---
title: "Hisense vs Miele: Which is searched more in the United Kingdom?"
description: "Is Hisense or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-dishwasher-brands/compare/hisense-vs-miele"
publisher: "Brandwave"
---

# Hisense vs Miele: Which is searched more in the United Kingdom?

Is Hisense or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hisense and Miele
- **Competitive set**: Dishwasher brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Hisense Share of Search**: 6.2%
- **Miele Share of Search**: 11.4%

## Is Hisense or Miele more popular in search?

- In September 2026, Miele had more branded searches than Hisense among dishwasher brands in the United Kingdom. Miele had about 9,900 branded searches, while Hisense had 5,400. Miele made up 11.4% of all dishwasher brand searches we track, and Hisense accounted for 6.2%.
- Miele was ahead of Hisense in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among dishwasher brands in the United Kingdom moved from 5.4% to 6.2%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in the United Kingdom moved from 9.8% to 11.4%, and its estimated monthly branded searches held steady at 9.9K.

## Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hisense was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Miele was listed before Hisense in four out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Beko | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Miele | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Indesit | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Neff | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Hisense | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| AEG | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Smeg | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| LG | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dishwasher brands

- Asked ChatGPT "Which dishwasher should I buy in the UK?": 1. Bosch, 2. Beko, 3. Miele
- Asked ChatGPT "What are the best dishwasher brands?": 1. Bosch, 2. Miele, 3. Beko, 4. AEG, 5. Neff
- Asked ChatGPT "What is the best integrated dishwasher?": 1. Bosch, 2. Miele, 3. Beko
- Searched Google, AI Overview "dishwasher": 1. Beko, 2. Indesit, 3. Bosch, 4. Neff, 5. Miele, 6. LG
- Searched Google, AI Overview "integrated dishwasher": 1. Beko, 2. Hisense, 3. Smeg

Not named in any answer: Hotpoint, Samsung, Zanussi, Electrolux and Haier.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How did search popularity change for United Kingdom dishwasher brands in September 2026?

Neither Hisense nor Miele moved beyond provider rounding among dishwasher brands in Sep 2026.

## Month by month

| Month | Hisense estimated searches | Hisense Share of Search | Hisense rank | Miele estimated searches | Miele Share of Search | Miele rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 5.4% | 7 | 9.9K | 9.8% | 3 |
| Nov 2025 | 6.6K | 5.9% | 5 | 12.1K | 10.8% | 3 |
| Dec 2025 | 5.4K | 5.5% | 6 | 9.9K | 10.2% | 3 |
| Jan 2026 | 6.6K | 6.2% | 6 | 9.9K | 9.3% | 3 |
| Feb 2026 | 5.4K | 6.1% | 7 | 8.1K | 9.1% | 3 |
| Mar 2026 | 4.4K | 4.8% | 7 | 9.9K | 10.9% | 3 |
| Apr 2026 | 4.4K | 5.1% | 7 | 9.9K | 11.5% | 3 |
| May 2026 | 4.4K | 5.6% | 7 | 9.9K | 12.6% | 3 |
| Jun 2026 | 4.4K | 6% | 6 | 8.1K | 11% | 3 |
| Jul 2026 | 4.4K | 6% | 6 | 8.1K | 11% | 3 |
| Aug 2026 | 5.4K | 6.2% | 5 | 9.9K | 11.4% | 3 |
| Sep 2026 | 5.4K | 6.2% | 5 | 9.9K | 11.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hisense’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hisense**: Measured on the search term “hisense dishwasher”.
- **Miele**: Measured on the search term “miele dishwasher”.

- [Hisense profile](/demand/uk/brands/hisense)
- [Miele profile](/demand/uk/brands/miele)
- [All dishwasher brands in the United Kingdom](/demand/uk/categories/uk-dishwasher-brands): The set both shares are measured inside, 14 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Hisense or Miele more popular in search?

In September 2026, Miele had more branded searches than Hisense among dishwasher brands in the United Kingdom. Miele had about 9,900 branded searches, while Hisense had 5,400. Miele made up 11.4% of all dishwasher brand searches we track, and Hisense accounted for 6.2%.

## Cite this page

Brandwave. "Hisense vs Miele: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-dishwasher-brands/compare/hisense-vs-miele

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-dishwasher-brands/compare/hisense-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
