---
title: "Cookware brands in the United Kingdom: Which are searched most?"
description: "Compare the pan and cookware brands people in the UK buy. Share of Search among Le Creuset, ProCook, HexClad, Tefal, Staub, Circulon, GreenPan, Tramontina, Salter, Eaziglide, Ninja, Scanpan and Tower, the cookware brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-cookware-brands"
publisher: "Brandwave"
---

# Cookware brands in the United Kingdom: Which are searched most?

Compare the pan and cookware brands people in the UK buy. Share of Search among Le Creuset, ProCook, HexClad, Tefal, Staub, Circulon, GreenPan, Tramontina, Salter, Eaziglide, Ninja, Scanpan and Tower, the cookware brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cookware brands
- **Market**: United Kingdom
- **Brands compared**: 13
- **Month measured**: Sep 2026
- **Highest Share of Search**: Le Creuset, 53.7%

## Which brand is most popular in search among cookware brands in the United Kingdom?

- In September 2026, Le Creuset was the most searched among cookware brands in the United Kingdom, with an estimated 165K branded searches, 53.7% of all searches for the 13 we track.
- ProCook is in 2nd place, 24.2 percentage points behind at 29.4%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among cookware brands in the United Kingdom decreased from 55.7% to 53.7%.
- Across the 12 months ending September 2026, ProCook’s share of searches among cookware brands in the United Kingdom increased from 25% to 29.4%.
- Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in the United Kingdom decreased from 9.1% to 7.2%.
- Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in the United Kingdom increased from 3.2% to 4.4%.
- Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in the United Kingdom decreased from 2.2% to 1.4%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among cookware brands in the United Kingdom peaked at 55.7% in October 2025 and was lowest at 48.3% in August 2026.
- Across the 12 months ending September 2026, ProCook’s share of searches among cookware brands in the United Kingdom peaked at 32.4% in August 2026 and was lowest at 24.2% in April 2026.
- Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in the United Kingdom peaked at 12.5% in November 2025 and was lowest at 7.2% in September 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in the United Kingdom peaked at 4.4% in September 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending September 2026, Eaziglide rose from 11th to 10th among cookware brands in the United Kingdom.
- Across the 12 months ending September 2026, Ninja fell from 10th to 11th among cookware brands in the United Kingdom.
- Across the 12 months ending September 2026, Circulon, GreenPan, Tramontina, Salter, Scanpan and Tower held steady: their share of searches among cookware brands in the United Kingdom each moved less than 0.5 percentage points.

## Top cookware brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ProCook was mentioned most often, in three of the five answers. Tefal was recommended most often, coming first in one out of two answers that gave a list. Le Creuset was second, and Ninja was third. HexClad, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tefal | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Le Creuset | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Ninja | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| ProCook | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| GreenPan | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Staub | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Salter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Eaziglide | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Scanpan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tower | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about cookware brands

- Asked ChatGPT "Which pans should I buy in the UK?": 1. ProCook
- Asked ChatGPT "What are the best cookware brands?": 1. Le Creuset, 2. Ninja, 3. Tefal, 4. ProCook, 5. Staub, 6. GreenPan
- Asked ChatGPT "What is the best non-stick frying pan?": 1. Tefal, 2. GreenPan, 3. ProCook
- Searched Google, AI Overview "pans": 1. Tower
- Searched Google, AI Overview "saucepan set": 1. Le Creuset, 2. Ninja

Not named in any answer: HexClad, Circulon, Tramontina, Salter, Eaziglide and Scanpan.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## Compare search popularity between leading brands

- [Le Creuset vs ProCook: compare search popularity](/demand/uk/compare/le-creuset-vs-procook): 53.7% against 29.4% Share of Search.
- [Le Creuset vs HexClad: compare search popularity](/demand/uk/compare/hexclad-vs-le-creuset): 53.7% against 7.2% Share of Search.
- [Le Creuset vs Tefal: compare search popularity](/demand/uk/compare/le-creuset-vs-tefal): 53.7% against 4.4% Share of Search.
- [ProCook vs HexClad: compare search popularity](/demand/uk/compare/hexclad-vs-procook): 29.4% against 7.2% Share of Search.
- [ProCook vs Tefal: compare search popularity](/demand/uk/compare/procook-vs-tefal): 29.4% against 4.4% Share of Search.
- [HexClad vs Tefal: compare search popularity](/demand/uk/compare/hexclad-vs-tefal): 7.2% against 4.4% Share of Search.

## How did search popularity change for United Kingdom cookware brands in September 2026?

- In September 2026, Le Creuset gained share of searches among cookware brands in the United Kingdom, from 48.3% to 53.7%.
- In September 2026, ProCook lost share of searches among cookware brands in the United Kingdom, from 32.4% to 29.4%.
- In September 2026, HexClad lost share of searches among cookware brands in the United Kingdom, from 9.7% to 7.2%.
- Estimated monthly branded searches for Tefal in the United Kingdom rose 42.6% over 12 measured months, from 9.4K to 13.4K in September 2026.
- Estimated monthly branded searches for Staub in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
- Estimated monthly branded searches for Ninja in the United Kingdom fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
- Estimated monthly branded searches for Salter in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
- Estimated monthly branded searches for Circulon in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Le Creuset | 53.7% | 165K | +22.2% | Le Creuset |
| 2 | ProCook | 29.4% | 90.5K | 0.0% | ProCook |
| 3 | HexClad | 7.2% | 22.2K | -18.1% | HexClad |
| 4 | Tefal | 4.4% | 13.4K | +19.6% | Tefal |
| 5 | Staub | 1.4% | 4.4K | +22.2% | Staub |
| 6 | Circulon | 0.78% | 2.4K | 0.0% | Circulon |
| 7 | GreenPan | 0.78% | 2.4K | 0.0% | The Cookware Company |
| 8 | Tramontina | 0.78% | 2.4K | 0.0% | Tramontina |
| 9 | Salter | 0.42% | 1.3K | 0.0% | Salter |
| 10 | Eaziglide | 0.29% | 880 | 0.0% | Eaziglide |
| 11 | Ninja | 0.29% | 880 | 0.0% | SharkNinja |
| 12 | Scanpan | 0.29% | 880 | 0.0% | Scanpan |
| 13 | Tower | 0.29% | 880 | 0.0% | Tower |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Le Creuset | 165K | 55.7% | 1 |
| Oct 2025 | ProCook | 74K | 25% | 2 |
| Oct 2025 | HexClad | 27.1K | 9.1% | 3 |
| Oct 2025 | Tefal | 9.4K | 3.2% | 4 |
| Oct 2025 | Staub | 6.6K | 2.2% | 5 |
| Oct 2025 | Circulon | 2.9K | 0.98% | 6 |
| Oct 2025 | GreenPan | 2.9K | 0.98% | 7 |
| Oct 2025 | Tramontina | 2.4K | 0.81% | 8 |
| Oct 2025 | Salter | 1.6K | 0.54% | 9 |
| Oct 2025 | Ninja | 1.3K | 0.44% | 10 |
| Oct 2025 | Eaziglide | 1K | 0.34% | 11 |
| Oct 2025 | Scanpan | 1K | 0.34% | 12 |
| Oct 2025 | Tower | 1K | 0.34% | 13 |
| Nov 2025 | Le Creuset | 246K | 50.6% | 1 |
| Nov 2025 | ProCook | 135K | 27.8% | 2 |
| Nov 2025 | HexClad | 60.5K | 12.5% | 3 |
| Nov 2025 | Tefal | 11.8K | 2.4% | 4 |
| Nov 2025 | Staub | 9.9K | 2% | 5 |
| Nov 2025 | Circulon | 5.4K | 1.1% | 6 |
| Nov 2025 | GreenPan | 4.4K | 0.91% | 7 |
| Nov 2025 | Ninja | 2.9K | 0.6% | 8 |
| Nov 2025 | Tramontina | 2.9K | 0.6% | 9 |
| Nov 2025 | Salter | 2.4K | 0.49% | 10 |
| Nov 2025 | Eaziglide | 1.6K | 0.33% | 11 |
| Nov 2025 | Scanpan | 1.6K | 0.33% | 12 |
| Nov 2025 | Tower | 1.3K | 0.27% | 13 |
| Dec 2025 | Le Creuset | 301K | 52.8% | 1 |
| Dec 2025 | ProCook | 165K | 29% | 2 |
| Dec 2025 | HexClad | 60.5K | 10.6% | 3 |
| Dec 2025 | Tefal | 11.5K | 2% | 4 |
| Dec 2025 | Staub | 8.1K | 1.4% | 5 |
| Dec 2025 | GreenPan | 5.4K | 0.95% | 6 |
| Dec 2025 | Circulon | 4.4K | 0.77% | 7 |
| Dec 2025 | Ninja | 3.6K | 0.63% | 8 |
| Dec 2025 | Tramontina | 2.9K | 0.51% | 9 |
| Dec 2025 | Salter | 2.4K | 0.42% | 10 |
| Dec 2025 | Scanpan | 1.9K | 0.33% | 11 |
| Dec 2025 | Eaziglide | 1.6K | 0.28% | 12 |
| Dec 2025 | Tower | 1.3K | 0.23% | 13 |
| Jan 2026 | Le Creuset | 201K | 51.5% | 1 |
| Jan 2026 | ProCook | 110K | 28.2% | 2 |
| Jan 2026 | HexClad | 40.5K | 10.4% | 3 |
| Jan 2026 | Tefal | 11.2K | 2.9% | 4 |
| Jan 2026 | Staub | 6.6K | 1.7% | 5 |
| Jan 2026 | Circulon | 4.4K | 1.1% | 6 |
| Jan 2026 | GreenPan | 4.4K | 1.1% | 7 |
| Jan 2026 | Tramontina | 2.9K | 0.74% | 8 |
| Jan 2026 | Ninja | 2.4K | 0.62% | 9 |
| Jan 2026 | Salter | 2.4K | 0.62% | 10 |
| Jan 2026 | Eaziglide | 1.6K | 0.41% | 11 |
| Jan 2026 | Scanpan | 1.6K | 0.41% | 12 |
| Jan 2026 | Tower | 1K | 0.26% | 13 |
| Feb 2026 | Le Creuset | 135K | 51.2% | 1 |
| Feb 2026 | ProCook | 74K | 28.1% | 2 |
| Feb 2026 | HexClad | 27.1K | 10.3% | 3 |
| Feb 2026 | Tefal | 9.1K | 3.5% | 4 |
| Feb 2026 | Staub | 4.4K | 1.7% | 5 |
| Feb 2026 | GreenPan | 2.9K | 1.1% | 6 |
| Feb 2026 | Circulon | 2.4K | 0.91% | 7 |
| Feb 2026 | Tramontina | 2.4K | 0.91% | 8 |
| Feb 2026 | Ninja | 1.6K | 0.61% | 9 |
| Feb 2026 | Salter | 1.6K | 0.61% | 10 |
| Feb 2026 | Eaziglide | 1K | 0.38% | 11 |
| Feb 2026 | Scanpan | 1K | 0.38% | 12 |
| Feb 2026 | Tower | 1K | 0.38% | 13 |
| Mar 2026 | Le Creuset | 135K | 50.1% | 1 |
| Mar 2026 | ProCook | 74K | 27.5% | 2 |
| Mar 2026 | HexClad | 33.1K | 12.3% | 3 |
| Mar 2026 | Tefal | 9.1K | 3.4% | 4 |
| Mar 2026 | Staub | 4.4K | 1.6% | 5 |
| Mar 2026 | GreenPan | 2.9K | 1.1% | 6 |
| Mar 2026 | Circulon | 2.4K | 0.89% | 7 |
| Mar 2026 | Tramontina | 2.4K | 0.89% | 8 |
| Mar 2026 | Salter | 1.9K | 0.7% | 9 |
| Mar 2026 | Ninja | 1.6K | 0.59% | 10 |
| Mar 2026 | Eaziglide | 1K | 0.37% | 11 |
| Mar 2026 | Scanpan | 880 | 0.33% | 12 |
| Mar 2026 | Tower | 880 | 0.33% | 13 |
| Apr 2026 | Le Creuset | 135K | 54.1% | 1 |
| Apr 2026 | ProCook | 60.5K | 24.2% | 2 |
| Apr 2026 | HexClad | 27.1K | 10.9% | 3 |
| Apr 2026 | Tefal | 9K | 3.6% | 4 |
| Apr 2026 | Staub | 4.4K | 1.8% | 5 |
| Apr 2026 | GreenPan | 2.9K | 1.2% | 6 |
| Apr 2026 | Circulon | 2.4K | 0.96% | 7 |
| Apr 2026 | Tramontina | 2.4K | 0.96% | 8 |
| Apr 2026 | Ninja | 1.6K | 0.64% | 9 |
| Apr 2026 | Salter | 1.6K | 0.64% | 10 |
| Apr 2026 | Tower | 1K | 0.4% | 11 |
| Apr 2026 | Eaziglide | 880 | 0.35% | 12 |
| Apr 2026 | Scanpan | 880 | 0.35% | 13 |
| May 2026 | Le Creuset | 135K | 51.9% | 1 |
| May 2026 | ProCook | 74K | 28.4% | 2 |
| May 2026 | HexClad | 27.1K | 10.4% | 3 |
| May 2026 | Tefal | 9K | 3.4% | 4 |
| May 2026 | Staub | 3.6K | 1.4% | 5 |
| May 2026 | GreenPan | 2.4K | 0.92% | 6 |
| May 2026 | Tramontina | 2.4K | 0.92% | 7 |
| May 2026 | Circulon | 1.9K | 0.73% | 8 |
| May 2026 | Salter | 1.3K | 0.5% | 9 |
| May 2026 | Ninja | 1K | 0.38% | 10 |
| May 2026 | Eaziglide | 880 | 0.34% | 11 |
| May 2026 | Scanpan | 880 | 0.34% | 12 |
| May 2026 | Tower | 880 | 0.34% | 13 |
| Jun 2026 | Le Creuset | 110K | 51.4% | 1 |
| Jun 2026 | ProCook | 60.5K | 28.2% | 2 |
| Jun 2026 | HexClad | 22.2K | 10.4% | 3 |
| Jun 2026 | Tefal | 9K | 4.2% | 4 |
| Jun 2026 | Staub | 2.9K | 1.4% | 5 |
| Jun 2026 | GreenPan | 1.9K | 0.89% | 6 |
| Jun 2026 | Tramontina | 1.9K | 0.89% | 7 |
| Jun 2026 | Circulon | 1.6K | 0.75% | 8 |
| Jun 2026 | Salter | 1.3K | 0.61% | 9 |
| Jun 2026 | Eaziglide | 720 | 0.34% | 10 |
| Jun 2026 | Ninja | 720 | 0.34% | 11 |
| Jun 2026 | Scanpan | 720 | 0.34% | 12 |
| Jun 2026 | Tower | 720 | 0.34% | 13 |
| Jul 2026 | Le Creuset | 110K | 52.4% | 1 |
| Jul 2026 | ProCook | 60.5K | 28.8% | 2 |
| Jul 2026 | HexClad | 18.1K | 8.6% | 3 |
| Jul 2026 | Tefal | 9K | 4.3% | 4 |
| Jul 2026 | Staub | 2.9K | 1.4% | 5 |
| Jul 2026 | Circulon | 1.9K | 0.91% | 6 |
| Jul 2026 | GreenPan | 1.9K | 0.91% | 7 |
| Jul 2026 | Tramontina | 1.9K | 0.91% | 8 |
| Jul 2026 | Salter | 1K | 0.48% | 9 |
| Jul 2026 | Eaziglide | 720 | 0.34% | 10 |
| Jul 2026 | Ninja | 720 | 0.34% | 11 |
| Jul 2026 | Scanpan | 720 | 0.34% | 12 |
| Jul 2026 | Tower | 590 | 0.28% | 13 |
| Aug 2026 | Le Creuset | 135K | 48.3% | 1 |
| Aug 2026 | ProCook | 90.5K | 32.4% | 2 |
| Aug 2026 | HexClad | 27.1K | 9.7% | 3 |
| Aug 2026 | Tefal | 11.2K | 4% | 4 |
| Aug 2026 | Staub | 3.6K | 1.3% | 5 |
| Aug 2026 | Circulon | 2.4K | 0.86% | 6 |
| Aug 2026 | GreenPan | 2.4K | 0.86% | 7 |
| Aug 2026 | Tramontina | 2.4K | 0.86% | 8 |
| Aug 2026 | Salter | 1.3K | 0.47% | 9 |
| Aug 2026 | Eaziglide | 880 | 0.31% | 10 |
| Aug 2026 | Ninja | 880 | 0.31% | 11 |
| Aug 2026 | Scanpan | 880 | 0.31% | 12 |
| Aug 2026 | Tower | 880 | 0.31% | 13 |
| Sep 2026 | Le Creuset | 165K | 53.7% | 1 |
| Sep 2026 | ProCook | 90.5K | 29.4% | 2 |
| Sep 2026 | HexClad | 22.2K | 7.2% | 3 |
| Sep 2026 | Tefal | 13.4K | 4.4% | 4 |
| Sep 2026 | Staub | 4.4K | 1.4% | 5 |
| Sep 2026 | Circulon | 2.4K | 0.78% | 6 |
| Sep 2026 | GreenPan | 2.4K | 0.78% | 7 |
| Sep 2026 | Tramontina | 2.4K | 0.78% | 8 |
| Sep 2026 | Salter | 1.3K | 0.42% | 9 |
| Sep 2026 | Eaziglide | 880 | 0.29% | 10 |
| Sep 2026 | Ninja | 880 | 0.29% | 11 |
| Sep 2026 | Scanpan | 880 | 0.29% | 12 |
| Sep 2026 | Tower | 880 | 0.29% | 13 |

## What is being compared

- **Circulon**: Measured on the search term “circulon”.
- **Eaziglide**: Measured on the search term “eaziglide”.
- **GreenPan**: Measured on the search term “greenpan”.
- **HexClad**: Measured on the search term “hexclad”.
- **Le Creuset**: Measured on the search term “le creuset”.
- **Ninja**: Measured on the search term “ninja zerostick”.
- **ProCook**: Measured on the search term “procook”.
- **Salter**: Measured on the search term “salter pans”.
- **Scanpan**: Measured on the search term “scanpan”.
- **Staub**: Measured on the search term “staub”.
- **Tefal**: Measured on the search terms “tefal cookware” and “tefal pans”, summed into one figure.
- **Tower**: Measured on the search term “tower pans”.
- **Tramontina**: Measured on the search term “tramontina”.

- [Circulon](/demand/uk/brands/circulon)
- [Eaziglide](/demand/uk/brands/eaziglide)
- [GreenPan](/demand/uk/brands/greenpan)
- [HexClad](/demand/uk/brands/hexclad)
- [Le Creuset](/demand/uk/brands/le-creuset)
- [Ninja](/demand/uk/brands/ninja-kitchen)
- [ProCook](/demand/uk/brands/procook)
- [Salter](/demand/uk/brands/salter)
- [Scanpan](/demand/uk/brands/scanpan)
- [Staub](/demand/uk/brands/staub)
- [Tefal](/demand/uk/brands/tefal)
- [Tower](/demand/uk/brands/tower-housewares)
- [Tramontina](/demand/uk/brands/tramontina)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cookware brands in the United Kingdom?

In September 2026, Le Creuset was the most searched among cookware brands in the United Kingdom, with an estimated 165K branded searches, 53.7% of all searches for the 13 we track.

## Cite this page

Brandwave. "Cookware brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-cookware-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-cookware-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.