--- title: "Car finance providers in the United Kingdom: Which are searched most?" description: "Compare the lenders and brokers people in the UK use to finance a car. Share of Search among Black Horse, Zuto, Carfinance 247, Moneybarn, Startline Motor Finance, Carmoola, Oodle Car Finance, Close Brothers Motor Finance and CarMoney, the car finance providers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-car-finance-providers" publisher: "Brandwave" --- # Car finance providers in the United Kingdom: Which are searched most? Compare the lenders and brokers people in the UK use to finance a car. Share of Search among Black Horse, Zuto, Carfinance 247, Moneybarn, Startline Motor Finance, Carmoola, Oodle Car Finance, Close Brothers Motor Finance and CarMoney, the car finance providers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Car finance providers - **Market**: United Kingdom - **Brands compared**: 9 - **Month measured**: Sep 2026 - **Highest Share of Search**: Black Horse, 31.1% ## Which brand is most popular in search among car finance providers in the United Kingdom? - In September 2026, Black Horse was the most searched among car finance providers in the United Kingdom, with an estimated 60.5K branded searches, 31.1% of all searches for the nine we track. - Zuto is in 2nd place, 14.1 percentage points behind at 17%. - Across the 12 months ending September 2026, Black Horse’s share of searches among car finance providers in the United Kingdom increased from 26.6% to 31.1%. - Across the 12 months ending September 2026, Zuto’s share of searches among car finance providers in the United Kingdom decreased from 17.8% to 17%. - Across the 12 months ending September 2026, Carfinance 247’s share of searches among car finance providers in the United Kingdom increased from 11.9% to 13.9%. - Across the 12 months ending September 2026, Moneybarn’s share of searches among car finance providers in the United Kingdom decreased from 14.6% to 13.9%. - Across the 12 months ending September 2026, Startline Motor Finance’s share of searches among car finance providers in the United Kingdom increased from 5.3% to 6.2%. - Across the 12 months ending September 2026, Carmoola’s share of searches among car finance providers in the United Kingdom decreased from 11.9% to 5.1%. - Across the 12 months ending September 2026, Close Brothers Motor Finance’s share of searches among car finance providers in the United Kingdom increased from 3.6% to 4.2%. - Across the 12 months ending September 2026, Black Horse’s share of searches among car finance providers in the United Kingdom peaked at 31.1% in September 2026 and was lowest at 24.8% in February 2026. - Across the 12 months ending September 2026, Zuto’s share of searches among car finance providers in the United Kingdom peaked at 20.3% in February 2026 and was lowest at 16.5% in August 2026. - Across the 12 months ending September 2026, Carfinance 247’s share of searches among car finance providers in the United Kingdom peaked at 13.9% in September 2026 and was lowest at 10.9% in April 2026. - Across the 12 months ending September 2026, Moneybarn’s share of searches among car finance providers in the United Kingdom peaked at 16.5% in August 2026 and was lowest at 12.1% in January 2026. - Across the 12 months ending September 2026, Startline Motor Finance’s share of searches among car finance providers in the United Kingdom peaked at 7% in June 2026 and was lowest at 5% in February 2026. - Across the 12 months ending September 2026, Carmoola’s share of searches among car finance providers in the United Kingdom peaked at 14.8% in January 2026 and was lowest at 5.1% in September 2026. - Across the 12 months ending September 2026, Oodle Car Finance’s share of searches among car finance providers in the United Kingdom peaked at 5.7% in June 2026 and was lowest at 4.4% in January 2026. - Across the 12 months ending September 2026, Close Brothers Motor Finance’s share of searches among car finance providers in the United Kingdom peaked at 4.5% in March 2026 and was lowest at 3% in January 2026. - Across the 12 months ending September 2026, CarMoney’s share of searches among car finance providers in the United Kingdom peaked at 3.9% in May 2026 and was lowest at 2.9% in October 2025. - Across the 12 months ending September 2026, Carfinance 247 rose from 4th to 3rd among car finance providers in the United Kingdom. - Across the 12 months ending September 2026, Moneybarn fell from 3rd to 4th among car finance providers in the United Kingdom. - Across the 12 months ending September 2026, Startline Motor Finance rose from 7th to 5th among car finance providers in the United Kingdom. - Across the 12 months ending September 2026, Carmoola fell from 5th to 6th among car finance providers in the United Kingdom. - Across the 12 months ending September 2026, Oodle Car Finance fell from 6th to 7th among car finance providers in the United Kingdom. - Across the 12 months ending September 2026, CarMoney held steady: its share of searches among car finance providers in the United Kingdom moved less than 0.5 percentage points. ## Top car finance providers in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Black Horse and Moneybarn were mentioned most often, in one of the four answers. Zuto, which ranked second in searches, was not mentioned at all. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Black Horse | 1 of 3 | 0 of 1 | 1 of 4 | | Zuto | 0 of 3 | 0 of 1 | 0 of 4 | | Carfinance 247 | 0 of 3 | 0 of 1 | 0 of 4 | | Moneybarn | 1 of 3 | 0 of 1 | 1 of 4 | | Startline Motor Finance | 0 of 3 | 0 of 1 | 0 of 4 | | Carmoola | 0 of 3 | 0 of 1 | 0 of 4 | | Oodle Car Finance | 0 of 3 | 0 of 1 | 0 of 4 | | Close Brothers Motor Finance | 0 of 3 | 0 of 1 | 0 of 4 | | CarMoney | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car finance providers - Asked ChatGPT "Who's the best car finance provider in the UK?": 1. Black Horse - Asked ChatGPT "Where can I get car finance with bad credit?": 1. Moneybarn - Asked ChatGPT "Is it better to get car finance from the dealer or a broker?": named none of the brands we track - Searched Google, AI Overview "car finance": named none of the brands we track Not named in any answer: Zuto, Carfinance 247, Startline Motor Finance, Carmoola, Oodle Car Finance, Close Brothers Motor Finance and CarMoney. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## Compare search popularity between leading brands - [Black Horse vs Zuto: compare search popularity](/demand/uk/compare/black-horse-vs-zuto): 31.1% against 17% Share of Search. - [Black Horse vs Carfinance 247: compare search popularity](/demand/uk/compare/black-horse-vs-carfinance-247): 31.1% against 13.9% Share of Search. - [Black Horse vs Moneybarn: compare search popularity](/demand/uk/compare/black-horse-vs-moneybarn): 31.1% against 13.9% Share of Search. - [Black Horse vs Startline Motor Finance: compare search popularity](/demand/uk/compare/black-horse-vs-startline-motor-finance): 31.1% against 6.2% Share of Search. - [Zuto vs Carfinance 247: compare search popularity](/demand/uk/compare/carfinance-247-vs-zuto): 17% against 13.9% Share of Search. - [Zuto vs Moneybarn: compare search popularity](/demand/uk/compare/moneybarn-vs-zuto): 17% against 13.9% Share of Search. - [Zuto vs Startline Motor Finance: compare search popularity](/demand/uk/compare/startline-motor-finance-vs-zuto): 17% against 6.2% Share of Search. - [Carfinance 247 vs Moneybarn: compare search popularity](/demand/uk/compare/carfinance-247-vs-moneybarn): 13.9% Share of Search each. - [Carfinance 247 vs Startline Motor Finance: compare search popularity](/demand/uk/compare/carfinance-247-vs-startline-motor-finance): 13.9% against 6.2% Share of Search. - [Moneybarn vs Startline Motor Finance: compare search popularity](/demand/uk/compare/moneybarn-vs-startline-motor-finance): 13.9% against 6.2% Share of Search. ## How did search popularity change for United Kingdom car finance providers in September 2026? - In September 2026, Zuto overtook Moneybarn to rank 2nd among car finance providers in the United Kingdom, with 17% of the searches. - In September 2026, Close Brothers Motor Finance overtook CarMoney to rank 8th among car finance providers in the United Kingdom, with 4.2% of the searches. - In September 2026, Black Horse gained share of searches among car finance providers in the United Kingdom, from 30.1% to 31.1%. - In September 2026, Moneybarn lost share of searches among car finance providers in the United Kingdom, from 16.5% to 13.9%. - In September 2026, Carmoola lost share of searches among car finance providers in the United Kingdom, from 6% to 5.1%. - Carfinance 247’s share of searches among car finance providers in the United Kingdom has gained ground for 3 months in a row, from 12.8% to 13.9% in September 2026. - In September 2026, Startline Motor Finance rose from 6th to 5th among car finance providers in the United Kingdom. - Estimated monthly branded searches for Oodle Car Finance in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Black Horse | 31.1% | 60.5K | 0.0% | Lloyds Banking Group | | 2 | Zuto | 17% | 33.1K | 0.0% | Zuto | | 3 | Carfinance 247 | 13.9% | 27.1K | 0.0% | Carfinance 247 | | 4 | Moneybarn | 13.9% | 27.1K | -18.1% | Vanquis | | 5 | Startline Motor Finance | 6.2% | 12.1K | 0.0% | Startline Motor Finance | | 6 | Carmoola | 5.1% | 9.9K | -18.2% | Carmoola | | 7 | Oodle Car Finance | 5.1% | 9.9K | 0.0% | Oodle Car Finance | | 8 | Close Brothers Motor Finance | 4.2% | 8.1K | +22.7% | Close Brothers | | 9 | CarMoney | 3.4% | 6.6K | 0.0% | CarMoney | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Black Horse | 60.5K | 26.6% | 1 | | Oct 2025 | Zuto | 40.5K | 17.8% | 2 | | Oct 2025 | Moneybarn | 33.1K | 14.6% | 3 | | Oct 2025 | Carfinance 247 | 27.1K | 11.9% | 4 | | Oct 2025 | Carmoola | 27.1K | 11.9% | 5 | | Oct 2025 | Oodle Car Finance | 12.1K | 5.3% | 6 | | Oct 2025 | Startline Motor Finance | 12.1K | 5.3% | 7 | | Oct 2025 | Close Brothers Motor Finance | 8.1K | 3.6% | 8 | | Oct 2025 | CarMoney | 6.6K | 2.9% | 9 | | Nov 2025 | Black Horse | 49.5K | 24.9% | 1 | | Nov 2025 | Zuto | 33.1K | 16.6% | 2 | | Nov 2025 | Carfinance 247 | 27.1K | 13.6% | 3 | | Nov 2025 | Carmoola | 27.1K | 13.6% | 4 | | Nov 2025 | Moneybarn | 27.1K | 13.6% | 5 | | Nov 2025 | Startline Motor Finance | 12.1K | 6.1% | 6 | | Nov 2025 | Oodle Car Finance | 9.9K | 5% | 7 | | Nov 2025 | CarMoney | 6.6K | 3.3% | 8 | | Nov 2025 | Close Brothers Motor Finance | 6.6K | 3.3% | 9 | | Dec 2025 | Black Horse | 49.5K | 26.7% | 1 | | Dec 2025 | Zuto | 33.1K | 17.9% | 2 | | Dec 2025 | Moneybarn | 27.1K | 14.6% | 3 | | Dec 2025 | Carfinance 247 | 22.2K | 12% | 4 | | Dec 2025 | Carmoola | 18.1K | 9.8% | 5 | | Dec 2025 | Startline Motor Finance | 12.1K | 6.5% | 6 | | Dec 2025 | Oodle Car Finance | 9.9K | 5.3% | 7 | | Dec 2025 | CarMoney | 6.6K | 3.6% | 8 | | Dec 2025 | Close Brothers Motor Finance | 6.6K | 3.6% | 9 | | Jan 2026 | Black Horse | 74K | 27.1% | 1 | | Jan 2026 | Zuto | 49.5K | 18.1% | 2 | | Jan 2026 | Carmoola | 40.5K | 14.8% | 3 | | Jan 2026 | Carfinance 247 | 33.1K | 12.1% | 4 | | Jan 2026 | Moneybarn | 33.1K | 12.1% | 5 | | Jan 2026 | Startline Motor Finance | 14.8K | 5.4% | 6 | | Jan 2026 | Oodle Car Finance | 12.1K | 4.4% | 7 | | Jan 2026 | CarMoney | 8.1K | 3% | 8 | | Jan 2026 | Close Brothers Motor Finance | 8.1K | 3% | 9 | | Feb 2026 | Black Horse | 60.5K | 24.8% | 1 | | Feb 2026 | Zuto | 49.5K | 20.3% | 2 | | Feb 2026 | Carfinance 247 | 33.1K | 13.6% | 3 | | Feb 2026 | Moneybarn | 33.1K | 13.6% | 4 | | Feb 2026 | Carmoola | 27.1K | 11.1% | 5 | | Feb 2026 | Oodle Car Finance | 12.1K | 5% | 6 | | Feb 2026 | Startline Motor Finance | 12.1K | 5% | 7 | | Feb 2026 | CarMoney | 8.1K | 3.3% | 8 | | Feb 2026 | Close Brothers Motor Finance | 8.1K | 3.3% | 9 | | Mar 2026 | Black Horse | 74K | 27.4% | 1 | | Mar 2026 | Zuto | 49.5K | 18.3% | 2 | | Mar 2026 | Carfinance 247 | 33.1K | 12.3% | 3 | | Mar 2026 | Carmoola | 33.1K | 12.3% | 4 | | Mar 2026 | Moneybarn | 33.1K | 12.3% | 5 | | Mar 2026 | Startline Motor Finance | 14.8K | 5.5% | 6 | | Mar 2026 | Close Brothers Motor Finance | 12.1K | 4.5% | 7 | | Mar 2026 | Oodle Car Finance | 12.1K | 4.5% | 8 | | Mar 2026 | CarMoney | 8.1K | 3% | 9 | | Apr 2026 | Black Horse | 74K | 29.7% | 1 | | Apr 2026 | Zuto | 49.5K | 19.9% | 2 | | Apr 2026 | Moneybarn | 33.1K | 13.3% | 3 | | Apr 2026 | Carfinance 247 | 27.1K | 10.9% | 4 | | Apr 2026 | Carmoola | 22.2K | 8.9% | 5 | | Apr 2026 | Startline Motor Finance | 14.8K | 5.9% | 6 | | Apr 2026 | Oodle Car Finance | 12.1K | 4.9% | 7 | | Apr 2026 | CarMoney | 8.1K | 3.3% | 8 | | Apr 2026 | Close Brothers Motor Finance | 8.1K | 3.3% | 9 | | May 2026 | Black Horse | 60.5K | 29.3% | 1 | | May 2026 | Zuto | 40.5K | 19.6% | 2 | | May 2026 | Carfinance 247 | 27.1K | 13.1% | 3 | | May 2026 | Moneybarn | 27.1K | 13.1% | 4 | | May 2026 | Carmoola | 14.8K | 7.2% | 5 | | May 2026 | Startline Motor Finance | 12.1K | 5.9% | 6 | | May 2026 | Oodle Car Finance | 9.9K | 4.8% | 7 | | May 2026 | CarMoney | 8.1K | 3.9% | 8 | | May 2026 | Close Brothers Motor Finance | 6.6K | 3.2% | 9 | | Jun 2026 | Black Horse | 60.5K | 28.6% | 1 | | Jun 2026 | Zuto | 40.5K | 19.1% | 2 | | Jun 2026 | Carfinance 247 | 27.1K | 12.8% | 3 | | Jun 2026 | Moneybarn | 27.1K | 12.8% | 4 | | Jun 2026 | Carmoola | 14.8K | 7% | 5 | | Jun 2026 | Startline Motor Finance | 14.8K | 7% | 6 | | Jun 2026 | Oodle Car Finance | 12.1K | 5.7% | 7 | | Jun 2026 | Close Brothers Motor Finance | 8.1K | 3.8% | 8 | | Jun 2026 | CarMoney | 6.6K | 3.1% | 9 | | Jul 2026 | Black Horse | 60.5K | 29.7% | 1 | | Jul 2026 | Zuto | 40.5K | 19.9% | 2 | | Jul 2026 | Carfinance 247 | 27.1K | 13.3% | 3 | | Jul 2026 | Moneybarn | 27.1K | 13.3% | 4 | | Jul 2026 | Carmoola | 12.1K | 5.9% | 5 | | Jul 2026 | Startline Motor Finance | 12.1K | 5.9% | 6 | | Jul 2026 | Oodle Car Finance | 9.9K | 4.9% | 7 | | Jul 2026 | Close Brothers Motor Finance | 8.1K | 4% | 8 | | Jul 2026 | CarMoney | 6.6K | 3.2% | 9 | | Aug 2026 | Black Horse | 60.5K | 30.1% | 1 | | Aug 2026 | Moneybarn | 33.1K | 16.5% | 2 | | Aug 2026 | Zuto | 33.1K | 16.5% | 3 | | Aug 2026 | Carfinance 247 | 27.1K | 13.5% | 4 | | Aug 2026 | Carmoola | 12.1K | 6% | 5 | | Aug 2026 | Startline Motor Finance | 12.1K | 6% | 6 | | Aug 2026 | Oodle Car Finance | 9.9K | 4.9% | 7 | | Aug 2026 | CarMoney | 6.6K | 3.3% | 8 | | Aug 2026 | Close Brothers Motor Finance | 6.6K | 3.3% | 9 | | Sep 2026 | Black Horse | 60.5K | 31.1% | 1 | | Sep 2026 | Zuto | 33.1K | 17% | 2 | | Sep 2026 | Carfinance 247 | 27.1K | 13.9% | 3 | | Sep 2026 | Moneybarn | 27.1K | 13.9% | 4 | | Sep 2026 | Startline Motor Finance | 12.1K | 6.2% | 5 | | Sep 2026 | Carmoola | 9.9K | 5.1% | 6 | | Sep 2026 | Oodle Car Finance | 9.9K | 5.1% | 7 | | Sep 2026 | Close Brothers Motor Finance | 8.1K | 4.2% | 8 | | Sep 2026 | CarMoney | 6.6K | 3.4% | 9 | ## What is being compared - **Black Horse**: Measured on the search term “black horse finance”. - **Carfinance 247**: Measured on the search term “car finance 247”. - **CarMoney**: Measured on the search term “carmoney”. - **Carmoola**: Measured on the search term “carmoola”. - **Close Brothers Motor Finance**: Measured on the search term “close brothers motor finance”. - **Moneybarn**: Measured on the search term “moneybarn”. - **Oodle Car Finance**: Measured on the search term “oodle car finance”. - **Startline Motor Finance**: Measured on the search term “startline motor finance”. - **Zuto**: Measured on the search term “zuto”. - [Black Horse](/demand/uk/brands/black-horse) - [Carfinance 247](/demand/uk/brands/carfinance-247) - [CarMoney](/demand/uk/brands/carmoney) - [Carmoola](/demand/uk/brands/carmoola) - [Close Brothers Motor Finance](/demand/uk/brands/close-brothers-motor-finance) - [Moneybarn](/demand/uk/brands/moneybarn) - [Oodle Car Finance](/demand/uk/brands/oodle-car-finance) - [Startline Motor Finance](/demand/uk/brands/startline-motor-finance) - [Zuto](/demand/uk/brands/zuto) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among car finance providers in the United Kingdom? In September 2026, Black Horse was the most searched among car finance providers in the United Kingdom, with an estimated 60.5K branded searches, 31.1% of all searches for the nine we track. ## Cite this page Brandwave. "Car finance providers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-car-finance-providers This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-car-finance-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.