all searches for the four we track.

## Cite this page

Brandwave. "Fishing tackle shops in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-fishing-tackle-shops

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-fishing-tackle-shops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.