---
title: "Cat litter brands in the United Kingdom: Which are searched most?"
description: "Compare the cat litter brands people in the UK buy. Share of Search among Cat's Best, Catsan, World's Best Cat Litter, Pettex and Bob Martin, the cat litter brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-cat-litter-brands"
publisher: "Brandwave"
---

# Cat litter brands in the United Kingdom: Which are searched most?

Compare the cat litter brands people in the UK buy. Share of Search among Cat's Best, Catsan, World's Best Cat Litter, Pettex and Bob Martin, the cat litter brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cat litter brands
- **Market**: United Kingdom
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cat's Best, 48.5%

## Which brand is most popular in search among cat litter brands in the United Kingdom?

- In September 2026, Cat's Best was the most searched among cat litter brands in the United Kingdom, with an estimated 5.4K branded searches, 48.5% of all searches for the five we track.
- Catsan is in 2nd place, 22.5 percentage points behind at 26.1%.
- Across the 12 months ending September 2026, Cat's Best’s share of searches among cat litter brands in the United Kingdom increased from 43.6% to 48.5%.
- Across the 12 months ending September 2026, Catsan’s share of searches among cat litter brands in the United Kingdom decreased from 29.1% to 26.1%.
- Across the 12 months ending September 2026, World's Best Cat Litter’s share of searches among cat litter brands in the United Kingdom decreased from 23.4% to 21.6%.
- Across the 12 months ending September 2026, Cat's Best’s share of searches among cat litter brands in the United Kingdom peaked at 48.5% in September 2026 and was lowest at 38.5% in November 2025.
- Across the 12 months ending September 2026, Catsan’s share of searches among cat litter brands in the United Kingdom peaked at 31.5% in November 2025 and was lowest at 25.3% in June 2026.
- Across the 12 months ending September 2026, World's Best Cat Litter’s share of searches among cat litter brands in the United Kingdom peaked at 27.4% in July 2026 and was lowest at 21.6% in September 2026.
- Across the 12 months ending September 2026, Pettex’s share of searches among cat litter brands in the United Kingdom peaked at 3.1% in January 2026 and was lowest at 1.8% in June 2026.
- Across the 12 months ending September 2026, Bob Martin’s share of searches among cat litter brands in the United Kingdom peaked at 3.6% in December 2025 and was lowest at 1.2% in June 2026.
- Across the 12 months ending September 2026, Pettex and Bob Martin held steady: their share of searches among cat litter brands in the United Kingdom each moved less than 0.5 percentage points.

## Top cat litter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cat's Best and World's Best Cat Litter were mentioned most often, in three of the five answers. World's Best Cat Litter was recommended most often, coming first in both answers that gave a list. Cat's Best was second, and Catsan was third. Pettex, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| World's Best Cat Litter | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Cat's Best | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Catsan | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Pettex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bob Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cat litter brands

- Asked ChatGPT "What's the best cat litter in the UK?": 1. World's Best Cat Litter, 2. Cat's Best
- Asked ChatGPT "Which cat litter is best for odour control?": 1. World's Best Cat Litter
- Asked ChatGPT "What's the best eco-friendly cat litter?": 1. Cat's Best
- Searched Google, AI Overview "cat litter": named none of the brands we track
- Searched Google, AI Overview "best cat litter": 1. World's Best Cat Litter, 2. Cat's Best, 3. Catsan

Not named in any answer: Pettex and Bob Martin.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Cat's Best vs Catsan: compare search popularity](/demand/uk/compare/cat-s-best-vs-catsan): 48.5% against 26.1% Share of Search.
- [Cat's Best vs World's Best Cat Litter: compare search popularity](/demand/uk/compare/cat-s-best-vs-world-s-best-cat-litter): 48.5% against 21.6% Share of Search.
- [Cat's Best vs Pettex: compare search popularity](/demand/uk/compare/cat-s-best-vs-pettex): 48.5% against 2.3% Share of Search.
- [Catsan vs World's Best Cat Litter: compare search popularity](/demand/uk/compare/catsan-vs-world-s-best-cat-litter): 26.1% against 21.6% Share of Search.
- [Catsan vs Pettex: compare search popularity](/demand/uk/compare/catsan-vs-pettex): 26.1% against 2.3% Share of Search.
- [World's Best Cat Litter vs Pettex: compare search popularity](/demand/uk/compare/pettex-vs-world-s-best-cat-litter): 21.6% against 2.3% Share of Search.

## How did search popularity change for United Kingdom cat litter brands in September 2026?

- In September 2026, Cat's Best gained share of searches among cat litter brands in the United Kingdom, from 43.6% to 48.5%.
- In September 2026, Catsan lost share of searches among cat litter brands in the United Kingdom, from 28.7% to 26.1%.
- In September 2026, World's Best Cat Litter lost share of searches among cat litter brands in the United Kingdom, from 23.8% to 21.6%.
- Estimated monthly branded searches for Pettex in the United Kingdom fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cat's Best | 48.5% | 5.4K | +22.7% | Cat's Best |
| 2 | Catsan | 26.1% | 2.9K | 0.0% | Mars |
| 3 | World's Best Cat Litter | 21.6% | 2.4K | 0.0% | World's Best Cat Litter |
| 4 | Pettex | 2.3% | 260 | 0.0% | Pettex |
| 5 | Bob Martin | 1.5% | 170 | +21.4% | Bob Martin |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cat's Best | 5.4K | 43.6% | 1 |
| Oct 2025 | Catsan | 3.6K | 29.1% | 2 |
| Oct 2025 | World's Best Cat Litter | 2.9K | 23.4% | 3 |
| Oct 2025 | Pettex | 320 | 2.6% | 4 |
| Oct 2025 | Bob Martin | 170 | 1.4% | 5 |
| Nov 2025 | Cat's Best | 4.4K | 38.5% | 1 |
| Nov 2025 | Catsan | 3.6K | 31.5% | 2 |
| Nov 2025 | World's Best Cat Litter | 2.9K | 25.4% | 3 |
| Nov 2025 | Pettex | 320 | 2.8% | 4 |
| Nov 2025 | Bob Martin | 210 | 1.8% | 5 |
| Dec 2025 | Cat's Best | 4.4K | 40.3% | 1 |
| Dec 2025 | Catsan | 2.9K | 26.6% | 2 |
| Dec 2025 | World's Best Cat Litter | 2.9K | 26.6% | 3 |
| Dec 2025 | Bob Martin | 390 | 3.6% | 4 |
| Dec 2025 | Pettex | 320 | 2.9% | 5 |
| Jan 2026 | Cat's Best | 5.4K | 42.8% | 1 |
| Jan 2026 | Catsan | 3.6K | 28.5% | 2 |
| Jan 2026 | World's Best Cat Litter | 2.9K | 23% | 3 |
| Jan 2026 | Pettex | 390 | 3.1% | 4 |
| Jan 2026 | Bob Martin | 320 | 2.5% | 5 |
| Feb 2026 | Cat's Best | 4.4K | 43.4% | 1 |
| Feb 2026 | Catsan | 2.9K | 28.6% | 2 |
| Feb 2026 | World's Best Cat Litter | 2.4K | 23.7% | 3 |
| Feb 2026 | Pettex | 260 | 2.6% | 4 |
| Feb 2026 | Bob Martin | 170 | 1.7% | 5 |
| Mar 2026 | Cat's Best | 4.4K | 43.6% | 1 |
| Mar 2026 | Catsan | 2.9K | 28.7% | 2 |
| Mar 2026 | World's Best Cat Litter | 2.4K | 23.8% | 3 |
| Mar 2026 | Pettex | 260 | 2.6% | 4 |
| Mar 2026 | Bob Martin | 140 | 1.4% | 5 |
| Apr 2026 | Cat's Best | 3.6K | 38.8% | 1 |
| Apr 2026 | Catsan | 2.9K | 31.3% | 2 |
| Apr 2026 | World's Best Cat Litter | 2.4K | 25.9% | 3 |
| Apr 2026 | Pettex | 210 | 2.3% | 4 |
| Apr 2026 | Bob Martin | 170 | 1.8% | 5 |
| May 2026 | Cat's Best | 3.6K | 38.9% | 1 |
| May 2026 | Catsan | 2.9K | 31.4% | 2 |
| May 2026 | World's Best Cat Litter | 2.4K | 25.9% | 3 |
| May 2026 | Pettex | 210 | 2.3% | 4 |
| May 2026 | Bob Martin | 140 | 1.5% | 5 |
| Jun 2026 | Cat's Best | 4.4K | 46.4% | 1 |
| Jun 2026 | Catsan | 2.4K | 25.3% | 2 |
| Jun 2026 | World's Best Cat Litter | 2.4K | 25.3% | 3 |
| Jun 2026 | Pettex | 170 | 1.8% | 4 |
| Jun 2026 | Bob Martin | 110 | 1.2% | 5 |
| Jul 2026 | Cat's Best | 3.6K | 41.1% | 1 |
| Jul 2026 | Catsan | 2.4K | 27.4% | 2 |
| Jul 2026 | World's Best Cat Litter | 2.4K | 27.4% | 3 |
| Jul 2026 | Pettex | 210 | 2.4% | 4 |
| Jul 2026 | Bob Martin | 140 | 1.6% | 5 |
| Aug 2026 | Cat's Best | 4.4K | 43.6% | 1 |
| Aug 2026 | Catsan | 2.9K | 28.7% | 2 |
| Aug 2026 | World's Best Cat Litter | 2.4K | 23.8% | 3 |
| Aug 2026 | Pettex | 260 | 2.6% | 4 |
| Aug 2026 | Bob Martin | 140 | 1.4% | 5 |
| Sep 2026 | Cat's Best | 5.4K | 48.5% | 1 |
| Sep 2026 | Catsan | 2.9K | 26.1% | 2 |
| Sep 2026 | World's Best Cat Litter | 2.4K | 21.6% | 3 |
| Sep 2026 | Pettex | 260 | 2.3% | 4 |
| Sep 2026 | Bob Martin | 170 | 1.5% | 5 |

## What is being compared

- **Bob Martin**: Measured on the search term “bob martin cat litter”.
- **Cat's Best**: Measured on the search term “cat's best litter”.
- **Catsan**: Measured on the search term “catsan”.
- **Pettex**: Measured on the search term “pettex cat litter”.
- **World's Best Cat Litter**: Measured on the search term “world's best cat litter”.

- [Bob Martin](/demand/uk/brands/bob-martin)
- [Cat's Best](/demand/uk/brands/cat-s-best)
- [Catsan](/demand/uk/brands/catsan)
- [Pettex](/demand/uk/brands/pettex)
- [World's Best Cat Litter](/demand/uk/brands/world-s-best-cat-litter)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cat litter brands in the United Kingdom?

In September 2026, Cat's Best was the most searched among cat litter brands in the United Kingdom, with an estimated 5.4K branded searches, 48.5% of all searches for the five we track.

## Cite this page

Brandwave. "Cat litter brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-cat-litter-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-cat-litter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.