--- title: "Electronics retailers in United Kingdom: Which are searched most?" description: "Compare the retailers people buy electronics from. Share of Search among Argos, Currys, AO and Richer Sounds, the electronics retailers Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-electronics-retailers" publisher: "Brandwave" --- # Electronics retailers in United Kingdom: Which are searched most? Compare the retailers people buy electronics from. Share of Search among Argos, Currys, AO and Richer Sounds, the electronics retailers Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Electronics retailers - **Market**: United Kingdom - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Argos, 58.2% ## Which brand is most popular in search among electronics retailers in United Kingdom? - In September 2026, Argos was the most searched among electronics retailers in United Kingdom, with an estimated 7.5M branded searches and 58.2% estimated Share of Search within this set. - Currys is in 2nd place, 19.3 percentage points behind at 38.9% Share of Search. - Across the 12 months ending September 2026, Argos’ estimated Share of Search among electronics retailers in United Kingdom decreased from 63.5% to 58.2%. - Across the 12 months ending September 2026, Currys’ estimated Share of Search among electronics retailers in United Kingdom increased from 34.7% to 38.9%. - Across the 12 months ending September 2026, AO’s estimated Share of Search among electronics retailers in United Kingdom increased from 0.63% to 1.9%. - Across the 12 months ending September 2026, Argos’ estimated Share of Search among electronics retailers in United Kingdom peaked at 67.4% in April 2026 and was lowest at 58.2% in September 2026. - Across the 12 months ending September 2026, Currys’ estimated Share of Search among electronics retailers in United Kingdom peaked at 39.6% in November 2025 and was lowest at 30% in March 2026. - Across the 12 months ending September 2026, AO’s estimated Share of Search among electronics retailers in United Kingdom peaked at 2.5% in August 2026 and was lowest at 0.35% in December 2025. - Across the 12 months ending September 2026, AO rose from 4th to 3rd among electronics retailers in United Kingdom. - Across the 12 months ending September 2026, Richer Sounds fell from 3rd to 4th among electronics retailers in United Kingdom. ## Compare search popularity between leading brands - [Argos vs Currys: compare search popularity](/demand/uk/compare/argos-vs-currys): 58.2% against 38.9% Share of Search. ## How did search popularity change for United Kingdom electronics retailers in September 2026? - In September 2026, Currys gained estimated Share of Search among electronics retailers in United Kingdom, from 34.1% to 38.9%. - In September 2026, Argos lost estimated Share of Search among electronics retailers in United Kingdom, from 62.3% to 58.2%. - In September 2026, AO lost estimated Share of Search among electronics retailers in United Kingdom, from 2.5% to 1.9%. - Estimated monthly branded searches for Richer Sounds in United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Argos | 58.2% | 7.5M | 0.0% | Argos | | 2 | Currys | 38.9% | 5M | +22.2% | Currys | | 3 | AO | 1.9% | 246K | -18.3% | AO | | 4 | Richer Sounds | 1% | 135K | 0.0% | Richer Sounds | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Argos | 9.1M | 63.5% | 1 | | Oct 2025 | Currys | 5M | 34.7% | 2 | | Oct 2025 | Richer Sounds | 165K | 1.1% | 3 | | Oct 2025 | AO | 90.5K | 0.63% | 4 | | Nov 2025 | Argos | 11.1M | 58.7% | 1 | | Nov 2025 | Currys | 7.5M | 39.6% | 2 | | Nov 2025 | Richer Sounds | 246K | 1.3% | 3 | | Nov 2025 | AO | 74K | 0.39% | 4 | | Dec 2025 | Argos | 11.1M | 63.3% | 1 | | Dec 2025 | Currys | 6.1M | 34.9% | 2 | | Dec 2025 | Richer Sounds | 246K | 1.4% | 3 | | Dec 2025 | AO | 60.5K | 0.35% | 4 | | Jan 2026 | Argos | 7.5M | 63.2% | 1 | | Jan 2026 | Currys | 4.1M | 34.6% | 2 | | Jan 2026 | Richer Sounds | 201K | 1.7% | 3 | | Jan 2026 | AO | 60.5K | 0.51% | 4 | | Feb 2026 | Argos | 6.1M | 63.3% | 1 | | Feb 2026 | Currys | 3.4M | 34.7% | 2 | | Feb 2026 | Richer Sounds | 135K | 1.4% | 3 | | Feb 2026 | AO | 60.5K | 0.63% | 4 | | Mar 2026 | Argos | 7.5M | 67% | 1 | | Mar 2026 | Currys | 3.4M | 30% | 2 | | Mar 2026 | AO | 201K | 1.8% | 3 | | Mar 2026 | Richer Sounds | 135K | 1.2% | 4 | | Apr 2026 | Argos | 7.5M | 67.4% | 1 | | Apr 2026 | Currys | 3.4M | 30.2% | 2 | | Apr 2026 | AO | 165K | 1.5% | 3 | | Apr 2026 | Richer Sounds | 110K | 0.99% | 4 | | May 2026 | Argos | 7.5M | 63.5% | 1 | | May 2026 | Currys | 4.1M | 34.7% | 2 | | May 2026 | Richer Sounds | 135K | 1.1% | 3 | | May 2026 | AO | 74K | 0.63% | 4 | | Jun 2026 | Argos | 7.5M | 63.6% | 1 | | Jun 2026 | Currys | 4.1M | 34.8% | 2 | | Jun 2026 | Richer Sounds | 110K | 0.94% | 3 | | Jun 2026 | AO | 74K | 0.63% | 4 | | Jul 2026 | Argos | 7.5M | 63.4% | 1 | | Jul 2026 | Currys | 4.1M | 34.7% | 2 | | Jul 2026 | AO | 110K | 0.93% | 3 | | Jul 2026 | Richer Sounds | 110K | 0.93% | 4 | | Aug 2026 | Argos | 7.5M | 62.3% | 1 | | Aug 2026 | Currys | 4.1M | 34.1% | 2 | | Aug 2026 | AO | 301K | 2.5% | 3 | | Aug 2026 | Richer Sounds | 135K | 1.1% | 4 | | Sep 2026 | Argos | 7.5M | 58.2% | 1 | | Sep 2026 | Currys | 5M | 38.9% | 2 | | Sep 2026 | AO | 246K | 1.9% | 3 | | Sep 2026 | Richer Sounds | 135K | 1% | 4 | ## What is being compared - **AO**: Measured on the search term “ao.com”. - **Argos**: Measured on the search term “argos”. - **Currys**: Measured on the search term “currys”. - **Richer Sounds**: Measured on the search term “richer sounds”. - [AO](/demand/uk/brands/ao) - [Argos](/demand/uk/brands/argos) - [Currys](/demand/uk/brands/currys) - [Richer Sounds](/demand/uk/brands/richer-sounds) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among electronics retailers in United Kingdom? In September 2026, Argos was the most searched among electronics retailers in United Kingdom, with an estimated 7.5M branded searches and 58.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Electronics retailers in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-electronics-retailers This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-electronics-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.