---
title: "Clothing shops in the United Kingdom: Which are searched most?"
description: "Compare the high street and supermarket clothing shops people in the UK buy everyday clothes from. Share of Search among Primark, TK Maxx, Next, H&M, Matalan, Zara, New Look, River Island, Uniqlo, Tu, Peacocks, F&F, M&S, George and Mango, the clothing shops Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-clothing-shops"
publisher: "Brandwave"
---

# Clothing shops in the United Kingdom: Which are searched most?

Compare the high street and supermarket clothing shops people in the UK buy everyday clothes from. Share of Search among Primark, TK Maxx, Next, H&M, Matalan, Zara, New Look, River Island, Uniqlo, Tu, Peacocks, F&F, M&S, George and Mango, the clothing shops Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Clothing shops
- **Market**: United Kingdom
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Primark, 26.7%

## Which brand is most popular in search among clothing shops in the United Kingdom?

- In September 2026, Primark was the most searched among clothing shops in the United Kingdom, with an estimated 6.1M branded searches, 26.7% of all searches for the 15 we track.
- TK Maxx is in 2nd place, 8.9 percentage points behind at 17.8%.
- Across the 12 months ending September 2026, Primark’s share of searches among clothing shops in the United Kingdom increased from 24.9% to 26.7%.
- Across the 12 months ending September 2026, TK Maxx’s share of searches among clothing shops in the United Kingdom increased from 16.6% to 17.8%.
- Across the 12 months ending September 2026, Next’s share of searches among clothing shops in the United Kingdom increased from 6.5% to 10.2%.
- Across the 12 months ending September 2026, H&M’s share of searches among clothing shops in the United Kingdom increased from 7.4% to 8%.
- Across the 12 months ending September 2026, Matalan’s share of searches among clothing shops in the United Kingdom decreased from 9.1% to 8%.
- Across the 12 months ending September 2026, Zara’s share of searches among clothing shops in the United Kingdom decreased from 9.1% to 8%.
- Across the 12 months ending September 2026, New Look’s share of searches among clothing shops in the United Kingdom decreased from 6.1% to 5.3%.
- Across the 12 months ending September 2026, River Island’s share of searches among clothing shops in the United Kingdom decreased from 6.1% to 4.4%.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among clothing shops in the United Kingdom decreased from 6.1% to 4.4%.
- Across the 12 months ending September 2026, Peacocks’ share of searches among clothing shops in the United Kingdom decreased from 2.7% to 2%.
- Across the 12 months ending September 2026, Primark’s share of searches among clothing shops in the United Kingdom peaked at 26.7% in September 2026 and was lowest at 21.3% in January 2026.
- Across the 12 months ending September 2026, TK Maxx’s share of searches among clothing shops in the United Kingdom peaked at 19.3% in February 2026 and was lowest at 15.5% in June 2026.
- Across the 12 months ending September 2026, H&M’s share of searches among clothing shops in the United Kingdom peaked at 8.6% in July 2026 and was lowest at 6.8% in December 2025.
- Across the 12 months ending September 2026, Matalan’s share of searches among clothing shops in the United Kingdom peaked at 10.7% in April 2026 and was lowest at 8% in September 2026.
- Across the 12 months ending September 2026, Zara’s share of searches among clothing shops in the United Kingdom peaked at 10.4% in June 2026 and was lowest at 7.8% in August 2026.
- Across the 12 months ending September 2026, New Look’s share of searches among clothing shops in the United Kingdom peaked at 8% in May 2026 and was lowest at 5.3% in September 2026.
- Across the 12 months ending September 2026, River Island’s share of searches among clothing shops in the United Kingdom peaked at 6.8% in December 2025 and was lowest at 4.4% in September 2026.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among clothing shops in the United Kingdom peaked at 6.3% in January 2026 and was lowest at 3.9% in July 2026.
- Across the 12 months ending September 2026, Peacocks’ share of searches among clothing shops in the United Kingdom peaked at 3% in November 2025 and was lowest at 1.9% in August 2026.
- Across the 12 months ending September 2026, Next rose from 6th to 3rd among clothing shops in the United Kingdom.
- Across the 12 months ending September 2026, H&M rose from 5th to 4th among clothing shops in the United Kingdom.
- Across the 12 months ending September 2026, Matalan fell from 3rd to 5th among clothing shops in the United Kingdom.
- Across the 12 months ending September 2026, Zara fell from 4th to 6th among clothing shops in the United Kingdom.
- Across the 12 months ending September 2026, M&S rose from 14th to 13th among clothing shops in the United Kingdom.
- Across the 12 months ending September 2026, George fell from 13th to 14th among clothing shops in the United Kingdom.
- Across the 12 months ending September 2026, Tu, F&F and Mango held steady: their share of searches among clothing shops in the United Kingdom each moved less than 0.5 percentage points.

## Top clothing shops in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Primark, Uniqlo, M&S and George were mentioned most often, in two of the three answers. Primark was recommended most often, coming first in one out of three answers. Uniqlo was second, and M&S was third. Matalan, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Primark | 1st | 2 of 3 | 2 of 3 |
| Uniqlo | 2nd | 2 of 3 | 2 of 3 |
| M&S | 3rd | 2 of 3 | 2 of 3 |
| Next | 4th | 1 of 3 | 1 of 3 |
| George | 5th | 2 of 3 | 2 of 3 |
| TK Maxx | 6th | 1 of 3 | 1 of 3 |
| H&M | 7th | 1 of 3 | 1 of 3 |
| Zara | 8th | 1 of 3 | 1 of 3 |
| Matalan | Not ranked | 0 of 3 | 0 of 3 |
| New Look | Not ranked | 0 of 3 | 0 of 3 |
| River Island | Not ranked | 0 of 3 | 0 of 3 |
| Tu | Not ranked | 0 of 3 | 0 of 3 |
| Peacocks | Not ranked | 0 of 3 | 0 of 3 |
| F&F | Not ranked | 0 of 3 | 0 of 3 |
| Mango | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about clothing shops

- Asked ChatGPT "Where's the best place to buy cheap clothes in the UK?": 1. Primark, 2. TK Maxx, 3. George, 4. Uniqlo
- Asked ChatGPT "Which high street shop has the best quality basics?": 1. Uniqlo, 2. M&S
- Asked ChatGPT "Where should I buy kids' clothes in the UK?": 1. Next, 2. Primark, 3. M&S, 4. H&M, 5. George, 6. Zara

Not named in any answer: Matalan, New Look, River Island, Tu, Peacocks, F&F and Mango.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Primark vs TK Maxx: compare search popularity](/demand/uk/compare/primark-vs-tk-maxx): 26.7% against 17.8% Share of Search.
- [Primark vs Next: compare search popularity](/demand/uk/compare/next-vs-primark): 26.7% against 10.2% Share of Search.
- [Primark vs H&M: compare search popularity](/demand/uk/compare/h-and-m-vs-primark): 26.7% against 8% Share of Search.
- [Primark vs Matalan: compare search popularity](/demand/uk/compare/matalan-vs-primark): 26.7% against 8% Share of Search.
- [TK Maxx vs Next: compare search popularity](/demand/uk/compare/next-vs-tk-maxx): 17.8% against 10.2% Share of Search.
- [TK Maxx vs H&M: compare search popularity](/demand/uk/compare/h-and-m-vs-tk-maxx): 17.8% against 8% Share of Search.
- [TK Maxx vs Matalan: compare search popularity](/demand/uk/compare/matalan-vs-tk-maxx): 17.8% against 8% Share of Search.
- [Next vs H&M: compare search popularity](/demand/uk/compare/h-and-m-vs-next): 10.2% against 8% Share of Search.
- [Next vs Matalan: compare search popularity](/demand/uk/compare/matalan-vs-next): 10.2% against 8% Share of Search.
- [H&M vs Matalan: compare search popularity](/demand/uk/compare/h-and-m-vs-matalan): 8% Share of Search each.

## How did search popularity change for United Kingdom clothing shops in September 2026?

- In September 2026, Next overtook Matalan to rank 3rd among clothing shops in the United Kingdom, with 10.2% of the searches.
- In September 2026, Primark gained share of searches among clothing shops in the United Kingdom, from 26.1% to 26.7%.
- In September 2026, Matalan lost share of searches among clothing shops in the United Kingdom, from 9.6% to 8%.
- In September 2026, New Look lost share of searches among clothing shops in the United Kingdom, from 6.4% to 5.3%.
- In September 2026, River Island lost share of searches among clothing shops in the United Kingdom, from 5.2% to 4.4%.
- TK Maxx’s share of searches among clothing shops in the United Kingdom has gained ground for 3 months in a row, from 15.5% to 17.8% in September 2026.
- In September 2026, H&M rose from 5th to 4th among clothing shops in the United Kingdom.
- Estimated monthly branded searches for M&S in the United Kingdom rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Primark | 26.7% | 6.1M | 0.0% | Primark |
| 2 | TK Maxx | 17.8% | 4.1M | 0.0% | TJX Companies |
| 3 | Next | 10.2% | 2.3M | +21.4% | Next |
| 4 | H&M | 8% | 1.8M | 0.0% | H&M |
| 5 | Matalan | 8% | 1.8M | -18.3% | Matalan |
| 6 | Zara | 8% | 1.8M | 0.0% | Zara |
| 7 | New Look | 5.3% | 1.2M | -18.7% | New Look |
| 8 | River Island | 4.4% | 1M | -18.0% | River Island |
| 9 | Uniqlo | 4.4% | 1M | 0.0% | Uniqlo |
| 10 | Tu | 2.9% | 673K | 0.0% | Sainsbury's |
| 11 | Peacocks | 2% | 450K | 0.0% | Peacocks |
| 12 | F&F | 0.88% | 201K | 0.0% | Tesco |
| 13 | M&S | 0.72% | 165K | 0.0% | M&S |
| 14 | George | 0.7% | 160K | 0.0% | Asda |
| 15 | Mango | 0.06% | 14.8K | +22.3% | Mango |

M&S sells other things too, so only its searches that name this product count here, like “marks and spencer clothing”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Primark | 6.1M | 24.9% | 1 |
| Oct 2025 | TK Maxx | 4.1M | 16.6% | 2 |
| Oct 2025 | Matalan | 2.2M | 9.1% | 3 |
| Oct 2025 | Zara | 2.2M | 9.1% | 4 |
| Oct 2025 | H&M | 1.8M | 7.4% | 5 |
| Oct 2025 | Next | 1.6M | 6.5% | 6 |
| Oct 2025 | New Look | 1.5M | 6.1% | 7 |
| Oct 2025 | River Island | 1.5M | 6.1% | 8 |
| Oct 2025 | Uniqlo | 1.5M | 6.1% | 9 |
| Oct 2025 | Tu | 823K | 3.3% | 10 |
| Oct 2025 | Peacocks | 673K | 2.7% | 11 |
| Oct 2025 | F&F | 201K | 0.82% | 12 |
| Oct 2025 | George | 160K | 0.65% | 13 |
| Oct 2025 | M&S | 135K | 0.55% | 14 |
| Oct 2025 | Mango | 14.8K | 0.06% | 15 |
| Nov 2025 | Primark | 6.1M | 22% | 1 |
| Nov 2025 | TK Maxx | 5M | 17.9% | 2 |
| Nov 2025 | Matalan | 2.7M | 9.8% | 3 |
| Nov 2025 | Zara | 2.7M | 9.8% | 4 |
| Nov 2025 | H&M | 2.2M | 8% | 5 |
| Nov 2025 | Next | 1.9M | 7% | 6 |
| Nov 2025 | New Look | 1.8M | 6.6% | 7 |
| Nov 2025 | River Island | 1.5M | 5.4% | 8 |
| Nov 2025 | Uniqlo | 1.5M | 5.4% | 9 |
| Nov 2025 | Peacocks | 823K | 3% | 10 |
| Nov 2025 | Tu | 823K | 3% | 11 |
| Nov 2025 | F&F | 246K | 0.88% | 12 |
| Nov 2025 | George | 185K | 0.66% | 13 |
| Nov 2025 | M&S | 165K | 0.59% | 14 |
| Nov 2025 | Mango | 14.8K | 0.05% | 15 |
| Dec 2025 | Primark | 6.1M | 22.6% | 1 |
| Dec 2025 | TK Maxx | 5M | 18.5% | 2 |
| Dec 2025 | Matalan | 2.7M | 10.1% | 3 |
| Dec 2025 | Zara | 2.7M | 10.1% | 4 |
| Dec 2025 | Next | 1.9M | 7.2% | 5 |
| Dec 2025 | H&M | 1.8M | 6.8% | 6 |
| Dec 2025 | New Look | 1.8M | 6.8% | 7 |
| Dec 2025 | River Island | 1.8M | 6.8% | 8 |
| Dec 2025 | Uniqlo | 1.2M | 4.5% | 9 |
| Dec 2025 | Peacocks | 673K | 2.5% | 10 |
| Dec 2025 | Tu | 673K | 2.5% | 11 |
| Dec 2025 | F&F | 165K | 0.61% | 12 |
| Dec 2025 | George | 160K | 0.59% | 13 |
| Dec 2025 | M&S | 135K | 0.5% | 14 |
| Dec 2025 | Mango | 14.8K | 0.05% | 15 |
| Jan 2026 | Primark | 4.1M | 21.3% | 1 |
| Jan 2026 | TK Maxx | 3.4M | 17.4% | 2 |
| Jan 2026 | Matalan | 1.8M | 9.5% | 3 |
| Jan 2026 | Zara | 1.8M | 9.5% | 4 |
| Jan 2026 | Next | 1.6M | 8.3% | 5 |
| Jan 2026 | H&M | 1.5M | 7.8% | 6 |
| Jan 2026 | New Look | 1.2M | 6.3% | 7 |
| Jan 2026 | River Island | 1.2M | 6.3% | 8 |
| Jan 2026 | Uniqlo | 1.2M | 6.3% | 9 |
| Jan 2026 | Tu | 550K | 2.9% | 10 |
| Jan 2026 | Peacocks | 450K | 2.3% | 11 |
| Jan 2026 | F&F | 135K | 0.7% | 12 |
| Jan 2026 | George | 124K | 0.64% | 13 |
| Jan 2026 | M&S | 110K | 0.57% | 14 |
| Jan 2026 | Mango | 14.8K | 0.08% | 15 |
| Feb 2026 | Primark | 4.1M | 23.6% | 1 |
| Feb 2026 | TK Maxx | 3.4M | 19.3% | 2 |
| Feb 2026 | Matalan | 1.5M | 8.6% | 3 |
| Feb 2026 | Zara | 1.5M | 8.6% | 4 |
| Feb 2026 | Next | 1.3M | 7.5% | 5 |
| Feb 2026 | H&M | 1.2M | 7% | 6 |
| Feb 2026 | New Look | 1.2M | 7% | 7 |
| Feb 2026 | River Island | 1M | 5.8% | 8 |
| Feb 2026 | Uniqlo | 823K | 4.7% | 9 |
| Feb 2026 | Tu | 550K | 3.2% | 10 |
| Feb 2026 | Peacocks | 450K | 2.6% | 11 |
| Feb 2026 | George | 131K | 0.76% | 12 |
| Feb 2026 | F&F | 110K | 0.63% | 13 |
| Feb 2026 | M&S | 90.5K | 0.52% | 14 |
| Feb 2026 | Mango | 12.1K | 0.07% | 15 |
| Mar 2026 | Primark | 5M | 24.4% | 1 |
| Mar 2026 | TK Maxx | 3.4M | 16.3% | 2 |
| Mar 2026 | Matalan | 1.8M | 8.9% | 3 |
| Mar 2026 | Zara | 1.8M | 8.9% | 4 |
| Mar 2026 | Next | 1.6M | 7.8% | 5 |
| Mar 2026 | H&M | 1.5M | 7.3% | 6 |
| Mar 2026 | New Look | 1.5M | 7.3% | 7 |
| Mar 2026 | River Island | 1.2M | 5.9% | 8 |
| Mar 2026 | Uniqlo | 1M | 4.9% | 9 |
| Mar 2026 | Tu | 673K | 3.3% | 10 |
| Mar 2026 | Peacocks | 550K | 2.7% | 11 |
| Mar 2026 | F&F | 165K | 0.8% | 12 |
| Mar 2026 | George | 140K | 0.68% | 13 |
| Mar 2026 | M&S | 135K | 0.66% | 14 |
| Mar 2026 | Mango | 14.8K | 0.07% | 15 |
| Apr 2026 | Primark | 5M | 23.9% | 1 |
| Apr 2026 | TK Maxx | 3.4M | 16% | 2 |
| Apr 2026 | Matalan | 2.2M | 10.7% | 3 |
| Apr 2026 | Zara | 1.8M | 8.8% | 4 |
| Apr 2026 | Next | 1.6M | 7.6% | 5 |
| Apr 2026 | H&M | 1.5M | 7.2% | 6 |
| Apr 2026 | New Look | 1.5M | 7.2% | 7 |
| Apr 2026 | River Island | 1.2M | 5.8% | 8 |
| Apr 2026 | Uniqlo | 1M | 4.8% | 9 |
| Apr 2026 | Tu | 673K | 3.2% | 10 |
| Apr 2026 | Peacocks | 550K | 2.6% | 11 |
| Apr 2026 | F&F | 165K | 0.79% | 12 |
| Apr 2026 | George | 140K | 0.67% | 13 |
| Apr 2026 | M&S | 110K | 0.53% | 14 |
| Apr 2026 | Mango | 18.1K | 0.09% | 15 |
| May 2026 | Primark | 5M | 21.8% | 1 |
| May 2026 | TK Maxx | 4.1M | 17.9% | 2 |
| May 2026 | Matalan | 2.2M | 9.8% | 3 |
| May 2026 | Zara | 2.2M | 9.8% | 4 |
| May 2026 | H&M | 1.8M | 8% | 5 |
| May 2026 | New Look | 1.8M | 8% | 6 |
| May 2026 | Next | 1.6M | 6.9% | 7 |
| May 2026 | River Island | 1.2M | 5.3% | 8 |
| May 2026 | Uniqlo | 1M | 4.4% | 9 |
| May 2026 | Peacocks | 673K | 2.9% | 10 |
| May 2026 | Tu | 673K | 2.9% | 11 |
| May 2026 | F&F | 201K | 0.88% | 12 |
| May 2026 | George | 171K | 0.74% | 13 |
| May 2026 | M&S | 135K | 0.59% | 14 |
| May 2026 | Mango | 18.1K | 0.08% | 15 |
| Jun 2026 | Primark | 5M | 23.2% | 1 |
| Jun 2026 | TK Maxx | 3.4M | 15.5% | 2 |
| Jun 2026 | Zara | 2.2M | 10.4% | 3 |
| Jun 2026 | Next | 1.9M | 8.9% | 4 |
| Jun 2026 | H&M | 1.8M | 8.5% | 5 |
| Jun 2026 | Matalan | 1.8M | 8.5% | 6 |
| Jun 2026 | New Look | 1.5M | 7% | 7 |
| Jun 2026 | River Island | 1.2M | 5.7% | 8 |
| Jun 2026 | Uniqlo | 1M | 4.6% | 9 |
| Jun 2026 | Tu | 673K | 3.1% | 10 |
| Jun 2026 | Peacocks | 550K | 2.5% | 11 |
| Jun 2026 | F&F | 165K | 0.76% | 12 |
| Jun 2026 | George | 140K | 0.65% | 13 |
| Jun 2026 | M&S | 135K | 0.63% | 14 |
| Jun 2026 | Mango | 18.1K | 0.08% | 15 |
| Jul 2026 | Primark | 5M | 23.5% | 1 |
| Jul 2026 | TK Maxx | 3.4M | 15.7% | 2 |
| Jul 2026 | Matalan | 2.2M | 10.5% | 3 |
| Jul 2026 | Next | 1.9M | 9% | 4 |
| Jul 2026 | H&M | 1.8M | 8.6% | 5 |
| Jul 2026 | Zara | 1.8M | 8.6% | 6 |
| Jul 2026 | New Look | 1.5M | 7% | 7 |
| Jul 2026 | River Island | 1.2M | 5.7% | 8 |
| Jul 2026 | Uniqlo | 823K | 3.9% | 9 |
| Jul 2026 | Peacocks | 550K | 2.6% | 10 |
| Jul 2026 | Tu | 550K | 2.6% | 11 |
| Jul 2026 | F&F | 165K | 0.77% | 12 |
| Jul 2026 | M&S | 165K | 0.77% | 13 |
| Jul 2026 | George | 140K | 0.66% | 14 |
| Jul 2026 | Mango | 14.8K | 0.07% | 15 |
| Aug 2026 | Primark | 6.1M | 26.1% | 1 |
| Aug 2026 | TK Maxx | 4.1M | 17.5% | 2 |
| Aug 2026 | Matalan | 2.2M | 9.6% | 3 |
| Aug 2026 | Next | 1.9M | 8.2% | 4 |
| Aug 2026 | H&M | 1.8M | 7.8% | 5 |
| Aug 2026 | Zara | 1.8M | 7.8% | 6 |
| Aug 2026 | New Look | 1.5M | 6.4% | 7 |
| Aug 2026 | River Island | 1.2M | 5.2% | 8 |
| Aug 2026 | Uniqlo | 1M | 4.3% | 9 |
| Aug 2026 | Tu | 673K | 2.9% | 10 |
| Aug 2026 | Peacocks | 450K | 1.9% | 11 |
| Aug 2026 | F&F | 201K | 0.86% | 12 |
| Aug 2026 | M&S | 165K | 0.7% | 13 |
| Aug 2026 | George | 160K | 0.68% | 14 |
| Aug 2026 | Mango | 12.1K | 0.05% | 15 |
| Sep 2026 | Primark | 6.1M | 26.7% | 1 |
| Sep 2026 | TK Maxx | 4.1M | 17.8% | 2 |
| Sep 2026 | Next | 2.3M | 10.2% | 3 |
| Sep 2026 | H&M | 1.8M | 8% | 4 |
| Sep 2026 | Matalan | 1.8M | 8% | 5 |
| Sep 2026 | Zara | 1.8M | 8% | 6 |
| Sep 2026 | New Look | 1.2M | 5.3% | 7 |
| Sep 2026 | River Island | 1M | 4.4% | 8 |
| Sep 2026 | Uniqlo | 1M | 4.4% | 9 |
| Sep 2026 | Tu | 673K | 2.9% | 10 |
| Sep 2026 | Peacocks | 450K | 2% | 11 |
| Sep 2026 | F&F | 201K | 0.88% | 12 |
| Sep 2026 | M&S | 165K | 0.72% | 13 |
| Sep 2026 | George | 160K | 0.7% | 14 |
| Sep 2026 | Mango | 14.8K | 0.06% | 15 |

## What is being compared

- **F&F**: Measured on the search term “f&f clothing”.
- **George**: Measured on the search terms “george at asda” and “george clothing”, summed into one figure.
- **H&M**: Measured on the search term “h&m”.
- **M&S**: Measured on the search term “marks and spencer clothing”.
- **Mango**: Measured on the search term “mango clothing”.
- **Matalan**: Measured on the search term “matalan”.
- **New Look**: Measured on the search term “new look”.
- **Next**: Measured on the search terms “next clothing”, “next online” and “next uk”, summed into one figure.
- **Peacocks**: Measured on the search term “peacocks”.
- **Primark**: Measured on the search term “primark”.
- **River Island**: Measured on the search term “river island”.
- **TK Maxx**: Measured on the search term “tk maxx”.
- **Tu**: Measured on the search term “tu clothing”.
- **Uniqlo**: Measured on the search term “uniqlo”.
- **Zara**: Measured on the search term “zara”.

- [F&F](/demand/uk/brands/f-and-f-clothing)
- [George](/demand/uk/brands/george-at-asda)
- [H&M](/demand/uk/brands/h-and-m)
- [M&S](/demand/uk/brands/marks-and-spencer)
- [Mango](/demand/uk/brands/mango-fashion)
- [Matalan](/demand/uk/brands/matalan)
- [New Look](/demand/uk/brands/new-look)
- [Next](/demand/uk/brands/next)
- [Peacocks](/demand/uk/brands/peacocks)
- [Primark](/demand/uk/brands/primark)
- [River Island](/demand/uk/brands/river-island)
- [TK Maxx](/demand/uk/brands/tk-maxx)
- [Tu](/demand/uk/brands/tu-clothing)
- [Uniqlo](/demand/uk/brands/uniqlo)
- [Zara](/demand/uk/brands/zara)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among clothing shops in the United Kingdom?

In September 2026, Primark was the most searched among clothing shops in the United Kingdom, with an estimated 6.1M branded searches, 26.7% of all searches for the 15 we track.

## Cite this page

Brandwave. "Clothing shops in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-clothing-shops

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-clothing-shops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.