---
title: "Car seat brands in the United Kingdom: Which are searched most?"
description: "Compare the child car seat brands parents in the UK choose between. Share of Search among Joie, Cybex, Maxi-Cosi, Graco, Silver Cross, Nuna, Britax, Axkid, Kinderkraft, Avionaut and BeSafe, the car seat brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-car-seat-brands"
publisher: "Brandwave"
---

# Car seat brands in the United Kingdom: Which are searched most?

Compare the child car seat brands parents in the UK choose between. Share of Search among Joie, Cybex, Maxi-Cosi, Graco, Silver Cross, Nuna, Britax, Axkid, Kinderkraft, Avionaut and BeSafe, the car seat brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Car seat brands
- **Market**: United Kingdom
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Joie, 31.8%

## Which brand is most popular in search among car seat brands in the United Kingdom?

- In September 2026, Joie was the most searched among car seat brands in the United Kingdom, with an estimated 33.1K branded searches, 31.8% of all searches for the 11 we track.
- Cybex is in 2nd place, 10.5 percentage points behind at 21.3%.
- Across the 12 months ending September 2026, Joie’s share of searches among car seat brands in the United Kingdom increased from 30.5% to 31.8%.
- Across the 12 months ending September 2026, Cybex’s share of searches among car seat brands in the United Kingdom increased from 20.5% to 21.3%.
- Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among car seat brands in the United Kingdom decreased from 20.5% to 17.4%.
- Across the 12 months ending September 2026, Silver Cross’ share of searches among car seat brands in the United Kingdom increased from 5% to 6.3%.
- Across the 12 months ending September 2026, Britax’s share of searches among car seat brands in the United Kingdom decreased from 5.5% to 4.6%.
- Across the 12 months ending September 2026, Joie’s share of searches among car seat brands in the United Kingdom peaked at 32.5% in January 2026 and was lowest at 30% in November 2025.
- Across the 12 months ending September 2026, Cybex’s share of searches among car seat brands in the United Kingdom peaked at 21.7% in January 2026 and was lowest at 20.1% in November 2025.
- Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among car seat brands in the United Kingdom peaked at 20.5% in October 2025 and was lowest at 17.1% in March 2026.
- Across the 12 months ending September 2026, Graco’s share of searches among car seat brands in the United Kingdom peaked at 9.4% in July 2026 and was lowest at 6.5% in January 2026.
- Across the 12 months ending September 2026, Silver Cross’ share of searches among car seat brands in the United Kingdom peaked at 6.3% in September 2026 and was lowest at 5% in December 2025.
- Across the 12 months ending September 2026, Nuna’s share of searches among car seat brands in the United Kingdom peaked at 5.3% in January 2026 and was lowest at 4.3% in February 2026.
- Across the 12 months ending September 2026, Britax’s share of searches among car seat brands in the United Kingdom peaked at 5.5% in October 2025 and was lowest at 4.3% in July 2026.
- Across the 12 months ending September 2026, Axkid’s share of searches among car seat brands in the United Kingdom peaked at 4% in May 2026 and was lowest at 2.3% in September 2026.
- Across the 12 months ending September 2026, Silver Cross rose from 7th to 5th among car seat brands in the United Kingdom.
- Across the 12 months ending September 2026, Britax fell from 5th to 7th among car seat brands in the United Kingdom.
- Across the 12 months ending September 2026, Graco, Nuna, Axkid, Kinderkraft, Avionaut and BeSafe held steady: their share of searches among car seat brands in the United Kingdom each moved less than 0.5 percentage points.

## Top car seat brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Joie was mentioned most often, in three of the five answers. Joie was recommended most often, coming first in one out of three answers that gave a list. Maxi-Cosi and BeSafe tied for second. Avionaut, which ranked tenth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Joie | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Maxi-Cosi | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| BeSafe | 2nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Graco | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Britax | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Cybex | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kinderkraft | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Silver Cross | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nuna | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Axkid | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Avionaut | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car seat brands

- Asked ChatGPT "What's the safest baby car seat in the UK?": 1. BeSafe, 2. Britax, 3. Nuna
- Asked ChatGPT "Which isofix car seat should I buy for a toddler?": 1. Joie, 2. Silver Cross, 3. Maxi-Cosi
- Asked ChatGPT "Is it worth getting an extended rear-facing car seat?": named none of the brands we track
- Searched Google, AI Overview "car seats": 1. Joie, 2. Kinderkraft
- Searched Google, AI Overview "best car seat": 1. Maxi-Cosi, 2. Graco, 3. Cybex, 4. Joie, 5. Silver Cross, 6. Axkid, 7. Britax

Not named in any answer: Avionaut.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Joie vs Cybex: compare search popularity](/demand/uk/compare/cybex-vs-joie): 31.8% against 21.3% Share of Search.
- [Joie vs Maxi-Cosi: compare search popularity](/demand/uk/compare/joie-vs-maxi-cosi): 31.8% against 17.4% Share of Search.
- [Joie vs Graco: compare search popularity](/demand/uk/compare/graco-vs-joie): 31.8% against 7.8% Share of Search.
- [Joie vs Silver Cross: compare search popularity](/demand/uk/compare/joie-vs-silver-cross): 31.8% against 6.3% Share of Search.
- [Cybex vs Maxi-Cosi: compare search popularity](/demand/uk/compare/cybex-vs-maxi-cosi): 21.3% against 17.4% Share of Search.
- [Cybex vs Graco: compare search popularity](/demand/uk/compare/cybex-vs-graco): 21.3% against 7.8% Share of Search.
- [Cybex vs Silver Cross: compare search popularity](/demand/uk/compare/cybex-vs-silver-cross): 21.3% against 6.3% Share of Search.
- [Maxi-Cosi vs Graco: compare search popularity](/demand/uk/compare/graco-vs-maxi-cosi): 17.4% against 7.8% Share of Search.
- [Maxi-Cosi vs Silver Cross: compare search popularity](/demand/uk/compare/maxi-cosi-vs-silver-cross): 17.4% against 6.3% Share of Search.
- [Graco vs Silver Cross: compare search popularity](/demand/uk/compare/graco-vs-silver-cross): 7.8% against 6.3% Share of Search.

## How did search popularity change for United Kingdom car seat brands in September 2026?

- Joie’s share of searches among car seat brands in the United Kingdom has gained ground for 3 months in a row, from 30.1% to 31.8% in September 2026.
- Cybex’s share of searches among car seat brands in the United Kingdom has gained ground for 3 months in a row, from 20.1% to 21.3% in September 2026.
- Estimated monthly branded searches for Silver Cross in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
- Estimated monthly branded searches for Kinderkraft in the United Kingdom rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
- Estimated monthly branded searches for Britax in the United Kingdom fell 20% over 12 measured months, from 6K to 4.8K in September 2026.
- Estimated monthly branded searches for BeSafe in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
- Estimated monthly branded searches for Maxi-Cosi in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
- Estimated monthly branded searches for Axkid in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Joie | 31.8% | 33.1K | 0.0% | Joie |
| 2 | Cybex | 21.3% | 22.2K | 0.0% | Cybex |
| 3 | Maxi-Cosi | 17.4% | 18.1K | 0.0% | Maxi-Cosi |
| 4 | Graco | 7.8% | 8.1K | 0.0% | Graco |
| 5 | Silver Cross | 6.3% | 6.6K | 0.0% | Silver Cross |
| 6 | Nuna | 5.2% | 5.4K | 0.0% | Nuna |
| 7 | Britax | 4.6% | 4.8K | +6.7% | Britax |
| 8 | Axkid | 2.3% | 2.4K | -17.2% | Axkid |
| 9 | Kinderkraft | 1.8% | 1.9K | 0.0% | Kinderkraft |
| 10 | Avionaut | 0.96% | 1K | 0.0% | Avionaut |
| 11 | BeSafe | 0.46% | 480 | +23.1% | BeSafe |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Joie | 33.1K | 30.5% | 1 |
| Oct 2025 | Cybex | 22.2K | 20.5% | 2 |
| Oct 2025 | Maxi-Cosi | 22.2K | 20.5% | 3 |
| Oct 2025 | Graco | 8.1K | 7.5% | 4 |
| Oct 2025 | Britax | 6K | 5.5% | 5 |
| Oct 2025 | Nuna | 5.4K | 5% | 6 |
| Oct 2025 | Silver Cross | 5.4K | 5% | 7 |
| Oct 2025 | Axkid | 2.9K | 2.7% | 8 |
| Oct 2025 | Kinderkraft | 1.6K | 1.5% | 9 |
| Oct 2025 | Avionaut | 1K | 0.92% | 10 |
| Oct 2025 | BeSafe | 590 | 0.54% | 11 |
| Nov 2025 | Joie | 33.1K | 30% | 1 |
| Nov 2025 | Cybex | 22.2K | 20.1% | 2 |
| Nov 2025 | Maxi-Cosi | 22.2K | 20.1% | 3 |
| Nov 2025 | Graco | 8.1K | 7.3% | 4 |
| Nov 2025 | Silver Cross | 6.6K | 6% | 5 |
| Nov 2025 | Britax | 6K | 5.4% | 6 |
| Nov 2025 | Nuna | 5.4K | 4.9% | 7 |
| Nov 2025 | Axkid | 3.6K | 3.3% | 8 |
| Nov 2025 | Kinderkraft | 1.6K | 1.4% | 9 |
| Nov 2025 | Avionaut | 1K | 0.91% | 10 |
| Nov 2025 | BeSafe | 590 | 0.53% | 11 |
| Dec 2025 | Joie | 27.1K | 30.6% | 1 |
| Dec 2025 | Cybex | 18.1K | 20.4% | 2 |
| Dec 2025 | Maxi-Cosi | 18.1K | 20.4% | 3 |
| Dec 2025 | Graco | 6.6K | 7.5% | 4 |
| Dec 2025 | Britax | 4.8K | 5.4% | 5 |
| Dec 2025 | Nuna | 4.4K | 5% | 6 |
| Dec 2025 | Silver Cross | 4.4K | 5% | 7 |
| Dec 2025 | Axkid | 2.4K | 2.7% | 8 |
| Dec 2025 | Kinderkraft | 1.3K | 1.5% | 9 |
| Dec 2025 | Avionaut | 880 | 0.99% | 10 |
| Dec 2025 | BeSafe | 480 | 0.54% | 11 |
| Jan 2026 | Joie | 40.5K | 32.5% | 1 |
| Jan 2026 | Cybex | 27.1K | 21.7% | 2 |
| Jan 2026 | Maxi-Cosi | 22.2K | 17.8% | 3 |
| Jan 2026 | Graco | 8.1K | 6.5% | 4 |
| Jan 2026 | Nuna | 6.6K | 5.3% | 5 |
| Jan 2026 | Silver Cross | 6.6K | 5.3% | 6 |
| Jan 2026 | Britax | 6K | 4.8% | 7 |
| Jan 2026 | Axkid | 3.6K | 2.9% | 8 |
| Jan 2026 | Avionaut | 1.6K | 1.3% | 9 |
| Jan 2026 | Kinderkraft | 1.6K | 1.3% | 10 |
| Jan 2026 | BeSafe | 720 | 0.58% | 11 |
| Feb 2026 | Joie | 33.1K | 32.3% | 1 |
| Feb 2026 | Cybex | 22.2K | 21.7% | 2 |
| Feb 2026 | Maxi-Cosi | 18.1K | 17.7% | 3 |
| Feb 2026 | Graco | 8.1K | 7.9% | 4 |
| Feb 2026 | Britax | 5.5K | 5.4% | 5 |
| Feb 2026 | Silver Cross | 5.4K | 5.3% | 6 |
| Feb 2026 | Nuna | 4.4K | 4.3% | 7 |
| Feb 2026 | Axkid | 2.9K | 2.8% | 8 |
| Feb 2026 | Kinderkraft | 1.3K | 1.3% | 9 |
| Feb 2026 | Avionaut | 1K | 0.98% | 10 |
| Feb 2026 | BeSafe | 480 | 0.47% | 11 |
| Mar 2026 | Joie | 33.1K | 31.4% | 1 |
| Mar 2026 | Cybex | 22.2K | 21% | 2 |
| Mar 2026 | Maxi-Cosi | 18.1K | 17.1% | 3 |
| Mar 2026 | Graco | 8.1K | 7.7% | 4 |
| Mar 2026 | Silver Cross | 6.6K | 6.3% | 5 |
| Mar 2026 | Britax | 5.5K | 5.2% | 6 |
| Mar 2026 | Nuna | 5.4K | 5.1% | 7 |
| Mar 2026 | Axkid | 2.9K | 2.7% | 8 |
| Mar 2026 | Kinderkraft | 1.9K | 1.8% | 9 |
| Mar 2026 | Avionaut | 1.3K | 1.2% | 10 |
| Mar 2026 | BeSafe | 480 | 0.45% | 11 |
| Apr 2026 | Joie | 33.1K | 31.5% | 1 |
| Apr 2026 | Cybex | 22.2K | 21.1% | 2 |
| Apr 2026 | Maxi-Cosi | 18.1K | 17.2% | 3 |
| Apr 2026 | Graco | 8.1K | 7.7% | 4 |
| Apr 2026 | Silver Cross | 6.6K | 6.3% | 5 |
| Apr 2026 | Nuna | 5.4K | 5.1% | 6 |
| Apr 2026 | Britax | 4.8K | 4.6% | 7 |
| Apr 2026 | Axkid | 3.6K | 3.4% | 8 |
| Apr 2026 | Kinderkraft | 1.9K | 1.8% | 9 |
| Apr 2026 | Avionaut | 1K | 0.95% | 10 |
| Apr 2026 | BeSafe | 390 | 0.37% | 11 |
| May 2026 | Joie | 33.1K | 30.1% | 1 |
| May 2026 | Cybex | 22.2K | 20.2% | 2 |
| May 2026 | Maxi-Cosi | 22.2K | 20.2% | 3 |
| May 2026 | Graco | 8.1K | 7.4% | 4 |
| May 2026 | Silver Cross | 6.6K | 6% | 5 |
| May 2026 | Nuna | 5.4K | 4.9% | 6 |
| May 2026 | Britax | 4.8K | 4.4% | 7 |
| May 2026 | Axkid | 4.4K | 4% | 8 |
| May 2026 | Kinderkraft | 1.6K | 1.5% | 9 |
| May 2026 | Avionaut | 1K | 0.91% | 10 |
| May 2026 | BeSafe | 480 | 0.44% | 11 |
| Jun 2026 | Joie | 27.1K | 30.1% | 1 |
| Jun 2026 | Cybex | 18.1K | 20.1% | 2 |
| Jun 2026 | Maxi-Cosi | 18.1K | 20.1% | 3 |
| Jun 2026 | Graco | 6.6K | 7.3% | 4 |
| Jun 2026 | Silver Cross | 5.4K | 6% | 5 |
| Jun 2026 | Nuna | 4.4K | 4.9% | 6 |
| Jun 2026 | Britax | 4K | 4.4% | 7 |
| Jun 2026 | Axkid | 3.6K | 4% | 8 |
| Jun 2026 | Kinderkraft | 1.3K | 1.4% | 9 |
| Jun 2026 | Avionaut | 1K | 1.1% | 10 |
| Jun 2026 | BeSafe | 390 | 0.43% | 11 |
| Jul 2026 | Joie | 33.1K | 31.4% | 1 |
| Jul 2026 | Cybex | 22.2K | 21% | 2 |
| Jul 2026 | Maxi-Cosi | 18.1K | 17.1% | 3 |
| Jul 2026 | Graco | 9.9K | 9.4% | 4 |
| Jul 2026 | Silver Cross | 6.6K | 6.3% | 5 |
| Jul 2026 | Nuna | 5.4K | 5.1% | 6 |
| Jul 2026 | Britax | 4.5K | 4.3% | 7 |
| Jul 2026 | Axkid | 2.9K | 2.7% | 8 |
| Jul 2026 | Kinderkraft | 1.6K | 1.5% | 9 |
| Jul 2026 | Avionaut | 880 | 0.83% | 10 |
| Jul 2026 | BeSafe | 390 | 0.37% | 11 |
| Aug 2026 | Joie | 33.1K | 31.8% | 1 |
| Aug 2026 | Cybex | 22.2K | 21.3% | 2 |
| Aug 2026 | Maxi-Cosi | 18.1K | 17.4% | 3 |
| Aug 2026 | Graco | 8.1K | 7.8% | 4 |
| Aug 2026 | Silver Cross | 6.6K | 6.3% | 5 |
| Aug 2026 | Nuna | 5.4K | 5.2% | 6 |
| Aug 2026 | Britax | 4.5K | 4.3% | 7 |
| Aug 2026 | Axkid | 2.9K | 2.8% | 8 |
| Aug 2026 | Kinderkraft | 1.9K | 1.8% | 9 |
| Aug 2026 | Avionaut | 1K | 0.96% | 10 |
| Aug 2026 | BeSafe | 390 | 0.37% | 11 |
| Sep 2026 | Joie | 33.1K | 31.8% | 1 |
| Sep 2026 | Cybex | 22.2K | 21.3% | 2 |
| Sep 2026 | Maxi-Cosi | 18.1K | 17.4% | 3 |
| Sep 2026 | Graco | 8.1K | 7.8% | 4 |
| Sep 2026 | Silver Cross | 6.6K | 6.3% | 5 |
| Sep 2026 | Nuna | 5.4K | 5.2% | 6 |
| Sep 2026 | Britax | 4.8K | 4.6% | 7 |
| Sep 2026 | Axkid | 2.4K | 2.3% | 8 |
| Sep 2026 | Kinderkraft | 1.9K | 1.8% | 9 |
| Sep 2026 | Avionaut | 1K | 0.96% | 10 |
| Sep 2026 | BeSafe | 480 | 0.46% | 11 |

## What is being compared

- **Avionaut**: Measured on the search term “avionaut”.
- **Axkid**: Measured on the search term “axkid”.
- **BeSafe**: Measured on the search term “besafe”.
- **Britax**: Measured on the search terms “britax” and “britax car seat”, summed into one figure.
- **Cybex**: Measured on the search term “cybex car seat”.
- **Graco**: Measured on the search term “graco car seat”.
- **Joie**: Measured on the search term “joie car seat”.
- **Kinderkraft**: Measured on the search term “kinderkraft car seat”.
- **Maxi-Cosi**: Measured on the search term “maxi cosi car seat”.
- **Nuna**: Measured on the search term “nuna car seat”.
- **Silver Cross**: Measured on the search term “silver cross car seat”.

- [Avionaut](/demand/uk/brands/avionaut)
- [Axkid](/demand/uk/brands/axkid)
- [BeSafe](/demand/uk/brands/besafe)
- [Britax](/demand/uk/brands/britax)
- [Cybex](/demand/uk/brands/cybex)
- [Graco](/demand/uk/brands/graco)
- [Joie](/demand/uk/brands/joie)
- [Kinderkraft](/demand/uk/brands/kinderkraft)
- [Maxi-Cosi](/demand/uk/brands/maxi-cosi)
- [Nuna](/demand/uk/brands/nuna)
- [Silver Cross](/demand/uk/brands/silver-cross)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among car seat brands in the United Kingdom?

In September 2026, Joie was the most searched among car seat brands in the United Kingdom, with an estimated 33.1K branded searches, 31.8% of all searches for the 11 we track.

## Cite this page

Brandwave. "Car seat brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-car-seat-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-car-seat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.