--- title: "Credit cards in United Kingdom: Which are searched most?" description: "Compare the credit cards operators run on. Share of Search among American Express, Barclaycard and Capital One, the credit cards Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-credit-cards" publisher: "Brandwave" --- # Credit cards in United Kingdom: Which are searched most? Compare the credit cards operators run on. Share of Search among American Express, Barclaycard and Capital One, the credit cards Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Credit cards - **Market**: United Kingdom - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: American Express, 33.3% ## Which brand is most popular in search among credit cards in United Kingdom? - American Express, Barclaycard and Capital One share the highest estimated Share of Search among credit cards in United Kingdom, at 33.3% in September 2026. - Across the 12 months ending September 2026, American Express’ estimated Share of Search among credit cards in United Kingdom peaked at 33.3% in October 2025 and was lowest at 29% in November 2025. - Across the 12 months ending September 2026, Barclaycard’s estimated Share of Search among credit cards in United Kingdom peaked at 38% in December 2025 and was lowest at 33.3% in October 2025. - Across the 12 months ending September 2026, Capital One’s estimated Share of Search among credit cards in United Kingdom peaked at 35.5% in November 2025 and was lowest at 31% in December 2025. - Across the 12 months ending September 2026, American Express, Barclaycard and Capital One held steady: their estimated Share of Search among credit cards in United Kingdom each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [American Express vs Barclaycard: compare search popularity](/demand/uk/compare/american-express-vs-barclaycard): 33.3% Share of Search each. - [American Express vs Capital One: compare search popularity](/demand/uk/compare/american-express-vs-capital-one): 33.3% Share of Search each. - [Barclaycard vs Capital One: compare search popularity](/demand/uk/compare/barclaycard-vs-capital-one): 33.3% Share of Search each. ## How did search popularity change for United Kingdom credit cards in September 2026? - In September 2026, American Express overtook Barclaycard to become the leader among credit cards in United Kingdom, with 33.3% estimated Share of Search. - In September 2026, Capital One gained estimated Share of Search among credit cards in United Kingdom, from 31% to 33.3%. - In September 2026, Barclaycard lost estimated Share of Search among credit cards in United Kingdom, from 38% to 33.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | American Express | 33.3% | 201K | 0.0% | American Express | | 2 | Barclaycard | 33.3% | 201K | -18.3% | Barclaycard | | 3 | Capital One | 33.3% | 201K | 0.0% | Capital One | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | American Express | 246K | 33.3% | 1 | | Oct 2025 | Barclaycard | 246K | 33.3% | 2 | | Oct 2025 | Capital One | 246K | 33.3% | 3 | | Nov 2025 | Barclaycard | 246K | 35.5% | 1 | | Nov 2025 | Capital One | 246K | 35.5% | 2 | | Nov 2025 | American Express | 201K | 29% | 3 | | Dec 2025 | Barclaycard | 246K | 38% | 1 | | Dec 2025 | American Express | 201K | 31% | 2 | | Dec 2025 | Capital One | 201K | 31% | 3 | | Jan 2026 | American Express | 246K | 33.3% | 1 | | Jan 2026 | Barclaycard | 246K | 33.3% | 2 | | Jan 2026 | Capital One | 246K | 33.3% | 3 | | Feb 2026 | Barclaycard | 246K | 38% | 1 | | Feb 2026 | American Express | 201K | 31% | 2 | | Feb 2026 | Capital One | 201K | 31% | 3 | | Mar 2026 | Barclaycard | 246K | 35.5% | 1 | | Mar 2026 | Capital One | 246K | 35.5% | 2 | | Mar 2026 | American Express | 201K | 29% | 3 | | Apr 2026 | Barclaycard | 246K | 35.5% | 1 | | Apr 2026 | Capital One | 246K | 35.5% | 2 | | Apr 2026 | American Express | 201K | 29% | 3 | | May 2026 | Barclaycard | 246K | 35.5% | 1 | | May 2026 | Capital One | 246K | 35.5% | 2 | | May 2026 | American Express | 201K | 29% | 3 | | Jun 2026 | Barclaycard | 246K | 38% | 1 | | Jun 2026 | American Express | 201K | 31% | 2 | | Jun 2026 | Capital One | 201K | 31% | 3 | | Jul 2026 | Barclaycard | 246K | 38% | 1 | | Jul 2026 | American Express | 201K | 31% | 2 | | Jul 2026 | Capital One | 201K | 31% | 3 | | Aug 2026 | Barclaycard | 246K | 38% | 1 | | Aug 2026 | American Express | 201K | 31% | 2 | | Aug 2026 | Capital One | 201K | 31% | 3 | | Sep 2026 | American Express | 201K | 33.3% | 1 | | Sep 2026 | Barclaycard | 201K | 33.3% | 2 | | Sep 2026 | Capital One | 201K | 33.3% | 3 | ## What is being compared - **American Express**: Measured on the search term “american express”. - **Barclaycard**: Measured on the search term “barclaycard”. - **Capital One**: Measured on the search term “capital one”. - [American Express](/demand/uk/brands/american-express) - [Barclaycard](/demand/uk/brands/barclaycard) - [Capital One](/demand/uk/brands/capital-one) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among credit cards in United Kingdom? American Express, Barclaycard and Capital One share the highest estimated Share of Search among credit cards in United Kingdom, at 33.3% in September 2026. ## Cite this page Brandwave. "Credit cards in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-credit-cards This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-credit-cards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.