---
title: "Electric car salary sacrifice schemes in the United Kingdom: Which are searched most?"
description: "Compare the providers UK employers use to offer staff electric cars through salary sacrifice. Share of Search among Octopus Electric Vehicles, Tusker, The Electric Car Scheme, Loveelectric and ZenAuto, the electric car salary sacrifice schemes Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-ev-salary-sacrifice-schemes"
publisher: "Brandwave"
---

# Electric car salary sacrifice schemes in the United Kingdom: Which are searched most?

Compare the providers UK employers use to offer staff electric cars through salary sacrifice. Share of Search among Octopus Electric Vehicles, Tusker, The Electric Car Scheme, Loveelectric and ZenAuto, the electric car salary sacrifice schemes Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Electric car salary sacrifice schemes
- **Market**: United Kingdom
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Octopus Electric Vehicles, 57.9%

## Which brand is most popular in search among electric car salary sacrifice schemes in the United Kingdom?

- In September 2026, Octopus Electric Vehicles was the most searched among electric car salary sacrifice schemes in the United Kingdom, with an estimated 40.5K branded searches, 57.9% of all searches for the five we track.
- Tusker is in 2nd place, 36.7 percentage points behind at 21.1%.
- Across the 12 months ending September 2026, Octopus Electric Vehicles’ share of searches among electric car salary sacrifice schemes in the United Kingdom increased from 35.4% to 57.9%.
- Across the 12 months ending September 2026, Tusker’s share of searches among electric car salary sacrifice schemes in the United Kingdom increased from 19.3% to 21.1%.
- Across the 12 months ending September 2026, The Electric Car Scheme’s share of searches among electric car salary sacrifice schemes in the United Kingdom decreased from 27.8% to 14.6%.
- Across the 12 months ending September 2026, Loveelectric’s share of searches among electric car salary sacrifice schemes in the United Kingdom decreased from 10.5% to 5.1%.
- Across the 12 months ending September 2026, ZenAuto’s share of searches among electric car salary sacrifice schemes in the United Kingdom decreased from 7% to 1.3%.
- Across the 12 months ending September 2026, Octopus Electric Vehicles’ share of searches among electric car salary sacrifice schemes in the United Kingdom peaked at 57.9% in September 2026 and was lowest at 32.2% in January 2026.
- Across the 12 months ending September 2026, Tusker’s share of searches among electric car salary sacrifice schemes in the United Kingdom peaked at 36.3% in July 2026 and was lowest at 19.3% in October 2025.
- Across the 12 months ending September 2026, Loveelectric’s share of searches among electric car salary sacrifice schemes in the United Kingdom peaked at 11.9% in November 2025 and was lowest at 5.1% in September 2026.
- Across the 12 months ending September 2026, ZenAuto’s share of searches among electric car salary sacrifice schemes in the United Kingdom peaked at 7.7% in January 2026 and was lowest at 1.3% in September 2026.
- Across the 12 months ending September 2026, Tusker rose from 3rd to 2nd among electric car salary sacrifice schemes in the United Kingdom.
- Across the 12 months ending September 2026, The Electric Car Scheme fell from 2nd to 3rd among electric car salary sacrifice schemes in the United Kingdom.

## Top electric car salary sacrifice schemes in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Octopus Electric Vehicles appeared every time. Octopus Electric Vehicles was recommended most often, coming first in two out of five answers. The Electric Car Scheme and Loveelectric tied for second. ZenAuto, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Octopus Electric Vehicles | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| The Electric Car Scheme | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Loveelectric | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Tusker | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| ZenAuto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about electric car salary sacrifice schemes

- Asked ChatGPT "What's the best electric car salary sacrifice scheme in the UK?": 1. Octopus Electric Vehicles, 2. The Electric Car Scheme, 3. Tusker, 4. Loveelectric
- Asked ChatGPT "Which EV salary sacrifice provider should my company use?": 1. Loveelectric, 2. Octopus Electric Vehicles, 3. Tusker, 4. The Electric Car Scheme
- Asked ChatGPT "How do electric car salary sacrifice schemes compare in the UK?": 1. The Electric Car Scheme, 2. Octopus Electric Vehicles, 3. Tusker, 4. Loveelectric
- Searched Google, AI Overview "salary sacrifice electric car": 1. Octopus Electric Vehicles, 2. The Electric Car Scheme
- Searched Google, AI Overview "ev salary sacrifice": 1. Loveelectric, 2. Octopus Electric Vehicles

Not named in any answer: ZenAuto.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Octopus Electric Vehicles vs Tusker: compare search popularity](/demand/uk/compare/octopus-electric-vehicles-vs-tusker): 57.9% against 21.1% Share of Search.
- [Octopus Electric Vehicles vs The Electric Car Scheme: compare search popularity](/demand/uk/compare/octopus-electric-vehicles-vs-the-electric-car-scheme): 57.9% against 14.6% Share of Search.
- [Octopus Electric Vehicles vs Loveelectric: compare search popularity](/demand/uk/compare/loveelectric-vs-octopus-electric-vehicles): 57.9% against 5.1% Share of Search.
- [Tusker vs The Electric Car Scheme: compare search popularity](/demand/uk/compare/the-electric-car-scheme-vs-tusker): 21.1% against 14.6% Share of Search.
- [Tusker vs Loveelectric: compare search popularity](/demand/uk/compare/loveelectric-vs-tusker): 21.1% against 5.1% Share of Search.
- [The Electric Car Scheme vs Loveelectric: compare search popularity](/demand/uk/compare/loveelectric-vs-the-electric-car-scheme): 14.6% against 5.1% Share of Search.

## How did search popularity change for United Kingdom electric car salary sacrifice schemes in September 2026?

- In September 2026, Octopus Electric Vehicles gained share of searches among electric car salary sacrifice schemes in the United Kingdom, from 48.9% to 57.9%.
- In September 2026, Tusker lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 26.7% to 21.1%.
- In September 2026, The Electric Car Scheme lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 16.3% to 14.6%.
- In September 2026, Loveelectric lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 6.5% to 5.1%.
- ZenAuto’s share of searches among electric car salary sacrifice schemes in the United Kingdom has lost ground for 3 months in a row, from 2.8% to 1.3% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Octopus Electric Vehicles | 57.9% | 40.5K | +49.4% | Octopus Energy |
| 2 | Tusker | 21.1% | 14.8K | 0.0% | Tusker |
| 3 | The Electric Car Scheme | 14.6% | 10.2K | +13.3% | The Electric Car Scheme |
| 4 | Loveelectric | 5.1% | 3.6K | 0.0% | Loveelectric |
| 5 | ZenAuto | 1.3% | 880 | 0.0% | ZenAuto |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Octopus Electric Vehicles | 12.1K | 35.4% | 1 |
| Oct 2025 | The Electric Car Scheme | 9.5K | 27.8% | 2 |
| Oct 2025 | Tusker | 6.6K | 19.3% | 3 |
| Oct 2025 | Loveelectric | 3.6K | 10.5% | 4 |
| Oct 2025 | ZenAuto | 2.4K | 7% | 5 |
| Nov 2025 | Octopus Electric Vehicles | 9.9K | 32.7% | 1 |
| Nov 2025 | The Electric Car Scheme | 8.3K | 27.4% | 2 |
| Nov 2025 | Tusker | 6.6K | 21.8% | 3 |
| Nov 2025 | Loveelectric | 3.6K | 11.9% | 4 |
| Nov 2025 | ZenAuto | 1.9K | 6.3% | 5 |
| Dec 2025 | Octopus Electric Vehicles | 9.9K | 37.4% | 1 |
| Dec 2025 | Tusker | 6.6K | 24.9% | 2 |
| Dec 2025 | The Electric Car Scheme | 5.5K | 20.8% | 3 |
| Dec 2025 | Loveelectric | 2.9K | 10.9% | 4 |
| Dec 2025 | ZenAuto | 1.6K | 6% | 5 |
| Jan 2026 | Octopus Electric Vehicles | 12.1K | 32.2% | 1 |
| Jan 2026 | Tusker | 9.9K | 26.3% | 2 |
| Jan 2026 | The Electric Car Scheme | 8.3K | 22.1% | 3 |
| Jan 2026 | Loveelectric | 4.4K | 11.7% | 4 |
| Jan 2026 | ZenAuto | 2.9K | 7.7% | 5 |
| Feb 2026 | Octopus Electric Vehicles | 12.1K | 35.9% | 1 |
| Feb 2026 | The Electric Car Scheme | 8.3K | 24.6% | 2 |
| Feb 2026 | Tusker | 8.1K | 24% | 3 |
| Feb 2026 | Loveelectric | 3.6K | 10.7% | 4 |
| Feb 2026 | ZenAuto | 1.6K | 4.7% | 5 |
| Mar 2026 | Octopus Electric Vehicles | 14.8K | 33.9% | 1 |
| Mar 2026 | Tusker | 12.1K | 27.8% | 2 |
| Mar 2026 | The Electric Car Scheme | 11K | 25.2% | 3 |
| Mar 2026 | Loveelectric | 4.4K | 10.1% | 4 |
| Mar 2026 | ZenAuto | 1.3K | 3% | 5 |
| Apr 2026 | Octopus Electric Vehicles | 14.8K | 32.5% | 1 |
| Apr 2026 | Tusker | 14.8K | 32.5% | 2 |
| Apr 2026 | The Electric Car Scheme | 10.2K | 22.4% | 3 |
| Apr 2026 | Loveelectric | 4.4K | 9.7% | 4 |
| Apr 2026 | ZenAuto | 1.3K | 2.9% | 5 |
| May 2026 | Octopus Electric Vehicles | 14.8K | 33.9% | 1 |
| May 2026 | Tusker | 14.8K | 33.9% | 2 |
| May 2026 | The Electric Car Scheme | 8.3K | 19% | 3 |
| May 2026 | Loveelectric | 4.4K | 10.1% | 4 |
| May 2026 | ZenAuto | 1.3K | 3% | 5 |
| Jun 2026 | Octopus Electric Vehicles | 18.1K | 38.7% | 1 |
| Jun 2026 | Tusker | 14.8K | 31.6% | 2 |
| Jun 2026 | The Electric Car Scheme | 9K | 19.2% | 3 |
| Jun 2026 | Loveelectric | 3.6K | 7.7% | 4 |
| Jun 2026 | ZenAuto | 1.3K | 2.8% | 5 |
| Jul 2026 | Octopus Electric Vehicles | 18.1K | 36.3% | 1 |
| Jul 2026 | Tusker | 18.1K | 36.3% | 2 |
| Jul 2026 | The Electric Car Scheme | 9K | 18.1% | 3 |
| Jul 2026 | Loveelectric | 3.6K | 7.2% | 4 |
| Jul 2026 | ZenAuto | 1K | 2% | 5 |
| Aug 2026 | Octopus Electric Vehicles | 27.1K | 48.9% | 1 |
| Aug 2026 | Tusker | 14.8K | 26.7% | 2 |
| Aug 2026 | The Electric Car Scheme | 9K | 16.3% | 3 |
| Aug 2026 | Loveelectric | 3.6K | 6.5% | 4 |
| Aug 2026 | ZenAuto | 880 | 1.6% | 5 |
| Sep 2026 | Octopus Electric Vehicles | 40.5K | 57.9% | 1 |
| Sep 2026 | Tusker | 14.8K | 21.1% | 2 |
| Sep 2026 | The Electric Car Scheme | 10.2K | 14.6% | 3 |
| Sep 2026 | Loveelectric | 3.6K | 5.1% | 4 |
| Sep 2026 | ZenAuto | 880 | 1.3% | 5 |

## What is being compared

- **Loveelectric**: Measured on the search term “loveelectric”.
- **Octopus Electric Vehicles**: Measured on the search term “octopus ev”.
- **The Electric Car Scheme**: Measured on the search terms “electric car scheme” and “the electric car scheme”, summed into one figure.
- **Tusker**: Measured on the search term “tusker car”.
- **ZenAuto**: Measured on the search term “zenauto”.

- [Loveelectric](/demand/uk/brands/loveelectric)
- [Octopus Electric Vehicles](/demand/uk/brands/octopus-electric-vehicles)
- [The Electric Car Scheme](/demand/uk/brands/the-electric-car-scheme)
- [Tusker](/demand/uk/brands/tusker)
- [ZenAuto](/demand/uk/brands/zenauto)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among electric car salary sacrifice schemes in the United Kingdom?

In September 2026, Octopus Electric Vehicles was the most searched among electric car salary sacrifice schemes in the United Kingdom, with an estimated 40.5K branded searches, 57.9% of all searches for the five we track.

## Cite this page

Brandwave. "Electric car salary sacrifice schemes in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-ev-salary-sacrifice-schemes

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-ev-salary-sacrifice-schemes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.