--- title: "Equipment hire brands in United Kingdom: Which are searched most?" description: "Compare the equipment hire brands companies operate with. Share of Search among Speedy Hire, HSS Hire and Sunbelt Rentals, the equipment hire brands Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-equipment-hire-brands" publisher: "Brandwave" --- # Equipment hire brands in United Kingdom: Which are searched most? Compare the equipment hire brands companies operate with. Share of Search among Speedy Hire, HSS Hire and Sunbelt Rentals, the equipment hire brands Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Equipment hire brands - **Market**: United Kingdom - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Speedy Hire, 44.2% ## Which brand is most popular in search among equipment hire brands in United Kingdom? - In September 2026, Speedy Hire was the most searched among equipment hire brands in United Kingdom, with an estimated 40.5K branded searches and 44.2% estimated Share of Search within this set. - HSS Hire is in 2nd place, 8.1 percentage points behind at 36.1% Share of Search. - Across the 12 months ending September 2026, Speedy Hire’s estimated Share of Search among equipment hire brands in United Kingdom increased from 42.3% to 44.2%. - Across the 12 months ending September 2026, HSS Hire’s estimated Share of Search among equipment hire brands in United Kingdom decreased from 42.3% to 36.1%. - Across the 12 months ending September 2026, Sunbelt Rentals’ estimated Share of Search among equipment hire brands in United Kingdom increased from 15.5% to 19.7%. - Across the 12 months ending September 2026, Speedy Hire’s estimated Share of Search among equipment hire brands in United Kingdom peaked at 45.8% in August 2026 and was lowest at 40.9% in April 2026. - Across the 12 months ending September 2026, HSS Hire’s estimated Share of Search among equipment hire brands in United Kingdom peaked at 42.3% in May 2026 and was lowest at 36.1% in January 2026. - Across the 12 months ending September 2026, Sunbelt Rentals’ estimated Share of Search among equipment hire brands in United Kingdom peaked at 19.8% in March 2026 and was lowest at 15.4% in May 2026. - Across the 12 months ending September 2026, Speedy Hire rose from 2nd to 1st among equipment hire brands in United Kingdom. - Across the 12 months ending September 2026, HSS Hire fell from 1st to 2nd among equipment hire brands in United Kingdom. ## Compare search popularity between leading brands - [Speedy Hire vs HSS Hire: compare search popularity](/demand/uk/compare/hss-hire-vs-speedy-hire): 44.2% against 36.1% Share of Search. - [Speedy Hire vs Sunbelt Rentals: compare search popularity](/demand/uk/compare/speedy-hire-vs-sunbelt-rentals): 44.2% against 19.7% Share of Search. - [HSS Hire vs Sunbelt Rentals: compare search popularity](/demand/uk/compare/hss-hire-vs-sunbelt-rentals): 36.1% against 19.7% Share of Search. ## How did search popularity change for United Kingdom equipment hire brands in September 2026? - In September 2026, Sunbelt Rentals gained estimated Share of Search among equipment hire brands in United Kingdom, from 16.7% to 19.7%. - In September 2026, Speedy Hire lost estimated Share of Search among equipment hire brands in United Kingdom, from 45.8% to 44.2%. - In September 2026, HSS Hire lost estimated Share of Search among equipment hire brands in United Kingdom, from 37.4% to 36.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Speedy Hire | 44.2% | 40.5K | 0.0% | Speedy Hire | | 2 | HSS Hire | 36.1% | 33.1K | 0.0% | HSS Hire | | 3 | Sunbelt Rentals | 19.7% | 18.1K | +22.3% | Sunbelt Rentals | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HSS Hire | 49.5K | 42.3% | 1 | | Oct 2025 | Speedy Hire | 49.5K | 42.3% | 2 | | Oct 2025 | Sunbelt Rentals | 18.1K | 15.5% | 3 | | Nov 2025 | Speedy Hire | 49.5K | 45.8% | 1 | | Nov 2025 | HSS Hire | 40.5K | 37.5% | 2 | | Nov 2025 | Sunbelt Rentals | 18.1K | 16.7% | 3 | | Dec 2025 | Speedy Hire | 33.1K | 45.8% | 1 | | Dec 2025 | HSS Hire | 27.1K | 37.5% | 2 | | Dec 2025 | Sunbelt Rentals | 12.1K | 16.7% | 3 | | Jan 2026 | Speedy Hire | 40.5K | 44.2% | 1 | | Jan 2026 | HSS Hire | 33.1K | 36.1% | 2 | | Jan 2026 | Sunbelt Rentals | 18.1K | 19.7% | 3 | | Feb 2026 | Speedy Hire | 40.5K | 44.2% | 1 | | Feb 2026 | HSS Hire | 33.1K | 36.1% | 2 | | Feb 2026 | Sunbelt Rentals | 18.1K | 19.7% | 3 | | Mar 2026 | Speedy Hire | 49.5K | 44.1% | 1 | | Mar 2026 | HSS Hire | 40.5K | 36.1% | 2 | | Mar 2026 | Sunbelt Rentals | 22.2K | 19.8% | 3 | | Apr 2026 | HSS Hire | 40.5K | 40.9% | 1 | | Apr 2026 | Speedy Hire | 40.5K | 40.9% | 2 | | Apr 2026 | Sunbelt Rentals | 18.1K | 18.3% | 3 | | May 2026 | HSS Hire | 40.5K | 42.3% | 1 | | May 2026 | Speedy Hire | 40.5K | 42.3% | 2 | | May 2026 | Sunbelt Rentals | 14.8K | 15.4% | 3 | | Jun 2026 | HSS Hire | 49.5K | 42.3% | 1 | | Jun 2026 | Speedy Hire | 49.5K | 42.3% | 2 | | Jun 2026 | Sunbelt Rentals | 18.1K | 15.5% | 3 | | Jul 2026 | HSS Hire | 40.5K | 40.9% | 1 | | Jul 2026 | Speedy Hire | 40.5K | 40.9% | 2 | | Jul 2026 | Sunbelt Rentals | 18.1K | 18.3% | 3 | | Aug 2026 | Speedy Hire | 40.5K | 45.8% | 1 | | Aug 2026 | HSS Hire | 33.1K | 37.4% | 2 | | Aug 2026 | Sunbelt Rentals | 14.8K | 16.7% | 3 | | Sep 2026 | Speedy Hire | 40.5K | 44.2% | 1 | | Sep 2026 | HSS Hire | 33.1K | 36.1% | 2 | | Sep 2026 | Sunbelt Rentals | 18.1K | 19.7% | 3 | ## What is being compared - **HSS Hire**: Measured on the search term “hss hire”. - **Speedy Hire**: Measured on the search term “speedy hire”. - **Sunbelt Rentals**: Measured on the search term “sunbelt rentals”. - [HSS Hire](/demand/uk/brands/hss-hire) - [Speedy Hire](/demand/uk/brands/speedy-hire) - [Sunbelt Rentals](/demand/uk/brands/sunbelt-rentals) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among equipment hire brands in United Kingdom? In September 2026, Speedy Hire was the most searched among equipment hire brands in United Kingdom, with an estimated 40.5K branded searches and 44.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Equipment hire brands in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-equipment-hire-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-equipment-hire-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.