---
title: "Electrical wholesalers in the United Kingdom: Which are searched most?"
description: "Compare the wholesalers electricians and businesses in the UK buy cable, lighting and electrical supplies from. Share of Search among CEF, Edmundson Electrical, TLC Direct, Electric Center, YESSS Electrical and Rexel, the electrical wholesalers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-electrical-wholesalers"
publisher: "Brandwave"
---

# Electrical wholesalers in the United Kingdom: Which are searched most?

Compare the wholesalers electricians and businesses in the UK buy cable, lighting and electrical supplies from. Share of Search among CEF, Edmundson Electrical, TLC Direct, Electric Center, YESSS Electrical and Rexel, the electrical wholesalers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Electrical wholesalers
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: CEF, 44.6%

## Which brand is most popular in search among electrical wholesalers in the United Kingdom?

- In September 2026, CEF was the most searched among electrical wholesaler brands in the United Kingdom, with an estimated 135K branded searches, 44.6% of all searches for the six we track.
- Edmundson Electrical is in 2nd place, 14.7 percentage points behind at 29.9%.
- Across the 12 months ending September 2026, CEF’s share of searches among electrical wholesalers in the United Kingdom decreased from 49.4% to 44.6%.
- Across the 12 months ending September 2026, Edmundson Electrical’s share of searches among electrical wholesalers in the United Kingdom increased from 27.1% to 29.9%.
- Across the 12 months ending September 2026, TLC Direct’s share of searches among electrical wholesalers in the United Kingdom increased from 9.9% to 10.9%.
- Across the 12 months ending September 2026, Electric Center’s share of searches among electrical wholesalers in the United Kingdom increased from 6.6% to 7.3%.
- Across the 12 months ending September 2026, YESSS Electrical’s share of searches among electrical wholesalers in the United Kingdom increased from 5.4% to 6%.
- Across the 12 months ending September 2026, CEF’s share of searches among electrical wholesalers in the United Kingdom peaked at 52% in November 2025 and was lowest at 42.9% in June 2026.
- Across the 12 months ending September 2026, Edmundson Electrical’s share of searches among electrical wholesalers in the United Kingdom peaked at 29.9% in September 2026 and was lowest at 22.8% in December 2025.
- Across the 12 months ending September 2026, TLC Direct’s share of searches among electrical wholesalers in the United Kingdom peaked at 12.5% in December 2025 and was lowest at 9.8% in March 2026.
- Across the 12 months ending September 2026, Electric Center’s share of searches among electrical wholesalers in the United Kingdom peaked at 8.8% in April 2026 and was lowest at 6.6% in October 2025.
- Across the 12 months ending September 2026, YESSS Electrical’s share of searches among electrical wholesalers in the United Kingdom peaked at 7.1% in August 2026 and was lowest at 5.2% in February 2026.
- Across the 12 months ending September 2026, Rexel held steady: its share of searches among electrical wholesalers in the United Kingdom moved less than 0.5 percentage points.

## Top electrical wholesalers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, CEF and YESSS Electrical appeared every time. CEF was recommended most often, coming first in three out of four answers. YESSS Electrical was second, and Rexel was third. Edmundson Electrical, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CEF | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| YESSS Electrical | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Rexel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| TLC Direct | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Electric Center | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Edmundson Electrical | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about electrical wholesalers

- Asked ChatGPT "What's the best electrical wholesaler in the UK for a small electrical contractor?": 1. CEF, 2. YESSS Electrical, 3. Rexel
- Asked ChatGPT "Where can electricians in the UK buy cable and fittings at trade prices?": 1. CEF, 2. YESSS Electrical, 3. Rexel, 4. TLC Direct
- Asked ChatGPT "Which UK electrical wholesalers let you order online and collect the same day?": 1. CEF, 2. YESSS Electrical, 3. Rexel, 4. Electric Center, 5. TLC Direct
- Searched Google, AI Overview "electrical supplies": 1. YESSS Electrical, 2. CEF

Not named in any answer: Edmundson Electrical.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026.

## Compare search popularity between leading brands

- [CEF vs Edmundson Electrical: compare search popularity](/demand/uk/compare/cef-vs-edmundson-electrical): 44.6% against 29.9% Share of Search.
- [CEF vs TLC Direct: compare search popularity](/demand/uk/compare/cef-vs-tlc-direct): 44.6% against 10.9% Share of Search.
- [CEF vs Electric Center: compare search popularity](/demand/uk/compare/cef-vs-electric-center): 44.6% against 7.3% Share of Search.
- [CEF vs YESSS Electrical: compare search popularity](/demand/uk/compare/cef-vs-yesss-electrical): 44.6% against 6% Share of Search.
- [Edmundson Electrical vs TLC Direct: compare search popularity](/demand/uk/compare/edmundson-electrical-vs-tlc-direct): 29.9% against 10.9% Share of Search.
- [Edmundson Electrical vs Electric Center: compare search popularity](/demand/uk/compare/edmundson-electrical-vs-electric-center): 29.9% against 7.3% Share of Search.
- [Edmundson Electrical vs YESSS Electrical: compare search popularity](/demand/uk/compare/edmundson-electrical-vs-yesss-electrical): 29.9% against 6% Share of Search.
- [TLC Direct vs Electric Center: compare search popularity](/demand/uk/compare/electric-center-vs-tlc-direct): 10.9% against 7.3% Share of Search.
- [TLC Direct vs YESSS Electrical: compare search popularity](/demand/uk/compare/tlc-direct-vs-yesss-electrical): 10.9% against 6% Share of Search.
- [Electric Center vs YESSS Electrical: compare search popularity](/demand/uk/compare/electric-center-vs-yesss-electrical): 7.3% against 6% Share of Search.

## How did search popularity change for United Kingdom electrical wholesalers in September 2026?

- In September 2026, CEF gained share of searches among electrical wholesalers in the United Kingdom, from 43.1% to 44.6%.
- In September 2026, Edmundson Electrical gained share of searches among electrical wholesalers in the United Kingdom, from 29% to 29.9%.
- In September 2026, Electric Center lost share of searches among electrical wholesalers in the United Kingdom, from 8.7% to 7.3%.
- In September 2026, YESSS Electrical lost share of searches among electrical wholesalers in the United Kingdom, from 7.1% to 6%.
- Rexel’s share of searches among electrical wholesalers in the United Kingdom has lost ground for 3 months in a row, from 1.9% to 1.3% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CEF | 44.6% | 135K | +22.7% | City Electrical Factors |
| 2 | Edmundson Electrical | 29.9% | 90.5K | +22.3% | Edmundson Electrical |
| 3 | TLC Direct | 10.9% | 33.1K | +22.1% | TLC Direct |
| 4 | Electric Center | 7.3% | 22.2K | 0.0% | Electric Center |
| 5 | YESSS Electrical | 6% | 18.1K | 0.0% | YESSS Electrical |
| 6 | Rexel | 1.3% | 4K | 0.0% | Rexel UK |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CEF | 165K | 49.4% | 1 |
| Oct 2025 | Edmundson Electrical | 90.5K | 27.1% | 2 |
| Oct 2025 | TLC Direct | 33.1K | 9.9% | 3 |
| Oct 2025 | Electric Center | 22.2K | 6.6% | 4 |
| Oct 2025 | YESSS Electrical | 18.1K | 5.4% | 5 |
| Oct 2025 | Rexel | 5K | 1.5% | 6 |
| Nov 2025 | CEF | 165K | 52% | 1 |
| Nov 2025 | Edmundson Electrical | 74K | 23.3% | 2 |
| Nov 2025 | TLC Direct | 33.1K | 10.4% | 3 |
| Nov 2025 | Electric Center | 22.2K | 7% | 4 |
| Nov 2025 | YESSS Electrical | 18.1K | 5.7% | 5 |
| Nov 2025 | Rexel | 5K | 1.6% | 6 |
| Dec 2025 | CEF | 135K | 51% | 1 |
| Dec 2025 | Edmundson Electrical | 60.5K | 22.8% | 2 |
| Dec 2025 | TLC Direct | 33.1K | 12.5% | 3 |
| Dec 2025 | Electric Center | 18.1K | 6.8% | 4 |
| Dec 2025 | YESSS Electrical | 14.8K | 5.6% | 5 |
| Dec 2025 | Rexel | 3.3K | 1.2% | 6 |
| Jan 2026 | CEF | 165K | 51.8% | 1 |
| Jan 2026 | Edmundson Electrical | 74K | 23.2% | 2 |
| Jan 2026 | TLC Direct | 33.1K | 10.4% | 3 |
| Jan 2026 | Electric Center | 22.2K | 7% | 4 |
| Jan 2026 | YESSS Electrical | 18.1K | 5.7% | 5 |
| Jan 2026 | Rexel | 6K | 1.9% | 6 |
| Feb 2026 | CEF | 135K | 47.5% | 1 |
| Feb 2026 | Edmundson Electrical | 74K | 26% | 2 |
| Feb 2026 | TLC Direct | 33.1K | 11.7% | 3 |
| Feb 2026 | Electric Center | 22.2K | 7.8% | 4 |
| Feb 2026 | YESSS Electrical | 14.8K | 5.2% | 5 |
| Feb 2026 | Rexel | 5K | 1.8% | 6 |
| Mar 2026 | CEF | 165K | 48.7% | 1 |
| Mar 2026 | Edmundson Electrical | 90.5K | 26.7% | 2 |
| Mar 2026 | TLC Direct | 33.1K | 9.8% | 3 |
| Mar 2026 | Electric Center | 27.1K | 8% | 4 |
| Mar 2026 | YESSS Electrical | 18.1K | 5.3% | 5 |
| Mar 2026 | Rexel | 5K | 1.5% | 6 |
| Apr 2026 | CEF | 110K | 43.5% | 1 |
| Apr 2026 | Edmundson Electrical | 74K | 29.3% | 2 |
| Apr 2026 | TLC Direct | 27.1K | 10.7% | 3 |
| Apr 2026 | Electric Center | 22.2K | 8.8% | 4 |
| Apr 2026 | YESSS Electrical | 14.8K | 5.9% | 5 |
| Apr 2026 | Rexel | 4.9K | 1.9% | 6 |
| May 2026 | CEF | 110K | 43.5% | 1 |
| May 2026 | Edmundson Electrical | 74K | 29.3% | 2 |
| May 2026 | TLC Direct | 27.1K | 10.7% | 3 |
| May 2026 | Electric Center | 22.2K | 8.8% | 4 |
| May 2026 | YESSS Electrical | 14.8K | 5.9% | 5 |
| May 2026 | Rexel | 4.9K | 1.9% | 6 |
| Jun 2026 | CEF | 110K | 42.9% | 1 |
| Jun 2026 | Edmundson Electrical | 74K | 28.9% | 2 |
| Jun 2026 | TLC Direct | 27.1K | 10.6% | 3 |
| Jun 2026 | Electric Center | 22.2K | 8.7% | 4 |
| Jun 2026 | YESSS Electrical | 18.1K | 7.1% | 5 |
| Jun 2026 | Rexel | 4.9K | 1.9% | 6 |
| Jul 2026 | CEF | 110K | 43.1% | 1 |
| Jul 2026 | Edmundson Electrical | 74K | 29% | 2 |
| Jul 2026 | TLC Direct | 27.1K | 10.6% | 3 |
| Jul 2026 | Electric Center | 22.2K | 8.7% | 4 |
| Jul 2026 | YESSS Electrical | 18.1K | 7.1% | 5 |
| Jul 2026 | Rexel | 4.1K | 1.6% | 6 |
| Aug 2026 | CEF | 110K | 43.1% | 1 |
| Aug 2026 | Edmundson Electrical | 74K | 29% | 2 |
| Aug 2026 | TLC Direct | 27.1K | 10.6% | 3 |
| Aug 2026 | Electric Center | 22.2K | 8.7% | 4 |
| Aug 2026 | YESSS Electrical | 18.1K | 7.1% | 5 |
| Aug 2026 | Rexel | 4K | 1.6% | 6 |
| Sep 2026 | CEF | 135K | 44.6% | 1 |
| Sep 2026 | Edmundson Electrical | 90.5K | 29.9% | 2 |
| Sep 2026 | TLC Direct | 33.1K | 10.9% | 3 |
| Sep 2026 | Electric Center | 22.2K | 7.3% | 4 |
| Sep 2026 | YESSS Electrical | 18.1K | 6% | 5 |
| Sep 2026 | Rexel | 4K | 1.3% | 6 |

## What is being compared

- **CEF**: Measured on the search term “cef”.
- **Edmundson Electrical**: Measured on the search term “edmundson electrical”.
- **Electric Center**: Measured on the search term “electric center”.
- **Rexel**: Measured on the search terms “rexel electrical” and “rexel uk”, summed into one figure.
- **TLC Direct**: Measured on the search term “tlc electrical”.
- **YESSS Electrical**: Measured on the search term “yesss electrical”.

- [CEF](/demand/uk/brands/cef)
- [Edmundson Electrical](/demand/uk/brands/edmundson-electrical)
- [Electric Center](/demand/uk/brands/electric-center)
- [Rexel](/demand/uk/brands/rexel-uk)
- [TLC Direct](/demand/uk/brands/tlc-direct)
- [YESSS Electrical](/demand/uk/brands/yesss-electrical)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among electrical wholesalers in the United Kingdom?

In September 2026, CEF was the most searched among electrical wholesaler brands in the United Kingdom, with an estimated 135K branded searches, 44.6% of all searches for the six we track.

## Cite this page

Brandwave. "Electrical wholesalers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-electrical-wholesalers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-electrical-wholesalers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.