---
title: "Candle brands in the United Kingdom: Which are searched most?"
description: "Compare the scented candle brands people in the UK buy for their home and as gifts. Share of Search among Yankee Candle, Jo Malone, Diptyque, Neom, Wax Lyrical and The White Company, the candle brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-candle-brands"
publisher: "Brandwave"
---

# Candle brands in the United Kingdom: Which are searched most?

Compare the scented candle brands people in the UK buy for their home and as gifts. Share of Search among Yankee Candle, Jo Malone, Diptyque, Neom, Wax Lyrical and The White Company, the candle brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Candle brands
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Yankee Candle, 46.2%

## Which brand is most popular in search among candle brands in the United Kingdom?

- In September 2026, Yankee Candle was the most searched among candle brands in the United Kingdom, with an estimated 60.5K branded searches, 46.2% of all searches for the six we track.
- Jo Malone is in 2nd place, 25.5 percentage points behind at 20.7%.
- Across the 12 months ending September 2026, Yankee Candle’s share of searches among candle brands in the United Kingdom decreased from 50.6% to 46.2%.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands in the United Kingdom increased from 18.5% to 20.7%.
- Across the 12 months ending September 2026, Diptyque’s share of searches among candle brands in the United Kingdom increased from 15.1% to 17%.
- Across the 12 months ending September 2026, Neom’s share of searches among candle brands in the United Kingdom decreased from 10.1% to 9.2%.
- Across the 12 months ending September 2026, Wax Lyrical’s share of searches among candle brands in the United Kingdom increased from 3.7% to 5%.
- Across the 12 months ending September 2026, Yankee Candle’s share of searches among candle brands in the United Kingdom peaked at 52.9% in November 2025 and was lowest at 40.8% in April 2026.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands in the United Kingdom peaked at 23.6% in March 2026 and was lowest at 18.5% in October 2025.
- Across the 12 months ending September 2026, Diptyque’s share of searches among candle brands in the United Kingdom peaked at 18.8% in June 2026 and was lowest at 12.1% in December 2025.
- Across the 12 months ending September 2026, Neom’s share of searches among candle brands in the United Kingdom peaked at 13.2% in January 2026 and was lowest at 8.3% in August 2026.
- Across the 12 months ending September 2026, Wax Lyrical’s share of searches among candle brands in the United Kingdom peaked at 6.8% in August 2026 and was lowest at 1.7% in November 2025.
- Across the 12 months ending September 2026, The White Company held steady: its share of searches among candle brands in the United Kingdom moved less than 0.5 percentage points.

## Top candle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Diptyque was mentioned most often, in four of the five answers. Jo Malone was recommended most often, coming first in one out of two answers that gave a list. Diptyque was second, and Neom was third. Wax Lyrical, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Jo Malone | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Diptyque | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Neom | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| The White Company | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Yankee Candle | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Wax Lyrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about candle brands

- Asked ChatGPT "What are the best candle brands in the UK?": 1. Diptyque, 2. Jo Malone, 3. Neom, 4. The White Company, 5. Yankee Candle
- Asked ChatGPT "Which scented candle makes the best gift?": 1. Jo Malone, 2. Diptyque, 3. Neom
- Asked ChatGPT "What's a luxury candle that's worth the money?": 1. Diptyque
- Searched Google, AI Overview "candles": named none of the brands we track
- Searched Google, AI Overview "luxury candles": 1. Jo Malone, 2. Diptyque

Not named in any answer: Wax Lyrical.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Yankee Candle vs Jo Malone: compare search popularity](/demand/uk/compare/jo-malone-vs-yankee-candle): 46.2% against 20.7% Share of Search.
- [Yankee Candle vs Diptyque: compare search popularity](/demand/uk/compare/diptyque-vs-yankee-candle): 46.2% against 17% Share of Search.
- [Yankee Candle vs Neom: compare search popularity](/demand/uk/compare/neom-vs-yankee-candle): 46.2% against 9.2% Share of Search.
- [Yankee Candle vs Wax Lyrical: compare search popularity](/demand/uk/compare/wax-lyrical-vs-yankee-candle): 46.2% against 5% Share of Search.
- [Jo Malone vs Diptyque: compare search popularity](/demand/uk/compare/diptyque-vs-jo-malone): 20.7% against 17% Share of Search.
- [Jo Malone vs Neom: compare search popularity](/demand/uk/compare/jo-malone-vs-neom): 20.7% against 9.2% Share of Search.
- [Jo Malone vs Wax Lyrical: compare search popularity](/demand/uk/compare/jo-malone-vs-wax-lyrical): 20.7% against 5% Share of Search.
- [Diptyque vs Neom: compare search popularity](/demand/uk/compare/diptyque-vs-neom): 17% against 9.2% Share of Search.
- [Diptyque vs Wax Lyrical: compare search popularity](/demand/uk/compare/diptyque-vs-wax-lyrical): 17% against 5% Share of Search.
- [Neom vs Wax Lyrical: compare search popularity](/demand/uk/compare/neom-vs-wax-lyrical): 9.2% against 5% Share of Search.

## How did search popularity change for United Kingdom candle brands in September 2026?

- In September 2026, Yankee Candle gained share of searches among candle brands in the United Kingdom, from 41.6% to 46.2%.
- In September 2026, Neom gained share of searches among candle brands in the United Kingdom, from 8.3% to 9.2%.
- In September 2026, Jo Malone lost share of searches among candle brands in the United Kingdom, from 22.8% to 20.7%.
- In September 2026, Wax Lyrical lost share of searches among candle brands in the United Kingdom, from 6.8% to 5%.
- In September 2026, Diptyque lost share of searches among candle brands in the United Kingdom, from 18.6% to 17%.
- Estimated monthly branded searches for The White Company in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yankee Candle | 46.2% | 60.5K | +49.4% | Yankee Candle |
| 2 | Jo Malone | 20.7% | 27.1K | +22.1% | Jo Malone |
| 3 | Diptyque | 17% | 22.2K | +22.7% | Diptyque |
| 4 | Neom | 9.2% | 12.1K | +49.4% | Neom |
| 5 | Wax Lyrical | 5% | 6.6K | 0.0% | Wax Lyrical |
| 6 | The White Company | 1.8% | 2.4K | +26.3% | The White Company |

Jo Malone and The White Company sell other things too, so only their searches that name this product count here, like “jo malone candle”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yankee Candle | 90.5K | 50.6% | 1 |
| Oct 2025 | Jo Malone | 33.1K | 18.5% | 2 |
| Oct 2025 | Diptyque | 27.1K | 15.1% | 3 |
| Oct 2025 | Neom | 18.1K | 10.1% | 4 |
| Oct 2025 | Wax Lyrical | 6.6K | 3.7% | 5 |
| Oct 2025 | The White Company | 3.6K | 2% | 6 |
| Nov 2025 | Yankee Candle | 201K | 52.9% | 1 |
| Nov 2025 | Jo Malone | 74K | 19.5% | 2 |
| Nov 2025 | Diptyque | 49.5K | 13% | 3 |
| Nov 2025 | Neom | 40.5K | 10.7% | 4 |
| Nov 2025 | The White Company | 8.1K | 2.1% | 5 |
| Nov 2025 | Wax Lyrical | 6.6K | 1.7% | 6 |
| Dec 2025 | Yankee Candle | 201K | 49.2% | 1 |
| Dec 2025 | Jo Malone | 90.5K | 22.2% | 2 |
| Dec 2025 | Diptyque | 49.5K | 12.1% | 3 |
| Dec 2025 | Neom | 49.5K | 12.1% | 4 |
| Dec 2025 | The White Company | 9.9K | 2.4% | 5 |
| Dec 2025 | Wax Lyrical | 8.1K | 2% | 6 |
| Jan 2026 | Yankee Candle | 60.5K | 44% | 1 |
| Jan 2026 | Jo Malone | 27.1K | 19.7% | 2 |
| Jan 2026 | Diptyque | 22.2K | 16.2% | 3 |
| Jan 2026 | Neom | 18.1K | 13.2% | 4 |
| Jan 2026 | Wax Lyrical | 6.6K | 4.8% | 5 |
| Jan 2026 | The White Company | 2.9K | 2.1% | 6 |
| Feb 2026 | Yankee Candle | 49.5K | 45.3% | 1 |
| Feb 2026 | Jo Malone | 22.2K | 20.3% | 2 |
| Feb 2026 | Diptyque | 18.1K | 16.6% | 3 |
| Feb 2026 | Neom | 12.1K | 11.1% | 4 |
| Feb 2026 | Wax Lyrical | 5.4K | 4.9% | 5 |
| Feb 2026 | The White Company | 1.9K | 1.7% | 6 |
| Mar 2026 | Yankee Candle | 49.5K | 43.2% | 1 |
| Mar 2026 | Jo Malone | 27.1K | 23.6% | 2 |
| Mar 2026 | Diptyque | 18.1K | 15.8% | 3 |
| Mar 2026 | Neom | 12.1K | 10.6% | 4 |
| Mar 2026 | Wax Lyrical | 5.4K | 4.7% | 5 |
| Mar 2026 | The White Company | 2.4K | 2.1% | 6 |
| Apr 2026 | Yankee Candle | 33.1K | 40.8% | 1 |
| Apr 2026 | Jo Malone | 18.1K | 22.3% | 2 |
| Apr 2026 | Diptyque | 14.8K | 18.2% | 3 |
| Apr 2026 | Neom | 8.1K | 10% | 4 |
| Apr 2026 | Wax Lyrical | 5.4K | 6.7% | 5 |
| Apr 2026 | The White Company | 1.6K | 2% | 6 |
| May 2026 | Yankee Candle | 33.1K | 42.8% | 1 |
| May 2026 | Jo Malone | 18.1K | 23.4% | 2 |
| May 2026 | Diptyque | 12.1K | 15.6% | 3 |
| May 2026 | Neom | 8.1K | 10.5% | 4 |
| May 2026 | Wax Lyrical | 4.4K | 5.7% | 5 |
| May 2026 | The White Company | 1.6K | 2.1% | 6 |
| Jun 2026 | Yankee Candle | 33.1K | 42.1% | 1 |
| Jun 2026 | Jo Malone | 18.1K | 23% | 2 |
| Jun 2026 | Diptyque | 14.8K | 18.8% | 3 |
| Jun 2026 | Neom | 6.6K | 8.4% | 4 |
| Jun 2026 | Wax Lyrical | 4.4K | 5.6% | 5 |
| Jun 2026 | The White Company | 1.6K | 2% | 6 |
| Jul 2026 | Yankee Candle | 33.1K | 42.1% | 1 |
| Jul 2026 | Jo Malone | 18.1K | 23% | 2 |
| Jul 2026 | Diptyque | 14.8K | 18.8% | 3 |
| Jul 2026 | Neom | 6.6K | 8.4% | 4 |
| Jul 2026 | Wax Lyrical | 4.4K | 5.6% | 5 |
| Jul 2026 | The White Company | 1.6K | 2% | 6 |
| Aug 2026 | Yankee Candle | 40.5K | 41.6% | 1 |
| Aug 2026 | Jo Malone | 22.2K | 22.8% | 2 |
| Aug 2026 | Diptyque | 18.1K | 18.6% | 3 |
| Aug 2026 | Neom | 8.1K | 8.3% | 4 |
| Aug 2026 | Wax Lyrical | 6.6K | 6.8% | 5 |
| Aug 2026 | The White Company | 1.9K | 2% | 6 |
| Sep 2026 | Yankee Candle | 60.5K | 46.2% | 1 |
| Sep 2026 | Jo Malone | 27.1K | 20.7% | 2 |
| Sep 2026 | Diptyque | 22.2K | 17% | 3 |
| Sep 2026 | Neom | 12.1K | 9.2% | 4 |
| Sep 2026 | Wax Lyrical | 6.6K | 5% | 5 |
| Sep 2026 | The White Company | 2.4K | 1.8% | 6 |

## What is being compared

- **Diptyque**: Measured on the search term “diptyque candle”.
- **Jo Malone**: Measured on the search term “jo malone candle”.
- **Neom**: Measured on the search term “neom candle”.
- **The White Company**: Measured on the search term “the white company candle”.
- **Wax Lyrical**: Measured on the search term “wax lyrical”.
- **Yankee Candle**: Measured on the search term “yankee candle”.

- [Diptyque](/demand/uk/brands/diptyque)
- [Jo Malone](/demand/uk/brands/jo-malone)
- [Neom](/demand/uk/brands/neom)
- [The White Company](/demand/uk/brands/the-white-company)
- [Wax Lyrical](/demand/uk/brands/wax-lyrical)
- [Yankee Candle](/demand/uk/brands/yankee-candle)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among candle brands in the United Kingdom?

In September 2026, Yankee Candle was the most searched among candle brands in the United Kingdom, with an estimated 60.5K branded searches, 46.2% of all searches for the six we track.

## Cite this page

Brandwave. "Candle brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-candle-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-candle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.