---
title: "Credit score apps in the United Kingdom: Which are searched most?"
description: "Compare the apps and services people in the UK use to check their credit score. Share of Search among ClearScore, Checkmyfile, Experian, TotallyMoney, TransUnion, Equifax and Credit Karma, the credit score apps Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-credit-score-apps"
publisher: "Brandwave"
---

# Credit score apps in the United Kingdom: Which are searched most?

Compare the apps and services people in the UK use to check their credit score. Share of Search among ClearScore, Checkmyfile, Experian, TotallyMoney, TransUnion, Equifax and Credit Karma, the credit score apps Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Credit score apps
- **Market**: United Kingdom
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: ClearScore, 74.9%

## Which brand is most popular in search among credit score apps in the United Kingdom?

- In September 2026, ClearScore was the most searched among credit score apps in the United Kingdom, with an estimated 550K branded searches, 74.9% of all searches for the seven we track.
- Checkmyfile is in 2nd place, 59.9 percentage points behind at 15%.
- Across the 12 months ending September 2026, ClearScore’s share of searches among credit score apps in the United Kingdom increased from 71.5% to 74.9%.
- Across the 12 months ending September 2026, Checkmyfile’s share of searches among credit score apps in the United Kingdom decreased from 17.6% to 15%.
- Across the 12 months ending September 2026, TotallyMoney’s share of searches among credit score apps in the United Kingdom decreased from 3.5% to 3%.
- Across the 12 months ending September 2026, ClearScore’s share of searches among credit score apps in the United Kingdom peaked at 77.6% in May 2026 and was lowest at 70.8% in December 2025.
- Across the 12 months ending September 2026, Checkmyfile’s share of searches among credit score apps in the United Kingdom peaked at 17.6% in June 2026 and was lowest at 12.7% in May 2026.
- Across the 12 months ending September 2026, Experian’s share of searches among credit score apps in the United Kingdom peaked at 5.4% in January 2026 and was lowest at 4.3% in October 2025.
- Across the 12 months ending September 2026, TotallyMoney’s share of searches among credit score apps in the United Kingdom peaked at 3.5% in October 2025 and was lowest at 2.5% in April 2026.
- Across the 12 months ending September 2026, Equifax rose from 7th to 6th among credit score apps in the United Kingdom.
- Across the 12 months ending September 2026, Credit Karma fell from 6th to 7th among credit score apps in the United Kingdom.
- Across the 12 months ending September 2026, Experian and TransUnion held steady: their share of searches among credit score apps in the United Kingdom each moved less than 0.5 percentage points.

## Top credit score apps in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ClearScore, Experian, TransUnion and Equifax appeared every time. Experian was recommended most often, coming first in two out of five answers. ClearScore was second, and Equifax was third. Checkmyfile, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Experian | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| ClearScore | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Equifax | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| TransUnion | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Credit Karma | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Checkmyfile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| TotallyMoney | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about credit score apps

- Asked ChatGPT "Which app should I use to check my credit score in the UK?": 1. ClearScore, 2. Experian, 3. Credit Karma, 4. Equifax, 5. TransUnion
- Asked ChatGPT "What are the best credit score apps in the UK?": 1. ClearScore, 2. Experian, 3. Credit Karma, 4. TransUnion, 5. Equifax
- Asked ChatGPT "What's the most accurate free credit score service in the UK?": 1. ClearScore, 2. Equifax, 3. Experian, 4. Credit Karma, 5. TransUnion
- Searched Google, AI Overview "credit score": 1. Experian, 2. Equifax, 3. TransUnion, 4. ClearScore
- Searched Google, AI Overview "check credit score": 1. Experian, 2. Equifax, 3. TransUnion, 4. ClearScore

Not named in any answer: Checkmyfile and TotallyMoney.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [ClearScore vs Checkmyfile: compare search popularity](/demand/uk/compare/checkmyfile-vs-clearscore): 74.9% against 15% Share of Search.
- [ClearScore vs Experian: compare search popularity](/demand/uk/compare/clearscore-vs-experian): 74.9% against 4.5% Share of Search.
- [ClearScore vs TotallyMoney: compare search popularity](/demand/uk/compare/clearscore-vs-totallymoney): 74.9% against 3% Share of Search.
- [Checkmyfile vs Experian: compare search popularity](/demand/uk/compare/checkmyfile-vs-experian): 15% against 4.5% Share of Search.
- [Checkmyfile vs TotallyMoney: compare search popularity](/demand/uk/compare/checkmyfile-vs-totallymoney): 15% against 3% Share of Search.
- [Experian vs TotallyMoney: compare search popularity](/demand/uk/compare/experian-vs-totallymoney): 4.5% against 3% Share of Search.

## How did search popularity change for United Kingdom credit score apps in September 2026?

- Checkmyfile’s share of searches among credit score apps in the United Kingdom has lost ground for 3 months in a row, from 17.6% to 15% in September 2026.
- Experian’s share of searches among credit score apps in the United Kingdom has lost ground for 3 months in a row, from 5.3% to 4.5% in September 2026.
- Estimated monthly branded searches for Credit Karma in the United Kingdom fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
- Estimated monthly branded searches for Equifax in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for TotallyMoney in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ClearScore | 74.9% | 550K | 0.0% | ClearScore |
| 2 | Checkmyfile | 15% | 110K | 0.0% | Checkmyfile |
| 3 | Experian | 4.5% | 33.1K | 0.0% | Experian |
| 4 | TotallyMoney | 3% | 22.2K | 0.0% | TotallyMoney |
| 5 | TransUnion | 1.5% | 11K | +22.2% | TransUnion |
| 6 | Equifax | 0.6% | 4.4K | 0.0% | Equifax |
| 7 | Credit Karma | 0.49% | 3.6K | 0.0% | Credit Karma |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ClearScore | 550K | 71.5% | 1 |
| Oct 2025 | Checkmyfile | 135K | 17.6% | 2 |
| Oct 2025 | Experian | 33.1K | 4.3% | 3 |
| Oct 2025 | TotallyMoney | 27.1K | 3.5% | 4 |
| Oct 2025 | TransUnion | 11.7K | 1.5% | 5 |
| Oct 2025 | Credit Karma | 6.6K | 0.86% | 6 |
| Oct 2025 | Equifax | 5.4K | 0.7% | 7 |
| Nov 2025 | ClearScore | 550K | 73.5% | 1 |
| Nov 2025 | Checkmyfile | 110K | 14.7% | 2 |
| Nov 2025 | Experian | 40.5K | 5.4% | 3 |
| Nov 2025 | TotallyMoney | 22.2K | 3% | 4 |
| Nov 2025 | TransUnion | 12.8K | 1.7% | 5 |
| Nov 2025 | Credit Karma | 6.6K | 0.88% | 6 |
| Nov 2025 | Equifax | 6.6K | 0.88% | 7 |
| Dec 2025 | ClearScore | 450K | 70.8% | 1 |
| Dec 2025 | Checkmyfile | 110K | 17.3% | 2 |
| Dec 2025 | Experian | 33.1K | 5.2% | 3 |
| Dec 2025 | TotallyMoney | 22.2K | 3.5% | 4 |
| Dec 2025 | TransUnion | 10.5K | 1.7% | 5 |
| Dec 2025 | Credit Karma | 5.4K | 0.85% | 6 |
| Dec 2025 | Equifax | 4.4K | 0.69% | 7 |
| Jan 2026 | ClearScore | 673K | 73.9% | 1 |
| Jan 2026 | Checkmyfile | 135K | 14.8% | 2 |
| Jan 2026 | Experian | 49.5K | 5.4% | 3 |
| Jan 2026 | TotallyMoney | 27.1K | 3% | 4 |
| Jan 2026 | TransUnion | 12.8K | 1.4% | 5 |
| Jan 2026 | Credit Karma | 6.6K | 0.72% | 6 |
| Jan 2026 | Equifax | 6.6K | 0.72% | 7 |
| Feb 2026 | ClearScore | 550K | 71.1% | 1 |
| Feb 2026 | Checkmyfile | 135K | 17.4% | 2 |
| Feb 2026 | Experian | 40.5K | 5.2% | 3 |
| Feb 2026 | TotallyMoney | 27.1K | 3.5% | 4 |
| Feb 2026 | TransUnion | 10.5K | 1.4% | 5 |
| Feb 2026 | Credit Karma | 5.4K | 0.7% | 6 |
| Feb 2026 | Equifax | 5.4K | 0.7% | 7 |
| Mar 2026 | ClearScore | 550K | 71% | 1 |
| Mar 2026 | Checkmyfile | 135K | 17.4% | 2 |
| Mar 2026 | Experian | 40.5K | 5.2% | 3 |
| Mar 2026 | TotallyMoney | 27.1K | 3.5% | 4 |
| Mar 2026 | TransUnion | 11K | 1.4% | 5 |
| Mar 2026 | Credit Karma | 5.4K | 0.7% | 6 |
| Mar 2026 | Equifax | 5.4K | 0.7% | 7 |
| Apr 2026 | ClearScore | 673K | 75.4% | 1 |
| Apr 2026 | Checkmyfile | 135K | 15.1% | 2 |
| Apr 2026 | Experian | 40.5K | 4.5% | 3 |
| Apr 2026 | TotallyMoney | 22.2K | 2.5% | 4 |
| Apr 2026 | TransUnion | 10.5K | 1.2% | 5 |
| Apr 2026 | Credit Karma | 5.4K | 0.61% | 6 |
| Apr 2026 | Equifax | 5.4K | 0.61% | 7 |
| May 2026 | ClearScore | 673K | 77.6% | 1 |
| May 2026 | Checkmyfile | 110K | 12.7% | 2 |
| May 2026 | Experian | 40.5K | 4.7% | 3 |
| May 2026 | TotallyMoney | 22.2K | 2.6% | 4 |
| May 2026 | TransUnion | 10.5K | 1.2% | 5 |
| May 2026 | Credit Karma | 5.4K | 0.62% | 6 |
| May 2026 | Equifax | 5.4K | 0.62% | 7 |
| Jun 2026 | ClearScore | 550K | 71.8% | 1 |
| Jun 2026 | Checkmyfile | 135K | 17.6% | 2 |
| Jun 2026 | Experian | 40.5K | 5.3% | 3 |
| Jun 2026 | TotallyMoney | 22.2K | 2.9% | 4 |
| Jun 2026 | TransUnion | 9K | 1.2% | 5 |
| Jun 2026 | Credit Karma | 4.4K | 0.57% | 6 |
| Jun 2026 | Equifax | 4.4K | 0.57% | 7 |
| Jul 2026 | ClearScore | 550K | 75.1% | 1 |
| Jul 2026 | Checkmyfile | 110K | 15% | 2 |
| Jul 2026 | Experian | 33.1K | 4.5% | 3 |
| Jul 2026 | TotallyMoney | 22.2K | 3% | 4 |
| Jul 2026 | TransUnion | 9.5K | 1.3% | 5 |
| Jul 2026 | Credit Karma | 3.6K | 0.49% | 6 |
| Jul 2026 | Equifax | 3.6K | 0.49% | 7 |
| Aug 2026 | ClearScore | 550K | 75.1% | 1 |
| Aug 2026 | Checkmyfile | 110K | 15% | 2 |
| Aug 2026 | Experian | 33.1K | 4.5% | 3 |
| Aug 2026 | TotallyMoney | 22.2K | 3% | 4 |
| Aug 2026 | TransUnion | 9K | 1.2% | 5 |
| Aug 2026 | Equifax | 4.4K | 0.6% | 6 |
| Aug 2026 | Credit Karma | 3.6K | 0.49% | 7 |
| Sep 2026 | ClearScore | 550K | 74.9% | 1 |
| Sep 2026 | Checkmyfile | 110K | 15% | 2 |
| Sep 2026 | Experian | 33.1K | 4.5% | 3 |
| Sep 2026 | TotallyMoney | 22.2K | 3% | 4 |
| Sep 2026 | TransUnion | 11K | 1.5% | 5 |
| Sep 2026 | Equifax | 4.4K | 0.6% | 6 |
| Sep 2026 | Credit Karma | 3.6K | 0.49% | 7 |

## What is being compared

- **Checkmyfile**: Measured on the search term “checkmyfile”.
- **ClearScore**: Measured on the search term “clearscore”.
- **Credit Karma**: Measured on the search term “credit karma uk”.
- **Equifax**: Measured on the search term “equifax credit score”.
- **Experian**: Measured on the search term “experian credit score”.
- **TotallyMoney**: Measured on the search term “totallymoney”.
- **TransUnion**: Measured on the search terms “transunion credit report” and “transunion credit score”, summed into one figure.

- [Checkmyfile](/demand/uk/brands/checkmyfile)
- [ClearScore](/demand/uk/brands/clearscore)
- [Credit Karma](/demand/uk/brands/credit-karma)
- [Equifax](/demand/uk/brands/equifax)
- [Experian](/demand/uk/brands/experian)
- [TotallyMoney](/demand/uk/brands/totallymoney)
- [TransUnion](/demand/uk/brands/transunion)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among credit score apps in the United Kingdom?

In September 2026, ClearScore was the most searched among credit score apps in the United Kingdom, with an estimated 550K branded searches, 74.9% of all searches for the seven we track.

## Cite this page

Brandwave. "Credit score apps in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-credit-score-apps

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-credit-score-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.