--- title: "Crisp brands in the United Kingdom: Which are searched most?" description: "Compare the crisp and snack brands people in the UK buy. Share of Search among Pringles, Doritos, Walkers, Monster Munch, McCoy's, Tyrrells, Kettle and Golden Wonder, the crisp brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-crisp-brands" publisher: "Brandwave" --- # Crisp brands in the United Kingdom: Which are searched most? Compare the crisp and snack brands people in the UK buy. Share of Search among Pringles, Doritos, Walkers, Monster Munch, McCoy's, Tyrrells, Kettle and Golden Wonder, the crisp brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Crisp brands - **Market**: United Kingdom - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: Pringles, 32.6% ## Which brand is most popular in search among crisp brands in the United Kingdom? - In September 2026, Pringles was the most searched among crisp brands in the United Kingdom, with an estimated 49.5K branded searches, 32.6% of all searches for the eight we track. - Doritos is in 2nd place, 14.7 percentage points behind at 17.8%. - Across the 12 months ending September 2026, Pringles’ share of searches among crisp brands in the United Kingdom increased from 24.9% to 32.6%. - Across the 12 months ending September 2026, Doritos’ share of searches among crisp brands in the United Kingdom decreased from 20.4% to 17.8%. - Across the 12 months ending September 2026, Walkers’ share of searches among crisp brands in the United Kingdom decreased from 16.7% to 14.6%. - Across the 12 months ending September 2026, Monster Munch’s share of searches among crisp brands in the United Kingdom decreased from 16.7% to 11.9%. - Across the 12 months ending September 2026, McCoy's’ share of searches among crisp brands in the United Kingdom increased from 11.1% to 11.8%. - Across the 12 months ending September 2026, Tyrrells’ share of searches among crisp brands in the United Kingdom increased from 5.2% to 5.9%. - Across the 12 months ending September 2026, Golden Wonder’s share of searches among crisp brands in the United Kingdom increased from 1.8% to 2.4%. - Across the 12 months ending September 2026, Pringles’ share of searches among crisp brands in the United Kingdom peaked at 34.2% in December 2025 and was lowest at 17% in February 2026. - Across the 12 months ending September 2026, Doritos’ share of searches among crisp brands in the United Kingdom peaked at 24.3% in July 2026 and was lowest at 15.2% in January 2026. - Across the 12 months ending September 2026, Walkers’ share of searches among crisp brands in the United Kingdom peaked at 38% in February 2026 and was lowest at 12.5% in December 2025. - Across the 12 months ending September 2026, Monster Munch’s share of searches among crisp brands in the United Kingdom peaked at 16.7% in October 2025 and was lowest at 9.3% in February 2026. - Across the 12 months ending September 2026, McCoy's’ share of searches among crisp brands in the United Kingdom peaked at 13.4% in August 2026 and was lowest at 8.5% in February 2026. - Across the 12 months ending September 2026, Tyrrells’ share of searches among crisp brands in the United Kingdom peaked at 7.9% in March 2026 and was lowest at 4.8% in January 2026. - Across the 12 months ending September 2026, Kettle’s share of searches among crisp brands in the United Kingdom peaked at 3.3% in October 2025 and was lowest at 2.3% in February 2026. - Across the 12 months ending September 2026, Walkers rose from 4th to 3rd among crisp brands in the United Kingdom. - Across the 12 months ending September 2026, Monster Munch fell from 3rd to 4th among crisp brands in the United Kingdom. - Across the 12 months ending September 2026, Kettle held steady: its share of searches among crisp brands in the United Kingdom moved less than 0.5 percentage points. ## Top crisp brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Walkers and Tyrrells appeared every time. Walkers was recommended most often, coming first in two out of four answers. McCoy's was second, and Tyrrells was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Walkers | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | McCoy's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Tyrrells | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Monster Munch | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Kettle | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Pringles | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Golden Wonder | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Doritos | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about crisp brands - Asked ChatGPT "What's the best crisp brand in the UK?": 1. Tyrrells, 2. Kettle, 3. Walkers - Asked ChatGPT "What are the most popular crisp brands in the UK?": 1. Walkers, 2. Pringles, 3. McCoy's, 4. Monster Munch, 5. Doritos, 6. Kettle, 7. Tyrrells, 8. Golden Wonder - Asked ChatGPT "Which crisp brand in the UK makes the best salt and vinegar crisps?": 1. McCoy's, 2. Walkers, 3. Golden Wonder, 4. Tyrrells - Searched Google, AI Overview "best crisps": 1. Walkers, 2. McCoy's, 3. Monster Munch, 4. Tyrrells Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## Compare search popularity between leading brands - [Pringles vs Doritos: compare search popularity](/demand/uk/compare/doritos-vs-pringles): 32.6% against 17.8% Share of Search. - [Pringles vs Walkers: compare search popularity](/demand/uk/compare/pringles-vs-walkers-crisps): 32.6% against 14.6% Share of Search. - [Pringles vs Monster Munch: compare search popularity](/demand/uk/compare/monster-munch-vs-pringles): 32.6% against 11.9% Share of Search. - [Pringles vs McCoy's: compare search popularity](/demand/uk/compare/mccoys-vs-pringles): 32.6% against 11.8% Share of Search. - [Doritos vs Walkers: compare search popularity](/demand/uk/compare/doritos-vs-walkers-crisps): 17.8% against 14.6% Share of Search. - [Doritos vs Monster Munch: compare search popularity](/demand/uk/compare/doritos-vs-monster-munch): 17.8% against 11.9% Share of Search. - [Doritos vs McCoy's: compare search popularity](/demand/uk/compare/doritos-vs-mccoys): 17.8% against 11.8% Share of Search. - [Walkers vs Monster Munch: compare search popularity](/demand/uk/compare/monster-munch-vs-walkers-crisps): 14.6% against 11.9% Share of Search. - [Walkers vs McCoy's: compare search popularity](/demand/uk/compare/mccoys-vs-walkers-crisps): 14.6% against 11.8% Share of Search. - [Monster Munch vs McCoy's: compare search popularity](/demand/uk/compare/mccoys-vs-monster-munch): 11.9% against 11.8% Share of Search. ## How did search popularity change for United Kingdom crisp brands in September 2026? - In September 2026, Pringles gained share of searches among crisp brands in the United Kingdom, from 24.7% to 32.6%. - In September 2026, Doritos lost share of searches among crisp brands in the United Kingdom, from 20.2% to 17.8%. - In September 2026, Walkers lost share of searches among crisp brands in the United Kingdom, from 16.6% to 14.6%. - In September 2026, Monster Munch lost share of searches among crisp brands in the United Kingdom, from 13.5% to 11.9%. - In September 2026, McCoy's lost share of searches among crisp brands in the United Kingdom, from 13.4% to 11.8%. - In September 2026, Tyrrells lost share of searches among crisp brands in the United Kingdom, from 6.7% to 5.9%. - Estimated monthly branded searches for Golden Wonder in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Kettle in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Pringles | 32.6% | 49.5K | +49.5% | Pringles | | 2 | Doritos | 17.8% | 27.1K | 0.0% | Doritos | | 3 | Walkers | 14.6% | 22.2K | 0.0% | Walkers | | 4 | Monster Munch | 11.9% | 18.1K | 0.0% | Walkers | | 5 | McCoy's | 11.8% | 18K | 0.0% | McCoy's | | 6 | Tyrrells | 5.9% | 9K | 0.0% | Tyrrells | | 7 | Kettle | 2.9% | 4.4K | +22.2% | Kettle | | 8 | Golden Wonder | 2.4% | 3.6K | +24.1% | Golden Wonder | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pringles | 40.5K | 24.9% | 1 | | Oct 2025 | Doritos | 33.1K | 20.4% | 2 | | Oct 2025 | Monster Munch | 27.1K | 16.7% | 3 | | Oct 2025 | Walkers | 27.1K | 16.7% | 4 | | Oct 2025 | McCoy's | 18K | 11.1% | 5 | | Oct 2025 | Tyrrells | 8.5K | 5.2% | 6 | | Oct 2025 | Kettle | 5.4K | 3.3% | 7 | | Oct 2025 | Golden Wonder | 2.9K | 1.8% | 8 | | Nov 2025 | Pringles | 40.5K | 29.2% | 1 | | Nov 2025 | Doritos | 27.1K | 19.5% | 2 | | Nov 2025 | Walkers | 22.2K | 16% | 3 | | Nov 2025 | Monster Munch | 18.1K | 13% | 4 | | Nov 2025 | McCoy's | 16.5K | 11.9% | 5 | | Nov 2025 | Tyrrells | 7K | 5% | 6 | | Nov 2025 | Kettle | 4.4K | 3.2% | 7 | | Nov 2025 | Golden Wonder | 2.9K | 2.1% | 8 | | Dec 2025 | Pringles | 49.5K | 34.2% | 1 | | Dec 2025 | Doritos | 27.1K | 18.7% | 2 | | Dec 2025 | Monster Munch | 18.1K | 12.5% | 3 | | Dec 2025 | Walkers | 18.1K | 12.5% | 4 | | Dec 2025 | McCoy's | 16.5K | 11.4% | 5 | | Dec 2025 | Tyrrells | 8.2K | 5.7% | 6 | | Dec 2025 | Kettle | 4.4K | 3% | 7 | | Dec 2025 | Golden Wonder | 2.9K | 2% | 8 | | Jan 2026 | Walkers | 60.5K | 33.9% | 1 | | Jan 2026 | Pringles | 40.5K | 22.7% | 2 | | Jan 2026 | Doritos | 27.1K | 15.2% | 3 | | Jan 2026 | Monster Munch | 18.1K | 10.1% | 4 | | Jan 2026 | McCoy's | 16.5K | 9.2% | 5 | | Jan 2026 | Tyrrells | 8.5K | 4.8% | 6 | | Jan 2026 | Kettle | 4.4K | 2.5% | 7 | | Jan 2026 | Golden Wonder | 2.9K | 1.6% | 8 | | Feb 2026 | Walkers | 74K | 38% | 1 | | Feb 2026 | Doritos | 33.1K | 17% | 2 | | Feb 2026 | Pringles | 33.1K | 17% | 3 | | Feb 2026 | Monster Munch | 18.1K | 9.3% | 4 | | Feb 2026 | McCoy's | 16.5K | 8.5% | 5 | | Feb 2026 | Tyrrells | 12.5K | 6.4% | 6 | | Feb 2026 | Kettle | 4.4K | 2.3% | 7 | | Feb 2026 | Golden Wonder | 2.9K | 1.5% | 8 | | Mar 2026 | Pringles | 40.5K | 25.4% | 1 | | Mar 2026 | Doritos | 33.1K | 20.8% | 2 | | Mar 2026 | Walkers | 27.1K | 17% | 3 | | Mar 2026 | Monster Munch | 22.2K | 13.9% | 4 | | Mar 2026 | McCoy's | 16.5K | 10.4% | 5 | | Mar 2026 | Tyrrells | 12.5K | 7.9% | 6 | | Mar 2026 | Kettle | 4.4K | 2.8% | 7 | | Mar 2026 | Golden Wonder | 2.9K | 1.8% | 8 | | Apr 2026 | Pringles | 40.5K | 27.8% | 1 | | Apr 2026 | Doritos | 33.1K | 22.7% | 2 | | Apr 2026 | Walkers | 22.2K | 15.2% | 3 | | Apr 2026 | Monster Munch | 18.1K | 12.4% | 4 | | Apr 2026 | McCoy's | 16.5K | 11.3% | 5 | | Apr 2026 | Tyrrells | 8.5K | 5.8% | 6 | | Apr 2026 | Kettle | 4.4K | 3% | 7 | | Apr 2026 | Golden Wonder | 2.4K | 1.6% | 8 | | May 2026 | Pringles | 40.5K | 26.7% | 1 | | May 2026 | Doritos | 33.1K | 21.8% | 2 | | May 2026 | Monster Munch | 22.2K | 14.6% | 3 | | May 2026 | Walkers | 22.2K | 14.6% | 4 | | May 2026 | McCoy's | 18K | 11.9% | 5 | | May 2026 | Tyrrells | 8.5K | 5.6% | 6 | | May 2026 | Kettle | 4.4K | 2.9% | 7 | | May 2026 | Golden Wonder | 2.9K | 1.9% | 8 | | Jun 2026 | Doritos | 33.1K | 22.8% | 1 | | Jun 2026 | Pringles | 33.1K | 22.8% | 2 | | Jun 2026 | Walkers | 27.1K | 18.6% | 3 | | Jun 2026 | Monster Munch | 18.1K | 12.4% | 4 | | Jun 2026 | McCoy's | 16.2K | 11.1% | 5 | | Jun 2026 | Tyrrells | 10.5K | 7.2% | 6 | | Jun 2026 | Kettle | 4.4K | 3% | 7 | | Jun 2026 | Golden Wonder | 2.9K | 2% | 8 | | Jul 2026 | Doritos | 33.1K | 24.3% | 1 | | Jul 2026 | Pringles | 33.1K | 24.3% | 2 | | Jul 2026 | Walkers | 22.2K | 16.3% | 3 | | Jul 2026 | Monster Munch | 18.1K | 13.3% | 4 | | Jul 2026 | McCoy's | 14.7K | 10.8% | 5 | | Jul 2026 | Tyrrells | 8.5K | 6.2% | 6 | | Jul 2026 | Kettle | 3.6K | 2.6% | 7 | | Jul 2026 | Golden Wonder | 2.9K | 2.1% | 8 | | Aug 2026 | Pringles | 33.1K | 24.7% | 1 | | Aug 2026 | Doritos | 27.1K | 20.2% | 2 | | Aug 2026 | Walkers | 22.2K | 16.6% | 3 | | Aug 2026 | Monster Munch | 18.1K | 13.5% | 4 | | Aug 2026 | McCoy's | 18K | 13.4% | 5 | | Aug 2026 | Tyrrells | 9K | 6.7% | 6 | | Aug 2026 | Kettle | 3.6K | 2.7% | 7 | | Aug 2026 | Golden Wonder | 2.9K | 2.2% | 8 | | Sep 2026 | Pringles | 49.5K | 32.6% | 1 | | Sep 2026 | Doritos | 27.1K | 17.8% | 2 | | Sep 2026 | Walkers | 22.2K | 14.6% | 3 | | Sep 2026 | Monster Munch | 18.1K | 11.9% | 4 | | Sep 2026 | McCoy's | 18K | 11.8% | 5 | | Sep 2026 | Tyrrells | 9K | 5.9% | 6 | | Sep 2026 | Kettle | 4.4K | 2.9% | 7 | | Sep 2026 | Golden Wonder | 3.6K | 2.4% | 8 | ## What is being compared - **Doritos**: Measured on the search term “doritos”. - **Golden Wonder**: Measured on the search term “golden wonder”. - **Kettle**: Measured on the search term “kettle chips”. - **McCoy's**: Measured on the search terms “mccoys” and “mccoys crisps”, summed into one figure. - **Monster Munch**: Measured on the search term “monster munch”. - **Pringles**: Measured on the search term “pringles”. - **Tyrrells**: Measured on the search terms “tyrrells” and “tyrrells crisps”, summed into one figure. - **Walkers**: Measured on the search term “walkers crisps”. - [Doritos](/demand/uk/brands/doritos) - [Golden Wonder](/demand/uk/brands/golden-wonder) - [Kettle](/demand/uk/brands/kettle-chips) - [McCoy's](/demand/uk/brands/mccoys) - [Monster Munch](/demand/uk/brands/monster-munch) - [Pringles](/demand/uk/brands/pringles) - [Tyrrells](/demand/uk/brands/tyrrells) - [Walkers](/demand/uk/brands/walkers-crisps) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among crisp brands in the United Kingdom? In September 2026, Pringles was the most searched among crisp brands in the United Kingdom, with an estimated 49.5K branded searches, 32.6% of all searches for the eight we track. ## Cite this page Brandwave. "Crisp brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-crisp-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-crisp-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.