---
title: "Dog food brands in the United Kingdom: Which are searched most?"
description: "Compare the dog food brands people in the UK feed their dogs. Share of Search among Royal Canin, Lily's Kitchen, Harringtons, Purina, James Wellbeloved, Burns, Hill's and Pedigree, the dog food brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-dog-food-brands"
publisher: "Brandwave"
---

# Dog food brands in the United Kingdom: Which are searched most?

Compare the dog food brands people in the UK feed their dogs. Share of Search among Royal Canin, Lily's Kitchen, Harringtons, Purina, James Wellbeloved, Burns, Hill's and Pedigree, the dog food brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dog food brands
- **Market**: United Kingdom
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Royal Canin, 28%

## Which brand is most popular in search among dog food brands in the United Kingdom?

- In September 2026, Royal Canin was the most searched among dog food brands in the United Kingdom, with an estimated 36.2K branded searches, 28% of all searches for the eight we track.
- Lily's Kitchen is in 2nd place, 2.4 percentage points behind at 25.6%.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among dog food brands in the United Kingdom increased from 27% to 28%.
- Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food brands in the United Kingdom decreased from 27.2% to 25.6%.
- Across the 12 months ending September 2026, Harringtons’ share of searches among dog food brands in the United Kingdom increased from 14.9% to 17.1%.
- Across the 12 months ending September 2026, Purina’s share of searches among dog food brands in the United Kingdom increased from 9.2% to 10.6%.
- Across the 12 months ending September 2026, James Wellbeloved’s share of searches among dog food brands in the United Kingdom decreased from 8.1% to 6.3%.
- Across the 12 months ending September 2026, Burns’ share of searches among dog food brands in the United Kingdom increased from 3.6% to 4.2%.
- Across the 12 months ending September 2026, Hill's’ share of searches among dog food brands in the United Kingdom decreased from 5.6% to 4.2%.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among dog food brands in the United Kingdom peaked at 30% in March 2026 and was lowest at 25.4% in November 2025.
- Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food brands in the United Kingdom peaked at 27.8% in November 2025 and was lowest at 23.8% in May 2026.
- Across the 12 months ending September 2026, Harringtons’ share of searches among dog food brands in the United Kingdom peaked at 17.2% in April 2026 and was lowest at 13.5% in March 2026.
- Across the 12 months ending September 2026, Purina’s share of searches among dog food brands in the United Kingdom peaked at 10.8% in February 2026 and was lowest at 9.2% in October 2025.
- Across the 12 months ending September 2026, James Wellbeloved’s share of searches among dog food brands in the United Kingdom peaked at 9.1% in December 2025 and was lowest at 6.2% in August 2026.
- Across the 12 months ending September 2026, Hill's’ share of searches among dog food brands in the United Kingdom peaked at 6.2% in February 2026 and was lowest at 4.2% in September 2026.
- Across the 12 months ending September 2026, Pedigree’s share of searches among dog food brands in the United Kingdom peaked at 5.8% in July 2026 and was lowest at 4.2% in September 2026.
- Across the 12 months ending September 2026, Royal Canin rose from 2nd to 1st among dog food brands in the United Kingdom.
- Across the 12 months ending September 2026, Lily's Kitchen fell from 1st to 2nd among dog food brands in the United Kingdom.
- Across the 12 months ending September 2026, Burns rose from 8th to 6th among dog food brands in the United Kingdom.
- Across the 12 months ending September 2026, Hill's fell from 6th to 7th among dog food brands in the United Kingdom.
- Across the 12 months ending September 2026, Pedigree fell from 7th to 8th among dog food brands in the United Kingdom.

## Top dog food brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Royal Canin and Hill's appeared every time. Hill's was recommended most often, coming first in one out of five answers. Royal Canin was second, and Harringtons was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hill's | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Royal Canin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Harringtons | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Pedigree | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Purina | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| James Wellbeloved | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Burns | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Lily's Kitchen | 8th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about dog food brands

- Asked ChatGPT "What's the best dog food brand in the UK?": 1. Royal Canin, 2. Hill's, 3. Purina, 4. James Wellbeloved, 5. Harringtons
- Asked ChatGPT "Which UK dog food brand is healthiest?": 1. Hill's, 2. Royal Canin, 3. Purina, 4. Burns
- Asked ChatGPT "What are the most popular dog food brands in the UK?": 1. Pedigree, 2. Harringtons, 3. Royal Canin, 4. Hill's, 5. James Wellbeloved, 6. Lily's Kitchen
- Searched Google, AI Overview "dog food": 1. Harringtons, 2. Pedigree, 3. Royal Canin, 4. Hill's, 5. James Wellbeloved
- Searched Google, AI Overview "best dog food": 1. Harringtons, 2. Hill's, 3. Royal Canin

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Royal Canin vs Lily's Kitchen: compare search popularity](/demand/uk/compare/lilys-kitchen-vs-royal-canin): 28% against 25.6% Share of Search.
- [Royal Canin vs Harringtons: compare search popularity](/demand/uk/compare/harringtons-pet-food-vs-royal-canin): 28% against 17.1% Share of Search.
- [Royal Canin vs Purina: compare search popularity](/demand/uk/compare/purina-vs-royal-canin): 28% against 10.6% Share of Search.
- [Royal Canin vs James Wellbeloved: compare search popularity](/demand/uk/compare/james-wellbeloved-vs-royal-canin): 28% against 6.3% Share of Search.
- [Lily's Kitchen vs Harringtons: compare search popularity](/demand/uk/compare/harringtons-pet-food-vs-lilys-kitchen): 25.6% against 17.1% Share of Search.
- [Lily's Kitchen vs Purina: compare search popularity](/demand/uk/compare/lilys-kitchen-vs-purina): 25.6% against 10.6% Share of Search.
- [Lily's Kitchen vs James Wellbeloved: compare search popularity](/demand/uk/compare/james-wellbeloved-vs-lilys-kitchen): 25.6% against 6.3% Share of Search.
- [Harringtons vs Purina: compare search popularity](/demand/uk/compare/harringtons-pet-food-vs-purina): 17.1% against 10.6% Share of Search.
- [Harringtons vs James Wellbeloved: compare search popularity](/demand/uk/compare/harringtons-pet-food-vs-james-wellbeloved): 17.1% against 6.3% Share of Search.
- [Purina vs James Wellbeloved: compare search popularity](/demand/uk/compare/james-wellbeloved-vs-purina): 10.6% against 6.3% Share of Search.

## How did search popularity change for United Kingdom dog food brands in September 2026?

- In September 2026, Pedigree lost share of searches among dog food brands in the United Kingdom, from 5% to 4.2%.
- In September 2026, Hill's lost share of searches among dog food brands in the United Kingdom, from 4.9% to 4.2%.
- Lily's Kitchen’s share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 23.8% to 25.6% in September 2026.
- Harringtons’ share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 15.9% to 17.1% in September 2026.
- Purina’s share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 9.8% to 10.6% in September 2026.
- In September 2026, Burns rose from 8th to 6th among dog food brands in the United Kingdom.
- Estimated monthly branded searches for James Wellbeloved in the United Kingdom fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
- Estimated monthly branded searches for Royal Canin in the United Kingdom fell 10.2% over 12 measured months, from 40.3K to 36.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Royal Canin | 28% | 36.2K | 0.0% | Mars |
| 2 | Lily's Kitchen | 25.6% | 33.1K | 0.0% | Lily's Kitchen |
| 3 | Harringtons | 17.1% | 22.2K | 0.0% | Harringtons |
| 4 | Purina | 10.6% | 13.7K | 0.0% | Nestlé |
| 5 | James Wellbeloved | 6.3% | 8.1K | 0.0% | James Wellbeloved |
| 6 | Burns | 4.2% | 5.4K | 0.0% | Burns |
| 7 | Hill's | 4.2% | 5.4K | -15.6% | Hill's |
| 8 | Pedigree | 4.2% | 5.4K | -18.2% | Mars |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lily's Kitchen | 40.5K | 27.2% | 1 |
| Oct 2025 | Royal Canin | 40.3K | 27% | 2 |
| Oct 2025 | Harringtons | 22.2K | 14.9% | 3 |
| Oct 2025 | Purina | 13.7K | 9.2% | 4 |
| Oct 2025 | James Wellbeloved | 12.1K | 8.1% | 5 |
| Oct 2025 | Hill's | 8.3K | 5.6% | 6 |
| Oct 2025 | Pedigree | 6.6K | 4.4% | 7 |
| Oct 2025 | Burns | 5.4K | 3.6% | 8 |
| Nov 2025 | Lily's Kitchen | 40.5K | 27.8% | 1 |
| Nov 2025 | Royal Canin | 37K | 25.4% | 2 |
| Nov 2025 | Harringtons | 22.2K | 15.2% | 3 |
| Nov 2025 | Purina | 13.7K | 9.4% | 4 |
| Nov 2025 | James Wellbeloved | 12.1K | 8.3% | 5 |
| Nov 2025 | Hill's | 8.3K | 5.7% | 6 |
| Nov 2025 | Pedigree | 6.6K | 4.5% | 7 |
| Nov 2025 | Burns | 5.4K | 3.7% | 8 |
| Dec 2025 | Royal Canin | 37K | 28% | 1 |
| Dec 2025 | Lily's Kitchen | 33.1K | 25% | 2 |
| Dec 2025 | Harringtons | 18.1K | 13.7% | 3 |
| Dec 2025 | Purina | 13.7K | 10.4% | 4 |
| Dec 2025 | James Wellbeloved | 12.1K | 9.1% | 5 |
| Dec 2025 | Hill's | 7.3K | 5.5% | 6 |
| Dec 2025 | Pedigree | 6.6K | 5% | 7 |
| Dec 2025 | Burns | 4.4K | 3.3% | 8 |
| Jan 2026 | Lily's Kitchen | 40.5K | 26.3% | 1 |
| Jan 2026 | Royal Canin | 40.3K | 26.2% | 2 |
| Jan 2026 | Harringtons | 22.2K | 14.4% | 3 |
| Jan 2026 | Purina | 16.4K | 10.6% | 4 |
| Jan 2026 | James Wellbeloved | 12.1K | 7.9% | 5 |
| Jan 2026 | Hill's | 9K | 5.8% | 6 |
| Jan 2026 | Pedigree | 8.1K | 5.3% | 7 |
| Jan 2026 | Burns | 5.4K | 3.5% | 8 |
| Feb 2026 | Lily's Kitchen | 33.1K | 26.2% | 1 |
| Feb 2026 | Royal Canin | 32.9K | 26% | 2 |
| Feb 2026 | Harringtons | 18.1K | 14.3% | 3 |
| Feb 2026 | Purina | 13.7K | 10.8% | 4 |
| Feb 2026 | James Wellbeloved | 9.9K | 7.8% | 5 |
| Feb 2026 | Hill's | 7.8K | 6.2% | 6 |
| Feb 2026 | Pedigree | 6.6K | 5.2% | 7 |
| Feb 2026 | Burns | 4.4K | 3.5% | 8 |
| Mar 2026 | Royal Canin | 40.3K | 30% | 1 |
| Mar 2026 | Lily's Kitchen | 33.1K | 24.6% | 2 |
| Mar 2026 | Harringtons | 18.1K | 13.5% | 3 |
| Mar 2026 | Purina | 14K | 10.4% | 4 |
| Mar 2026 | James Wellbeloved | 9.9K | 7.4% | 5 |
| Mar 2026 | Hill's | 7K | 5.2% | 6 |
| Mar 2026 | Pedigree | 6.6K | 4.9% | 7 |
| Mar 2026 | Burns | 5.4K | 4% | 8 |
| Apr 2026 | Lily's Kitchen | 33.1K | 25.7% | 1 |
| Apr 2026 | Royal Canin | 32.9K | 25.5% | 2 |
| Apr 2026 | Harringtons | 22.2K | 17.2% | 3 |
| Apr 2026 | Purina | 13.7K | 10.6% | 4 |
| Apr 2026 | James Wellbeloved | 9.9K | 7.7% | 5 |
| Apr 2026 | Pedigree | 6.6K | 5.1% | 6 |
| Apr 2026 | Hill's | 6K | 4.7% | 7 |
| Apr 2026 | Burns | 4.4K | 3.4% | 8 |
| May 2026 | Royal Canin | 32.9K | 28.8% | 1 |
| May 2026 | Lily's Kitchen | 27.1K | 23.8% | 2 |
| May 2026 | Harringtons | 18.1K | 15.9% | 3 |
| May 2026 | Purina | 11.2K | 9.8% | 4 |
| May 2026 | James Wellbeloved | 8.1K | 7.1% | 5 |
| May 2026 | Pedigree | 6.6K | 5.8% | 6 |
| May 2026 | Hill's | 5.7K | 5% | 7 |
| May 2026 | Burns | 4.4K | 3.9% | 8 |
| Jun 2026 | Royal Canin | 32.9K | 28.8% | 1 |
| Jun 2026 | Lily's Kitchen | 27.1K | 23.8% | 2 |
| Jun 2026 | Harringtons | 18.1K | 15.9% | 3 |
| Jun 2026 | Purina | 11.2K | 9.8% | 4 |
| Jun 2026 | James Wellbeloved | 8.1K | 7.1% | 5 |
| Jun 2026 | Pedigree | 6.6K | 5.8% | 6 |
| Jun 2026 | Hill's | 5.7K | 5% | 7 |
| Jun 2026 | Burns | 4.4K | 3.9% | 8 |
| Jul 2026 | Royal Canin | 32.9K | 28.9% | 1 |
| Jul 2026 | Lily's Kitchen | 27.1K | 23.8% | 2 |
| Jul 2026 | Harringtons | 18.1K | 15.9% | 3 |
| Jul 2026 | Purina | 11.2K | 9.8% | 4 |
| Jul 2026 | James Wellbeloved | 8.1K | 7.1% | 5 |
| Jul 2026 | Pedigree | 6.6K | 5.8% | 6 |
| Jul 2026 | Hill's | 5.4K | 4.7% | 7 |
| Jul 2026 | Burns | 4.4K | 3.9% | 8 |
| Aug 2026 | Royal Canin | 36.2K | 27.5% | 1 |
| Aug 2026 | Lily's Kitchen | 33.1K | 25.1% | 2 |
| Aug 2026 | Harringtons | 22.2K | 16.9% | 3 |
| Aug 2026 | Purina | 13.7K | 10.4% | 4 |
| Aug 2026 | James Wellbeloved | 8.1K | 6.2% | 5 |
| Aug 2026 | Pedigree | 6.6K | 5% | 6 |
| Aug 2026 | Hill's | 6.4K | 4.9% | 7 |
| Aug 2026 | Burns | 5.4K | 4.1% | 8 |
| Sep 2026 | Royal Canin | 36.2K | 28% | 1 |
| Sep 2026 | Lily's Kitchen | 33.1K | 25.6% | 2 |
| Sep 2026 | Harringtons | 22.2K | 17.1% | 3 |
| Sep 2026 | Purina | 13.7K | 10.6% | 4 |
| Sep 2026 | James Wellbeloved | 8.1K | 6.3% | 5 |
| Sep 2026 | Burns | 5.4K | 4.2% | 6 |
| Sep 2026 | Hill's | 5.4K | 4.2% | 7 |
| Sep 2026 | Pedigree | 5.4K | 4.2% | 8 |

## What is being compared

- **Burns**: Measured on the search term “burns dog food”.
- **Harringtons**: Measured on the search term “harringtons dog food”.
- **Hill's**: Measured on the search terms “hills dog food” and “hills science plan”, summed into one figure.
- **James Wellbeloved**: Measured on the search term “james wellbeloved”.
- **Lily's Kitchen**: Measured on the search term “lilys kitchen”.
- **Pedigree**: Measured on the search term “pedigree”.
- **Purina**: Measured on the search terms “pro plan dog food” and “purina pro plan”, summed into one figure.
- **Royal Canin**: Measured on the search terms “royal canin” and “royal canin dog food”, summed into one figure.

- [Burns](/demand/uk/brands/burns-pet)
- [Harringtons](/demand/uk/brands/harringtons-pet-food)
- [Hill's](/demand/uk/brands/hills)
- [James Wellbeloved](/demand/uk/brands/james-wellbeloved)
- [Lily's Kitchen](/demand/uk/brands/lilys-kitchen)
- [Pedigree](/demand/uk/brands/pedigree)
- [Purina](/demand/uk/brands/purina)
- [Royal Canin](/demand/uk/brands/royal-canin)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dog food brands in the United Kingdom?

In September 2026, Royal Canin was the most searched among dog food brands in the United Kingdom, with an estimated 36.2K branded searches, 28% of all searches for the eight we track.

## Cite this page

Brandwave. "Dog food brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-dog-food-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-dog-food-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.