---
title: "Dog food subscriptions in the United Kingdom: Which are searched most?"
description: "Compare the dog food brands people in the UK order by subscription. Share of Search among Pure Pet Food, Butternut Box, Pooch & Mutt, tails.com, Different Dog, Lily's Kitchen and Marleybones, the dog food subscriptions Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-dog-food-subscriptions"
publisher: "Brandwave"
---

# Dog food subscriptions in the United Kingdom: Which are searched most?

Compare the dog food brands people in the UK order by subscription. Share of Search among Pure Pet Food, Butternut Box, Pooch & Mutt, tails.com, Different Dog, Lily's Kitchen and Marleybones, the dog food subscriptions Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dog food subscriptions
- **Market**: United Kingdom
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Pure Pet Food, 31.1%

## Which brand is most popular in search among dog food subscriptions in the United Kingdom?

- In September 2026, Pure Pet Food was the most searched among dog food subscription brands in the United Kingdom, with an estimated 78.6K branded searches, 31.1% of all searches for the seven we track.
- Butternut Box is in 2nd place, 1.8 percentage points behind at 29.3%.
- Across the 12 months ending September 2026, Pure Pet Food’s share of searches among dog food subscriptions in the United Kingdom increased from 22.5% to 31.1%.
- Across the 12 months ending September 2026, Butternut Box’s share of searches among dog food subscriptions in the United Kingdom decreased from 32.6% to 29.3%.
- Across the 12 months ending September 2026, Pooch & Mutt’s share of searches among dog food subscriptions in the United Kingdom decreased from 23.1% to 16.8%.
- Across the 12 months ending September 2026, Different Dog’s share of searches among dog food subscriptions in the United Kingdom decreased from 6.5% to 5.9%.
- Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food subscriptions in the United Kingdom increased from 4.4% to 5.9%.
- Across the 12 months ending September 2026, Marleybones’ share of searches among dog food subscriptions in the United Kingdom increased from 1.6% to 2.1%.
- Across the 12 months ending September 2026, Butternut Box’s share of searches among dog food subscriptions in the United Kingdom peaked at 35.5% in June 2026 and was lowest at 29.3% in September 2026.
- Across the 12 months ending September 2026, Pooch & Mutt’s share of searches among dog food subscriptions in the United Kingdom peaked at 25.8% in November 2025 and was lowest at 15.2% in August 2026.
- Across the 12 months ending September 2026, tails.com’s share of searches among dog food subscriptions in the United Kingdom peaked at 10.6% in December 2025 and was lowest at 8.1% in August 2026.
- Across the 12 months ending September 2026, Different Dog’s share of searches among dog food subscriptions in the United Kingdom peaked at 7.9% in August 2026 and was lowest at 5.8% in June 2026.
- Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food subscriptions in the United Kingdom peaked at 5.9% in September 2026 and was lowest at 3.5% in January 2026.
- Across the 12 months ending September 2026, Marleybones’ share of searches among dog food subscriptions in the United Kingdom peaked at 2.3% in August 2026 and was lowest at 1.3% in January 2026.
- Across the 12 months ending September 2026, Pure Pet Food rose from 3rd to 1st among dog food subscriptions in the United Kingdom.
- Across the 12 months ending September 2026, Butternut Box fell from 1st to 2nd among dog food subscriptions in the United Kingdom.
- Across the 12 months ending September 2026, Pooch & Mutt fell from 2nd to 3rd among dog food subscriptions in the United Kingdom.
- Across the 12 months ending September 2026, tails.com held steady: its share of searches among dog food subscriptions in the United Kingdom moved less than 0.5 percentage points.

## Top dog food subscriptions in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Butternut Box, tails.com and Different Dog were mentioned most often, in three of the five answers. Butternut Box was recommended most often, coming first in three out of four answers that gave a list. tails.com was second, and Different Dog was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Butternut Box | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| tails.com | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Different Dog | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Pure Pet Food | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Pooch & Mutt | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Marleybones | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Lily's Kitchen | 7th | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about dog food subscriptions

- Asked ChatGPT "Which dog food subscription should I try in the UK?": 1. Butternut Box, 2. tails.com, 3. Pure Pet Food, 4. Different Dog
- Asked ChatGPT "What are the best dog food subscriptions in the UK?": 1. Butternut Box, 2. tails.com, 3. Different Dog, 4. Pure Pet Food, 5. Marleybones
- Asked ChatGPT "What's the best fresh dog food delivery in the UK?": 1. Butternut Box, 2. Different Dog, 3. Marleybones
- Searched Google, AI Overview "fresh dog food": 1. Lily's Kitchen
- Searched Google, AI Overview "dog food subscription": 1. tails.com, 2. Pooch & Mutt, 3. Lily's Kitchen

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [Pure Pet Food vs Butternut Box: compare search popularity](/demand/uk/compare/butternut-box-vs-pure-pet-food): 31.1% against 29.3% Share of Search.
- [Pure Pet Food vs Pooch & Mutt: compare search popularity](/demand/uk/compare/pooch-and-mutt-vs-pure-pet-food): 31.1% against 16.8% Share of Search.
- [Pure Pet Food vs tails.com: compare search popularity](/demand/uk/compare/pure-pet-food-vs-tails-com): 31.1% against 9.1% Share of Search.
- [Pure Pet Food vs Different Dog: compare search popularity](/demand/uk/compare/different-dog-vs-pure-pet-food): 31.1% against 5.9% Share of Search.
- [Butternut Box vs Pooch & Mutt: compare search popularity](/demand/uk/compare/butternut-box-vs-pooch-and-mutt): 29.3% against 16.8% Share of Search.
- [Butternut Box vs tails.com: compare search popularity](/demand/uk/compare/butternut-box-vs-tails-com): 29.3% against 9.1% Share of Search.
- [Butternut Box vs Different Dog: compare search popularity](/demand/uk/compare/butternut-box-vs-different-dog): 29.3% against 5.9% Share of Search.
- [Pooch & Mutt vs tails.com: compare search popularity](/demand/uk/compare/pooch-and-mutt-vs-tails-com): 16.8% against 9.1% Share of Search.
- [Pooch & Mutt vs Different Dog: compare search popularity](/demand/uk/compare/different-dog-vs-pooch-and-mutt): 16.8% against 5.9% Share of Search.
- [tails.com vs Different Dog: compare search popularity](/demand/uk/compare/different-dog-vs-tails-com): 9.1% against 5.9% Share of Search.

## How did search popularity change for United Kingdom dog food subscriptions in September 2026?

- In September 2026, Pure Pet Food overtook Butternut Box to become the leader among dog food subscriptions in the United Kingdom, with 31.1% of the searches.
- In September 2026, Pooch & Mutt gained share of searches among dog food subscriptions in the United Kingdom, from 15.2% to 16.8%.
- In September 2026, tails.com gained share of searches among dog food subscriptions in the United Kingdom, from 8.1% to 9.1%.
- In September 2026, Lily's Kitchen gained share of searches among dog food subscriptions in the United Kingdom, from 5.2% to 5.9%.
- In September 2026, Butternut Box lost share of searches among dog food subscriptions in the United Kingdom, from 32% to 29.3%.
- In September 2026, Different Dog lost share of searches among dog food subscriptions in the United Kingdom, from 7.9% to 5.9%.
- Estimated monthly branded searches for Marleybones in the United Kingdom rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pure Pet Food | 31.1% | 78.6K | -5.0% | Pure Pet Food |
| 2 | Butternut Box | 29.3% | 74K | -18.2% | Butternut Box |
| 3 | Pooch & Mutt | 16.8% | 42.4K | -1.2% | Pooch & Mutt |
| 4 | tails.com | 9.1% | 22.9K | 0.0% | tails.com |
| 5 | Different Dog | 5.9% | 14.8K | -33.3% | Different Dog |
| 6 | Lily's Kitchen | 5.9% | 14.8K | 0.0% | Lily's Kitchen |
| 7 | Marleybones | 2.1% | 5.4K | -18.2% | Marleybones |

Lily's Kitchen sells other things too, so only its searches that name this product count here, like “lilys kitchen dog food”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Butternut Box | 74K | 32.6% | 1 |
| Oct 2025 | Pooch & Mutt | 52.4K | 23.1% | 2 |
| Oct 2025 | Pure Pet Food | 51.2K | 22.5% | 3 |
| Oct 2025 | tails.com | 21.4K | 9.4% | 4 |
| Oct 2025 | Different Dog | 14.8K | 6.5% | 5 |
| Oct 2025 | Lily's Kitchen | 9.9K | 4.4% | 6 |
| Oct 2025 | Marleybones | 3.6K | 1.6% | 7 |
| Nov 2025 | Butternut Box | 74K | 30.1% | 1 |
| Nov 2025 | Pooch & Mutt | 63.4K | 25.8% | 2 |
| Nov 2025 | Pure Pet Food | 58.6K | 23.9% | 3 |
| Nov 2025 | tails.com | 21.4K | 8.7% | 4 |
| Nov 2025 | Different Dog | 14.8K | 6% | 5 |
| Nov 2025 | Lily's Kitchen | 9.9K | 4% | 6 |
| Nov 2025 | Marleybones | 3.6K | 1.5% | 7 |
| Dec 2025 | Butternut Box | 60.5K | 30% | 1 |
| Dec 2025 | Pure Pet Food | 58.6K | 29% | 2 |
| Dec 2025 | Pooch & Mutt | 35K | 17.3% | 3 |
| Dec 2025 | tails.com | 21.4K | 10.6% | 4 |
| Dec 2025 | Different Dog | 14.8K | 7.3% | 5 |
| Dec 2025 | Lily's Kitchen | 8.1K | 4% | 6 |
| Dec 2025 | Marleybones | 3.6K | 1.8% | 7 |
| Jan 2026 | Butternut Box | 90.5K | 32.2% | 1 |
| Jan 2026 | Pure Pet Food | 71.7K | 25.5% | 2 |
| Jan 2026 | Pooch & Mutt | 64.1K | 22.8% | 3 |
| Jan 2026 | tails.com | 22.9K | 8.2% | 4 |
| Jan 2026 | Different Dog | 18.1K | 6.4% | 5 |
| Jan 2026 | Lily's Kitchen | 9.9K | 3.5% | 6 |
| Jan 2026 | Marleybones | 3.6K | 1.3% | 7 |
| Feb 2026 | Butternut Box | 74K | 32.5% | 1 |
| Feb 2026 | Pure Pet Food | 58.6K | 25.8% | 2 |
| Feb 2026 | Pooch & Mutt | 42.9K | 18.9% | 3 |
| Feb 2026 | tails.com | 21.4K | 9.4% | 4 |
| Feb 2026 | Different Dog | 14.8K | 6.5% | 5 |
| Feb 2026 | Lily's Kitchen | 12.1K | 5.3% | 6 |
| Feb 2026 | Marleybones | 3.6K | 1.6% | 7 |
| Mar 2026 | Butternut Box | 74K | 30% | 1 |
| Mar 2026 | Pure Pet Food | 67.6K | 27.4% | 2 |
| Mar 2026 | Pooch & Mutt | 52.4K | 21.2% | 3 |
| Mar 2026 | tails.com | 21.4K | 8.7% | 4 |
| Mar 2026 | Different Dog | 14.8K | 6% | 5 |
| Mar 2026 | Lily's Kitchen | 12.1K | 4.9% | 6 |
| Mar 2026 | Marleybones | 4.4K | 1.8% | 7 |
| Apr 2026 | Butternut Box | 74K | 31.2% | 1 |
| Apr 2026 | Pure Pet Food | 67.6K | 28.5% | 2 |
| Apr 2026 | Pooch & Mutt | 42.9K | 18.1% | 3 |
| Apr 2026 | tails.com | 21.4K | 9% | 4 |
| Apr 2026 | Different Dog | 14.8K | 6.2% | 5 |
| Apr 2026 | Lily's Kitchen | 12.1K | 5.1% | 6 |
| Apr 2026 | Marleybones | 4.4K | 1.9% | 7 |
| May 2026 | Butternut Box | 74K | 31.2% | 1 |
| May 2026 | Pure Pet Food | 67.6K | 28.5% | 2 |
| May 2026 | Pooch & Mutt | 42.9K | 18.1% | 3 |
| May 2026 | tails.com | 21.4K | 9% | 4 |
| May 2026 | Different Dog | 14.8K | 6.2% | 5 |
| May 2026 | Lily's Kitchen | 12.1K | 5.1% | 6 |
| May 2026 | Marleybones | 4.4K | 1.9% | 7 |
| Jun 2026 | Butternut Box | 90.5K | 35.5% | 1 |
| Jun 2026 | Pure Pet Food | 67.6K | 26.5% | 2 |
| Jun 2026 | Pooch & Mutt | 42.4K | 16.6% | 3 |
| Jun 2026 | tails.com | 22.9K | 9% | 4 |
| Jun 2026 | Different Dog | 14.8K | 5.8% | 5 |
| Jun 2026 | Lily's Kitchen | 12.1K | 4.8% | 6 |
| Jun 2026 | Marleybones | 4.4K | 1.7% | 7 |
| Jul 2026 | Butternut Box | 90.5K | 35.5% | 1 |
| Jul 2026 | Pure Pet Food | 67.6K | 26.5% | 2 |
| Jul 2026 | Pooch & Mutt | 42.4K | 16.6% | 3 |
| Jul 2026 | tails.com | 22.9K | 9% | 4 |
| Jul 2026 | Different Dog | 14.8K | 5.8% | 5 |
| Jul 2026 | Lily's Kitchen | 12.1K | 4.8% | 6 |
| Jul 2026 | Marleybones | 4.4K | 1.7% | 7 |
| Aug 2026 | Butternut Box | 90.5K | 32% | 1 |
| Aug 2026 | Pure Pet Food | 82.7K | 29.3% | 2 |
| Aug 2026 | Pooch & Mutt | 42.9K | 15.2% | 3 |
| Aug 2026 | tails.com | 22.9K | 8.1% | 4 |
| Aug 2026 | Different Dog | 22.2K | 7.9% | 5 |
| Aug 2026 | Lily's Kitchen | 14.8K | 5.2% | 6 |
| Aug 2026 | Marleybones | 6.6K | 2.3% | 7 |
| Sep 2026 | Pure Pet Food | 78.6K | 31.1% | 1 |
| Sep 2026 | Butternut Box | 74K | 29.3% | 2 |
| Sep 2026 | Pooch & Mutt | 42.4K | 16.8% | 3 |
| Sep 2026 | tails.com | 22.9K | 9.1% | 4 |
| Sep 2026 | Different Dog | 14.8K | 5.9% | 5 |
| Sep 2026 | Lily's Kitchen | 14.8K | 5.9% | 6 |
| Sep 2026 | Marleybones | 5.4K | 2.1% | 7 |

## What is being compared

- **Butternut Box**: Measured on the search term “butternut box”.
- **Different Dog**: Measured on the search term “different dog”.
- **Lily's Kitchen**: Measured on the search term “lilys kitchen dog food”.
- **Marleybones**: Measured on the search term “marleybones”.
- **Pooch & Mutt**: Measured on the search terms “pooch & mutt” and “pooch and mutt”, summed into one figure.
- **Pure Pet Food**: Measured on the search terms “pure dog food” and “pure pet food”, summed into one figure.
- **tails.com**: Measured on the search terms “tails dog food” and “tails.com”, summed into one figure.

- [Butternut Box](/demand/uk/brands/butternut-box)
- [Different Dog](/demand/uk/brands/different-dog)
- [Lily's Kitchen](/demand/uk/brands/lilys-kitchen)
- [Marleybones](/demand/uk/brands/marleybones)
- [Pooch & Mutt](/demand/uk/brands/pooch-and-mutt)
- [Pure Pet Food](/demand/uk/brands/pure-pet-food)
- [tails.com](/demand/uk/brands/tails-com)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dog food subscriptions in the United Kingdom?

In September 2026, Pure Pet Food was the most searched among dog food subscription brands in the United Kingdom, with an estimated 78.6K branded searches, 31.1% of all searches for the seven we track.

## Cite this page

Brandwave. "Dog food subscriptions in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-dog-food-subscriptions

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-dog-food-subscriptions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.