---
title: "Cider brands in the United Kingdom: Which are searched most?"
description: "Compare the cider brands people in the UK drink. Share of Search among Thatchers, Kopparberg, Westons, Rekorderlig, Strongbow, Aspall, Magners and Old Mout, the cider brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-cider-brands"
publisher: "Brandwave"
---

# Cider brands in the United Kingdom: Which are searched most?

Compare the cider brands people in the UK drink. Share of Search among Thatchers, Kopparberg, Westons, Rekorderlig, Strongbow, Aspall, Magners and Old Mout, the cider brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cider brands
- **Market**: United Kingdom
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Thatchers, 37.3%

## Which brand is most popular in search among cider brands in the United Kingdom?

- In September 2026, Thatchers was the most searched among cider brands in the United Kingdom, with an estimated 32.9K branded searches, 37.3% of all searches for the eight we track.
- Kopparberg is in 2nd place, 20.5 percentage points behind at 16.8%.
- Across the 12 months ending September 2026, Thatchers’ share of searches among cider brands in the United Kingdom increased from 36% to 37.3%.
- Across the 12 months ending September 2026, Kopparberg’s share of searches among cider brands in the United Kingdom decreased from 20.4% to 16.8%.
- Across the 12 months ending September 2026, Rekorderlig’s share of searches among cider brands in the United Kingdom increased from 9.1% to 11.2%.
- Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in the United Kingdom decreased from 9.1% to 7.5%.
- Across the 12 months ending September 2026, Aspall’s share of searches among cider brands in the United Kingdom increased from 4% to 5%.
- Across the 12 months ending September 2026, Old Mout’s share of searches among cider brands in the United Kingdom increased from 2.2% to 2.7%.
- Across the 12 months ending September 2026, Thatchers’ share of searches among cider brands in the United Kingdom peaked at 37.3% in September 2026 and was lowest at 30.6% in December 2025.
- Across the 12 months ending September 2026, Kopparberg’s share of searches among cider brands in the United Kingdom peaked at 24.2% in December 2025 and was lowest at 16.8% in September 2026.
- Across the 12 months ending September 2026, Westons’ share of searches among cider brands in the United Kingdom peaked at 19.9% in May 2026 and was lowest at 14.4% in March 2026.
- Across the 12 months ending September 2026, Rekorderlig’s share of searches among cider brands in the United Kingdom peaked at 12.7% in June 2026 and was lowest at 8.8% in January 2026.
- Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in the United Kingdom peaked at 9.6% in March 2026 and was lowest at 7.2% in August 2026.
- Across the 12 months ending September 2026, Aspall’s share of searches among cider brands in the United Kingdom peaked at 5.4% in April 2026 and was lowest at 4% in October 2025.
- Across the 12 months ending September 2026, Magners’ share of searches among cider brands in the United Kingdom peaked at 3.4% in March 2026 and was lowest at 2.1% in May 2026.
- Across the 12 months ending September 2026, Old Mout’s share of searches among cider brands in the United Kingdom peaked at 3.2% in August 2026 and was lowest at 2.1% in May 2026.
- Across the 12 months ending September 2026, Westons and Magners held steady: their share of searches among cider brands in the United Kingdom each moved less than 0.5 percentage points.

## Top cider brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Thatchers, Westons and Aspall were mentioned most often, in four of the five answers. Thatchers was recommended most often, coming first in three out of four answers that gave a list. Westons was second, and Aspall was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Thatchers | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Westons | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Aspall | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Kopparberg | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Strongbow | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Magners | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Old Mout | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Rekorderlig | 8th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about cider brands

- Asked ChatGPT "What's the best cider brand in the UK?": 1. Thatchers, 2. Westons, 3. Aspall, 4. Kopparberg, 5. Strongbow
- Asked ChatGPT "What are the most popular cider brands in the UK?": 1. Thatchers, 2. Strongbow, 3. Kopparberg, 4. Westons, 5. Magners, 6. Old Mout, 7. Rekorderlig, 8. Aspall
- Asked ChatGPT "Which UK cider brand makes the best apple cider?": 1. Thatchers, 2. Westons, 3. Aspall
- Searched Google, AI Overview "cider": named none of the brands we track
- Searched Google, AI Overview "best cider": 1. Westons, 2. Thatchers, 3. Aspall

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [Thatchers vs Kopparberg: compare search popularity](/demand/uk/compare/kopparberg-vs-thatchers): 37.3% against 16.8% Share of Search.
- [Thatchers vs Westons: compare search popularity](/demand/uk/compare/thatchers-vs-westons-cider): 37.3% against 16.8% Share of Search.
- [Thatchers vs Rekorderlig: compare search popularity](/demand/uk/compare/rekorderlig-vs-thatchers): 37.3% against 11.2% Share of Search.
- [Thatchers vs Strongbow: compare search popularity](/demand/uk/compare/strongbow-vs-thatchers): 37.3% against 7.5% Share of Search.
- [Kopparberg vs Westons: compare search popularity](/demand/uk/compare/kopparberg-vs-westons-cider): 16.8% Share of Search each.
- [Kopparberg vs Rekorderlig: compare search popularity](/demand/uk/compare/kopparberg-vs-rekorderlig): 16.8% against 11.2% Share of Search.
- [Kopparberg vs Strongbow: compare search popularity](/demand/uk/compare/kopparberg-vs-strongbow): 16.8% against 7.5% Share of Search.
- [Westons vs Rekorderlig: compare search popularity](/demand/uk/compare/rekorderlig-vs-westons-cider): 16.8% against 11.2% Share of Search.
- [Westons vs Strongbow: compare search popularity](/demand/uk/compare/strongbow-vs-westons-cider): 16.8% against 7.5% Share of Search.
- [Rekorderlig vs Strongbow: compare search popularity](/demand/uk/compare/rekorderlig-vs-strongbow): 11.2% against 7.5% Share of Search.

## How did search popularity change for United Kingdom cider brands in September 2026?

- In September 2026, Thatchers gained share of searches among cider brands in the United Kingdom, from 35.8% to 37.3%.
- In September 2026, Westons gained share of searches among cider brands in the United Kingdom, from 16.1% to 16.8%.
- In September 2026, Kopparberg lost share of searches among cider brands in the United Kingdom, from 19.7% to 16.8%.
- In September 2026, Magners rose from 8th to 7th among cider brands in the United Kingdom.
- In September 2026, Old Mout fell from 7th to 8th among cider brands in the United Kingdom.
- Estimated monthly branded searches for Strongbow in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Thatchers | 37.3% | 32.9K | -18.4% | Thatchers |
| 2 | Kopparberg | 16.8% | 14.8K | -33.3% | Kopparberg |
| 3 | Westons | 16.8% | 14.8K | -18.2% | Westons |
| 4 | Rekorderlig | 11.2% | 9.9K | -18.2% | DB Breweries |
| 5 | Strongbow | 7.5% | 6.6K | -18.5% | Strongbow |
| 6 | Aspall | 5% | 4.4K | -18.5% | Aspall |
| 7 | Magners | 2.7% | 2.4K | -17.2% | Magners |
| 8 | Old Mout | 2.7% | 2.4K | -33.3% | DB Breweries |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Thatchers | 39.2K | 36% | 1 |
| Oct 2025 | Kopparberg | 22.2K | 20.4% | 2 |
| Oct 2025 | Westons | 18.1K | 16.6% | 3 |
| Oct 2025 | Rekorderlig | 9.9K | 9.1% | 4 |
| Oct 2025 | Strongbow | 9.9K | 9.1% | 5 |
| Oct 2025 | Aspall | 4.4K | 4% | 6 |
| Oct 2025 | Magners | 2.9K | 2.7% | 7 |
| Oct 2025 | Old Mout | 2.4K | 2.2% | 8 |
| Nov 2025 | Thatchers | 28K | 32.6% | 1 |
| Nov 2025 | Kopparberg | 18.1K | 21.1% | 2 |
| Nov 2025 | Westons | 14.8K | 17.2% | 3 |
| Nov 2025 | Rekorderlig | 8.1K | 9.4% | 4 |
| Nov 2025 | Strongbow | 8.1K | 9.4% | 5 |
| Nov 2025 | Aspall | 4.4K | 5.1% | 6 |
| Nov 2025 | Magners | 2.4K | 2.8% | 7 |
| Nov 2025 | Old Mout | 1.9K | 2.2% | 8 |
| Dec 2025 | Thatchers | 34.3K | 30.6% | 1 |
| Dec 2025 | Kopparberg | 27.1K | 24.2% | 2 |
| Dec 2025 | Westons | 18.1K | 16.1% | 3 |
| Dec 2025 | Rekorderlig | 12.1K | 10.8% | 4 |
| Dec 2025 | Strongbow | 9.9K | 8.8% | 5 |
| Dec 2025 | Aspall | 5.4K | 4.8% | 6 |
| Dec 2025 | Magners | 2.9K | 2.6% | 7 |
| Dec 2025 | Old Mout | 2.4K | 2.1% | 8 |
| Jan 2026 | Thatchers | 28K | 37.2% | 1 |
| Jan 2026 | Kopparberg | 14.8K | 19.7% | 2 |
| Jan 2026 | Westons | 12.1K | 16.1% | 3 |
| Jan 2026 | Rekorderlig | 6.6K | 8.8% | 4 |
| Jan 2026 | Strongbow | 6.6K | 8.8% | 5 |
| Jan 2026 | Aspall | 3.6K | 4.8% | 6 |
| Jan 2026 | Magners | 1.9K | 2.5% | 7 |
| Jan 2026 | Old Mout | 1.6K | 2.1% | 8 |
| Feb 2026 | Thatchers | 24.7K | 35.7% | 1 |
| Feb 2026 | Kopparberg | 12.1K | 17.5% | 2 |
| Feb 2026 | Westons | 12.1K | 17.5% | 3 |
| Feb 2026 | Rekorderlig | 6.6K | 9.5% | 4 |
| Feb 2026 | Strongbow | 6.6K | 9.5% | 5 |
| Feb 2026 | Aspall | 3.6K | 5.2% | 6 |
| Feb 2026 | Magners | 1.9K | 2.7% | 7 |
| Feb 2026 | Old Mout | 1.6K | 2.3% | 8 |
| Mar 2026 | Thatchers | 30.2K | 35.8% | 1 |
| Mar 2026 | Kopparberg | 14.8K | 17.6% | 2 |
| Mar 2026 | Westons | 12.1K | 14.4% | 3 |
| Mar 2026 | Rekorderlig | 9.9K | 11.7% | 4 |
| Mar 2026 | Strongbow | 8.1K | 9.6% | 5 |
| Mar 2026 | Aspall | 4.4K | 5.2% | 6 |
| Mar 2026 | Magners | 2.9K | 3.4% | 7 |
| Mar 2026 | Old Mout | 1.9K | 2.3% | 8 |
| Apr 2026 | Thatchers | 37K | 36.9% | 1 |
| Apr 2026 | Kopparberg | 18.1K | 18% | 2 |
| Apr 2026 | Westons | 14.8K | 14.8% | 3 |
| Apr 2026 | Rekorderlig | 12.1K | 12.1% | 4 |
| Apr 2026 | Strongbow | 8.1K | 8.1% | 5 |
| Apr 2026 | Aspall | 5.4K | 5.4% | 6 |
| Apr 2026 | Magners | 2.4K | 2.4% | 7 |
| Apr 2026 | Old Mout | 2.4K | 2.4% | 8 |
| May 2026 | Thatchers | 45.2K | 33.1% | 1 |
| May 2026 | Kopparberg | 27.1K | 19.9% | 2 |
| May 2026 | Westons | 27.1K | 19.9% | 3 |
| May 2026 | Rekorderlig | 14.8K | 10.8% | 4 |
| May 2026 | Strongbow | 9.9K | 7.3% | 5 |
| May 2026 | Aspall | 6.6K | 4.8% | 6 |
| May 2026 | Magners | 2.9K | 2.1% | 7 |
| May 2026 | Old Mout | 2.9K | 2.1% | 8 |
| Jun 2026 | Thatchers | 40.3K | 34.6% | 1 |
| Jun 2026 | Kopparberg | 22.2K | 19.1% | 2 |
| Jun 2026 | Westons | 18.1K | 15.5% | 3 |
| Jun 2026 | Rekorderlig | 14.8K | 12.7% | 4 |
| Jun 2026 | Strongbow | 9.9K | 8.5% | 5 |
| Jun 2026 | Aspall | 5.4K | 4.6% | 6 |
| Jun 2026 | Magners | 2.9K | 2.5% | 7 |
| Jun 2026 | Old Mout | 2.9K | 2.5% | 8 |
| Jul 2026 | Thatchers | 45.2K | 37.2% | 1 |
| Jul 2026 | Kopparberg | 22.2K | 18.3% | 2 |
| Jul 2026 | Westons | 18.1K | 14.9% | 3 |
| Jul 2026 | Rekorderlig | 14.8K | 12.2% | 4 |
| Jul 2026 | Strongbow | 9.9K | 8.2% | 5 |
| Jul 2026 | Aspall | 5.4K | 4.4% | 6 |
| Jul 2026 | Magners | 2.9K | 2.4% | 7 |
| Jul 2026 | Old Mout | 2.9K | 2.4% | 8 |
| Aug 2026 | Thatchers | 40.3K | 35.8% | 1 |
| Aug 2026 | Kopparberg | 22.2K | 19.7% | 2 |
| Aug 2026 | Westons | 18.1K | 16.1% | 3 |
| Aug 2026 | Rekorderlig | 12.1K | 10.7% | 4 |
| Aug 2026 | Strongbow | 8.1K | 7.2% | 5 |
| Aug 2026 | Aspall | 5.4K | 4.8% | 6 |
| Aug 2026 | Old Mout | 3.6K | 3.2% | 7 |
| Aug 2026 | Magners | 2.9K | 2.6% | 8 |
| Sep 2026 | Thatchers | 32.9K | 37.3% | 1 |
| Sep 2026 | Kopparberg | 14.8K | 16.8% | 2 |
| Sep 2026 | Westons | 14.8K | 16.8% | 3 |
| Sep 2026 | Rekorderlig | 9.9K | 11.2% | 4 |
| Sep 2026 | Strongbow | 6.6K | 7.5% | 5 |
| Sep 2026 | Aspall | 4.4K | 5% | 6 |
| Sep 2026 | Magners | 2.4K | 2.7% | 7 |
| Sep 2026 | Old Mout | 2.4K | 2.7% | 8 |

## What is being compared

- **Aspall**: Measured on the search term “aspall”.
- **Kopparberg**: Measured on the search term “kopparberg”.
- **Magners**: Measured on the search term “magners”.
- **Old Mout**: Measured on the search term “old mout”.
- **Rekorderlig**: Measured on the search term “rekorderlig”.
- **Strongbow**: Measured on the search term “strongbow”.
- **Thatchers**: Measured on the search terms “thatchers” and “thatchers cider”, summed into one figure.
- **Westons**: Measured on the search terms “henry westons” and “westons cider”, summed into one figure.

- [Aspall](/demand/uk/brands/aspall)
- [Kopparberg](/demand/uk/brands/kopparberg)
- [Magners](/demand/uk/brands/magners)
- [Old Mout](/demand/uk/brands/old-mout)
- [Rekorderlig](/demand/uk/brands/rekorderlig)
- [Strongbow](/demand/uk/brands/strongbow)
- [Thatchers](/demand/uk/brands/thatchers)
- [Westons](/demand/uk/brands/westons-cider)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cider brands in the United Kingdom?

In September 2026, Thatchers was the most searched among cider brands in the United Kingdom, with an estimated 32.9K branded searches, 37.3% of all searches for the eight we track.

## Cite this page

Brandwave. "Cider brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-cider-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-cider-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.