---
title: "Cashback sites in the United Kingdom: Which are searched most?"
description: "Compare the sites and apps people in the UK use to earn cashback when they shop. Share of Search among TopCashback, Quidco, Swagbucks, JamDoughnut and Airtime Rewards, the cashback sites Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-cashback-sites"
publisher: "Brandwave"
---

# Cashback sites in the United Kingdom: Which are searched most?

Compare the sites and apps people in the UK use to earn cashback when they shop. Share of Search among TopCashback, Quidco, Swagbucks, JamDoughnut and Airtime Rewards, the cashback sites Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cashback sites
- **Market**: United Kingdom
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: TopCashback, 79.2%

## Which brand is most popular in search among cashback sites in the United Kingdom?

- In September 2026, TopCashback was the most searched among cashback sites in the United Kingdom, with an estimated 641K branded searches, 79.2% of all searches for the five we track.
- Quidco is in 2nd place, 62.5 percentage points behind at 16.7%.
- Across the 12 months ending September 2026, TopCashback’s share of searches among cashback sites in the United Kingdom increased from 77.4% to 79.2%.
- Across the 12 months ending September 2026, Swagbucks’ share of searches among cashback sites in the United Kingdom decreased from 5% to 3.3%.
- Across the 12 months ending September 2026, TopCashback’s share of searches among cashback sites in the United Kingdom peaked at 79.2% in July 2026 and was lowest at 71.5% in January 2026.
- Across the 12 months ending September 2026, Quidco’s share of searches among cashback sites in the United Kingdom peaked at 21.8% in January 2026 and was lowest at 16.7% in August 2026.
- Across the 12 months ending September 2026, Swagbucks’ share of searches among cashback sites in the United Kingdom peaked at 5.4% in January 2026 and was lowest at 3.2% in November 2025.
- Across the 12 months ending September 2026, JamDoughnut rose from 5th to 4th among cashback sites in the United Kingdom.
- Across the 12 months ending September 2026, Airtime Rewards fell from 4th to 5th among cashback sites in the United Kingdom.
- Across the 12 months ending September 2026, Quidco held steady: its share of searches among cashback sites in the United Kingdom moved less than 0.5 percentage points.

## Top cashback sites in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, TopCashback and Quidco appeared every time. TopCashback was recommended most often, coming first in every answer. Quidco was second, and JamDoughnut was third. Swagbucks, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| TopCashback | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Quidco | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| JamDoughnut | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Airtime Rewards | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Swagbucks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cashback sites

- Asked ChatGPT "Which cashback site should I use in the UK?": 1. TopCashback, 2. Quidco, 3. JamDoughnut
- Asked ChatGPT "What are the best cashback sites in the UK?": 1. TopCashback, 2. Quidco, 3. Airtime Rewards
- Asked ChatGPT "What's the best cashback app in the UK?": 1. TopCashback, 2. Quidco, 3. Airtime Rewards
- Searched Google, AI Overview "cashback sites": 1. TopCashback, 2. Quidco, 3. JamDoughnut, 4. Airtime Rewards
- Searched Google, AI Overview "best cashback site": 1. TopCashback, 2. Quidco, 3. JamDoughnut, 4. Airtime Rewards

Not named in any answer: Swagbucks.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [TopCashback vs Quidco: compare search popularity](/demand/uk/compare/quidco-vs-topcashback): 79.2% against 16.7% Share of Search.
- [TopCashback vs Swagbucks: compare search popularity](/demand/uk/compare/swagbucks-vs-topcashback): 79.2% against 3.3% Share of Search.
- [Quidco vs Swagbucks: compare search popularity](/demand/uk/compare/quidco-vs-swagbucks): 16.7% against 3.3% Share of Search.

## How did search popularity change for United Kingdom cashback sites in September 2026?

- Estimated monthly branded searches for Airtime Rewards in the United Kingdom fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.
- Estimated monthly branded searches for Swagbucks in the United Kingdom fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.
- Estimated monthly branded searches for Quidco in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
- Estimated monthly branded searches for TopCashback in the United Kingdom fell 16.1% over 12 measured months, from 764K to 641K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TopCashback | 79.2% | 641K | 0.0% | TopCashback |
| 2 | Quidco | 16.7% | 135K | 0.0% | Quidco |
| 3 | Swagbucks | 3.3% | 27.1K | 0.0% | Swagbucks |
| 4 | JamDoughnut | 0.49% | 4K | -7.0% | JamDoughnut |
| 5 | Airtime Rewards | 0.3% | 2.4K | -17.2% | Airtime Rewards |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TopCashback | 764K | 77.4% | 1 |
| Oct 2025 | Quidco | 165K | 16.7% | 2 |
| Oct 2025 | Swagbucks | 49.5K | 5% | 3 |
| Oct 2025 | Airtime Rewards | 4.4K | 0.45% | 4 |
| Oct 2025 | JamDoughnut | 4K | 0.41% | 5 |
| Nov 2025 | TopCashback | 958K | 76.3% | 1 |
| Nov 2025 | Quidco | 246K | 19.6% | 2 |
| Nov 2025 | Swagbucks | 40.5K | 3.2% | 3 |
| Nov 2025 | Airtime Rewards | 6.6K | 0.53% | 4 |
| Nov 2025 | JamDoughnut | 4K | 0.32% | 5 |
| Dec 2025 | TopCashback | 783K | 75.8% | 1 |
| Dec 2025 | Quidco | 201K | 19.5% | 2 |
| Dec 2025 | Swagbucks | 40.5K | 3.9% | 3 |
| Dec 2025 | JamDoughnut | 5.3K | 0.51% | 4 |
| Dec 2025 | Airtime Rewards | 3.6K | 0.35% | 5 |
| Jan 2026 | TopCashback | 660K | 71.5% | 1 |
| Jan 2026 | Quidco | 201K | 21.8% | 2 |
| Jan 2026 | Swagbucks | 49.5K | 5.4% | 3 |
| Jan 2026 | JamDoughnut | 7.3K | 0.79% | 4 |
| Jan 2026 | Airtime Rewards | 5.4K | 0.58% | 5 |
| Feb 2026 | TopCashback | 641K | 74.9% | 1 |
| Feb 2026 | Quidco | 165K | 19.3% | 2 |
| Feb 2026 | Swagbucks | 40.5K | 4.7% | 3 |
| Feb 2026 | JamDoughnut | 5.3K | 0.62% | 4 |
| Feb 2026 | Airtime Rewards | 4.4K | 0.51% | 5 |
| Mar 2026 | TopCashback | 641K | 74.9% | 1 |
| Mar 2026 | Quidco | 165K | 19.3% | 2 |
| Mar 2026 | Swagbucks | 40.5K | 4.7% | 3 |
| Mar 2026 | JamDoughnut | 5.3K | 0.62% | 4 |
| Mar 2026 | Airtime Rewards | 3.6K | 0.42% | 5 |
| Apr 2026 | TopCashback | 641K | 75.6% | 1 |
| Apr 2026 | Quidco | 165K | 19.5% | 2 |
| Apr 2026 | Swagbucks | 33.1K | 3.9% | 3 |
| Apr 2026 | JamDoughnut | 4.8K | 0.57% | 4 |
| Apr 2026 | Airtime Rewards | 3.6K | 0.43% | 5 |
| May 2026 | TopCashback | 641K | 75.7% | 1 |
| May 2026 | Quidco | 165K | 19.5% | 2 |
| May 2026 | Swagbucks | 33.1K | 3.9% | 3 |
| May 2026 | JamDoughnut | 4.3K | 0.51% | 4 |
| May 2026 | Airtime Rewards | 2.9K | 0.34% | 5 |
| Jun 2026 | TopCashback | 641K | 75.7% | 1 |
| Jun 2026 | Quidco | 165K | 19.5% | 2 |
| Jun 2026 | Swagbucks | 33.1K | 3.9% | 3 |
| Jun 2026 | JamDoughnut | 4.3K | 0.51% | 4 |
| Jun 2026 | Airtime Rewards | 2.9K | 0.34% | 5 |
| Jul 2026 | TopCashback | 641K | 79.2% | 1 |
| Jul 2026 | Quidco | 135K | 16.7% | 2 |
| Jul 2026 | Swagbucks | 27.1K | 3.3% | 3 |
| Jul 2026 | JamDoughnut | 4K | 0.49% | 4 |
| Jul 2026 | Airtime Rewards | 2.4K | 0.3% | 5 |
| Aug 2026 | TopCashback | 641K | 79.1% | 1 |
| Aug 2026 | Quidco | 135K | 16.7% | 2 |
| Aug 2026 | Swagbucks | 27.1K | 3.3% | 3 |
| Aug 2026 | JamDoughnut | 4.3K | 0.53% | 4 |
| Aug 2026 | Airtime Rewards | 2.9K | 0.36% | 5 |
| Sep 2026 | TopCashback | 641K | 79.2% | 1 |
| Sep 2026 | Quidco | 135K | 16.7% | 2 |
| Sep 2026 | Swagbucks | 27.1K | 3.3% | 3 |
| Sep 2026 | JamDoughnut | 4K | 0.49% | 4 |
| Sep 2026 | Airtime Rewards | 2.4K | 0.3% | 5 |

## What is being compared

- **Airtime Rewards**: Measured on the search term “airtime rewards”.
- **JamDoughnut**: Measured on the search terms “jam doughnut app” and “jamdoughnut”, summed into one figure.
- **Quidco**: Measured on the search term “quidco”.
- **Swagbucks**: Measured on the search term “swagbucks”.
- **TopCashback**: Measured on the search terms “top cashback” and “topcashback”, summed into one figure.

- [Airtime Rewards](/demand/uk/brands/airtime-rewards)
- [JamDoughnut](/demand/uk/brands/jamdoughnut)
- [Quidco](/demand/uk/brands/quidco)
- [Swagbucks](/demand/uk/brands/swagbucks)
- [TopCashback](/demand/uk/brands/topcashback)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cashback sites in the United Kingdom?

In September 2026, TopCashback was the most searched among cashback sites in the United Kingdom, with an estimated 641K branded searches, 79.2% of all searches for the five we track.

## Cite this page

Brandwave. "Cashback sites in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-cashback-sites

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-cashback-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.