--- title: "E-bike brands in the United Kingdom: Which are searched most?" description: "Compare the electric bike brands people in the UK buy for commuting and leisure. Share of Search among Cube, Carrera, ENGWE, Fiido, Brompton, Raleigh, Volt and Ribble, the e-bike brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-e-bike-brands" publisher: "Brandwave" --- # E-bike brands in the United Kingdom: Which are searched most? Compare the electric bike brands people in the UK buy for commuting and leisure. Share of Search among Cube, Carrera, ENGWE, Fiido, Brompton, Raleigh, Volt and Ribble, the e-bike brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: E-bike brands - **Market**: United Kingdom - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: Cube, 28.5% ## Which brand is most popular in search among e-bike brands in the United Kingdom? - In September 2026, Cube was the most searched among e-bike brands in the United Kingdom, with an estimated 9.9K branded searches, 28.5% of all searches for the eight we track. - Carrera is in 2nd place, 5.2 percentage points behind at 23.3%. - Across the 12 months ending September 2026, Cube’s share of searches among e-bike brands in the United Kingdom increased from 27.9% to 28.5%. - Across the 12 months ending September 2026, Carrera’s share of searches among e-bike brands in the United Kingdom increased from 18.6% to 23.3%. - Across the 12 months ending September 2026, ENGWE’s share of searches among e-bike brands in the United Kingdom increased from 12.4% to 15.6%. - Across the 12 months ending September 2026, Fiido’s share of searches among e-bike brands in the United Kingdom decreased from 12.4% to 10.4%. - Across the 12 months ending September 2026, Brompton’s share of searches among e-bike brands in the United Kingdom decreased from 12.4% to 6.9%. - Across the 12 months ending September 2026, Raleigh’s share of searches among e-bike brands in the United Kingdom decreased from 8.3% to 6.9%. - Across the 12 months ending September 2026, Cube’s share of searches among e-bike brands in the United Kingdom peaked at 31% in December 2025 and was lowest at 26.3% in June 2026. - Across the 12 months ending September 2026, Carrera’s share of searches among e-bike brands in the United Kingdom peaked at 23.3% in September 2026 and was lowest at 16.8% in February 2026. - Across the 12 months ending September 2026, ENGWE’s share of searches among e-bike brands in the United Kingdom peaked at 18% in April 2026 and was lowest at 12.4% in October 2025. - Across the 12 months ending September 2026, Fiido’s share of searches among e-bike brands in the United Kingdom peaked at 15.1% in November 2025 and was lowest at 10.4% in September 2026. - Across the 12 months ending September 2026, Brompton’s share of searches among e-bike brands in the United Kingdom peaked at 12.4% in October 2025 and was lowest at 4.8% in July 2026. - Across the 12 months ending September 2026, Raleigh’s share of searches among e-bike brands in the United Kingdom peaked at 8.5% in March 2026 and was lowest at 6.9% in September 2026. - Across the 12 months ending September 2026, Volt’s share of searches among e-bike brands in the United Kingdom peaked at 4.8% in August 2026 and was lowest at 3.5% in April 2026. - Across the 12 months ending September 2026, ENGWE rose from 4th to 3rd among e-bike brands in the United Kingdom. - Across the 12 months ending September 2026, Fiido rose from 5th to 4th among e-bike brands in the United Kingdom. - Across the 12 months ending September 2026, Brompton fell from 3rd to 5th among e-bike brands in the United Kingdom. - Across the 12 months ending September 2026, Volt and Ribble held steady: their share of searches among e-bike brands in the United Kingdom each moved less than 0.5 percentage points. ## Top e-bike brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Brompton was mentioned most often, in three of the four answers. Carrera was recommended most often, coming first in two out of three answers that gave a list. Fiido was second, and ENGWE was third. Cube, which ranked first in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carrera | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Fiido | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | ENGWE | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Brompton | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Cube | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Raleigh | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Volt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ribble | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about e-bike brands - Asked ChatGPT "What's the best electric bike in the UK?": 1. Carrera, 2. Brompton - Asked ChatGPT "Which e-bike is best for commuting?": 1. Carrera, 2. Fiido - Asked ChatGPT "What's a good folding electric bike?": 1. ENGWE, 2. Fiido, 3. Brompton - Searched Google, AI Overview "best electric bike": 1. Brompton Not named in any answer: Cube, Raleigh, Volt and Ribble. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## Compare search popularity between leading brands - [Cube vs Carrera: compare search popularity](/demand/uk/compare/carrera-bikes-vs-cube): 28.5% against 23.3% Share of Search. - [Cube vs ENGWE: compare search popularity](/demand/uk/compare/cube-vs-engwe): 28.5% against 15.6% Share of Search. - [Cube vs Fiido: compare search popularity](/demand/uk/compare/cube-vs-fiido): 28.5% against 10.4% Share of Search. - [Cube vs Brompton: compare search popularity](/demand/uk/compare/brompton-vs-cube): 28.5% against 6.9% Share of Search. - [Carrera vs ENGWE: compare search popularity](/demand/uk/compare/carrera-bikes-vs-engwe): 23.3% against 15.6% Share of Search. - [Carrera vs Fiido: compare search popularity](/demand/uk/compare/carrera-bikes-vs-fiido): 23.3% against 10.4% Share of Search. - [Carrera vs Brompton: compare search popularity](/demand/uk/compare/brompton-vs-carrera-bikes): 23.3% against 6.9% Share of Search. - [ENGWE vs Fiido: compare search popularity](/demand/uk/compare/engwe-vs-fiido): 15.6% against 10.4% Share of Search. - [ENGWE vs Brompton: compare search popularity](/demand/uk/compare/brompton-vs-engwe): 15.6% against 6.9% Share of Search. - [Fiido vs Brompton: compare search popularity](/demand/uk/compare/brompton-vs-fiido): 10.4% against 6.9% Share of Search. ## How did search popularity change for United Kingdom e-bike brands in September 2026? - In September 2026, Brompton overtook Raleigh to rank 5th among e-bike brands in the United Kingdom, with 6.9% of the searches. - In September 2026, Carrera gained share of searches among e-bike brands in the United Kingdom, from 20.3% to 23.3%. - In September 2026, Cube lost share of searches among e-bike brands in the United Kingdom, from 30.3% to 28.5%. - In September 2026, ENGWE lost share of searches among e-bike brands in the United Kingdom, from 16.5% to 15.6%. - In September 2026, Fiido lost share of searches among e-bike brands in the United Kingdom, from 11% to 10.4%. - Raleigh’s share of searches among e-bike brands in the United Kingdom has lost ground for 3 months in a row, from 7.7% to 6.9% in September 2026. - Estimated monthly branded searches for Ribble in the United Kingdom rose 30% over 12 measured months, from 1K to 1.3K in September 2026. - Estimated monthly branded searches for Volt in the United Kingdom rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Cube | 28.5% | 9.9K | -18.2% | Cube | | 2 | Carrera | 23.3% | 8.1K | 0.0% | Halfords | | 3 | ENGWE | 15.6% | 5.4K | -18.2% | ENGWE | | 4 | Fiido | 10.4% | 3.6K | -18.2% | Fiido | | 5 | Brompton | 6.9% | 2.4K | 0.0% | Brompton | | 6 | Raleigh | 6.9% | 2.4K | -17.2% | Raleigh | | 7 | Volt | 4.6% | 1.6K | -15.8% | Volt Bikes | | 8 | Ribble | 3.7% | 1.3K | -18.8% | Ribble | Brompton and Ribble sell other things too, so only their searches that name this product count here, like “brompton electric”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cube | 8.1K | 27.9% | 1 | | Oct 2025 | Carrera | 5.4K | 18.6% | 2 | | Oct 2025 | Brompton | 3.6K | 12.4% | 3 | | Oct 2025 | ENGWE | 3.6K | 12.4% | 4 | | Oct 2025 | Fiido | 3.6K | 12.4% | 5 | | Oct 2025 | Raleigh | 2.4K | 8.3% | 6 | | Oct 2025 | Volt | 1.3K | 4.5% | 7 | | Oct 2025 | Ribble | 1K | 3.4% | 8 | | Nov 2025 | Cube | 6.6K | 27.6% | 1 | | Nov 2025 | Carrera | 4.4K | 18.4% | 2 | | Nov 2025 | ENGWE | 3.6K | 15.1% | 3 | | Nov 2025 | Fiido | 3.6K | 15.1% | 4 | | Nov 2025 | Brompton | 1.9K | 8% | 5 | | Nov 2025 | Raleigh | 1.9K | 8% | 6 | | Nov 2025 | Volt | 1K | 4.2% | 7 | | Nov 2025 | Ribble | 880 | 3.7% | 8 | | Dec 2025 | Cube | 6.6K | 31% | 1 | | Dec 2025 | Carrera | 4.4K | 20.7% | 2 | | Dec 2025 | ENGWE | 2.9K | 13.6% | 3 | | Dec 2025 | Fiido | 2.9K | 13.6% | 4 | | Dec 2025 | Raleigh | 1.6K | 7.5% | 5 | | Dec 2025 | Brompton | 1.3K | 6.1% | 6 | | Dec 2025 | Volt | 880 | 4.1% | 7 | | Dec 2025 | Ribble | 720 | 3.4% | 8 | | Jan 2026 | Cube | 6.6K | 29% | 1 | | Jan 2026 | Carrera | 4.4K | 19.3% | 2 | | Jan 2026 | ENGWE | 3.6K | 15.8% | 3 | | Jan 2026 | Fiido | 2.9K | 12.7% | 4 | | Jan 2026 | Raleigh | 1.9K | 8.3% | 5 | | Jan 2026 | Brompton | 1.6K | 7% | 6 | | Jan 2026 | Ribble | 880 | 3.9% | 7 | | Jan 2026 | Volt | 880 | 3.9% | 8 | | Feb 2026 | Cube | 6.6K | 30.7% | 1 | | Feb 2026 | Carrera | 3.6K | 16.8% | 2 | | Feb 2026 | ENGWE | 3.6K | 16.8% | 3 | | Feb 2026 | Fiido | 2.9K | 13.5% | 4 | | Feb 2026 | Raleigh | 1.6K | 7.4% | 5 | | Feb 2026 | Brompton | 1.3K | 6.1% | 6 | | Feb 2026 | Volt | 1K | 4.7% | 7 | | Feb 2026 | Ribble | 880 | 4.1% | 8 | | Mar 2026 | Cube | 9.9K | 28.9% | 1 | | Mar 2026 | Carrera | 6.6K | 19.3% | 2 | | Mar 2026 | ENGWE | 5.4K | 15.8% | 3 | | Mar 2026 | Fiido | 4.4K | 12.9% | 4 | | Mar 2026 | Raleigh | 2.9K | 8.5% | 5 | | Mar 2026 | Brompton | 2.4K | 7% | 6 | | Mar 2026 | Ribble | 1.3K | 3.8% | 7 | | Mar 2026 | Volt | 1.3K | 3.8% | 8 | | Apr 2026 | Cube | 9.9K | 27% | 1 | | Apr 2026 | Carrera | 6.6K | 18% | 2 | | Apr 2026 | ENGWE | 6.6K | 18% | 3 | | Apr 2026 | Fiido | 5.4K | 14.7% | 4 | | Apr 2026 | Raleigh | 2.9K | 7.9% | 5 | | Apr 2026 | Brompton | 2.4K | 6.5% | 6 | | Apr 2026 | Ribble | 1.6K | 4.4% | 7 | | Apr 2026 | Volt | 1.3K | 3.5% | 8 | | May 2026 | Cube | 12.1K | 29.7% | 1 | | May 2026 | Carrera | 8.1K | 19.9% | 2 | | May 2026 | ENGWE | 6.6K | 16.2% | 3 | | May 2026 | Fiido | 5.4K | 13.3% | 4 | | May 2026 | Raleigh | 2.9K | 7.1% | 5 | | May 2026 | Brompton | 2.4K | 5.9% | 6 | | May 2026 | Ribble | 1.6K | 3.9% | 7 | | May 2026 | Volt | 1.6K | 3.9% | 8 | | Jun 2026 | Cube | 9.9K | 26.3% | 1 | | Jun 2026 | Carrera | 8.1K | 21.5% | 2 | | Jun 2026 | ENGWE | 6.6K | 17.5% | 3 | | Jun 2026 | Fiido | 5.4K | 14.3% | 4 | | Jun 2026 | Raleigh | 2.9K | 7.7% | 5 | | Jun 2026 | Brompton | 1.9K | 5% | 6 | | Jun 2026 | Volt | 1.6K | 4.2% | 7 | | Jun 2026 | Ribble | 1.3K | 3.4% | 8 | | Jul 2026 | Cube | 12.1K | 30.9% | 1 | | Jul 2026 | Carrera | 8.1K | 20.7% | 2 | | Jul 2026 | ENGWE | 6.6K | 16.8% | 3 | | Jul 2026 | Fiido | 4.4K | 11.2% | 4 | | Jul 2026 | Raleigh | 2.9K | 7.4% | 5 | | Jul 2026 | Brompton | 1.9K | 4.8% | 6 | | Jul 2026 | Ribble | 1.6K | 4.1% | 7 | | Jul 2026 | Volt | 1.6K | 4.1% | 8 | | Aug 2026 | Cube | 12.1K | 30.3% | 1 | | Aug 2026 | Carrera | 8.1K | 20.3% | 2 | | Aug 2026 | ENGWE | 6.6K | 16.5% | 3 | | Aug 2026 | Fiido | 4.4K | 11% | 4 | | Aug 2026 | Raleigh | 2.9K | 7.2% | 5 | | Aug 2026 | Brompton | 2.4K | 6% | 6 | | Aug 2026 | Volt | 1.9K | 4.8% | 7 | | Aug 2026 | Ribble | 1.6K | 4% | 8 | | Sep 2026 | Cube | 9.9K | 28.5% | 1 | | Sep 2026 | Carrera | 8.1K | 23.3% | 2 | | Sep 2026 | ENGWE | 5.4K | 15.6% | 3 | | Sep 2026 | Fiido | 3.6K | 10.4% | 4 | | Sep 2026 | Brompton | 2.4K | 6.9% | 5 | | Sep 2026 | Raleigh | 2.4K | 6.9% | 6 | | Sep 2026 | Volt | 1.6K | 4.6% | 7 | | Sep 2026 | Ribble | 1.3K | 3.7% | 8 | ## What is being compared - **Brompton**: Measured on the search term “brompton electric”. - **Carrera**: Measured on the search term “carrera e bike”. - **Cube**: Measured on the search term “cube e bike”. - **ENGWE**: Measured on the search term “engwe”. - **Fiido**: Measured on the search term “fiido”. - **Raleigh**: Measured on the search term “raleigh electric bike”. - **Ribble**: Measured on the search term “ribble e bike”. - **Volt**: Measured on the search term “volt bikes”. - [Brompton](/demand/uk/brands/brompton) - [Carrera](/demand/uk/brands/carrera-bikes) - [Cube](/demand/uk/brands/cube) - [ENGWE](/demand/uk/brands/engwe) - [Fiido](/demand/uk/brands/fiido) - [Raleigh](/demand/uk/brands/raleigh) - [Ribble](/demand/uk/brands/ribble-cycles) - [Volt](/demand/uk/brands/volt-bikes) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among e-bike brands in the United Kingdom? In September 2026, Cube was the most searched among e-bike brands in the United Kingdom, with an estimated 9.9K branded searches, 28.5% of all searches for the eight we track. ## Cite this page Brandwave. "E-bike brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-e-bike-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-e-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.