--- title: "Kwik Fit vs National Tyres: Which is searched more in the United Kingdom?" description: "Is Kwik Fit or National Tyres more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car servicing chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-car-servicing-chains/compare/kwik-fit-vs-national-tyres" publisher: "Brandwave" --- # Kwik Fit vs National Tyres: Which is searched more in the United Kingdom? Is Kwik Fit or National Tyres more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car servicing chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kwik Fit and National Tyres - **Competitive set**: Car servicing chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Kwik Fit Share of Search**: 68.6% - **National Tyres Share of Search**: 11.3% ## Is Kwik Fit or National Tyres more popular in search? - In September 2026, Kwik Fit had more branded searches than National Tyres among car servicing chains in the United Kingdom. Kwik Fit had about 368,000 branded searches, while National Tyres had 60,500. Kwik Fit made up 68.6% of all car servicing chain searches we track, and National Tyres accounted for 11.3%. - Kwik Fit was ahead of National Tyres in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kwik Fit’s share of searches among car servicing chains in the United Kingdom moved from 63.5% to 68.6%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, National Tyres’ share of searches among car servicing chains in the United Kingdom moved from 15.6% to 11.3%, and its estimated monthly branded searches moved from 90.5K to 60.5K. ## Top car servicing chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kwik Fit was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. National Tyres was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kwik Fit and National Tyres were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kwik Fit | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | National Tyres | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Halfords | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Formula One Autocentres | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Mr Clutch | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car servicing chains - Asked ChatGPT "Where should I get my car serviced in the UK?": 1. Kwik Fit, 2. Halfords - Asked ChatGPT "What are the best car servicing chains in the UK?": 1. Kwik Fit, 2. Halfords, 3. Formula One Autocentres, 4. National Tyres - Asked ChatGPT "Which garage chain in the UK is cheapest for an MOT and service?": 1. National Tyres, 2. Kwik Fit, 3. Halfords - Searched Google, AI Overview "car servicing": named none of the brands we track Not named in any answer: Mr Clutch. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom car servicing chains in September 2026? - Estimated monthly branded searches for National Tyres in the United Kingdom fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026. ## Month by month | Month | Kwik Fit estimated searches | Kwik Fit Share of Search | Kwik Fit rank | National Tyres estimated searches | National Tyres Share of Search | National Tyres rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 63.5% | 1 | 90.5K | 15.6% | 2 | | Nov 2025 | 450K | 68.1% | 1 | 90.5K | 13.7% | 2 | | Dec 2025 | 368K | 66% | 1 | 74K | 13.3% | 2 | | Jan 2026 | 450K | 67.3% | 1 | 90.5K | 13.5% | 2 | | Feb 2026 | 368K | 65.8% | 1 | 74K | 13.2% | 2 | | Mar 2026 | 450K | 69% | 1 | 74K | 11.3% | 2 | | Apr 2026 | 368K | 65.8% | 1 | 74K | 13.2% | 2 | | May 2026 | 368K | 66.9% | 1 | 74K | 13.5% | 2 | | Jun 2026 | 368K | 68.6% | 1 | 60.5K | 11.3% | 2 | | Jul 2026 | 368K | 68.6% | 1 | 60.5K | 11.3% | 2 | | Aug 2026 | 368K | 68.6% | 1 | 60.5K | 11.3% | 2 | | Sep 2026 | 368K | 68.6% | 1 | 60.5K | 11.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kwik Fit’s and National Tyres’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kwik Fit**: Measured on the search term “kwik fit”. - **National Tyres**: Measured on the search term “national tyres”. - [Kwik Fit profile](/demand/uk/brands/kwik-fit) - [National Tyres profile](/demand/uk/brands/national-tyres) - [All car servicing chains in the United Kingdom](/demand/uk/categories/uk-car-servicing-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kwik Fit or National Tyres more popular in search? In September 2026, Kwik Fit had more branded searches than National Tyres among car servicing chains in the United Kingdom. Kwik Fit had about 368,000 branded searches, while National Tyres had 60,500. Kwik Fit made up 68.6% of all car servicing chain searches we track, and National Tyres accounted for 11.3%. ## Cite this page Brandwave. "Kwik Fit vs National Tyres: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-car-servicing-chains/compare/kwik-fit-vs-national-tyres This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-car-servicing-chains/compare/kwik-fit-vs-national-tyres. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.