---
title: "Discount retailers in the United Kingdom: Which are searched most?"
description: "Compare the discount and variety stores people in the UK shop at. Share of Search among Home Bargains, TK Maxx, B&M, The Range, Poundland and Poundstretcher, the discount retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-discount-retailers"
publisher: "Brandwave"
---

# Discount retailers in the United Kingdom: Which are searched most?

Compare the discount and variety stores people in the UK shop at. Share of Search among Home Bargains, TK Maxx, B&M, The Range, Poundland and Poundstretcher, the discount retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Discount retailers
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Home Bargains, 29.8%

## Which brand is most popular in search among discount retailers in the United Kingdom?

- Home Bargains and TK Maxx share the highest share of searches among discount retailers in the United Kingdom, at 29.8% in September 2026.
- Across the 12 months ending September 2026, Home Bargains’ share of searches among discount retailers in the United Kingdom increased from 23.3% to 29.8%.
- Across the 12 months ending September 2026, TK Maxx’s share of searches among discount retailers in the United Kingdom increased from 28.5% to 29.8%.
- Across the 12 months ending September 2026, B&M’s share of searches among discount retailers in the United Kingdom decreased from 21.3% to 19.3%.
- Across the 12 months ending September 2026, The Range’s share of searches among discount retailers in the United Kingdom decreased from 19.1% to 16.3%.
- Across the 12 months ending September 2026, Poundland’s share of searches among discount retailers in the United Kingdom decreased from 7% to 4%.
- Across the 12 months ending September 2026, Home Bargains’ share of searches among discount retailers in the United Kingdom peaked at 29.8% in September 2026 and was lowest at 21.2% in December 2025.
- Across the 12 months ending September 2026, TK Maxx’s share of searches among discount retailers in the United Kingdom peaked at 31.7% in December 2025 and was lowest at 27.1% in March 2026.
- Across the 12 months ending September 2026, B&M’s share of searches among discount retailers in the United Kingdom peaked at 23.8% in May 2026 and was lowest at 19.3% in September 2026.
- Across the 12 months ending September 2026, The Range’s share of searches among discount retailers in the United Kingdom peaked at 19.6% in November 2025 and was lowest at 16% in August 2026.
- Across the 12 months ending September 2026, Poundland’s share of searches among discount retailers in the United Kingdom peaked at 7% in October 2025 and was lowest at 3.2% in August 2026.
- Across the 12 months ending September 2026, Home Bargains rose from 2nd to 1st among discount retailers in the United Kingdom.
- Across the 12 months ending September 2026, TK Maxx fell from 1st to 2nd among discount retailers in the United Kingdom.
- Across the 12 months ending September 2026, Poundstretcher held steady: its share of searches among discount retailers in the United Kingdom moved less than 0.5 percentage points.

## Top discount retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Home Bargains appeared every time. Poundland was recommended most often, coming first in one out of three answers that gave a list. Home Bargains was second, and B&M was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Poundland | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Home Bargains | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| B&M | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| TK Maxx | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| The Range | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Poundstretcher | 6th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about discount retailers

- Asked ChatGPT "What's the best discount store in the UK?": 1. Home Bargains, 2. B&M, 3. Poundland, 4. TK Maxx
- Asked ChatGPT "Which UK discount store has the best prices?": 1. Poundland, 2. Home Bargains, 3. B&M
- Asked ChatGPT "What are the biggest discount retailers in the UK?": 1. B&M, 2. Poundland, 3. Home Bargains, 4. The Range, 5. TK Maxx, 6. Poundstretcher
- Searched Google, AI Overview "discount stores": 1. Home Bargains

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Home Bargains vs TK Maxx: compare search popularity](/demand/uk/compare/home-bargains-vs-tk-maxx): 29.8% Share of Search each.
- [Home Bargains vs B&M: compare search popularity](/demand/uk/compare/b-and-m-vs-home-bargains): 29.8% against 19.3% Share of Search.
- [Home Bargains vs The Range: compare search popularity](/demand/uk/compare/home-bargains-vs-the-range): 29.8% against 16.3% Share of Search.
- [Home Bargains vs Poundland: compare search popularity](/demand/uk/compare/home-bargains-vs-poundland): 29.8% against 4% Share of Search.
- [TK Maxx vs B&M: compare search popularity](/demand/uk/compare/b-and-m-vs-tk-maxx): 29.8% against 19.3% Share of Search.
- [TK Maxx vs The Range: compare search popularity](/demand/uk/compare/the-range-vs-tk-maxx): 29.8% against 16.3% Share of Search.
- [TK Maxx vs Poundland: compare search popularity](/demand/uk/compare/poundland-vs-tk-maxx): 29.8% against 4% Share of Search.
- [B&M vs The Range: compare search popularity](/demand/uk/compare/b-and-m-vs-the-range): 19.3% against 16.3% Share of Search.
- [B&M vs Poundland: compare search popularity](/demand/uk/compare/b-and-m-vs-poundland): 19.3% against 4% Share of Search.
- [The Range vs Poundland: compare search popularity](/demand/uk/compare/poundland-vs-the-range): 16.3% against 4% Share of Search.

## How did search popularity change for United Kingdom discount retailers in September 2026?

- In September 2026, Poundland gained share of searches among discount retailers in the United Kingdom, from 3.2% to 4%.
- In September 2026, Home Bargains gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.
- In September 2026, TK Maxx gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.
- In September 2026, B&M lost share of searches among discount retailers in the United Kingdom, from 21.8% to 19.3%.
- Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Home Bargains | 29.8% | 4.1M | 0.0% | TJ Morris |
| 2 | TK Maxx | 29.8% | 4.1M | 0.0% | TJX Companies |
| 3 | B&M | 19.3% | 2.7M | -13.4% | B&M European Value Retail |
| 4 | The Range | 16.3% | 2.2M | 0.0% | The Range |
| 5 | Poundland | 4% | 550K | +22.2% | Poundland |
| 6 | Poundstretcher | 0.8% | 110K | 0.0% | Poundstretcher |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TK Maxx | 4.1M | 28.5% | 1 |
| Oct 2025 | Home Bargains | 3.4M | 23.3% | 2 |
| Oct 2025 | B&M | 3.1M | 21.3% | 3 |
| Oct 2025 | The Range | 2.7M | 19.1% | 4 |
| Oct 2025 | Poundland | 1M | 7% | 5 |
| Oct 2025 | Poundstretcher | 110K | 0.77% | 6 |
| Nov 2025 | TK Maxx | 5M | 29.2% | 1 |
| Nov 2025 | Home Bargains | 4.1M | 23.9% | 2 |
| Nov 2025 | B&M | 3.7M | 21.9% | 3 |
| Nov 2025 | The Range | 3.4M | 19.6% | 4 |
| Nov 2025 | Poundland | 823K | 4.8% | 5 |
| Nov 2025 | Poundstretcher | 110K | 0.64% | 6 |
| Dec 2025 | TK Maxx | 5M | 31.7% | 1 |
| Dec 2025 | B&M | 3.7M | 23.7% | 2 |
| Dec 2025 | Home Bargains | 3.4M | 21.2% | 3 |
| Dec 2025 | The Range | 2.7M | 17.4% | 4 |
| Dec 2025 | Poundland | 823K | 5.2% | 5 |
| Dec 2025 | Poundstretcher | 135K | 0.86% | 6 |
| Jan 2026 | Home Bargains | 3.4M | 27.4% | 1 |
| Jan 2026 | TK Maxx | 3.4M | 27.4% | 2 |
| Jan 2026 | B&M | 2.5M | 20.5% | 3 |
| Jan 2026 | The Range | 2.2M | 18.4% | 4 |
| Jan 2026 | Poundland | 673K | 5.5% | 5 |
| Jan 2026 | Poundstretcher | 90.5K | 0.74% | 6 |
| Feb 2026 | TK Maxx | 3.4M | 30.9% | 1 |
| Feb 2026 | Home Bargains | 2.7M | 25.2% | 2 |
| Feb 2026 | B&M | 2.2M | 20% | 3 |
| Feb 2026 | The Range | 1.8M | 16.9% | 4 |
| Feb 2026 | Poundland | 673K | 6.2% | 5 |
| Feb 2026 | Poundstretcher | 90.5K | 0.83% | 6 |
| Mar 2026 | Home Bargains | 3.4M | 27.1% | 1 |
| Mar 2026 | TK Maxx | 3.4M | 27.1% | 2 |
| Mar 2026 | B&M | 2.7M | 21.4% | 3 |
| Mar 2026 | The Range | 2.2M | 18.1% | 4 |
| Mar 2026 | Poundland | 673K | 5.4% | 5 |
| Mar 2026 | Poundstretcher | 110K | 0.89% | 6 |
| Apr 2026 | Home Bargains | 3.4M | 27.1% | 1 |
| Apr 2026 | TK Maxx | 3.4M | 27.1% | 2 |
| Apr 2026 | B&M | 2.7M | 21.4% | 3 |
| Apr 2026 | The Range | 2.2M | 18.1% | 4 |
| Apr 2026 | Poundland | 673K | 5.4% | 5 |
| Apr 2026 | Poundstretcher | 110K | 0.89% | 6 |
| May 2026 | TK Maxx | 4.1M | 30% | 1 |
| May 2026 | Home Bargains | 3.4M | 24.6% | 2 |
| May 2026 | B&M | 3.2M | 23.8% | 3 |
| May 2026 | The Range | 2.2M | 16.4% | 4 |
| May 2026 | Poundland | 550K | 4% | 5 |
| May 2026 | Poundstretcher | 165K | 1.2% | 6 |
| Jun 2026 | Home Bargains | 3.4M | 27.5% | 1 |
| Jun 2026 | TK Maxx | 3.4M | 27.5% | 2 |
| Jun 2026 | B&M | 2.7M | 21.8% | 3 |
| Jun 2026 | The Range | 2.2M | 18.4% | 4 |
| Jun 2026 | Poundland | 450K | 3.7% | 5 |
| Jun 2026 | Poundstretcher | 135K | 1.1% | 6 |
| Jul 2026 | Home Bargains | 3.4M | 27.6% | 1 |
| Jul 2026 | TK Maxx | 3.4M | 27.6% | 2 |
| Jul 2026 | B&M | 2.7M | 21.8% | 3 |
| Jul 2026 | The Range | 2.2M | 18.4% | 4 |
| Jul 2026 | Poundland | 450K | 3.7% | 5 |
| Jul 2026 | Poundstretcher | 110K | 0.91% | 6 |
| Aug 2026 | Home Bargains | 4.1M | 29.1% | 1 |
| Aug 2026 | TK Maxx | 4.1M | 29.1% | 2 |
| Aug 2026 | B&M | 3.1M | 21.8% | 3 |
| Aug 2026 | The Range | 2.2M | 16% | 4 |
| Aug 2026 | Poundland | 450K | 3.2% | 5 |
| Aug 2026 | Poundstretcher | 110K | 0.78% | 6 |
| Sep 2026 | Home Bargains | 4.1M | 29.8% | 1 |
| Sep 2026 | TK Maxx | 4.1M | 29.8% | 2 |
| Sep 2026 | B&M | 2.7M | 19.3% | 3 |
| Sep 2026 | The Range | 2.2M | 16.3% | 4 |
| Sep 2026 | Poundland | 550K | 4% | 5 |
| Sep 2026 | Poundstretcher | 110K | 0.8% | 6 |

## What is being compared

- **B&M**: Measured on the search terms “b and m” and “b&m”, summed into one figure.
- **Home Bargains**: Measured on the search term “home bargains”.
- **Poundland**: Measured on the search term “poundland”.
- **Poundstretcher**: Measured on the search term “poundstretcher”.
- **The Range**: Measured on the search term “the range”.
- **TK Maxx**: Measured on the search term “tk maxx”.

- [B&M](/demand/uk/brands/b-and-m)
- [Home Bargains](/demand/uk/brands/home-bargains)
- [Poundland](/demand/uk/brands/poundland)
- [Poundstretcher](/demand/uk/brands/poundstretcher)
- [The Range](/demand/uk/brands/the-range)
- [TK Maxx](/demand/uk/brands/tk-maxx)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among discount retailers in the United Kingdom?

Home Bargains and TK Maxx share the highest share of searches among discount retailers in the United Kingdom, at 29.8% in September 2026.

## Cite this page

Brandwave. "Discount retailers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-discount-retailers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-discount-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.