---
title: "Estate agents in the United Kingdom: Which are searched most?"
description: "Compare the estate agency chains people in the UK sell and let homes through. Share of Search among Savills, Foxtons, Connells, Knight Frank, Winkworth, Chestertons, Hamptons and Your Move, the estate agents Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-estate-agents"
publisher: "Brandwave"
---

# Estate agents in the United Kingdom: Which are searched most?

Compare the estate agency chains people in the UK sell and let homes through. Share of Search among Savills, Foxtons, Connells, Knight Frank, Winkworth, Chestertons, Hamptons and Your Move, the estate agents Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Estate agents
- **Market**: United Kingdom
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Savills, 35.8%

## Which brand is most popular in search among estate agents in the United Kingdom?

- In September 2026, Savills was the most searched among estate agents in the United Kingdom, with an estimated 90.5K branded searches, 35.8% of all searches for the eight we track.
- Foxtons is in 2nd place, 16.2 percentage points behind at 19.6%.
- Across the 12 months ending September 2026, Savills’ share of searches among estate agents in the United Kingdom increased from 34.4% to 35.8%.
- Across the 12 months ending September 2026, Foxtons’ share of searches among estate agents in the United Kingdom increased from 18.8% to 19.6%.
- Across the 12 months ending September 2026, Connells’ share of searches among estate agents in the United Kingdom decreased from 15.4% to 13.1%.
- Across the 12 months ending September 2026, Knight Frank’s share of searches among estate agents in the United Kingdom decreased from 12.6% to 10.7%.
- Across the 12 months ending September 2026, Your Move’s share of searches among estate agents in the United Kingdom increased from 1.1% to 2.1%.
- Across the 12 months ending September 2026, Savills’ share of searches among estate agents in the United Kingdom peaked at 37.1% in February 2026 and was lowest at 33.1% in March 2026.
- Across the 12 months ending September 2026, Foxtons’ share of searches among estate agents in the United Kingdom peaked at 19.7% in July 2026 and was lowest at 16.6% in February 2026.
- Across the 12 months ending September 2026, Connells’ share of searches among estate agents in the United Kingdom peaked at 18.1% in March 2026 and was lowest at 13.1% in August 2026.
- Across the 12 months ending September 2026, Knight Frank’s share of searches among estate agents in the United Kingdom peaked at 12.6% in January 2026 and was lowest at 10.5% in May 2026.
- Across the 12 months ending September 2026, Chestertons’ share of searches among estate agents in the United Kingdom peaked at 8.3% in December 2025 and was lowest at 6.1% in February 2026.
- Across the 12 months ending September 2026, Hamptons’ share of searches among estate agents in the United Kingdom peaked at 3.1% in May 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending September 2026, Your Move’s share of searches among estate agents in the United Kingdom peaked at 2.1% in August 2026 and was lowest at 0.9% in December 2025.
- Across the 12 months ending September 2026, Winkworth, Chestertons and Hamptons held steady: their share of searches among estate agents in the United Kingdom each moved less than 0.5 percentage points.

## Top estate agents in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Connells was mentioned most often, in two of the three answers. Foxtons, which ranked second in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- |
| Savills | 1 of 3 | 1 of 3 |
| Foxtons | 0 of 3 | 0 of 3 |
| Connells | 2 of 3 | 2 of 3 |
| Knight Frank | 1 of 3 | 1 of 3 |
| Winkworth | 1 of 3 | 1 of 3 |
| Chestertons | 0 of 3 | 0 of 3 |
| Hamptons | 1 of 3 | 1 of 3 |
| Your Move | 0 of 3 | 0 of 3 |

## Every AI answer about estate agents

- Asked ChatGPT "Which estate agent should I use to sell my house in the UK?": 1. Hamptons
- Asked ChatGPT "What are the best estate agents in the UK?": 1. Savills, 2. Knight Frank, 3. Winkworth, 4. Connells
- Asked ChatGPT "What's the best estate agent chain in the UK for lettings?": 1. Connells

Not named in any answer: Foxtons, Chestertons and Your Move.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [Savills vs Foxtons: compare search popularity](/demand/uk/compare/foxtons-vs-savills): 35.8% against 19.6% Share of Search.
- [Savills vs Connells: compare search popularity](/demand/uk/compare/connells-vs-savills): 35.8% against 13.1% Share of Search.
- [Savills vs Knight Frank: compare search popularity](/demand/uk/compare/knight-frank-vs-savills): 35.8% against 10.7% Share of Search.
- [Savills vs Winkworth: compare search popularity](/demand/uk/compare/savills-vs-winkworth): 35.8% against 8.8% Share of Search.
- [Foxtons vs Connells: compare search popularity](/demand/uk/compare/connells-vs-foxtons): 19.6% against 13.1% Share of Search.
- [Foxtons vs Knight Frank: compare search popularity](/demand/uk/compare/foxtons-vs-knight-frank): 19.6% against 10.7% Share of Search.
- [Foxtons vs Winkworth: compare search popularity](/demand/uk/compare/foxtons-vs-winkworth): 19.6% against 8.8% Share of Search.
- [Connells vs Knight Frank: compare search popularity](/demand/uk/compare/connells-vs-knight-frank): 13.1% against 10.7% Share of Search.
- [Connells vs Winkworth: compare search popularity](/demand/uk/compare/connells-vs-winkworth): 13.1% against 8.8% Share of Search.
- [Knight Frank vs Winkworth: compare search popularity](/demand/uk/compare/knight-frank-vs-winkworth): 10.7% against 8.8% Share of Search.

## How did search popularity change for United Kingdom estate agents in September 2026?

- Estimated monthly branded searches for Your Move in the United Kingdom rose 86.2% over 12 measured months, from 2.9K to 5.4K in September 2026.
- Estimated monthly branded searches for Connells in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
- Estimated monthly branded searches for Knight Frank in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Savills | 35.8% | 90.5K | 0.0% | Savills |
| 2 | Foxtons | 19.6% | 49.5K | 0.0% | Foxtons |
| 3 | Connells | 13.1% | 33.1K | 0.0% | Connells |
| 4 | Knight Frank | 10.7% | 27.1K | 0.0% | Knight Frank |
| 5 | Winkworth | 8.8% | 22.2K | 0.0% | Winkworth |
| 6 | Chestertons | 7.2% | 18.1K | 0.0% | Chestertons |
| 7 | Hamptons | 2.6% | 6.6K | 0.0% | Hamptons |
| 8 | Your Move | 2.1% | 5.4K | 0.0% | Your Move |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Savills | 90.5K | 34.4% | 1 |
| Oct 2025 | Foxtons | 49.5K | 18.8% | 2 |
| Oct 2025 | Connells | 40.5K | 15.4% | 3 |
| Oct 2025 | Knight Frank | 33.1K | 12.6% | 4 |
| Oct 2025 | Winkworth | 22.2K | 8.4% | 5 |
| Oct 2025 | Chestertons | 18.1K | 6.9% | 6 |
| Oct 2025 | Hamptons | 6.6K | 2.5% | 7 |
| Oct 2025 | Your Move | 2.9K | 1.1% | 8 |
| Nov 2025 | Savills | 74K | 33.8% | 1 |
| Nov 2025 | Foxtons | 40.5K | 18.5% | 2 |
| Nov 2025 | Connells | 33.1K | 15.1% | 3 |
| Nov 2025 | Knight Frank | 27.1K | 12.4% | 4 |
| Nov 2025 | Chestertons | 18.1K | 8.3% | 5 |
| Nov 2025 | Winkworth | 18.1K | 8.3% | 6 |
| Nov 2025 | Hamptons | 5.4K | 2.5% | 7 |
| Nov 2025 | Your Move | 2.4K | 1.1% | 8 |
| Dec 2025 | Savills | 60.5K | 34% | 1 |
| Dec 2025 | Foxtons | 33.1K | 18.6% | 2 |
| Dec 2025 | Connells | 27.1K | 15.3% | 3 |
| Dec 2025 | Knight Frank | 22.2K | 12.5% | 4 |
| Dec 2025 | Chestertons | 14.8K | 8.3% | 5 |
| Dec 2025 | Winkworth | 14.8K | 8.3% | 6 |
| Dec 2025 | Hamptons | 3.6K | 2% | 7 |
| Dec 2025 | Your Move | 1.6K | 0.9% | 8 |
| Jan 2026 | Savills | 90.5K | 34.5% | 1 |
| Jan 2026 | Foxtons | 49.5K | 18.9% | 2 |
| Jan 2026 | Connells | 40.5K | 15.4% | 3 |
| Jan 2026 | Knight Frank | 33.1K | 12.6% | 4 |
| Jan 2026 | Winkworth | 22.2K | 8.5% | 5 |
| Jan 2026 | Chestertons | 18.1K | 6.9% | 6 |
| Jan 2026 | Hamptons | 5.4K | 2.1% | 7 |
| Jan 2026 | Your Move | 2.9K | 1.1% | 8 |
| Feb 2026 | Savills | 90.5K | 37.1% | 1 |
| Feb 2026 | Connells | 40.5K | 16.6% | 2 |
| Feb 2026 | Foxtons | 40.5K | 16.6% | 3 |
| Feb 2026 | Knight Frank | 27.1K | 11.1% | 4 |
| Feb 2026 | Winkworth | 22.2K | 9.1% | 5 |
| Feb 2026 | Chestertons | 14.8K | 6.1% | 6 |
| Feb 2026 | Hamptons | 5.4K | 2.2% | 7 |
| Feb 2026 | Your Move | 2.9K | 1.2% | 8 |
| Mar 2026 | Savills | 90.5K | 33.1% | 1 |
| Mar 2026 | Connells | 49.5K | 18.1% | 2 |
| Mar 2026 | Foxtons | 49.5K | 18.1% | 3 |
| Mar 2026 | Knight Frank | 33.1K | 12.1% | 4 |
| Mar 2026 | Winkworth | 22.2K | 8.1% | 5 |
| Mar 2026 | Chestertons | 18.1K | 6.6% | 6 |
| Mar 2026 | Hamptons | 6.6K | 2.4% | 7 |
| Mar 2026 | Your Move | 3.6K | 1.3% | 8 |
| Apr 2026 | Savills | 90.5K | 34.2% | 1 |
| Apr 2026 | Foxtons | 49.5K | 18.7% | 2 |
| Apr 2026 | Connells | 40.5K | 15.3% | 3 |
| Apr 2026 | Knight Frank | 33.1K | 12.5% | 4 |
| Apr 2026 | Winkworth | 22.2K | 8.4% | 5 |
| Apr 2026 | Chestertons | 18.1K | 6.8% | 6 |
| Apr 2026 | Hamptons | 8.1K | 3.1% | 7 |
| Apr 2026 | Your Move | 2.9K | 1.1% | 8 |
| May 2026 | Savills | 90.5K | 35% | 1 |
| May 2026 | Foxtons | 49.5K | 19.1% | 2 |
| May 2026 | Connells | 40.5K | 15.6% | 3 |
| May 2026 | Knight Frank | 27.1K | 10.5% | 4 |
| May 2026 | Winkworth | 22.2K | 8.6% | 5 |
| May 2026 | Chestertons | 18.1K | 7% | 6 |
| May 2026 | Hamptons | 8.1K | 3.1% | 7 |
| May 2026 | Your Move | 2.9K | 1.1% | 8 |
| Jun 2026 | Savills | 90.5K | 35% | 1 |
| Jun 2026 | Foxtons | 49.5K | 19.1% | 2 |
| Jun 2026 | Connells | 40.5K | 15.6% | 3 |
| Jun 2026 | Knight Frank | 27.1K | 10.5% | 4 |
| Jun 2026 | Winkworth | 22.2K | 8.6% | 5 |
| Jun 2026 | Chestertons | 18.1K | 7% | 6 |
| Jun 2026 | Hamptons | 8.1K | 3.1% | 7 |
| Jun 2026 | Your Move | 2.9K | 1.1% | 8 |
| Jul 2026 | Savills | 90.5K | 36.1% | 1 |
| Jul 2026 | Foxtons | 49.5K | 19.7% | 2 |
| Jul 2026 | Connells | 33.1K | 13.2% | 3 |
| Jul 2026 | Knight Frank | 27.1K | 10.8% | 4 |
| Jul 2026 | Winkworth | 22.2K | 8.9% | 5 |
| Jul 2026 | Chestertons | 18.1K | 7.2% | 6 |
| Jul 2026 | Hamptons | 6.6K | 2.6% | 7 |
| Jul 2026 | Your Move | 3.6K | 1.4% | 8 |
| Aug 2026 | Savills | 90.5K | 35.8% | 1 |
| Aug 2026 | Foxtons | 49.5K | 19.6% | 2 |
| Aug 2026 | Connells | 33.1K | 13.1% | 3 |
| Aug 2026 | Knight Frank | 27.1K | 10.7% | 4 |
| Aug 2026 | Winkworth | 22.2K | 8.8% | 5 |
| Aug 2026 | Chestertons | 18.1K | 7.2% | 6 |
| Aug 2026 | Hamptons | 6.6K | 2.6% | 7 |
| Aug 2026 | Your Move | 5.4K | 2.1% | 8 |
| Sep 2026 | Savills | 90.5K | 35.8% | 1 |
| Sep 2026 | Foxtons | 49.5K | 19.6% | 2 |
| Sep 2026 | Connells | 33.1K | 13.1% | 3 |
| Sep 2026 | Knight Frank | 27.1K | 10.7% | 4 |
| Sep 2026 | Winkworth | 22.2K | 8.8% | 5 |
| Sep 2026 | Chestertons | 18.1K | 7.2% | 6 |
| Sep 2026 | Hamptons | 6.6K | 2.6% | 7 |
| Sep 2026 | Your Move | 5.4K | 2.1% | 8 |

## What is being compared

- **Chestertons**: Measured on the search term “chestertons”.
- **Connells**: Measured on the search term “connells”.
- **Foxtons**: Measured on the search term “foxtons”.
- **Hamptons**: Measured on the search term “hamptons estate agents”.
- **Knight Frank**: Measured on the search term “knight frank”.
- **Savills**: Measured on the search term “savills”.
- **Winkworth**: Measured on the search term “winkworth”.
- **Your Move**: Measured on the search term “your move estate agents”.

- [Chestertons](/demand/uk/brands/chestertons)
- [Connells](/demand/uk/brands/connells)
- [Foxtons](/demand/uk/brands/foxtons)
- [Hamptons](/demand/uk/brands/hamptons)
- [Knight Frank](/demand/uk/brands/knight-frank)
- [Savills](/demand/uk/brands/savills)
- [Winkworth](/demand/uk/brands/winkworth)
- [Your Move](/demand/uk/brands/your-move)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among estate agents in the United Kingdom?

In September 2026, Savills was the most searched among estate agents in the United Kingdom, with an estimated 90.5K branded searches, 35.8% of all searches for the eight we track.

## Cite this page

Brandwave. "Estate agents in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-estate-agents

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-estate-agents. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.