--- title: "Classified ad platforms in United Kingdom: Which are searched most?" description: "Compare the sites people list second hand goods on. Share of Search among Facebook Marketplace, Gumtree, Preloved and Shpock, the classified ad platforms Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-classified-ad-platforms" publisher: "Brandwave" --- # Classified ad platforms in United Kingdom: Which are searched most? Compare the sites people list second hand goods on. Share of Search among Facebook Marketplace, Gumtree, Preloved and Shpock, the classified ad platforms Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Classified ad platforms - **Market**: United Kingdom - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Facebook Marketplace, 48.9% ## Which brand is most popular in search among classified ad platforms in United Kingdom? - Facebook Marketplace and Gumtree share the highest estimated Share of Search among classified ad platforms in United Kingdom, at 48.9% in September 2026. - Across the 12 months ending September 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms in United Kingdom increased from 34.1% to 48.9%. - Across the 12 months ending September 2026, Gumtree’s estimated Share of Search among classified ad platforms in United Kingdom decreased from 62.3% to 48.9%. - Across the 12 months ending September 2026, Preloved’s estimated Share of Search among classified ad platforms in United Kingdom decreased from 3.1% to 2%. - Across the 12 months ending September 2026, Gumtree’s estimated Share of Search among classified ad platforms in United Kingdom peaked at 62.3% in October 2025 and was lowest at 48.9% in June 2026. - Across the 12 months ending September 2026, Preloved’s estimated Share of Search among classified ad platforms in United Kingdom peaked at 3.1% in October 2025 and was lowest at 2% in June 2026. - Across the 12 months ending September 2026, Facebook Marketplace rose from 2nd to 1st among classified ad platforms in United Kingdom. - Across the 12 months ending September 2026, Gumtree fell from 1st to 2nd among classified ad platforms in United Kingdom. - Across the 12 months ending September 2026, Shpock held steady: its estimated Share of Search among classified ad platforms in United Kingdom moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Facebook Marketplace vs Gumtree: compare search popularity](/demand/uk/compare/facebook-marketplace-vs-gumtree): 48.9% Share of Search each. ## How did search popularity change for United Kingdom classified ad platforms in September 2026? - Estimated monthly branded searches for Facebook Marketplace in United Kingdom rose 50% over 12 measured months, from 1M to 1.5M in September 2026. - Estimated monthly branded searches for Shpock in United Kingdom fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026. - Estimated monthly branded searches for Preloved in United Kingdom fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026. - Estimated monthly branded searches for Gumtree in United Kingdom fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Facebook Marketplace | 48.9% | 1.5M | 0.0% | Facebook Marketplace | | 2 | Gumtree | 48.9% | 1.5M | 0.0% | Gumtree | | 3 | Preloved | 2% | 60.5K | 0.0% | Preloved | | 4 | Shpock | 0.26% | 8.1K | -18.2% | Shpock | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gumtree | 1.8M | 62.3% | 1 | | Oct 2025 | Facebook Marketplace | 1M | 34.1% | 2 | | Oct 2025 | Preloved | 90.5K | 3.1% | 3 | | Oct 2025 | Shpock | 14.8K | 0.5% | 4 | | Nov 2025 | Gumtree | 1.5M | 58% | 1 | | Nov 2025 | Facebook Marketplace | 1M | 38.7% | 2 | | Nov 2025 | Preloved | 74K | 2.9% | 3 | | Nov 2025 | Shpock | 12.1K | 0.47% | 4 | | Dec 2025 | Gumtree | 1.5M | 58% | 1 | | Dec 2025 | Facebook Marketplace | 1M | 38.7% | 2 | | Dec 2025 | Preloved | 74K | 2.9% | 3 | | Dec 2025 | Shpock | 12.1K | 0.47% | 4 | | Jan 2026 | Gumtree | 1.5M | 53.4% | 1 | | Jan 2026 | Facebook Marketplace | 1.2M | 43.4% | 2 | | Jan 2026 | Preloved | 74K | 2.6% | 3 | | Jan 2026 | Shpock | 14.8K | 0.53% | 4 | | Feb 2026 | Gumtree | 1.5M | 53.5% | 1 | | Feb 2026 | Facebook Marketplace | 1.2M | 43.5% | 2 | | Feb 2026 | Preloved | 74K | 2.6% | 3 | | Feb 2026 | Shpock | 12.1K | 0.43% | 4 | | Mar 2026 | Gumtree | 1.5M | 53.5% | 1 | | Mar 2026 | Facebook Marketplace | 1.2M | 43.5% | 2 | | Mar 2026 | Preloved | 74K | 2.6% | 3 | | Mar 2026 | Shpock | 12.1K | 0.43% | 4 | | Apr 2026 | Gumtree | 1.5M | 53.5% | 1 | | Apr 2026 | Facebook Marketplace | 1.2M | 43.5% | 2 | | Apr 2026 | Preloved | 74K | 2.6% | 3 | | Apr 2026 | Shpock | 12.1K | 0.43% | 4 | | May 2026 | Gumtree | 1.8M | 53.6% | 1 | | May 2026 | Facebook Marketplace | 1.5M | 43.9% | 2 | | May 2026 | Preloved | 74K | 2.2% | 3 | | May 2026 | Shpock | 9.9K | 0.29% | 4 | | Jun 2026 | Facebook Marketplace | 1.5M | 48.9% | 1 | | Jun 2026 | Gumtree | 1.5M | 48.9% | 2 | | Jun 2026 | Preloved | 60.5K | 2% | 3 | | Jun 2026 | Shpock | 9.9K | 0.32% | 4 | | Jul 2026 | Facebook Marketplace | 1.5M | 48.9% | 1 | | Jul 2026 | Gumtree | 1.5M | 48.9% | 2 | | Jul 2026 | Preloved | 60.5K | 2% | 3 | | Jul 2026 | Shpock | 9.9K | 0.32% | 4 | | Aug 2026 | Facebook Marketplace | 1.5M | 48.9% | 1 | | Aug 2026 | Gumtree | 1.5M | 48.9% | 2 | | Aug 2026 | Preloved | 60.5K | 2% | 3 | | Aug 2026 | Shpock | 9.9K | 0.32% | 4 | | Sep 2026 | Facebook Marketplace | 1.5M | 48.9% | 1 | | Sep 2026 | Gumtree | 1.5M | 48.9% | 2 | | Sep 2026 | Preloved | 60.5K | 2% | 3 | | Sep 2026 | Shpock | 8.1K | 0.26% | 4 | ## What is being compared - **Facebook Marketplace**: Measured on the search term “facebook marketplace”. - **Gumtree**: Measured on the search term “gumtree”. - **Preloved**: Measured on the search term “preloved”. - **Shpock**: Measured on the search term “shpock”. - [Facebook Marketplace](/demand/uk/brands/facebook-marketplace) - [Gumtree](/demand/uk/brands/gumtree) - [Preloved](/demand/uk/brands/preloved) - [Shpock](/demand/uk/brands/shpock) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among classified ad platforms in United Kingdom? Facebook Marketplace and Gumtree share the highest estimated Share of Search among classified ad platforms in United Kingdom, at 48.9% in September 2026. ## Cite this page Brandwave. "Classified ad platforms in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-classified-ad-platforms This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-classified-ad-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.