---
title: "EPOS systems in the United Kingdom: Which are searched most?"
description: "Compare the EPOS and card payment systems UK shops, cafés and restaurants use. Share of Search among Zettle, Epos Now, Square, Tevalis, SumUp and Lightspeed, the EPOS systems Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-epos-systems"
publisher: "Brandwave"
---

# EPOS systems in the United Kingdom: Which are searched most?

Compare the EPOS and card payment systems UK shops, cafés and restaurants use. Share of Search among Zettle, Epos Now, Square, Tevalis, SumUp and Lightspeed, the EPOS systems Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: EPOS systems
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Zettle, 48.4%

## Which brand is most popular in search among EPOS systems in the United Kingdom?

- In September 2026, Zettle was the most searched among EPOS systems in the United Kingdom, with an estimated 23.1K branded searches, 48.4% of all searches for the six we track.
- Epos Now is in 2nd place, 17.4 percentage points behind at 31.1%.
- Across the 12 months ending September 2026, Zettle’s share of searches among EPOS systems in the United Kingdom decreased from 59.4% to 48.4%.
- Across the 12 months ending September 2026, Epos Now’s share of searches among EPOS systems in the United Kingdom increased from 26% to 31.1%.
- Across the 12 months ending September 2026, Square’s share of searches among EPOS systems in the United Kingdom increased from 6.3% to 9.2%.
- Across the 12 months ending September 2026, Tevalis’ share of searches among EPOS systems in the United Kingdom increased from 4.2% to 6.1%.
- Across the 12 months ending September 2026, SumUp’s share of searches among EPOS systems in the United Kingdom increased from 2.7% to 3.4%.
- Across the 12 months ending September 2026, Zettle’s share of searches among EPOS systems in the United Kingdom peaked at 60.6% in November 2025 and was lowest at 44.7% in April 2026.
- Across the 12 months ending September 2026, Epos Now’s share of searches among EPOS systems in the United Kingdom peaked at 36.8% in May 2026 and was lowest at 26% in October 2025.
- Across the 12 months ending September 2026, Square’s share of searches among EPOS systems in the United Kingdom peaked at 10.5% in April 2026 and was lowest at 4.9% in December 2025.
- Across the 12 months ending September 2026, Tevalis’ share of searches among EPOS systems in the United Kingdom peaked at 6.1% in September 2026 and was lowest at 3.5% in November 2025.
- Across the 12 months ending September 2026, Lightspeed held steady: its share of searches among EPOS systems in the United Kingdom moved less than 0.5 percentage points.

## Top EPOS systems in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Epos Now and Square appeared every time. Square was recommended most often, coming first in every answer. Epos Now was second, and Lightspeed was third. Tevalis, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Square | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Epos Now | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Lightspeed | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| SumUp | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Zettle | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tevalis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about EPOS systems

- Asked ChatGPT "Which EPOS system should my small business use in the UK?": 1. Square, 2. Epos Now, 3. Lightspeed, 4. SumUp
- Asked ChatGPT "What are the best EPOS systems in the UK?": 1. Square, 2. Lightspeed, 3. Epos Now, 4. SumUp
- Asked ChatGPT "What's the best EPOS system in the UK for a small café?": 1. Square, 2. SumUp, 3. Lightspeed, 4. Epos Now
- Searched Google, AI Overview "epos system": 1. Square, 2. Epos Now
- Searched Google, AI Overview "pos system": 1. Square, 2. Epos Now, 3. Lightspeed, 4. Zettle

Not named in any answer: Tevalis.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [Zettle vs Epos Now: compare search popularity](/demand/uk/compare/epos-now-vs-zettle): 48.4% against 31.1% Share of Search.
- [Zettle vs Square: compare search popularity](/demand/uk/compare/square-vs-zettle): 48.4% against 9.2% Share of Search.
- [Zettle vs Tevalis: compare search popularity](/demand/uk/compare/tevalis-vs-zettle): 48.4% against 6.1% Share of Search.
- [Zettle vs SumUp: compare search popularity](/demand/uk/compare/sumup-vs-zettle): 48.4% against 3.4% Share of Search.
- [Epos Now vs Square: compare search popularity](/demand/uk/compare/epos-now-vs-square): 31.1% against 9.2% Share of Search.
- [Epos Now vs Tevalis: compare search popularity](/demand/uk/compare/epos-now-vs-tevalis): 31.1% against 6.1% Share of Search.
- [Epos Now vs SumUp: compare search popularity](/demand/uk/compare/epos-now-vs-sumup): 31.1% against 3.4% Share of Search.
- [Square vs Tevalis: compare search popularity](/demand/uk/compare/square-vs-tevalis): 9.2% against 6.1% Share of Search.
- [Square vs SumUp: compare search popularity](/demand/uk/compare/square-vs-sumup): 9.2% against 3.4% Share of Search.
- [Tevalis vs SumUp: compare search popularity](/demand/uk/compare/sumup-vs-tevalis): 6.1% against 3.4% Share of Search.

## How did search popularity change for United Kingdom EPOS systems in September 2026?

- In September 2026, Zettle gained share of searches among EPOS systems in the United Kingdom, from 45.7% to 48.4%.
- In September 2026, Tevalis gained share of searches among EPOS systems in the United Kingdom, from 4.8% to 6.1%.
- In September 2026, Square gained share of searches among EPOS systems in the United Kingdom, from 8.7% to 9.2%.
- In September 2026, Epos Now lost share of searches among EPOS systems in the United Kingdom, from 35.9% to 31.1%.
- Estimated monthly branded searches for SumUp in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
- Estimated monthly branded searches for Lightspeed in the United Kingdom fell 12% over 12 measured months, from 1K to 880 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zettle | 48.4% | 23.1K | 0.0% | Zettle |
| 2 | Epos Now | 31.1% | 14.8K | -18.2% | Epos Now |
| 3 | Square | 9.2% | 4.4K | 0.0% | Block |
| 4 | Tevalis | 6.1% | 2.9K | +20.8% | Tevalis |
| 5 | SumUp | 3.4% | 1.6K | 0.0% | SumUp |
| 6 | Lightspeed | 1.8% | 880 | 0.0% | Lightspeed |

SumUp sells other things too, so only its searches that name this product count here, like “sumup pos”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zettle | 41.4K | 59.4% | 1 |
| Oct 2025 | Epos Now | 18.1K | 26% | 2 |
| Oct 2025 | Square | 4.4K | 6.3% | 3 |
| Oct 2025 | Tevalis | 2.9K | 4.2% | 4 |
| Oct 2025 | SumUp | 1.9K | 2.7% | 5 |
| Oct 2025 | Lightspeed | 1K | 1.4% | 6 |
| Nov 2025 | Zettle | 41.4K | 60.6% | 1 |
| Nov 2025 | Epos Now | 18.1K | 26.5% | 2 |
| Nov 2025 | Square | 3.6K | 5.3% | 3 |
| Nov 2025 | Tevalis | 2.4K | 3.5% | 4 |
| Nov 2025 | SumUp | 1.9K | 2.8% | 5 |
| Nov 2025 | Lightspeed | 880 | 1.3% | 6 |
| Dec 2025 | Zettle | 33.8K | 56.8% | 1 |
| Dec 2025 | Epos Now | 18.1K | 30.4% | 2 |
| Dec 2025 | Square | 2.9K | 4.9% | 3 |
| Dec 2025 | Tevalis | 2.4K | 4% | 4 |
| Dec 2025 | SumUp | 1.6K | 2.7% | 5 |
| Dec 2025 | Lightspeed | 720 | 1.2% | 6 |
| Jan 2026 | Zettle | 34K | 54.6% | 1 |
| Jan 2026 | Epos Now | 18.1K | 29.1% | 2 |
| Jan 2026 | Square | 4.4K | 7.1% | 3 |
| Jan 2026 | Tevalis | 2.9K | 4.7% | 4 |
| Jan 2026 | SumUp | 1.9K | 3.1% | 5 |
| Jan 2026 | Lightspeed | 1K | 1.6% | 6 |
| Feb 2026 | Zettle | 27.8K | 49.6% | 1 |
| Feb 2026 | Epos Now | 18.1K | 32.3% | 2 |
| Feb 2026 | Square | 4.4K | 7.8% | 3 |
| Feb 2026 | Tevalis | 2.9K | 5.2% | 4 |
| Feb 2026 | SumUp | 1.9K | 3.4% | 5 |
| Feb 2026 | Lightspeed | 1K | 1.8% | 6 |
| Mar 2026 | Zettle | 34K | 54.3% | 1 |
| Mar 2026 | Epos Now | 18.1K | 28.9% | 2 |
| Mar 2026 | Square | 4.4K | 7% | 3 |
| Mar 2026 | Tevalis | 2.9K | 4.6% | 4 |
| Mar 2026 | SumUp | 1.9K | 3% | 5 |
| Mar 2026 | Lightspeed | 1.3K | 2.1% | 6 |
| Apr 2026 | Zettle | 28K | 44.7% | 1 |
| Apr 2026 | Epos Now | 22.2K | 35.5% | 2 |
| Apr 2026 | Square | 6.6K | 10.5% | 3 |
| Apr 2026 | Tevalis | 2.9K | 4.6% | 4 |
| Apr 2026 | SumUp | 1.9K | 3% | 5 |
| Apr 2026 | Lightspeed | 1K | 1.6% | 6 |
| May 2026 | Zettle | 28K | 46.3% | 1 |
| May 2026 | Epos Now | 22.2K | 36.8% | 2 |
| May 2026 | Square | 4.4K | 7.3% | 3 |
| May 2026 | Tevalis | 2.9K | 4.8% | 4 |
| May 2026 | SumUp | 1.9K | 3.1% | 5 |
| May 2026 | Lightspeed | 1K | 1.7% | 6 |
| Jun 2026 | Zettle | 28K | 50.5% | 1 |
| Jun 2026 | Epos Now | 18.1K | 32.7% | 2 |
| Jun 2026 | Square | 3.6K | 6.5% | 3 |
| Jun 2026 | Tevalis | 2.9K | 5.2% | 4 |
| Jun 2026 | SumUp | 1.9K | 3.4% | 5 |
| Jun 2026 | Lightspeed | 880 | 1.6% | 6 |
| Jul 2026 | Zettle | 28K | 50.5% | 1 |
| Jul 2026 | Epos Now | 18.1K | 32.7% | 2 |
| Jul 2026 | Square | 3.6K | 6.5% | 3 |
| Jul 2026 | Tevalis | 2.9K | 5.2% | 4 |
| Jul 2026 | SumUp | 1.9K | 3.4% | 5 |
| Jul 2026 | Lightspeed | 880 | 1.6% | 6 |
| Aug 2026 | Zettle | 23.1K | 45.7% | 1 |
| Aug 2026 | Epos Now | 18.1K | 35.9% | 2 |
| Aug 2026 | Square | 4.4K | 8.7% | 3 |
| Aug 2026 | Tevalis | 2.4K | 4.8% | 4 |
| Aug 2026 | SumUp | 1.6K | 3.2% | 5 |
| Aug 2026 | Lightspeed | 880 | 1.7% | 6 |
| Sep 2026 | Zettle | 23.1K | 48.4% | 1 |
| Sep 2026 | Epos Now | 14.8K | 31.1% | 2 |
| Sep 2026 | Square | 4.4K | 9.2% | 3 |
| Sep 2026 | Tevalis | 2.9K | 6.1% | 4 |
| Sep 2026 | SumUp | 1.6K | 3.4% | 5 |
| Sep 2026 | Lightspeed | 880 | 1.8% | 6 |

## What is being compared

- **Epos Now**: Measured on the search term “epos now”.
- **Lightspeed**: Measured on the search terms “lightspeed epos” and “lightspeed pos”, summed into one figure.
- **Square**: Measured on the search terms “square epos” and “square pos”, summed into one figure.
- **SumUp**: Measured on the search terms “sumup epos” and “sumup pos”, summed into one figure.
- **Tevalis**: Measured on the search term “tevalis”.
- **Zettle**: Measured on the search terms “paypal zettle” and “zettle”, summed into one figure.

- [Epos Now](/demand/uk/brands/epos-now)
- [Lightspeed](/demand/uk/brands/lightspeed)
- [Square](/demand/uk/brands/square)
- [SumUp](/demand/uk/brands/sumup)
- [Tevalis](/demand/uk/brands/tevalis)
- [Zettle](/demand/uk/brands/zettle)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among EPOS systems in the United Kingdom?

In September 2026, Zettle was the most searched among EPOS systems in the United Kingdom, with an estimated 23.1K branded searches, 48.4% of all searches for the six we track.

## Cite this page

Brandwave. "EPOS systems in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-epos-systems

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-epos-systems. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
