---
title: "Cycle to work schemes in the United Kingdom: Which are searched most?"
description: "Compare the schemes employers in the UK use to let staff buy bikes tax-free through salary sacrifice. Share of Search among Cyclescheme, Green Commute Initiative, Bike2Work Scheme, Cycle2work and Vivup, the cycle to work schemes Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-cycle-to-work-schemes"
publisher: "Brandwave"
---

# Cycle to work schemes in the United Kingdom: Which are searched most?

Compare the schemes employers in the UK use to let staff buy bikes tax-free through salary sacrifice. Share of Search among Cyclescheme, Green Commute Initiative, Bike2Work Scheme, Cycle2work and Vivup, the cycle to work schemes Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cycle to work schemes
- **Market**: United Kingdom
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cyclescheme, 54.8%

## Which brand is most popular in search among cycle to work schemes in the United Kingdom?

- In September 2026, Cyclescheme was the most searched among cycle to work schemes in the United Kingdom, with an estimated 8.1K branded searches, 54.8% of all searches for the five we track.
- Green Commute Initiative is in 2nd place, 38.6 percentage points behind at 16.2%.
- Across the 12 months ending September 2026, Cyclescheme’s share of searches among cycle to work schemes in the United Kingdom decreased from 57.5% to 54.8%.
- Across the 12 months ending September 2026, Green Commute Initiative’s share of searches among cycle to work schemes in the United Kingdom increased from 13.5% to 16.2%.
- Across the 12 months ending September 2026, Bike2Work Scheme’s share of searches among cycle to work schemes in the United Kingdom increased from 11.4% to 12.9%.
- Across the 12 months ending September 2026, Cycle2work’s share of searches among cycle to work schemes in the United Kingdom decreased from 13.5% to 12.9%.
- Across the 12 months ending September 2026, Vivup’s share of searches among cycle to work schemes in the United Kingdom decreased from 4.2% to 3.2%.
- Across the 12 months ending September 2026, Cyclescheme’s share of searches among cycle to work schemes in the United Kingdom peaked at 63.6% in December 2025 and was lowest at 52.6% in April 2026.
- Across the 12 months ending September 2026, Green Commute Initiative’s share of searches among cycle to work schemes in the United Kingdom peaked at 16.5% in March 2026 and was lowest at 11.8% in December 2025.
- Across the 12 months ending September 2026, Bike2Work Scheme’s share of searches among cycle to work schemes in the United Kingdom peaked at 13.7% in February 2026 and was lowest at 10.4% in December 2025.
- Across the 12 months ending September 2026, Cycle2work’s share of searches among cycle to work schemes in the United Kingdom peaked at 15.5% in May 2026 and was lowest at 11.3% in August 2026.
- Across the 12 months ending September 2026, Vivup’s share of searches among cycle to work schemes in the United Kingdom peaked at 4.3% in August 2026 and was lowest at 2.3% in November 2025.
- Across the 12 months ending September 2026, Green Commute Initiative rose from 3rd to 2nd among cycle to work schemes in the United Kingdom.
- Across the 12 months ending September 2026, Bike2Work Scheme rose from 4th to 3rd among cycle to work schemes in the United Kingdom.
- Across the 12 months ending September 2026, Cycle2work fell from 2nd to 4th among cycle to work schemes in the United Kingdom.

## Top cycle to work schemes in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cyclescheme and Cycle2work were mentioned most often, in four of the five answers. Cyclescheme was recommended most often, coming first in all three answers that gave a list. Green Commute Initiative was second, and Cycle2work was third. Vivup, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cyclescheme | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Green Commute Initiative | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Cycle2work | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Bike2Work Scheme | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vivup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cycle to work schemes

- Asked ChatGPT "What's the best cycle to work scheme for employers in the UK?": 1. Cyclescheme, 2. Green Commute Initiative, 3. Cycle2work
- Asked ChatGPT "How does the cycle to work scheme work for employees?": named none of the brands we track
- Asked ChatGPT "Which cycle to work schemes let you buy from any bike shop?": 1. Cyclescheme, 2. Green Commute Initiative, 3. Cycle2work
- Searched Google, AI Overview "cycle to work scheme": 1. Cycle2work, 2. Cyclescheme
- Searched Google, AI Overview "cycle to work": 1. Cyclescheme, 2. Cycle2work, 3. Green Commute Initiative, 4. Bike2Work Scheme

Not named in any answer: Vivup.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026.

## Compare search popularity between leading brands

- [Cyclescheme vs Green Commute Initiative: compare search popularity](/demand/uk/compare/cyclescheme-vs-green-commute-initiative): 54.8% against 16.2% Share of Search.
- [Cyclescheme vs Bike2Work Scheme: compare search popularity](/demand/uk/compare/bike2work-scheme-vs-cyclescheme): 54.8% against 12.9% Share of Search.
- [Cyclescheme vs Cycle2work: compare search popularity](/demand/uk/compare/cycle2work-vs-cyclescheme): 54.8% against 12.9% Share of Search.
- [Cyclescheme vs Vivup: compare search popularity](/demand/uk/compare/cyclescheme-vs-vivup): 54.8% against 3.2% Share of Search.
- [Green Commute Initiative vs Bike2Work Scheme: compare search popularity](/demand/uk/compare/bike2work-scheme-vs-green-commute-initiative): 16.2% against 12.9% Share of Search.
- [Green Commute Initiative vs Cycle2work: compare search popularity](/demand/uk/compare/cycle2work-vs-green-commute-initiative): 16.2% against 12.9% Share of Search.
- [Green Commute Initiative vs Vivup: compare search popularity](/demand/uk/compare/green-commute-initiative-vs-vivup): 16.2% against 3.2% Share of Search.
- [Bike2Work Scheme vs Cycle2work: compare search popularity](/demand/uk/compare/bike2work-scheme-vs-cycle2work): 12.9% Share of Search each.
- [Bike2Work Scheme vs Vivup: compare search popularity](/demand/uk/compare/bike2work-scheme-vs-vivup): 12.9% against 3.2% Share of Search.
- [Cycle2work vs Vivup: compare search popularity](/demand/uk/compare/cycle2work-vs-vivup): 12.9% against 3.2% Share of Search.

## How did search popularity change for United Kingdom cycle to work schemes in September 2026?

- In September 2026, Green Commute Initiative gained share of searches among cycle to work schemes in the United Kingdom, from 14.3% to 16.2%.
- In September 2026, Bike2Work Scheme gained share of searches among cycle to work schemes in the United Kingdom, from 11.3% to 12.9%.
- In September 2026, Cycle2work gained share of searches among cycle to work schemes in the United Kingdom, from 11.3% to 12.9%.
- In September 2026, Cyclescheme lost share of searches among cycle to work schemes in the United Kingdom, from 58.9% to 54.8%.
- In September 2026, Vivup lost share of searches among cycle to work schemes in the United Kingdom, from 4.3% to 3.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cyclescheme | 54.8% | 8.1K | -18.2% | Cyclescheme |
| 2 | Green Commute Initiative | 16.2% | 2.4K | 0.0% | Green Commute Initiative |
| 3 | Bike2Work Scheme | 12.9% | 1.9K | 0.0% | Bike2Work Scheme |
| 4 | Cycle2work | 12.9% | 1.9K | 0.0% | Halfords |
| 5 | Vivup | 3.2% | 480 | -33.3% | Vivup |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cyclescheme | 8.1K | 57.5% | 1 |
| Oct 2025 | Cycle2work | 1.9K | 13.5% | 2 |
| Oct 2025 | Green Commute Initiative | 1.9K | 13.5% | 3 |
| Oct 2025 | Bike2Work Scheme | 1.6K | 11.4% | 4 |
| Oct 2025 | Vivup | 590 | 4.2% | 5 |
| Nov 2025 | Cyclescheme | 8.1K | 58.6% | 1 |
| Nov 2025 | Cycle2work | 1.9K | 13.7% | 2 |
| Nov 2025 | Green Commute Initiative | 1.9K | 13.7% | 3 |
| Nov 2025 | Bike2Work Scheme | 1.6K | 11.6% | 4 |
| Nov 2025 | Vivup | 320 | 2.3% | 5 |
| Dec 2025 | Cyclescheme | 5.4K | 63.6% | 1 |
| Dec 2025 | Cycle2work | 1K | 11.8% | 2 |
| Dec 2025 | Green Commute Initiative | 1K | 11.8% | 3 |
| Dec 2025 | Bike2Work Scheme | 880 | 10.4% | 4 |
| Dec 2025 | Vivup | 210 | 2.5% | 5 |
| Jan 2026 | Cyclescheme | 6.6K | 54.9% | 1 |
| Jan 2026 | Green Commute Initiative | 1.9K | 15.8% | 2 |
| Jan 2026 | Bike2Work Scheme | 1.6K | 13.3% | 3 |
| Jan 2026 | Cycle2work | 1.6K | 13.3% | 4 |
| Jan 2026 | Vivup | 320 | 2.7% | 5 |
| Feb 2026 | Cyclescheme | 6.6K | 56.3% | 1 |
| Feb 2026 | Bike2Work Scheme | 1.6K | 13.7% | 2 |
| Feb 2026 | Cycle2work | 1.6K | 13.7% | 3 |
| Feb 2026 | Green Commute Initiative | 1.6K | 13.7% | 4 |
| Feb 2026 | Vivup | 320 | 2.7% | 5 |
| Mar 2026 | Cyclescheme | 9.9K | 56.3% | 1 |
| Mar 2026 | Green Commute Initiative | 2.9K | 16.5% | 2 |
| Mar 2026 | Cycle2work | 2.4K | 13.7% | 3 |
| Mar 2026 | Bike2Work Scheme | 1.9K | 10.8% | 4 |
| Mar 2026 | Vivup | 480 | 2.7% | 5 |
| Apr 2026 | Cyclescheme | 9.9K | 52.6% | 1 |
| Apr 2026 | Cycle2work | 2.9K | 15.4% | 2 |
| Apr 2026 | Green Commute Initiative | 2.9K | 15.4% | 3 |
| Apr 2026 | Bike2Work Scheme | 2.4K | 12.8% | 4 |
| Apr 2026 | Vivup | 720 | 3.8% | 5 |
| May 2026 | Cyclescheme | 9.9K | 53% | 1 |
| May 2026 | Cycle2work | 2.9K | 15.5% | 2 |
| May 2026 | Green Commute Initiative | 2.9K | 15.5% | 3 |
| May 2026 | Bike2Work Scheme | 2.4K | 12.8% | 4 |
| May 2026 | Vivup | 590 | 3.2% | 5 |
| Jun 2026 | Cyclescheme | 9.9K | 57.2% | 1 |
| Jun 2026 | Cycle2work | 2.4K | 13.9% | 2 |
| Jun 2026 | Green Commute Initiative | 2.4K | 13.9% | 3 |
| Jun 2026 | Bike2Work Scheme | 1.9K | 11% | 4 |
| Jun 2026 | Vivup | 720 | 4.2% | 5 |
| Jul 2026 | Cyclescheme | 9.9K | 55.6% | 1 |
| Jul 2026 | Bike2Work Scheme | 2.4K | 13.5% | 2 |
| Jul 2026 | Cycle2work | 2.4K | 13.5% | 3 |
| Jul 2026 | Green Commute Initiative | 2.4K | 13.5% | 4 |
| Jul 2026 | Vivup | 720 | 4% | 5 |
| Aug 2026 | Cyclescheme | 9.9K | 58.9% | 1 |
| Aug 2026 | Green Commute Initiative | 2.4K | 14.3% | 2 |
| Aug 2026 | Bike2Work Scheme | 1.9K | 11.3% | 3 |
| Aug 2026 | Cycle2work | 1.9K | 11.3% | 4 |
| Aug 2026 | Vivup | 720 | 4.3% | 5 |
| Sep 2026 | Cyclescheme | 8.1K | 54.8% | 1 |
| Sep 2026 | Green Commute Initiative | 2.4K | 16.2% | 2 |
| Sep 2026 | Bike2Work Scheme | 1.9K | 12.9% | 3 |
| Sep 2026 | Cycle2work | 1.9K | 12.9% | 4 |
| Sep 2026 | Vivup | 480 | 3.2% | 5 |

## What is being compared

- **Bike2Work Scheme**: Measured on the search term “bike2work scheme”.
- **Cycle2work**: Measured on the search term “cycle2work”.
- **Cyclescheme**: Measured on the search term “cyclescheme”.
- **Green Commute Initiative**: Measured on the search term “green commute initiative”.
- **Vivup**: Measured on the search term “vivup cycle to work”.

- [Bike2Work Scheme](/demand/uk/brands/bike2work-scheme)
- [Cycle2work](/demand/uk/brands/cycle2work)
- [Cyclescheme](/demand/uk/brands/cyclescheme)
- [Green Commute Initiative](/demand/uk/brands/green-commute-initiative)
- [Vivup](/demand/uk/brands/vivup)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cycle to work schemes in the United Kingdom?

In September 2026, Cyclescheme was the most searched among cycle to work schemes in the United Kingdom, with an estimated 8.1K branded searches, 54.8% of all searches for the five we track.

## Cite this page

Brandwave. "Cycle to work schemes in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-cycle-to-work-schemes

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-cycle-to-work-schemes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.